Latest / Let's talk Marketplace / Escaping the Race to the Bottom: Strategic Pricing on Marketplaces #LTM148

Transcript

Escaping the Race to the Bottom: Strategic Pricing on Marketplaces #LTM148 · Let's talk Marketplace

• 0:00
  For
• 0:00
  example,
• 0:00
  when
• 0:00
  the
• 0:01
  minimum
• 0:01
  price
• 0:01
  has
• 0:02
  already
• 0:02
  been
• 0:02
  reached,
• 0:03
  like
• 0:03
  Alexander
• 0:04
  says.
• 0:04
  Yes.
• 0:06
  This
• 0:07
  ensures
• 0:07
  the
• 0:07
  algorithm
• 0:08
  within
• 0:09
  the
• 0:09
  defined
• 0:10
  framework
• 0:11
  and
• 0:11
  avoids
• 0:12
  decision
• 0:12
  that
• 0:13
  could
• 0:13
  harm
• 0:13
  your
• 0:13
  business.
• 0:19
  Let's
• 0:19
  Talk
• 0:19
  Marketplace.
• 0:20
  The
• 0:20
  Marketplace
• 0:21
  podcast
• 0:21
  with
• 0:22
  Ingrid
• 0:22
  Lomar
• 0:23
  and
• 0:23
  Van
• 0:23
  Vridiste.
• 0:27
  Hello
• 0:27
  and
• 0:27
  welcome
• 0:27
  back
• 0:28
  to
• 0:28
  let's
• 0:28
  Talk
• 0:28
  Marketplace.
• 0:29
  I'm
• 0:29
  Ingrid,
• 0:30
  as
• 0:30
  always,
• 0:31
  happy
• 0:31
  to
• 0:31
  have
• 0:31
  you
• 0:32
  again
• 0:32
  for
• 0:32
  another
• 0:32
  episode.
• 0:33
  And
• 0:33
  today
• 0:33
  we
• 0:34
  are
• 0:34
  tackling
• 0:35
  a
• 0:35
  topic
• 0:35
  that
• 0:36
  I'm
• 0:36
  sure
• 0:36
  if
• 0:36
  you're
• 0:37
  a
• 0:37
  marketplace
• 0:37
  person,
• 0:38
  has
• 0:38
  already
• 0:38
  made
• 0:38
  your
• 0:39
  palm
• 0:39
  sweat,
• 0:39
  because
• 0:40
  we
• 0:40
  are
• 0:40
  talking
• 0:40
  about
• 0:41
  pricing.
• 0:41
  Yeah.
• 0:42
  And
• 0:42
  in
• 0:42
  theory,
• 0:42
  it
• 0:42
  always
• 0:42
  sounds
• 0:43
  simple,
• 0:43
  you
• 0:43
  know,
• 0:43
  find
• 0:44
  the
• 0:44
  sweet
• 0:44
  spot
• 0:44
  where
• 0:45
  the
• 0:45
  customer
• 0:45
  clicks
• 0:46
  by
• 0:46
  and
• 0:47
  you
• 0:47
  actually
• 0:47
  make
• 0:47
  a
• 0:48
  profit.
• 0:48
  And
• 0:49
  in
• 0:49
  reality,
• 0:49
  it's
• 0:50
  always
• 0:50
  a
• 0:50
  very
• 0:50
  chaotic
• 0:51
  race
• 0:51
  to
• 0:52
  the
• 0:52
  bottom,
• 0:52
  mostly
• 0:53
  driven
• 0:53
  by
• 0:54
  algorithms
• 0:54
  and
• 0:55
  competitors.
• 0:56
  Yeah.
• 0:56
  And
• 0:56
  we're
• 0:56
  told
• 0:57
  that
• 0:57
  automation
• 0:57
  is
• 0:58
  maybe
• 0:58
  a
• 0:59
  magic
• 0:59
  wand,
• 0:59
  but
• 1:00
  I
• 1:00
  don't
• 1:00
  know.
• 1:00
  I
• 1:01
  know
• 1:01
  a
• 1:01
  few
• 1:01
  people
• 1:01
  who
• 1:02
  are
• 1:02
  not
• 1:02
  so
• 1:02
  happy
• 1:03
  with
• 1:03
  handing
• 1:03
  over
• 1:03
  the
• 1:03
  keys
• 1:04
  to
• 1:04
  an
• 1:05
  algorithm
• 1:06
  because
• 1:06
  who
• 1:07
  might
• 1:07
  know
• 1:07
  what
• 1:07
  it's
• 1:08
  doing
• 1:08
  in
• 1:08
  the
• 1:08
  night
• 1:08
  with
• 1:09
  your
• 1:09
  prices
• 1:09
  and
• 1:10
  your
• 1:10
  margins,
• 1:10
  to
• 1:11
  be
• 1:11
  more
• 1:11
  specific.
• 1:12
  So
• 1:12
  today
• 1:12
  we
• 1:13
  are
• 1:13
  looking
• 1:13
  at
• 1:13
  the
• 1:13
  fine
• 1:14
  line
• 1:14
  between
• 1:14
  smart
• 1:15
  repricing
• 1:16
  and,
• 1:16
  yeah,
• 1:17
  let's
• 1:17
  say
• 1:17
  digital
• 1:18
  suicide.
• 1:18
  Yeah.
• 1:19
  So
• 1:19
  to
• 1:19
  help
• 1:20
  me
• 1:20
  navigate
• 1:20
  this,
• 1:21
  I've
• 1:21
  brought
• 1:21
  in
• 1:21
  two
• 1:21
  people,
• 1:22
  actually.
• 1:22
  First
• 1:22
  we
• 1:23
  have
• 1:23
  Alexander
• 1:24
  Joffe
• 1:24
  from
• 1:24
  D
• 1:25
  Max
• 1:25
  International.
• 1:26
  And
• 1:26
  I'm
• 1:26
  really
• 1:27
  happy
• 1:27
  that
• 1:27
  he's
• 1:27
  here
• 1:27
  because
• 1:28
  his
• 1:28
  brand,
• 1:29
  Koener
• 1:30
  and
• 1:30
  Sunen,
• 1:30
  I
• 1:30
  think
• 1:30
  it's
• 1:31
  called,
• 1:31
  deals
• 1:32
  in
• 1:32
  power
• 1:32
  equipment,
• 1:33
  generators,
• 1:34
  tillers,
• 1:35
  heavy
• 1:35
  duty
• 1:35
  gear
• 1:35
  and
• 1:36
  stuff
• 1:36
  like
• 1:36
  that.
• 1:37
  And
• 1:37
  in
• 1:37
  contrast
• 1:38
  to
• 1:38
  other
• 1:38
  marketplace
• 1:39
  managers
• 1:39
  from
• 1:40
  brands,
• 1:40
  Alexander
• 1:41
  is
• 1:41
  actually
• 1:41
  ready
• 1:42
  to
• 1:42
  talk
• 1:42
  about
• 1:42
  his
• 1:42
  pricing
• 1:43
  decisions
• 1:43
  for
• 1:44
  the
• 1:44
  marketplace
• 1:44
  part.
• 1:45
  Within
• 1:46
  reason,
• 1:46
  of
• 1:46
  course.
• 1:47
  No
• 1:47
  worries.
• 1:48
  But
• 1:48
  still,
• 1:48
  I'm
• 1:49
  really
• 1:49
  happy
• 1:49
  that
• 1:49
  you're
• 1:50
  here
• 1:50
  with
• 1:50
  us
• 1:50
  today
• 1:51
  to
• 1:51
  represent
• 1:51
  the
• 1:52
  brand
• 1:52
  part
• 1:52
  of
• 1:53
  this
• 1:53
  topic.
• 1:53
  So.
• 1:53
  Hi,
• 1:54
  Alex.
• 1:54
  Thank
• 1:55
  you.
• 1:55
  Hi.
• 1:56
  It's
• 1:57
  good
• 1:57
  to
• 1:57
  have
• 1:57
  you.
• 1:58
  Yeah.
• 1:58
  And
• 1:59
  here
• 1:59
  to
• 1:59
  provide
• 2:00
  the
• 2:00
  technical
• 2:01
  backbone
• 2:01
  is
• 2:02
  Matthias
• 2:02
  Robel
• 2:03
  from
• 2:03
  base.
• 2:04
  He
• 2:04
  can
• 2:05
  hopefully
• 2:05
  help
• 2:05
  us
• 2:06
  find
• 2:06
  out
• 2:06
  more
• 2:06
  about
• 2:06
  what
• 2:07
  modern
• 2:07
  pricing
• 2:07
  tools
• 2:08
  can
• 2:08
  do
• 2:08
  and
• 2:09
  where
• 2:09
  the
• 2:09
  technical
• 2:10
  development
• 2:10
  is
• 2:11
  going
• 2:11
  at
• 2:11
  the
• 2:11
  moment,
• 2:11
  and
• 2:12
  which
• 2:12
  part
• 2:12
  remains,
• 2:13
  at
• 2:13
  least
• 2:13
  for
• 2:13
  now,
• 2:13
  in
• 2:14
  the
• 2:14
  hands
• 2:14
  of
• 2:14
  the
• 2:14
  human
• 2:14
  marketplace
• 2:15
  managers.
• 2:16
  So
• 2:16
  welcome
• 2:17
  to
• 2:17
  you
• 2:17
  as
• 2:17
  well,
• 2:17
  Matthias.
• 2:18
  Great
• 2:18
  to
• 2:18
  have
• 2:18
  you.
• 2:19
  Thank
• 2:19
  you,
• 2:19
  Ingrid.
• 2:20
  I'm
• 2:20
  very
• 2:20
  happy
• 2:21
  to
• 2:21
  be
• 2:21
  with
• 2:21
  you.
• 2:22
  You
• 2:22
  to
• 2:22
  go.
• 2:24
  Yeah.
• 2:24
  So,
• 2:25
  gentlemen,
• 2:25
  welcome
• 2:26
  to
• 2:26
  my
• 2:26
  show.
• 2:27
  And
• 2:28
  let's
• 2:28
  talk
• 2:28
  about
• 2:29
  how
• 2:29
  we
• 2:29
  keep
• 2:30
  the
• 2:30
  robots
• 2:30
  from
• 2:30
  spending
• 2:31
  all
• 2:31
  our
• 2:31
  money.
• 2:32
  So.
• 2:32
  But
• 2:32
  first,
• 2:32
  before
• 2:33
  we
• 2:33
  dive
• 2:33
  into
• 2:33
  that,
• 2:34
  I'd
• 2:34
  like
• 2:34
  to
• 2:35
  know
• 2:35
  a
• 2:35
  little
• 2:35
  bit
• 2:35
  more
• 2:36
  about
• 2:36
  you.
• 2:37
  So
• 2:37
  let's
• 2:37
  have
• 2:37
  a
• 2:38
  short
• 2:38
  round
• 2:39
  of
• 2:39
  introductions.
• 2:40
  Mathius,
• 2:41
  why
• 2:41
  don't
• 2:41
  you
• 2:41
  start?
• 2:41
  Why
• 2:42
  don't
• 2:42
  you
• 2:42
  tell
• 2:42
  me,
• 2:43
  who
• 2:43
  are
• 2:43
  you?
• 2:43
  Where
• 2:44
  do
• 2:44
  you.
• 2:44
  How
• 2:44
  did
• 2:44
  you
• 2:44
  come
• 2:45
  to
• 2:45
  this
• 2:45
  place
• 2:45
  that
• 2:46
  you're
• 2:46
  in
• 2:46
  now
• 2:46
  in
• 2:46
  your
• 2:46
  business?
• 2:47
  And
• 2:47
  what
• 2:47
  do
• 2:47
  you
• 2:48
  do
• 2:48
  best
• 2:48
  when
• 2:48
  it
• 2:48
  comes
• 2:48
  to
• 2:49
  marketplaces?
• 2:50
  Okay.
• 2:51
  Hi.
• 2:51
  Hi
• 2:52
  again.
• 2:52
  I'm
• 2:52
  Matteo
• 2:53
  Uszo
• 2:53
  and
• 2:54
  I
• 2:54
  am
• 2:54
  technically
• 2:55
  from
• 2:55
  Dice.
• 2:55
  I'm
• 2:56
  product
• 2:56
  manager
• 2:57
  with
• 2:57
  over
• 2:58
  8
• 2:59
  years
• 2:59
  of
• 3:00
  experience
• 3:00
  in
• 3:00
  the
• 3:00
  common
• 3:01
  pricing.
• 3:02
  I
• 3:02
  specialize
• 3:03
  in
• 3:03
  product
• 3:03
  management,
• 3:04
  optimizing
• 3:05
  pricing
• 3:05
  strategies
• 3:06
  and
• 3:06
  implementation
• 3:07
  solutions
• 3:08
  that
• 3:08
  supports
• 3:09
  online
• 3:10
  sales.
• 3:10
  I
• 3:11
  think
• 3:11
  combine
• 3:11
  a
• 3:12
  little
• 3:12
  bit
• 3:12
  of
• 3:12
  analytics
• 3:13
  approach
• 3:14
  with
• 3:14
  business
• 3:14
  thinking
• 3:15
  to
• 3:15
  delivery
• 3:16
  value
• 3:16
  to
• 3:17
  the
• 3:18
  clients
• 3:18
  and
• 3:18
  to
• 3:18
  my
• 3:19
  organization
• 3:19
  is
• 3:20
  for
• 3:20
  me
• 3:21
  the,
• 3:21
  the
• 3:22
  highest,
• 3:23
  the
• 3:23
  highest
• 3:24
  profits.
• 3:24
  For
• 3:25
  me
• 3:25
  the
• 3:25
  biggest
• 3:26
  dream
• 3:26
  is
• 3:27
  when
• 3:28
  our
• 3:28
  clients
• 3:29
  sales
• 3:29
  more
• 3:30
  and
• 3:30
  have
• 3:30
  biggest
• 3:31
  profits
• 3:31
  from
• 3:31
  using
• 3:32
  our
• 3:32
  system.
• 3:32
  And
• 3:33
  my
• 3:33
  solution.
• 3:34
  Okay,
• 3:34
  right.
• 3:35
  And
• 3:35
  Alex,
• 3:35
  what
• 3:36
  about
• 3:36
  you?
• 3:36
  How
• 3:36
  you,
• 3:37
  how
• 3:37
  did
• 3:37
  you
• 3:37
  come
• 3:38
  into
• 3:38
  the
• 3:38
  marketplace
• 3:39
  business
• 3:39
  and
• 3:39
  what
• 3:39
  is
• 3:39
  your
• 3:40
  usp?
• 3:40
  What
• 3:41
  are
• 3:41
  you
• 3:41
  doing
• 3:41
  best?
• 3:41
  Hi
• 3:42
  Ingrid,
• 3:43
  my
• 3:43
  name
• 3:43
  is
• 3:43
  Alexandria
• 3:44
  Joffe,
• 3:44
  I'm
• 3:45
  head
• 3:45
  of
• 3:45
  E
• 3:46
  commerce
• 3:46
  at
• 3:46
  DMAX
• 3:47
  Group.
• 3:47
  I
• 3:47
  have
• 3:47
  been
• 3:48
  working
• 3:48
  with
• 3:48
  Marketplace
• 3:49
  about
• 3:50
  10
• 3:50
  years
• 3:51
  at
• 3:51
  DMAX
• 3:52
  Group.
• 3:52
  We
• 3:53
  own
• 3:54
  the
• 3:54
  brand
• 3:55
  Kilmer
• 3:55
  and
• 3:55
  Zonen
• 3:56
  and
• 3:56
  several
• 3:56
  others
• 3:57
  brand
• 3:57
  and
• 3:57
  my
• 3:58
  main
• 3:58
  goal
• 3:58
  to
• 3:59
  grow
• 3:59
  our
• 3:59
  online
• 4:00
  sales
• 4:00
  globally
• 4:01
  because
• 4:02
  we
• 4:02
  are
• 4:02
  present
• 4:03
  in
• 4:03
  usa,
• 4:04
  uk,
• 4:05
  all
• 4:05
  the
• 4:05
  Europe
• 4:06
  and
• 4:06
  it's.
• 4:06
  My
• 4:07
  main
• 4:07
  goal
• 4:07
  is
• 4:08
  to
• 4:08
  keep
• 4:08
  strategy
• 4:09
  and
• 4:09
  to
• 4:10
  grow
• 4:10
  multi
• 4:10
  channel
• 4:11
  structure
• 4:11
  in
• 4:11
  the
• 4:12
  company.
• 4:12
  Yeah,
• 4:12
  great.
• 4:13
  Okay.
• 4:14
  Right,
• 4:14
  thanks
• 4:14
  you.
• 4:15
  Thanks
• 4:15
  to
• 4:16
  the
• 4:16
  both
• 4:16
  of
• 4:16
  you.
• 4:16
  Then
• 4:16
  we
• 4:17
  know
• 4:17
  a
• 4:17
  bit
• 4:17
  more
• 4:17
  about
• 4:17
  who
• 4:18
  you
• 4:18
  are,
• 4:18
  where
• 4:18
  you
• 4:18
  stand
• 4:19
  and
• 4:19
  I
• 4:20
  guess
• 4:20
  then
• 4:20
  we
• 4:20
  can
• 4:20
  dive
• 4:21
  right
• 4:21
  into
• 4:21
  our
• 4:22
  conversation
• 4:23
  on
• 4:23
  pricing
• 4:24
  after
• 4:24
  a
• 4:24
  very
• 4:25
  short
• 4:25
  ad
• 4:25
  break.
• 4:30
  Sometimes
• 4:31
  a
• 4:31
  missing
• 4:31
  centimeter
• 4:32
  can
• 4:32
  make
• 4:32
  the
• 4:32
  difference
• 4:33
  between
• 4:33
  profit
• 4:34
  and
• 4:34
  loss.
• 4:34
  Especially
• 4:35
  in
• 4:35
  diy.
• 4:36
  If
• 4:36
  you
• 4:36
  provide
• 4:37
  incorrect
• 4:37
  shipping
• 4:38
  dimensions
• 4:38
  on
• 4:38
  auto,
• 4:39
  you
• 4:39
  lose
• 4:39
  margin.
• 4:40
  And
• 4:40
  if
• 4:40
  your
• 4:40
  technical
• 4:41
  data
• 4:41
  is
• 4:41
  wrong
• 4:42
  on
• 4:42
  Hornbach,
• 4:43
  your
• 4:43
  product
• 4:43
  product
• 4:43
  simply
• 4:44
  won't
• 4:44
  be
• 4:44
  found,
• 4:45
  especially
• 4:45
  in
• 4:45
  DIY
• 4:46
  and
• 4:46
  home
• 4:46
  marketplaces.
• 4:47
  Don't
• 4:47
  forgive
• 4:48
  messy
• 4:48
  product
• 4:49
  data
• 4:49
  because
• 4:50
  here
• 4:50
  it's
• 4:50
  not
• 4:50
  about
• 4:51
  do
• 4:51
  I
• 4:51
  like
• 4:52
  it?
• 4:52
  But
• 4:52
  whether
• 4:53
  a
• 4:53
  product
• 4:54
  actually
• 4:54
  fits,
• 4:55
  works
• 4:55
  or
• 4:56
  is
• 4:56
  correctly
• 4:57
  classified.
• 4:58
  And
• 4:58
  that's
• 4:58
  exactly
• 4:59
  what
• 4:59
  you
• 4:59
  see
• 5:00
  in
• 5:00
  the
• 5:00
  day
• 5:01
  to
• 5:01
  day
• 5:01
  work
• 5:01
  of
• 5:02
  our
• 5:02
  partner
• 5:02
  Channable.
• 5:03
  As
• 5:03
  an
• 5:03
  integrator,
• 5:04
  Channable
• 5:05
  works
• 5:05
  with
• 5:05
  product
• 5:05
  fees
• 5:06
  across
• 5:06
  multiple
• 5:07
  categories
• 5:07
  and
• 5:08
  marketplaces
• 5:08
  and
• 5:09
  sees
• 5:09
  very
• 5:09
  clearly
• 5:10
  where
• 5:10
  data
• 5:11
  doesn't
• 5:11
  match
• 5:11
  the
• 5:12
  platform
• 5:12
  system
• 5:12
  logic.
• 5:13
  And
• 5:14
  what's
• 5:14
  interesting
• 5:14
  is
• 5:15
  the
• 5:15
  the
• 5:15
  problems
• 5:16
  are
• 5:16
  often
• 5:16
  not
• 5:16
  that
• 5:17
  complex.
• 5:17
  Wrong
• 5:18
  units,
• 5:19
  technical
• 5:19
  specs
• 5:20
  hidden
• 5:20
  in
• 5:20
  text
• 5:21
  instead
• 5:21
  of
• 5:22
  attributes,
• 5:22
  or
• 5:22
  missing
• 5:23
  shipping
• 5:23
  data.
• 5:24
  That's
• 5:24
  often
• 5:24
  enough
• 5:25
  for
• 5:25
  products
• 5:25
  to
• 5:25
  disappear
• 5:26
  from
• 5:26
  filters
• 5:26
  or
• 5:27
  simply
• 5:27
  stop
• 5:27
  converting.
• 5:29
  So
• 5:29
  if
• 5:29
  you're
• 5:29
  currently
• 5:30
  struggling
• 5:30
  with
• 5:30
  visibility,
• 5:31
  conversion
• 5:32
  or
• 5:32
  margins,
• 5:33
  it's
• 5:33
  worth
• 5:34
  taking
• 5:34
  a
• 5:34
  closer
• 5:34
  look
• 5:34
  at
• 5:35
  your
• 5:35
  data.
• 5:36
  And
• 5:36
  if
• 5:36
  you'd
• 5:37
  like
• 5:37
  to
• 5:37
  learn
• 5:38
  more
• 5:38
  about
• 5:38
  that,
• 5:39
  check
• 5:39
  out
• 5:39
  our
• 5:40
  LinkedIn
• 5:40
  post
• 5:40
  on
• 5:40
  the
• 5:41
  Topic
• 5:41
  or
• 5:42
  contact
• 5:42
  Channable.
• 5:43
  They
• 5:43
  know
• 5:44
  the
• 5:44
  way.
• 5:45
  As
• 5:45
  always,
• 5:45
  you'll
• 5:46
  find
• 5:46
  the
• 5:46
  link
• 5:46
  in
• 5:46
  the
• 5:46
  show
• 5:47
  notes.
• 5:51
  Okay,
• 5:52
  right
• 5:52
  then
• 5:52
  I
• 5:53
  guess
• 5:53
  let's
• 5:53
  dive
• 5:53
  into
• 5:53
  it.
• 5:54
  As
• 5:54
  always.
• 5:54
  Here
• 5:55
  on
• 5:55
  let's
• 5:55
  Talk
• 5:55
  Marketplace,
• 5:56
  we
• 5:56
  like
• 5:56
  to
• 5:56
  start
• 5:57
  with
• 5:57
  the
• 5:57
  brand
• 5:57
  story
• 5:58
  first.
• 5:58
  So
• 5:58
  it's
• 5:59
  first
• 5:59
  up
• 5:59
  to
• 5:59
  you.
• 6:00
  Alex,
• 6:00
  why
• 6:01
  don't
• 6:01
  you
• 6:01
  tell
• 6:01
  me
• 6:01
  a
• 6:01
  bit
• 6:02
  more
• 6:02
  about,
• 6:02
  you
• 6:03
  know,
• 6:03
  Kona
• 6:03
  and
• 6:03
  Soon
• 6:04
  and
• 6:04
  your
• 6:04
  brand,
• 6:05
  who's
• 6:06
  that
• 6:06
  brand?
• 6:06
  Which
• 6:07
  markets
• 6:07
  are
• 6:07
  you
• 6:07
  hitting
• 6:09
  and
• 6:09
  especially,
• 6:10
  especially
• 6:10
  what
• 6:10
  are
• 6:11
  the
• 6:11
  pricing
• 6:12
  hurdles
• 6:12
  in
• 6:12
  your
• 6:13
  niche?
• 6:13
  Yeah,
• 6:14
  kernel
• 6:15
  Zonen
• 6:16
  is
• 6:16
  a
• 6:16
  manufacturer
• 6:17
  of
• 6:17
  power
• 6:18
  equipment.
• 6:18
  But
• 6:19
  I
• 6:19
  will
• 6:19
  say
• 6:20
  we
• 6:20
  produce
• 6:21
  not
• 6:22
  just
• 6:22
  technique,
• 6:23
  it's
• 6:23
  solutions.
• 6:24
  And
• 6:24
  yeah,
• 6:25
  if
• 6:26
  we
• 6:26
  talk
• 6:26
  about
• 6:26
  the
• 6:26
  kernel
• 6:27
  and
• 6:27
  zoning
• 6:27
  ecosystem,
• 6:28
  we
• 6:28
  look
• 6:28
  at
• 6:29
  from
• 6:30
  two
• 6:30
  sides.
• 6:30
  It's
• 6:30
  product
• 6:31
  portfolio
• 6:32
  and
• 6:32
  multi
• 6:32
  channel
• 6:33
  distribution.
• 6:34
  As
• 6:34
  a
• 6:34
  manufacturer
• 6:35
  of
• 6:35
  power
• 6:35
  equipment,
• 6:36
  we
• 6:36
  have
• 6:37
  different
• 6:37
  sales
• 6:38
  strategies.
• 6:39
  B2B,
• 6:39
  B2C
• 6:40
  marketplaces
• 6:41
  and
• 6:42
  DIY
• 6:43
  chains,
• 6:43
  local
• 6:43
  presence.
• 6:44
  Of
• 6:45
  course,
• 6:45
  on
• 6:45
  product
• 6:46
  side
• 6:46
  we
• 6:46
  grow
• 6:47
  significantly.
• 6:48
  We
• 6:48
  are
• 6:48
  not
• 6:48
  just
• 6:49
  about
• 6:49
  generators
• 6:50
  anymore.
• 6:51
  We
• 6:51
  have
• 6:52
  also
• 6:52
  garden
• 6:53
  tools.
• 6:53
  Our
• 6:54
  tools
• 6:55
  in
• 6:55
  our
• 6:55
  portfolio
• 6:56
  now.
• 6:57
  And
• 6:57
  on
• 6:57
  the
• 6:57
  distribution
• 6:58
  side,
• 6:58
  our
• 6:58
  ecosystem
• 6:59
  spans
• 6:59
  across
• 7:00
  more
• 7:00
  than
• 7:00
  20
• 7:01
  markets.
• 7:01
  Primary
• 7:02
  it's
• 7:02
  West
• 7:02
  Europe,
• 7:03
  UK
• 7:03
  and
• 7:04
  US
• 7:04
  but
• 7:05
  with
• 7:05
  upcoming
• 7:06
  expansions
• 7:07
  this
• 7:07
  year
• 7:08
  in
• 7:08
  Dubai,
• 7:09
  in
• 7:09
  China,
• 7:10
  it
• 7:10
  means
• 7:11
  that
• 7:12
  we
• 7:12
  have
• 7:12
  a
• 7:12
  lot
• 7:12
  of
• 7:13
  job
• 7:13
  with
• 7:13
  pricing
• 7:14
  and
• 7:15
  with
• 7:16
  market
• 7:16
  analysis.
• 7:17
  We
• 7:17
  have
• 7:18
  about
• 7:19
  50
• 7:19
  different
• 7:20
  sales
• 7:20
  channels
• 7:21
  across
• 7:21
  20
• 7:21
  countries.
• 7:22
  It
• 7:22
  means
• 7:23
  that
• 7:23
  it's
• 7:24
  very
• 7:24
  hard
• 7:25
  to
• 7:25
  control
• 7:25
  our
• 7:26
  prices,
• 7:27
  prices
• 7:27
  of
• 7:27
  our
• 7:27
  partners
• 7:28
  and
• 7:29
  prices
• 7:29
  of
• 7:30
  our
• 7:30
  competitors.
• 7:31
  So
• 7:31
  it's
• 7:31
  our
• 7:32
  core
• 7:32
  of
• 7:32
  our
• 7:32
  daily
• 7:33
  work.
• 7:33
  Yeah,
• 7:33
  that
• 7:34
  sounds
• 7:34
  like
• 7:34
  a
• 7:35
  huge
• 7:35
  operation.
• 7:36
  And
• 7:36
  across
• 7:37
  so
• 7:37
  many
• 7:37
  countries
• 7:37
  too.
• 7:38
  And
• 7:38
  in
• 7:38
  a
• 7:38
  very
• 7:39
  specific
• 7:39
  niche.
• 7:39
  It's
• 7:40
  always
• 7:40
  interesting
• 7:40
  to
• 7:40
  get
• 7:41
  into
• 7:41
  those
• 7:41
  tiny
• 7:42
  niches
• 7:42
  that
• 7:42
  you
• 7:42
  often
• 7:43
  don't
• 7:43
  have
• 7:43
  so
• 7:43
  much
• 7:44
  on
• 7:44
  the
• 7:44
  radar
• 7:45
  actually
• 7:45
  when
• 7:45
  you
• 7:45
  are
• 7:46
  mostly
• 7:46
  focused
• 7:46
  on
• 7:46
  B2C.
• 7:47
  But
• 7:48
  what
• 7:48
  is
• 7:48
  your
• 7:49
  pricing
• 7:49
  setup?
• 7:50
  Are
• 7:50
  you
• 7:50
  relying
• 7:51
  a
• 7:51
  lot
• 7:51
  on
• 7:51
  manual
• 7:52
  pricing
• 7:52
  or
• 7:53
  have
• 7:53
  you
• 7:53
  just
• 7:53
  reached
• 7:54
  a
• 7:54
  breaking
• 7:54
  point
• 7:55
  at
• 7:55
  some
• 7:55
  point
• 7:55
  where
• 7:56
  you
• 7:56
  said
• 7:56
  okay,
• 7:56
  with
• 7:57
  manual
• 7:57
  pricing
• 7:57
  we
• 7:58
  really
• 7:58
  can't
• 7:58
  compete
• 7:59
  anymore.
• 8:00
  Ingrid,
• 8:00
  give
• 8:01
  me
• 8:01
  a
• 8:01
  second.
• 8:02
  So
• 8:03
  as
• 8:03
  I
• 8:03
  said,
• 8:03
  we
• 8:04
  need
• 8:04
  to
• 8:04
  understand
• 8:04
  that
• 8:05
  we
• 8:05
  have
• 8:05
  a
• 8:06
  bright
• 8:06
  product
• 8:07
  portfolio.
• 8:10
  Some
• 8:10
  products
• 8:11
  are
• 8:11
  not
• 8:12
  able
• 8:12
  to
• 8:12
  sell
• 8:13
  in
• 8:13
  our
• 8:14
  E
• 8:14
  commerce
• 8:14
  channels.
• 8:15
  They
• 8:15
  are
• 8:16
  only
• 8:16
  for
• 8:16
  B2B
• 8:17
  sales
• 8:17
  channels.
• 8:18
  That's
• 8:18
  why
• 8:19
  we
• 8:19
  are
• 8:19
  using
• 8:20
  price
• 8:21
  controlling
• 8:21
  tools
• 8:22
  from
• 8:22
  base,
• 8:23
  for
• 8:23
  example,
• 8:23
  to
• 8:24
  control
• 8:24
  pricing
• 8:25
  of
• 8:25
  our
• 8:26
  distributors.
• 8:28
  Because
• 8:28
  the
• 8:28
  Kyzhona
• 8:29
  is
• 8:29
  not
• 8:30
  the
• 8:31
  open
• 8:32
  point
• 8:32
  price
• 8:33
  brand
• 8:33
  with
• 8:34
  the
• 8:34
  first
• 8:34
  price
• 8:34
  on
• 8:35
  the
• 8:35
  market.
• 8:35
  And
• 8:36
  we,
• 8:36
  we
• 8:36
  don't
• 8:36
  want
• 8:37
  that
• 8:37
  our
• 8:37
  partners
• 8:38
  try
• 8:39
  to
• 8:40
  destroy
• 8:40
  our
• 8:41
  brand
• 8:41
  with
• 8:42
  the
• 8:42
  first
• 8:42
  price
• 8:44
  in
• 8:45
  the
• 8:45
  run
• 8:45
  with
• 8:46
  Chinese
• 8:46
  brand
• 8:47
  and
• 8:48
  other
• 8:48
  competitors.
• 8:50
  But
• 8:50
  of
• 8:51
  course
• 8:51
  we
• 8:51
  have
• 8:52
  our
• 8:52
  own
• 8:53
  product
• 8:53
  palette
• 8:54
  which
• 8:54
  only
• 8:55
  for
• 8:56
  E
• 8:56
  Commerce,
• 8:56
  for
• 8:57
  our
• 8:57
  own
• 8:57
  E
• 8:57
  Commerce
• 8:58
  available
• 8:58
  and
• 8:59
  Then
• 9:00
  we
• 9:00
  have
• 9:00
  some
• 9:01
  gap
• 9:01
  where
• 9:01
  we
• 9:01
  can
• 9:02
  play
• 9:02
  with
• 9:02
  our
• 9:03
  prices.
• 9:03
  Of
• 9:04
  course.
• 9:04
  Okay,
• 9:05
  Right.
• 9:05
  Maybe
• 9:05
  Matthias,
• 9:06
  over
• 9:06
  to
• 9:07
  you
• 9:07
  to
• 9:07
  get
• 9:07
  that
• 9:08
  pricing
• 9:09
  topic
• 9:09
  in
• 9:09
  a
• 9:10
  more
• 9:10
  general
• 9:10
  direction
• 9:11
  first.
• 9:12
  When
• 9:12
  we're
• 9:13
  talking
• 9:13
  about
• 9:13
  repricing
• 9:15
  or
• 9:15
  smart
• 9:15
  repricing
• 9:16
  as
• 9:16
  it's
• 9:16
  called
• 9:17
  today.
• 9:17
  What
• 9:18
  do
• 9:18
  you
• 9:19
  actually
• 9:19
  mean?
• 9:20
  So
• 9:20
  how
• 9:20
  is
• 9:21
  that
• 9:21
  defined?
• 9:21
  For
• 9:22
  me,
• 9:23
  intelligent
• 9:23
  pricing
• 9:24
  is
• 9:24
  the
• 9:25
  future.
• 9:25
  Yes,
• 9:25
  it's
• 9:26
  necessary
• 9:27
  in
• 9:27
  this
• 9:27
  time.
• 9:28
  You
• 9:28
  know,
• 9:28
  the
• 9:29
  intelligent
• 9:29
  pricings
• 9:30
  mean
• 9:31
  that
• 9:31
  price
• 9:32
  is
• 9:33
  driven
• 9:33
  by
• 9:33
  context,
• 9:34
  not
• 9:34
  a
• 9:34
  singular.
• 9:35
  The
• 9:36
  system
• 9:36
  takes
• 9:37
  into
• 9:37
  account
• 9:37
  our
• 9:38
  margins,
• 9:38
  product
• 9:39
  availability,
• 9:41
  competitor
• 9:41
  behaviors,
• 9:42
  of
• 9:42
  course,
• 9:43
  competitor
• 9:43
  prices,
• 9:44
  the
• 9:44
  marketplace
• 9:45
  condition,
• 9:46
  the
• 9:46
  product
• 9:47
  condition
• 9:47
  and
• 9:48
  everything.
• 9:48
  Your
• 9:49
  whole
• 9:49
  context?
• 9:50
  Yes.
• 9:51
  And
• 9:51
  the
• 9:51
  key
• 9:52
  points
• 9:52
  is
• 9:53
  that
• 9:53
  not
• 9:53
  overproducts
• 9:54
  has
• 9:54
  to
• 9:55
  be
• 9:55
  the
• 9:55
  cheapest.
• 9:56
  Yes.
• 9:56
  And
• 9:56
  each
• 9:56
  marketplace
• 9:57
  can
• 9:57
  have
• 9:57
  different
• 9:58
  pricing
• 9:59
  assumptions.
• 10:00
  In
• 10:00
  practice,
• 10:00
  we
• 10:01
  use
• 10:01
  a
• 10:01
  portfolio
• 10:02
  approach.
• 10:03
  Some
• 10:03
  products
• 10:03
  to
• 10:04
  responsibility
• 10:05
  for
• 10:05
  our
• 10:06
  visibility
• 10:07
  and
• 10:07
  traffic,
• 10:08
  while
• 10:08
  others
• 10:09
  drive
• 10:09
  to
• 10:09
  profitability.
• 10:10
  This
• 10:10
  allows
• 10:11
  us
• 10:11
  to
• 10:11
  stay
• 10:12
  competitive
• 10:13
  when
• 10:13
  it
• 10:14
  matters
• 10:15
  and
• 10:15
  while
• 10:16
  protecting
• 10:16
  both
• 10:17
  premium
• 10:17
  brands.
• 10:18
  Like
• 10:19
  Alexander
• 10:20
  says,
• 10:20
  as
• 10:20
  you
• 10:21
  know,
• 10:21
  our
• 10:22
  main
• 10:22
  strategy.
• 10:23
  Strategy
• 10:23
  is
• 10:23
  not
• 10:24
  always
• 10:24
  be
• 10:24
  the
• 10:25
  cheapest
• 10:25
  in
• 10:25
  the
• 10:25
  marketplace.
• 10:26
  Yes.
• 10:27
  We
• 10:27
  need
• 10:28
  to
• 10:28
  looking
• 10:28
  for
• 10:29
  the
• 10:29
  all
• 10:29
  environments
• 10:30
  and
• 10:30
  all
• 10:31
  KPIs.
• 10:31
  Yes.
• 10:32
  And
• 10:32
  our
• 10:32
  system
• 10:32
  and
• 10:33
  our
• 10:33
  brand.
• 10:35
  Yeah,
• 10:35
  absolutely.
• 10:36
  What
• 10:36
  I
• 10:36
  find
• 10:36
  is
• 10:37
  interesting,
• 10:37
  Alexis,
• 10:38
  when
• 10:38
  you
• 10:38
  said
• 10:39
  that
• 10:39
  you
• 10:40
  are
• 10:40
  not
• 10:40
  only
• 10:40
  looking
• 10:40
  at
• 10:40
  the
• 10:41
  competitors,
• 10:41
  but
• 10:41
  also
• 10:42
  at
• 10:42
  other
• 10:42
  retailers
• 10:43
  in
• 10:43
  the
• 10:43
  market
• 10:44
  that
• 10:44
  have
• 10:45
  your
• 10:45
  brands
• 10:45
  and
• 10:46
  to
• 10:46
  have
• 10:46
  a
• 10:47
  just
• 10:47
  a
• 10:47
  good
• 10:47
  look
• 10:48
  at
• 10:48
  what
• 10:48
  they're
• 10:48
  doing
• 10:49
  with
• 10:49
  the
• 10:49
  prices
• 10:49
  of
• 10:49
  your
• 10:50
  brand.
• 10:50
  So
• 10:51
  what
• 10:51
  other
• 10:52
  data
• 10:52
  points
• 10:53
  are
• 10:53
  you
• 10:53
  specifically
• 10:54
  at
• 10:54
  DMAX
• 10:55
  looking
• 10:55
  at?
• 10:56
  Is
• 10:56
  that
• 10:56
  stock
• 10:57
  or
• 10:57
  apart
• 10:57
  from
• 10:57
  competitive
• 10:58
  behavior,
• 10:58
  as
• 10:58
  you
• 10:59
  already
• 10:59
  said?
• 11:00
  Or
• 11:00
  what
• 11:00
  are
• 11:00
  you
• 11:00
  looking
• 11:00
  for?
• 11:01
  Which
• 11:01
  data
• 11:01
  points
• 11:02
  are
• 11:02
  you
• 11:02
  looking
• 11:02
  for
• 11:02
  when
• 11:03
  you
• 11:03
  come
• 11:03
  to
• 11:03
  defining
• 11:04
  your
• 11:04
  pricing
• 11:04
  logic?
• 11:05
  First
• 11:05
  of
• 11:05
  all,
• 11:05
  we
• 11:06
  are
• 11:06
  looking
• 11:06
  for
• 11:06
  our
• 11:07
  floor
• 11:07
  prices.
• 11:09
  We
• 11:09
  need
• 11:10
  to
• 11:10
  make
• 11:11
  a
• 11:11
  business
• 11:11
  and
• 11:12
  we
• 11:12
  need
• 11:12
  to
• 11:12
  make
• 11:13
  money.
• 11:14
  And
• 11:14
  first
• 11:15
  of
• 11:15
  all
• 11:15
  we
• 11:15
  need
• 11:15
  to
• 11:16
  know
• 11:16
  the
• 11:16
  point,
• 11:17
  the
• 11:17
  lowest
• 11:17
  point
• 11:18
  of
• 11:18
  our
• 11:18
  price.
• 11:18
  And
• 11:19
  the
• 11:19
  second
• 11:20
  matrix
• 11:21
  is
• 11:22
  we
• 11:22
  try
• 11:22
  to
• 11:22
  understand
• 11:23
  how
• 11:24
  our
• 11:24
  competitors
• 11:25
  moving,
• 11:25
  why
• 11:26
  they
• 11:26
  have
• 11:26
  the
• 11:26
  possibility
• 11:27
  to
• 11:27
  set
• 11:28
  the
• 11:28
  price
• 11:29
  so
• 11:29
  low
• 11:29
  and
• 11:30
  which
• 11:30
  market
• 11:31
  share
• 11:31
  they
• 11:32
  take
• 11:32
  from
• 11:32
  us.
• 11:33
  And
• 11:33
  after
• 11:33
  that
• 11:34
  we
• 11:34
  can
• 11:34
  take
• 11:35
  a
• 11:35
  business
• 11:36
  decision
• 11:36
  what
• 11:37
  we
• 11:37
  will
• 11:37
  do
• 11:38
  with
• 11:39
  exact
• 11:39
  this
• 11:40
  product.
• 11:40
  Okay.
• 11:41
  Matthias,
• 11:41
  would
• 11:42
  you
• 11:42
  add
• 11:42
  anything
• 11:43
  to
• 11:43
  that?
• 11:43
  Anything
• 11:43
  else
• 11:44
  that
• 11:44
  marketplace
• 11:45
  managers
• 11:45
  should
• 11:45
  look
• 11:46
  at
• 11:46
  when
• 11:46
  they
• 11:47
  are
• 11:47
  looking
• 11:47
  to
• 11:47
  define
• 11:48
  the
• 11:48
  pricing
• 11:48
  logic?
• 11:49
  For
• 11:49
  me,
• 11:50
  Alexander
• 11:51
  slays
• 11:51
  firstly
• 11:52
  the
• 11:52
  competitor
• 11:53
  price
• 11:53
  prices.
• 11:54
  And
• 11:54
  of
• 11:55
  course
• 11:55
  we
• 11:55
  need
• 11:55
  to
• 11:56
  checking
• 11:58
  all
• 11:58
  marketplaces
• 11:59
  where
• 11:59
  we
• 11:59
  selling
• 12:00
  our
• 12:00
  products.
• 12:00
  Yes,
• 12:01
  not
• 12:01
  only
• 12:01
  one,
• 12:01
  but
• 12:02
  the
• 12:02
  whole
• 12:03
  marketplaces.
• 12:04
  You
• 12:04
  have
• 12:04
  the.
• 12:06
  The.
• 12:07
  The.
• 12:07
  You
• 12:08
  know,
• 12:08
  the
• 12:09
  all.
• 12:10
  All
• 12:10
  prices
• 12:10
  with
• 12:11
  all
• 12:11
  marketplaces.
• 12:12
  We
• 12:12
  need
• 12:13
  to
• 12:13
  have
• 12:13
  a
• 12:14
  finding
• 12:14
  our
• 12:14
  world.
• 12:15
  The
• 12:15
  big
• 12:16
  view.
• 12:17
  Holistic.
• 12:18
  Holistic
• 12:18
  view
• 12:18
  to
• 12:19
  our
• 12:19
  all
• 12:19
  ecosystem.
• 12:20
  Secondly
• 12:21
  for
• 12:21
  me,
• 12:21
  of
• 12:21
  course
• 12:22
  inventory
• 12:23
  Levels,
• 12:23
  margins
• 12:24
  and
• 12:24
  sales.
• 12:25
  Because
• 12:25
  only
• 12:26
  the
• 12:26
  combination
• 12:27
  of
• 12:28
  this
• 12:28
  KPIs
• 12:29
  and
• 12:29
  this
• 12:30
  keys
• 12:32
  give
• 12:32
  us
• 12:33
  the
• 12:33
  best
• 12:34
  sales.
• 12:34
  And
• 12:34
  for
• 12:35
  me
• 12:35
  it's
• 12:35
  the
• 12:35
  best
• 12:35
  combination
• 12:36
  to
• 12:37
  grow.
• 12:38
  Grow
• 12:38
  up
• 12:38
  in
• 12:39
  some
• 12:39
  sales
• 12:39
  our
• 12:40
  E
• 12:40
  commerce
• 12:40
  and
• 12:41
  host
• 12:42
  the
• 12:42
  buy
• 12:42
  box
• 12:42
  and
• 12:43
  looking
• 12:43
  for
• 12:43
  the
• 12:43
  promotion
• 12:44
  promotion
• 12:45
  of
• 12:45
  our
• 12:45
  promotion.
• 12:46
  Our
• 12:46
  competition's
• 12:47
  promoters,
• 12:48
  of
• 12:48
  course,
• 12:49
  product
• 12:49
  life
• 12:49
  cycles.
• 12:50
  Yes.
• 12:50
  You
• 12:50
  know,
• 12:50
  we
• 12:51
  need
• 12:51
  to
• 12:51
  looking
• 12:51
  for
• 12:52
  how
• 12:52
  long
• 12:53
  the
• 12:53
  product
• 12:54
  stays
• 12:54
  in
• 12:54
  our
• 12:55
  stock.
• 12:55
  On
• 12:55
  our
• 12:55
  stocks.
• 12:56
  Yes.
• 12:56
  And
• 12:57
  because
• 12:57
  this
• 12:58
  is
• 12:58
  always
• 12:58
  very
• 12:59
  important,
• 13:00
  very
• 13:00
  important
• 13:00
  KPI
• 13:01
  for
• 13:01
  us.
• 13:02
  Yes.
• 13:02
  If
• 13:02
  we
• 13:02
  have
• 13:03
  too
• 13:03
  long
• 13:03
  the
• 13:04
  product
• 13:04
  system
• 13:05
  I
• 13:05
  will
• 13:05
  share.
• 13:06
  I
• 13:06
  think
• 13:06
  it's
• 13:07
  problem
• 13:07
  for
• 13:07
  us.
• 13:08
  Yes.
• 13:08
  We
• 13:08
  need
• 13:08
  to
• 13:09
  look
• 13:09
  of
• 13:09
  course
• 13:10
  for
• 13:10
  that.
• 13:10
  Okay,
• 13:11
  so
• 13:12
  if
• 13:12
  I
• 13:12
  get
• 13:12
  that
• 13:12
  correctly,
• 13:13
  you're
• 13:13
  looking
• 13:13
  at
• 13:14
  like
• 13:14
  all
• 13:14
  the
• 13:14
  sales
• 13:15
  channels,
• 13:16
  all
• 13:16
  the
• 13:16
  products,
• 13:17
  all
• 13:17
  the
• 13:17
  prices,
• 13:18
  all
• 13:18
  the
• 13:18
  competitors.
• 13:19
  Yes.
• 13:20
  Length
• 13:20
  of
• 13:20
  stock,
• 13:21
  seasonality,
• 13:22
  like
• 13:22
  basically
• 13:23
  everything.
• 13:24
  So
• 13:24
  that
• 13:24
  is
• 13:25
  a
• 13:25
  lot
• 13:25
  of
• 13:25
  KPIs
• 13:26
  to
• 13:26
  keep
• 13:27
  track
• 13:27
  of.
• 13:28
  So
• 13:29
  Alex,
• 13:29
  can
• 13:29
  you
• 13:29
  walk
• 13:30
  me
• 13:30
  through
• 13:30
  how
• 13:30
  that
• 13:31
  looked
• 13:31
  like
• 13:32
  for
• 13:33
  a
• 13:33
  marketplace
• 13:34
  manager
• 13:34
  at
• 13:34
  your
• 13:34
  place
• 13:35
  before
• 13:36
  you
• 13:36
  were
• 13:36
  automating?
• 13:37
  So
• 13:38
  how
• 13:38
  has
• 13:38
  daily
• 13:38
  life
• 13:39
  changed
• 13:39
  for
• 13:39
  you?
• 13:40
  What
• 13:40
  did
• 13:40
  you
• 13:40
  monitor
• 13:41
  in
• 13:41
  the
• 13:41
  beginning
• 13:42
  and
• 13:42
  what
• 13:42
  are
• 13:42
  you
• 13:43
  able
• 13:43
  to
• 13:43
  monitor
• 13:44
  now
• 13:44
  that
• 13:44
  you
• 13:44
  have
• 13:45
  been
• 13:45
  automating?
• 13:46
  Yeah,
• 13:46
  for
• 13:47
  marketplace
• 13:47
  managers
• 13:48
  I
• 13:48
  would
• 13:49
  say
• 13:49
  it's
• 13:51
  the
• 13:51
  full
• 13:51
  process
• 13:52
  was
• 13:52
  automated
• 13:53
  and
• 13:54
  the
• 13:54
  amount
• 13:54
  of
• 13:55
  manual
• 13:55
  work
• 13:55
  was
• 13:56
  dropped.
• 13:56
  But
• 13:57
  the
• 13:58
  brain
• 13:58
  work
• 13:58
  has
• 13:59
  definitely
• 14:00
  increased
• 14:00
  because
• 14:01
  we
• 14:01
  receive
• 14:01
  a
• 14:02
  lot
• 14:02
  of
• 14:02
  data.
• 14:02
  We
• 14:03
  need.
• 14:04
  We
• 14:04
  need
• 14:04
  to
• 14:05
  check
• 14:05
  this
• 14:05
  data
• 14:05
  and
• 14:06
  we
• 14:06
  need
• 14:06
  to
• 14:06
  take
• 14:07
  business
• 14:07
  decision
• 14:08
  on
• 14:08
  this
• 14:08
  data.
• 14:09
  It
• 14:09
  means
• 14:09
  that
• 14:10
  instead
• 14:10
  they
• 14:10
  actually
• 14:11
  analyze
• 14:11
  competitor
• 14:12
  behavior.
• 14:12
  When
• 14:13
  the
• 14:13
  price
• 14:14
  changed,
• 14:14
  they
• 14:15
  look
• 14:15
  at
• 14:15
  the
• 14:15
  data
• 14:16
  to
• 14:16
  understand
• 14:17
  what
• 14:17
  happened,
• 14:18
  how.
• 14:19
  How
• 14:19
  it.
• 14:20
  How
• 14:20
  much
• 14:20
  market
• 14:21
  share
• 14:21
  the
• 14:22
  competitor
• 14:22
  is
• 14:22
  trying
• 14:23
  to
• 14:23
  take
• 14:23
  from
• 14:23
  us
• 14:24
  and
• 14:25
  why
• 14:25
  he
• 14:26
  do
• 14:26
  it.
• 14:27
  In
• 14:27
  this
• 14:28
  at
• 14:28
  this
• 14:28
  time
• 14:29
  we're
• 14:29
  looking
• 14:29
  for
• 14:30
  the
• 14:30
  stock
• 14:30
  as
• 14:30
  you
• 14:31
  say
• 14:31
  for
• 14:31
  seasonality.
• 14:32
  It
• 14:32
  means
• 14:33
  that
• 14:33
  for
• 14:33
  marketplace
• 14:35
  managers
• 14:36
  the
• 14:36
  amount
• 14:37
  of
• 14:37
  work
• 14:38
  the
• 14:38
  same
• 14:38
  but
• 14:39
  it's
• 14:39
  more
• 14:40
  brain
• 14:40
  work
• 14:40
  is
• 14:41
  manual
• 14:41
  work
• 14:42
  and
• 14:42
  of
• 14:42
  course
• 14:42
  it
• 14:43
  increase
• 14:44
  our
• 14:44
  results.
• 14:45
  I
• 14:45
  like
• 14:45
  that
• 14:46
  one.
• 14:46
  Yeah.
• 14:46
  That
• 14:46
  you
• 14:47
  are
• 14:47
  dropping
• 14:47
  the
• 14:47
  manual
• 14:48
  work,
• 14:48
  but
• 14:48
  increasing
• 14:48
  the
• 14:49
  brain
• 14:49
  work
• 14:49
  in
• 14:49
  a
• 14:49
  way.
• 14:50
  Matthias,
• 14:50
  can
• 14:50
  you
• 14:51
  go
• 14:51
  a
• 14:51
  bit
• 14:51
  more
• 14:52
  into
• 14:52
  detail
• 14:52
  about
• 14:53
  that?
• 14:53
  So
• 14:54
  what
• 14:54
  is
• 14:54
  actually
• 14:55
  what
• 14:55
  what
• 14:56
  marketplace
• 14:57
  managers
• 14:57
  using
• 14:58
  their
• 14:58
  time
• 14:58
  that
• 14:59
  has
• 14:59
  been
• 14:59
  freed
• 14:59
  up
• 15:00
  by
• 15:00
  the
• 15:00
  optimization
• 15:01
  for
• 15:01
  now.
• 15:02
  And
• 15:02
  how
• 15:02
  can
• 15:03
  they
• 15:03
  put
• 15:03
  that
• 15:03
  into
• 15:04
  their
• 15:04
  business?
• 15:04
  Because
• 15:06
  if
• 15:06
  you
• 15:07
  not
• 15:07
  that
• 15:07
  Alexander
• 15:08
  says
• 15:08
  it's
• 15:09
  not
• 15:09
  so
• 15:09
  easy
• 15:09
  to
• 15:10
  be
• 15:10
  marketplace
• 15:10
  manager
• 15:11
  in
• 15:11
  this
• 15:11
  time.
• 15:12
  You
• 15:12
  know,
• 15:13
  our
• 15:13
  system
• 15:14
  and
• 15:14
  our
• 15:14
  repricer
• 15:16
  really
• 15:17
  helps
• 15:18
  every
• 15:18
  everyday
• 15:19
  work.
• 15:19
  It's
• 15:19
  in
• 15:20
  everyday
• 15:20
  work
• 15:21
  what
• 15:21
  marketplace
• 15:22
  manager
• 15:23
  needs
• 15:23
  to
• 15:23
  do.
• 15:24
  You
• 15:24
  know,
• 15:24
  it's
• 15:25
  not
• 15:25
  so
• 15:25
  easy
• 15:25
  to
• 15:25
  have
• 15:26
  3,
• 15:26
  4,
• 15:27
  maybe
• 15:27
  10,000
• 15:28
  products.
• 15:28
  Now
• 15:29
  I
• 15:29
  have
• 15:29
  client
• 15:30
  with
• 15:30
  4
• 15:30
  million
• 15:31
  products
• 15:31
  on
• 15:31
  Amazon.
• 15:32
  It's
• 15:33
  not
• 15:33
  so
• 15:33
  easy
• 15:33
  to
• 15:34
  check
• 15:34
  the
• 15:34
  price
• 15:35
  every
• 15:35
  day.
• 15:35
  It's
• 15:36
  impossible
• 15:36
  to
• 15:37
  check
• 15:37
  if
• 15:37
  you
• 15:38
  have
• 15:38
  1,000
• 15:39
  products.
• 15:39
  Yes.
• 15:40
  On
• 15:40
  four
• 15:40
  marketplaces
• 15:41
  it's
• 15:41
  impossible
• 15:42
  to
• 15:42
  check
• 15:42
  every
• 15:43
  day.
• 15:43
  Competition
• 15:44
  price
• 15:44
  change
• 15:45
  it.
• 15:45
  You
• 15:45
  know,
• 15:46
  if
• 15:46
  you
• 15:46
  change
• 15:46
  the
• 15:47
  price
• 15:47
  after
• 15:48
  5
• 15:48
  maybe
• 15:49
  20
• 15:49
  minutes
• 15:50
  your
• 15:50
  competitor,
• 15:51
  your
• 15:51
  competitors
• 15:52
  change
• 15:52
  the
• 15:53
  price
• 15:53
  again.
• 15:53
  So
• 15:54
  manually
• 15:54
  work
• 15:55
  is
• 15:56
  impossible
• 15:57
  to
• 15:57
  do
• 15:57
  everything
• 15:57
  by
• 15:58
  your
• 15:58
  hand
• 15:58
  manually.
• 16:00
  And
• 16:00
  it's
• 16:00
  not,
• 16:01
  you
• 16:01
  know,
• 16:01
  it's
• 16:01
  not
• 16:02
  profits
• 16:02
  profitable
• 16:03
  to
• 16:04
  hire
• 16:04
  someone
• 16:05
  for
• 16:05
  only
• 16:05
  the
• 16:06
  price
• 16:06
  checking.
• 16:07
  Yes,
• 16:08
  absolutely.
• 16:08
  I
• 16:09
  think
• 16:09
  now
• 16:10
  we
• 16:10
  can
• 16:10
  using
• 16:11
  the
• 16:11
  tools
• 16:12
  like
• 16:12
  Repricer
• 16:13
  and
• 16:13
  base
• 16:14
  and
• 16:14
  he
• 16:15
  do
• 16:15
  everything
• 16:16
  for.
• 16:17
  Yes,
• 16:17
  he
• 16:17
  taking
• 16:18
  the.
• 16:18
  Like
• 16:19
  I
• 16:19
  say,
• 16:19
  4
• 16:19
  million
• 16:19
  products
• 16:20
  every
• 16:21
  day.
• 16:21
  Yes.
• 16:22
  And
• 16:22
  you
• 16:23
  have
• 16:23
  of
• 16:24
  course
• 16:24
  always
• 16:25
  the
• 16:25
  best
• 16:25
  price
• 16:26
  that
• 16:26
  he
• 16:27
  can
• 16:27
  do
• 16:27
  for
• 16:27
  you.
• 16:28
  Because
• 16:28
  you
• 16:28
  know
• 16:28
  our
• 16:29
  safety
• 16:30
  for
• 16:30
  us
• 16:30
  it's
• 16:31
  the
• 16:31
  floor
• 16:31
  price
• 16:32
  is
• 16:32
  our
• 16:33
  system
• 16:34
  never,
• 16:34
  never,
• 16:35
  never
• 16:36
  send
• 16:36
  you
• 16:36
  price
• 16:37
  below
• 16:37
  the
• 16:37
  minimum
• 16:38
  price
• 16:38
  that
• 16:38
  your
• 16:39
  floor
• 16:39
  price.
• 16:40
  So
• 16:40
  you
• 16:40
  know
• 16:40
  you
• 16:40
  always
• 16:40
  be
• 16:41
  safe
• 16:41
  and
• 16:42
  have
• 16:42
  everything
• 16:42
  under
• 16:43
  control.
• 16:44
  So
• 16:44
  you
• 16:44
  know
• 16:44
  it's
• 16:45
  Alexander
• 16:46
  everyday
• 16:46
  walking
• 16:47
  like
• 16:47
  normal
• 16:48
  work
• 16:48
  is
• 16:49
  much
• 16:49
  easier.
• 16:50
  As
• 16:50
  if
• 16:50
  he
• 16:51
  using
• 16:51
  our
• 16:51
  repricer
• 16:52
  to.
• 16:52
  To
• 16:52
  checking
• 16:53
  the
• 16:53
  competition
• 16:54
  price.
• 16:55
  And
• 16:55
  after
• 16:55
  he
• 16:56
  taking
• 16:56
  the
• 16:56
  price
• 16:56
  he
• 16:57
  can,
• 16:57
  he
• 16:57
  can
• 16:58
  thinking
• 16:59
  and
• 16:59
  make
• 17:00
  a
• 17:00
  good
• 17:00
  decisions.
• 17:00
  Yes.
• 17:02
  With
• 17:02
  don't
• 17:03
  leave.
• 17:03
  I
• 17:03
  can
• 17:03
  give
• 17:03
  you
• 17:03
  an
• 17:03
  example.
• 17:05
  Yes,
• 17:05
  please.
• 17:06
  Yeah.
• 17:07
  For
• 17:07
  example,
• 17:08
  you
• 17:08
  have
• 17:08
  a
• 17:09
  competitor
• 17:10
  on
• 17:10
  Amazon
• 17:11
  and
• 17:11
  he
• 17:11
  goes
• 17:12
  out
• 17:12
  of
• 17:12
  stock
• 17:14
  and
• 17:14
  the
• 17:14
  system
• 17:14
  react
• 17:15
  instantly
• 17:16
  and
• 17:16
  trades
• 17:17
  out
• 17:17
  price
• 17:17
  to
• 17:18
  maximum
• 17:18
  profit.
• 17:19
  But
• 17:19
  if
• 17:20
  the
• 17:20
  competitor
• 17:20
  have
• 17:21
  stock
• 17:21
  you
• 17:21
  need
• 17:22
  to
• 17:22
  decrease
• 17:23
  your
• 17:23
  profit
• 17:24
  with
• 17:24
  lower
• 17:25
  price.
• 17:26
  It
• 17:26
  works
• 17:26
  automatically
• 17:27
  in
• 17:28
  the
• 17:28
  night,
• 17:29
  in
• 17:29
  the
• 17:29
  morning.
• 17:30
  So
• 17:30
  you
• 17:31
  are
• 17:31
  able
• 17:32
  to
• 17:32
  make
• 17:32
  your
• 17:32
  money
• 17:34
  24
• 17:35
  hours,
• 17:35
  7
• 17:35
  days.
• 17:36
  Nobody
• 17:37
  from
• 17:37
  your
• 17:37
  marketplace
• 17:38
  managers
• 17:39
  are
• 17:39
  able
• 17:39
  to
• 17:39
  do
• 17:40
  this
• 17:40
  work
• 17:41
  so
• 17:41
  fast
• 17:41
  and
• 17:42
  with
• 17:42
  so
• 17:42
  deep
• 17:43
  analysis
• 17:43
  on
• 17:44
  each
• 17:44
  product
• 17:45
  level.
• 17:45
  That's.
• 17:46
  Yeah,
• 17:46
  that's
• 17:46
  really
• 17:47
  interesting.
• 17:47
  Especially
• 17:48
  as
• 17:48
  you
• 17:48
  said,
• 17:49
  like
• 17:49
  it's
• 17:49
  happening
• 17:49
  in
• 17:49
  the
• 17:49
  middle
• 17:50
  of
• 17:50
  the
• 17:50
  night.
• 17:50
  So
• 17:50
  no
• 17:51
  human
• 17:51
  would
• 17:51
  be
• 17:52
  up
• 17:52
  to
• 17:52
  speed
• 17:53
  with
• 17:53
  whatever's
• 17:53
  happening
• 17:54
  and
• 17:54
  the
• 17:54
  automation
• 17:55
  is
• 17:55
  taking
• 17:55
  over.
• 17:56
  But
• 17:57
  I'd
• 17:57
  like
• 17:57
  to
• 17:57
  come
• 17:57
  back
• 17:57
  to
• 17:59
  the
• 17:59
  keywords
• 18:00
  floor
• 18:00
  prices
• 18:00
  that
• 18:00
  you
• 18:01
  just
• 18:01
  mentioned,
• 18:01
  Mateusz
• 18:02
  because
• 18:02
  this
• 18:03
  is
• 18:03
  something
• 18:03
  that
• 18:03
  I
• 18:04
  often
• 18:04
  hear
• 18:04
  when
• 18:05
  people
• 18:05
  are
• 18:05
  thinking
• 18:06
  about
• 18:06
  automation
• 18:07
  with
• 18:07
  pricing
• 18:07
  is
• 18:08
  like
• 18:08
  yeah.
• 18:09
  And
• 18:09
  is
• 18:09
  it
• 18:09
  really
• 18:10
  working
• 18:11
  and
• 18:11
  am
• 18:11
  I
• 18:11
  losing
• 18:12
  my
• 18:12
  margins?
• 18:13
  So
• 18:14
  how
• 18:14
  is
• 18:14
  that
• 18:14
  floor
• 18:15
  price
• 18:15
  logic
• 18:16
  working?
• 18:17
  And
• 18:17
  how
• 18:18
  do
• 18:18
  people
• 18:18
  actually
• 18:18
  define
• 18:19
  the
• 18:19
  floor
• 18:19
  price?
• 18:20
  What
• 18:20
  is
• 18:20
  the
• 18:20
  flow
• 18:20
  price
• 18:21
  is
• 18:21
  that
• 18:21
  you
• 18:21
  know
• 18:22
  everything
• 18:22
  like
• 18:22
  the
• 18:22
  lowest
• 18:23
  margin
• 18:24
  where
• 18:24
  you're
• 18:24
  still
• 18:25
  profitable
• 18:25
  or
• 18:26
  how
• 18:26
  do
• 18:26
  you
• 18:26
  define
• 18:26
  that?
• 18:27
  You
• 18:27
  know,
• 18:27
  if
• 18:28
  you're
• 18:28
  using
• 18:29
  our
• 18:29
  system
• 18:30
  or
• 18:30
  different
• 18:31
  system
• 18:31
  to
• 18:32
  smart
• 18:33
  pricing.
• 18:33
  Yes.
• 18:33
  And
• 18:34
  to
• 18:34
  repricing
• 18:35
  you
• 18:35
  always
• 18:36
  must
• 18:37
  and
• 18:37
  need
• 18:37
  to
• 18:38
  define
• 18:39
  the
• 18:39
  lower
• 18:40
  price,
• 18:40
  the
• 18:41
  lowest
• 18:41
  margin.
• 18:41
  Yeah.
• 18:42
  Because
• 18:42
  you
• 18:42
  see.
• 18:42
  No,
• 18:43
  this
• 18:43
  is
• 18:43
  the
• 18:43
  safety
• 18:44
  guard
• 18:44
  as
• 18:45
  you
• 18:45
  Know
• 18:45
  this
• 18:45
  is
• 18:46
  your
• 18:46
  safety
• 18:47
  area.
• 18:48
  The
• 18:48
  control
• 18:48
  is
• 18:49
  automated
• 18:49
  repricing.
• 18:50
  You
• 18:50
  know,
• 18:50
  it's
• 18:51
  primarily
• 18:51
  based
• 18:51
  on
• 18:52
  the
• 18:53
  well
• 18:53
  defined
• 18:53
  boundaries
• 18:54
  for
• 18:54
  each
• 18:54
  product.
• 18:55
  You
• 18:56
  need
• 18:57
  to
• 18:57
  define
• 18:58
  these
• 18:58
  boundaries
• 18:59
  and
• 18:59
  you
• 19:00
  should
• 19:00
  to
• 19:00
  have
• 19:01
  a
• 19:01
  minimum
• 19:01
  price
• 19:02
  to
• 19:02
  set
• 19:02
  to
• 19:03
  protect
• 19:03
  your
• 19:03
  margins
• 19:04
  and
• 19:05
  of
• 19:05
  course
• 19:05
  the
• 19:06
  maximum
• 19:06
  price
• 19:07
  to
• 19:07
  stay
• 19:08
  aligned
• 19:09
  with
• 19:09
  the
• 19:09
  market.
• 19:10
  You
• 19:10
  know,
• 19:10
  you,
• 19:11
  you,
• 19:11
  you
• 19:11
  cannot
• 19:12
  to
• 19:12
  sell
• 19:12
  the
• 19:12
  products
• 19:13
  and
• 19:13
  you
• 19:13
  know
• 19:13
  if
• 19:14
  someone
• 19:14
  sells
• 19:14
  things
• 19:15
  right
• 19:15
  now
• 19:15
  for
• 19:16
  €100,
• 19:17
  you
• 19:17
  cannot
• 19:18
  do
• 19:18
  selling
• 19:18
  gig
• 19:19
  for
• 19:19
  €150.
• 19:20
  Yes.
• 19:20
  Because
• 19:20
  you
• 19:21
  never
• 19:21
  will
• 19:22
  sell,
• 19:22
  you
• 19:22
  will
• 19:22
  sell
• 19:23
  it.
• 19:23
  So
• 19:23
  on
• 19:24
  the
• 19:24
  top
• 19:26
  there
• 19:26
  are
• 19:26
  rules
• 19:27
  determining
• 19:29
  when
• 19:29
  the
• 19:29
  system
• 19:30
  should
• 19:30
  react
• 19:31
  and
• 19:31
  when
• 19:31
  it
• 19:32
  should
• 19:32
  deliberate
• 19:33
  at
• 19:33
  hold
• 19:33
  the
• 19:33
  price.
• 19:34
  Yes.
• 19:34
  For
• 19:34
  example,
• 19:35
  when
• 19:35
  the
• 19:35
  minimum
• 19:35
  price
• 19:36
  has
• 19:36
  already
• 19:36
  been
• 19:37
  reached,
• 19:37
  like
• 19:38
  Alexander
• 19:38
  says.
• 19:39
  Yes.
• 19:41
  This
• 19:41
  ensures
• 19:42
  the
• 19:42
  algorithm
• 19:43
  within
• 19:43
  the
• 19:43
  defined
• 19:44
  framework
• 19:45
  and
• 19:45
  avoids
• 19:46
  decision
• 19:47
  that
• 19:47
  could
• 19:47
  harm
• 19:48
  your
• 19:48
  business.
• 19:48
  Yes.
• 19:49
  In
• 19:49
  practice
• 19:49
  it's
• 19:50
  not
• 19:50
  about
• 19:51
  giving
• 19:51
  the
• 19:52
  control,
• 19:52
  but
• 19:53
  it's
• 19:53
  structuring
• 19:54
  it.
• 19:54
  Yes.
• 19:54
  Everything
• 19:55
  is,
• 19:56
  everything's
• 19:56
  working
• 19:57
  automatically
• 19:58
  but
• 19:58
  with
• 19:59
  your
• 19:59
  own
• 20:00
  well
• 20:00
  defined
• 20:00
  boundaries.
• 20:01
  Alex,
• 20:01
  can
• 20:02
  you
• 20:02
  tell
• 20:02
  us
• 20:02
  a
• 20:03
  bit
• 20:03
  about
• 20:03
  the
• 20:03
  flow
• 20:03
  prices
• 20:04
  and
• 20:04
  safeguards
• 20:05
  that
• 20:05
  you
• 20:05
  at
• 20:05
  DMAX
• 20:06
  are
• 20:06
  using?
• 20:07
  So
• 20:07
  how
• 20:07
  do
• 20:07
  you
• 20:08
  maintain
• 20:08
  control?
• 20:09
  How
• 20:09
  do
• 20:09
  you
• 20:09
  find
• 20:10
  these
• 20:10
  safeguards
• 20:11
  and
• 20:11
  flow
• 20:11
  prices?
• 20:12
  So
• 20:12
  for
• 20:12
  us
• 20:13
  of
• 20:13
  course
• 20:14
  our
• 20:14
  brand
• 20:15
  is
• 20:15
  on
• 20:15
  the
• 20:15
  first
• 20:15
  place
• 20:16
  and
• 20:16
  as
• 20:16
  I
• 20:16
  said
• 20:17
  we
• 20:17
  are
• 20:17
  never
• 20:18
  try
• 20:18
  to
• 20:19
  be
• 20:19
  the
• 20:20
  cheapest
• 20:20
  on
• 20:20
  the
• 20:20
  market
• 20:21
  because
• 20:21
  we
• 20:22
  are
• 20:22
  not
• 20:22
  the
• 20:22
  cheapest.
• 20:23
  We
• 20:23
  have
• 20:23
  but
• 20:23
  we
• 20:24
  have
• 20:24
  a
• 20:24
  lot
• 20:25
  of,
• 20:26
  a
• 20:27
  lot
• 20:27
  of
• 20:27
  examples
• 20:27
  on
• 20:28
  the
• 20:28
  market
• 20:28
  with
• 20:28
  the
• 20:29
  Chinese
• 20:29
  brand
• 20:30
  of
• 20:30
  course
• 20:30
  in
• 20:30
  our
• 20:31
  business
• 20:31
  I
• 20:32
  would
• 20:32
  say
• 20:32
  99%
• 20:33
  of
• 20:35
  technique
• 20:35
  is
• 20:36
  manufactured
• 20:36
  in
• 20:37
  China
• 20:37
  and
• 20:38
  some
• 20:38
  Chinese
• 20:39
  manufacturers
• 20:41
  are
• 20:41
  selling
• 20:42
  in
• 20:42
  Europe
• 20:42
  directly
• 20:44
  without
• 20:44
  any
• 20:45
  sub
• 20:46
  brands
• 20:47
  or
• 20:47
  something
• 20:47
  like
• 20:48
  that.
• 20:48
  And
• 20:48
  we
• 20:49
  can
• 20:49
  see
• 20:50
  how
• 20:50
  it
• 20:51
  works
• 20:51
  when
• 20:51
  you
• 20:52
  don't
• 20:52
  have
• 20:52
  the
• 20:53
  floor
• 20:53
  price
• 20:53
  and
• 20:54
  it's
• 20:54
  not
• 20:54
  our
• 20:55
  way.
• 20:55
  I
• 20:55
  will
• 20:55
  say
• 20:57
  we
• 20:57
  have
• 20:57
  our
• 20:57
  margin,
• 20:58
  we
• 20:58
  keep
• 20:58
  our
• 20:58
  margin
• 20:59
  always.
• 21:00
  Of
• 21:00
  course
• 21:00
  we
• 21:00
  have
• 21:00
  a
• 21:01
  gap,
• 21:01
  but
• 21:01
  we
• 21:02
  are
• 21:02
  never
• 21:03
  run
• 21:04
  to
• 21:04
  the
• 21:05
  lowest
• 21:05
  price.
• 21:06
  Okay.
• 21:07
  Right.
• 21:07
  As
• 21:07
  you
• 21:07
  at
• 21:08
  Digimax
• 21:08
  are
• 21:08
  very
• 21:09
  international
• 21:09
  company,
• 21:09
  I'd
• 21:10
  like
• 21:10
  to
• 21:10
  turn
• 21:11
  the
• 21:11
  conversation
• 21:11
  to
• 21:12
  a
• 21:12
  bit
• 21:12
  more
• 21:12
  how
• 21:13
  you
• 21:13
  treat
• 21:14
  different
• 21:14
  international
• 21:15
  markets
• 21:16
  after
• 21:16
  another
• 21:17
  quite
• 21:17
  short
• 21:17
  break.
• 21:22
  If
• 21:22
  you
• 21:22
  work
• 21:23
  with
• 21:23
  marketplaces,
• 21:24
  you
• 21:24
  probably
• 21:24
  know
• 21:24
  this
• 21:25
  situation.
• 21:25
  Your
• 21:26
  Amazon
• 21:26
  team
• 21:26
  optimizes
• 21:27
  retail
• 21:28
  Media.
• 21:28
  Your
• 21:28
  D2C
• 21:29
  team
• 21:29
  looks
• 21:29
  at
• 21:29
  CRM
• 21:30
  and
• 21:30
  lifetime
• 21:31
  value
• 21:31
  and
• 21:32
  your
• 21:32
  performance
• 21:32
  team
• 21:33
  focuses
• 21:33
  on
• 21:33
  roas.
• 21:34
  But
• 21:35
  the
• 21:35
  customer
• 21:35
  doesn't
• 21:35
  experience
• 21:36
  your
• 21:36
  brand
• 21:36
  in
• 21:37
  separate
• 21:37
  channels.
• 21:38
  From
• 21:38
  the
• 21:38
  customer's
• 21:39
  perspective,
• 21:39
  it's
• 21:40
  all
• 21:40
  one
• 21:40
  journey
• 21:41
  from
• 21:41
  discovery
• 21:42
  on
• 21:42
  social
• 21:42
  media
• 21:43
  to
• 21:43
  research
• 21:43
  on
• 21:44
  marketplaces
• 21:44
  and
• 21:45
  finally
• 21:45
  to
• 21:45
  purchase.
• 21:46
  And
• 21:46
  that's
• 21:47
  exactly
• 21:47
  what
• 21:47
  the
• 21:47
  new
• 21:48
  connected
• 21:48
  commerce
• 21:49
  guide
• 21:49
  by
• 21:50
  Frontrow
• 21:50
  is
• 21:51
  about.
• 21:51
  This
• 21:52
  guide
• 21:52
  explains
• 21:52
  how
• 21:53
  brands
• 21:53
  can
• 21:53
  connect
• 21:54
  Amazon
• 21:54
  D2C
• 21:55
  retail
• 21:55
  media
• 21:56
  and
• 21:56
  CRM
• 21:57
  into
• 21:57
  Just
• 21:57
  one
• 21:58
  system.
• 21:58
  Instead
• 21:59
  of
• 21:59
  optimizing
• 21:59
  each
• 22:00
  channel
• 22:00
  individually.
• 22:01
  It
• 22:01
  shows
• 22:02
  why
• 22:02
  focusing
• 22:03
  only
• 22:03
  on
• 22:03
  short
• 22:04
  term
• 22:04
  metrics
• 22:04
  like
• 22:05
  roas
• 22:05
  often
• 22:05
  hides
• 22:06
  the
• 22:06
  real
• 22:06
  impact
• 22:07
  marketplaces
• 22:08
  have
• 22:08
  on
• 22:08
  the
• 22:09
  overall
• 22:09
  customer
• 22:10
  lifetime
• 22:10
  value.
• 22:11
  You'll
• 22:12
  also
• 22:12
  find
• 22:12
  practical
• 22:13
  frameworks
• 22:13
  and
• 22:13
  a
• 22:14
  quick
• 22:14
  self
• 22:14
  check
• 22:15
  to
• 22:15
  see
• 22:15
  how
• 22:15
  connected
• 22:16
  your
• 22:16
  own
• 22:16
  commerce
• 22:17
  setup
• 22:17
  already
• 22:18
  is
• 22:18
  and
• 22:19
  why
• 22:19
  you
• 22:19
  might
• 22:19
  still
• 22:19
  be
• 22:19
  operating
• 22:20
  in
• 22:21
  silos.
• 22:22
  So
• 22:22
  if
• 22:22
  you're
• 22:22
  responsible
• 22:23
  for
• 22:23
  marketplaces,
• 22:23
  retail
• 22:24
  media
• 22:24
  or
• 22:25
  digital
• 22:25
  commerce
• 22:26
  in
• 22:26
  your
• 22:26
  company
• 22:26
  and
• 22:27
  want
• 22:27
  a
• 22:27
  clearer
• 22:27
  picture
• 22:28
  of
• 22:28
  how
• 22:28
  these
• 22:29
  channels
• 22:29
  influence
• 22:30
  each
• 22:30
  other,
• 22:30
  this
• 22:31
  guide
• 22:31
  is
• 22:31
  definitely
• 22:32
  worth
• 22:32
  a
• 22:32
  read.
• 22:33
  You
• 22:33
  can
• 22:33
  download
• 22:34
  the
• 22:34
  connected
• 22:34
  commerce
• 22:35
  guide
• 22:35
  by
• 22:35
  front
• 22:35
  row
• 22:36
  for
• 22:36
  free.
• 22:36
  Just
• 22:36
  check
• 22:37
  the
• 22:37
  link
• 22:37
  in
• 22:37
  the
• 22:37
  show
• 22:38
  notes.
• 22:42
  Okay.
• 22:43
  Yeah.
• 22:43
  Let's
• 22:43
  now
• 22:44
  go
• 22:44
  a
• 22:44
  bit
• 22:44
  across
• 22:45
  the
• 22:45
  border.
• 22:45
  Because
• 22:46
  you
• 22:46
  are
• 22:47
  active
• 22:47
  in
• 22:47
  a
• 22:47
  lot
• 22:47
  of
• 22:48
  countries,
• 22:48
  Alex,
• 22:49
  with
• 22:49
  DMAX
• 22:50
  and
• 22:51
  have
• 22:52
  to
• 22:52
  keep
• 22:52
  up.
• 22:53
  Yeah.
• 22:53
  Or
• 22:53
  have
• 22:54
  to
• 22:54
  keep
• 22:54
  track
• 22:54
  of
• 22:55
  pricing
• 22:55
  across
• 22:55
  all
• 22:56
  these
• 22:56
  different
• 22:56
  markets
• 22:57
  and
• 22:57
  different
• 22:58
  continents
• 22:58
  as
• 22:59
  well.
• 22:59
  So
• 23:00
  how
• 23:00
  do
• 23:00
  you
• 23:01
  do
• 23:01
  that?
• 23:01
  How
• 23:01
  do
• 23:01
  you
• 23:01
  treat
• 23:02
  different
• 23:02
  international
• 23:03
  markets
• 23:03
  when
• 23:04
  it
• 23:04
  comes
• 23:04
  to
• 23:04
  price?
• 23:05
  Let's
• 23:05
  say
• 23:06
  elasticity.
• 23:07
  The
• 23:07
  tool
• 23:08
  which
• 23:08
  we
• 23:08
  use
• 23:09
  is
• 23:09
  the
• 23:09
  same.
• 23:10
  So
• 23:10
  we
• 23:10
  are
• 23:10
  using
• 23:10
  base
• 23:11
  for.
• 23:11
  To
• 23:12
  control
• 23:12
  all
• 23:13
  prices.
• 23:13
  But
• 23:13
  in
• 23:14
  Europe
• 23:14
  for
• 23:14
  example,
• 23:15
  we
• 23:15
  had
• 23:15
  centralized
• 23:16
  our
• 23:16
  price
• 23:17
  politics
• 23:17
  and
• 23:17
  we
• 23:18
  have
• 23:18
  the
• 23:18
  same
• 23:18
  price
• 23:19
  for
• 23:19
  all
• 23:19
  the
• 23:19
  countries.
• 23:20
  But
• 23:22
  of
• 23:23
  course
• 23:24
  different
• 23:24
  distributors
• 23:25
  has
• 23:26
  different
• 23:26
  sales
• 23:27
  and
• 23:27
  we
• 23:28
  need
• 23:28
  to
• 23:29
  control
• 23:29
  not
• 23:30
  only
• 23:30
  price
• 23:31
  of
• 23:31
  this,
• 23:32
  these
• 23:32
  distributors
• 23:33
  on.
• 23:33
  On
• 23:33
  the
• 23:33
  same
• 23:34
  market.
• 23:34
  For
• 23:34
  example,
• 23:35
  Polish
• 23:36
  distributors
• 23:37
  can
• 23:37
  sell
• 23:38
  in
• 23:38
  Ukrainian
• 23:39
  market
• 23:39
  the
• 23:39
  goods
• 23:40
  but
• 23:41
  the
• 23:41
  pricing
• 23:41
  in
• 23:41
  Polish
• 23:42
  market
• 23:42
  in
• 23:42
  Ukrainian
• 23:43
  market
• 23:43
  is
• 23:44
  different.
• 23:44
  So
• 23:45
  for
• 23:45
  us
• 23:45
  it's
• 23:45
  the
• 23:45
  main
• 23:46
  goal
• 23:46
  to
• 23:47
  control
• 23:47
  our
• 23:48
  partners
• 23:50
  different
• 23:50
  countries,
• 23:51
  different
• 23:52
  continents,
• 23:52
  as
• 23:52
  you
• 23:53
  said.
• 23:53
  But.
• 23:54
  But
• 23:54
  the
• 23:54
  tool
• 23:55
  is
• 23:55
  the
• 23:55
  same
• 23:55
  and
• 23:56
  the
• 23:56
  rules
• 23:57
  is
• 23:57
  also
• 23:57
  the
• 23:57
  same.
• 23:58
  For
• 23:58
  us
• 23:58
  now
• 23:59
  it's
• 23:59
  not
• 23:59
  important.
• 24:00
  It's
• 24:01
  will
• 24:01
  be
• 24:02
  10
• 24:02
  countries
• 24:03
  more
• 24:03
  and
• 24:04
  20
• 24:04
  sales
• 24:04
  channels
• 24:05
  more
• 24:05
  because
• 24:06
  we
• 24:06
  have
• 24:06
  automation.
• 24:07
  So
• 24:07
  it's.
• 24:08
  This
• 24:09
  is
• 24:09
  the
• 24:10
  main
• 24:10
  point
• 24:10
  of
• 24:10
  automation
• 24:11
  is
• 24:12
  to
• 24:13
  is
• 24:13
  growth
• 24:13
  possibility
• 24:14
  to
• 24:14
  grow
• 24:15
  with
• 24:15
  your
• 24:15
  system.
• 24:18
  Absolutely.
• 24:19
  Matthias,
• 24:20
  can
• 24:20
  you
• 24:20
  add
• 24:20
  up
• 24:20
  on
• 24:21
  this?
• 24:21
  How
• 24:21
  is
• 24:21
  tech
• 24:22
  supporting
• 24:23
  internationalization
• 24:25
  when
• 24:25
  it
• 24:25
  comes
• 24:25
  to
• 24:25
  pricing?
• 24:26
  No,
• 24:26
  it's
• 24:26
  very
• 24:27
  simple.
• 24:27
  Because
• 24:27
  for
• 24:28
  each
• 24:28
  marketplace
• 24:29
  and
• 24:30
  each
• 24:30
  country
• 24:31
  you
• 24:32
  have
• 24:32
  different
• 24:32
  price
• 24:33
  sensitive
• 24:34
  levels
• 24:34
  of
• 24:35
  competitors.
• 24:36
  And
• 24:36
  the
• 24:36
  operation
• 24:37
  cost,
• 24:37
  you
• 24:38
  know,
• 24:38
  the
• 24:38
  fee
• 24:39
  for
• 24:39
  the
• 24:39
  marketplace
• 24:39
  can
• 24:40
  be
• 24:40
  different.
• 24:40
  Yes.
• 24:40
  For
• 24:41
  example,
• 24:41
  Mazano
• 24:42
  Allegro
• 24:42
  in
• 24:42
  Poland.
• 24:43
  Yes.
• 24:43
  Different
• 24:43
  fees
• 24:44
  for
• 24:44
  each
• 24:45
  product
• 24:45
  or
• 24:45
  each
• 24:45
  categories.
• 24:46
  So
• 24:46
  which
• 24:47
  means
• 24:47
  a
• 24:47
  one
• 24:48
  single
• 24:49
  strategy
• 24:50
  does
• 24:50
  not
• 24:51
  work
• 24:51
  globally.
• 24:52
  In
• 24:52
  the
• 24:52
  practice
• 24:52
  is
• 24:53
  this
• 24:53
  require
• 24:53
  adapting
• 24:54
  pricing
• 24:54
  logic
• 24:55
  to
• 24:55
  the
• 24:55
  each
• 24:56
  country
• 24:56
  and
• 24:57
  for
• 24:57
  the
• 24:57
  each
• 24:57
  market,
• 24:58
  for
• 24:58
  example
• 24:59
  reacting
• 24:59
  different
• 25:00
  to
• 25:00
  the
• 25:00
  price
• 25:00
  changes.
• 25:01
  In
• 25:01
  Germany
• 25:02
  that
• 25:02
  and
• 25:03
  then
• 25:03
  Poland
• 25:04
  must
• 25:04
  be
• 25:04
  different.
• 25:04
  Yes,
• 25:05
  it
• 25:05
  should
• 25:06
  be
• 25:06
  different
• 25:07
  because
• 25:07
  you
• 25:07
  know
• 25:07
  the
• 25:08
  Poland
• 25:08
  we
• 25:08
  lost
• 25:09
  to
• 25:10
  searching
• 25:11
  there
• 25:11
  the
• 25:11
  lowest
• 25:12
  price.
• 25:12
  Yes.
• 25:13
  And
• 25:13
  checking
• 25:13
  into
• 25:14
  like
• 25:15
  for
• 25:15
  example
• 25:16
  and
• 25:16
  our
• 25:17
  sensitive
• 25:17
  for
• 25:17
  the
• 25:18
  price
• 25:18
  is
• 25:18
  different
• 25:19
  than
• 25:19
  in
• 25:19
  German.
• 25:20
  So
• 25:20
  if
• 25:21
  you're
• 25:21
  planning
• 25:21
  to
• 25:22
  sailing
• 25:23
  like
• 25:23
  Alexander
• 25:23
  in
• 25:24
  the
• 25:24
  different
• 25:24
  countries
• 25:24
  and
• 25:25
  in
• 25:25
  different
• 25:25
  marketplaces,
• 25:27
  you
• 25:27
  should
• 25:27
  checking
• 25:27
  the
• 25:28
  price
• 25:28
  sensitive
• 25:29
  and
• 25:29
  using
• 25:29
  automation.
• 25:30
  Yes.
• 25:31
  From
• 25:31
  everything
• 25:32
  both
• 25:32
  of
• 25:32
  you
• 25:32
  told
• 25:33
  me
• 25:33
  so
• 25:33
  far,
• 25:34
  get
• 25:35
  the
• 25:35
  feeling
• 25:35
  that
• 25:35
  even
• 25:36
  with
• 25:36
  automation
• 25:37
  repricing
• 25:38
  pricing
• 25:38
  smart
• 25:38
  pricing
• 25:39
  is
• 25:40
  a
• 25:40
  whole
• 25:40
  strategy
• 25:41
  that
• 25:41
  is
• 25:42
  running
• 25:42
  behind
• 25:42
  and
• 25:43
  you
• 25:43
  can
• 25:43
  do.
• 25:44
  You
• 25:44
  have
• 25:44
  to
• 25:44
  do
• 25:44
  a
• 25:44
  lot
• 25:44
  of
• 25:44
  brain
• 25:45
  work
• 25:45
  to
• 25:46
  quote
• 25:46
  Alex
• 25:47
  here.
• 25:47
  But
• 25:47
  of
• 25:48
  course
• 25:48
  that
• 25:48
  means
• 25:48
  you
• 25:49
  could
• 25:49
  have
• 25:50
  different
• 25:50
  strategies
• 25:51
  for
• 25:51
  repricing
• 25:52
  and
• 25:52
  some
• 25:52
  might
• 25:52
  work
• 25:53
  and
• 25:53
  some
• 25:53
  might
• 25:53
  not.
• 25:54
  And
• 25:54
  each
• 25:54
  of
• 25:54
  them
• 25:55
  is
• 25:55
  possible
• 25:55
  to
• 25:55
  build
• 25:55
  up
• 25:56
  with
• 25:56
  a
• 25:56
  tool
• 25:56
  like
• 25:57
  for
• 25:57
  example
• 25:57
  the
• 25:57
  Buybase
• 25:58
  Repricer.
• 25:59
  But
• 26:00
  how
• 26:00
  do
• 26:00
  you
• 26:00
  in
• 26:01
  the
• 26:01
  end
• 26:01
  find
• 26:01
  out
• 26:01
  if
• 26:02
  the
• 26:02
  strategy
• 26:02
  you
• 26:02
  chose
• 26:03
  is
• 26:03
  really
• 26:04
  working?
• 26:04
  So
• 26:04
  what
• 26:05
  metrics
• 26:06
  would
• 26:06
  you
• 26:06
  be
• 26:06
  looking
• 26:06
  at?
• 26:07
  Matthyush
• 26:07
  maybe
• 26:08
  you
• 26:08
  first.
• 26:08
  For
• 26:08
  me
• 26:09
  the
• 26:09
  most
• 26:09
  important
• 26:10
  metrics
• 26:11
  those
• 26:12
  related
• 26:12
  to
• 26:13
  profitability
• 26:13
  and
• 26:14
  stays
• 26:15
  efficiency
• 26:16
  primarily
• 26:16
  the
• 26:17
  margin
• 26:17
  and
• 26:17
  the
• 26:18
  sales
• 26:18
  and
• 26:18
  the
• 26:19
  buy
• 26:19
  box
• 26:19
  areas.
• 26:20
  For
• 26:20
  example
• 26:21
  in
• 26:21
  Amazon
• 26:21
  it's
• 26:22
  the
• 26:22
  most
• 26:22
  important
• 26:23
  metrics
• 26:24
  and
• 26:24
  it's
• 26:25
  important
• 26:25
  to
• 26:26
  monitor
• 26:26
  the
• 26:27
  price
• 26:27
  position
• 26:28
  relief
• 26:29
  to
• 26:29
  our
• 26:29
  competition
• 26:30
  and
• 26:30
  the
• 26:30
  safe
• 26:31
  stability
• 26:31
  over
• 26:31
  time.
• 26:32
  With
• 26:32
  the
• 26:33
  most
• 26:33
  important
• 26:33
  metrics.
• 26:34
  Yes.
• 26:34
  If
• 26:34
  you
• 26:35
  save
• 26:35
  more
• 26:35
  and
• 26:35
  have
• 26:36
  more
• 26:36
  margin
• 26:37
  more
• 26:37
  profitability
• 26:38
  is
• 26:38
  your.
• 26:38
  Your
• 26:39
  E
• 26:39
  Commerce.
• 26:39
  That's.
• 26:39
  That's
• 26:40
  me
• 26:40
  that
• 26:41
  everything
• 26:41
  is
• 26:41
  working
• 26:42
  correctly.
• 26:43
  Okay
• 26:43
  Alex,
• 26:44
  which
• 26:44
  metrics
• 26:45
  are
• 26:45
  you
• 26:45
  using
• 26:45
  to
• 26:46
  evaluate
• 26:47
  your
• 26:47
  repricing
• 26:47
  strategy?
• 26:48
  Of
• 26:48
  course,
• 26:48
  it's
• 26:48
  margin
• 26:49
  of
• 26:49
  course
• 26:50
  and
• 26:50
  product
• 26:50
  performance.
• 26:52
  We
• 26:52
  are
• 26:52
  looking
• 26:53
  for
• 26:53
  each
• 26:53
  product,
• 26:54
  how
• 26:54
  this
• 26:55
  product
• 26:55
  perform
• 26:56
  and
• 26:57
  the
• 26:57
  price
• 26:57
  as
• 26:58
  we
• 26:58
  know
• 26:58
  is
• 26:58
  one
• 26:59
  of
• 26:59
  the
• 26:59
  main
• 27:01
  key
• 27:01
  indicators
• 27:02
  for
• 27:02
  algorithms
• 27:03
  of
• 27:04
  marketplaces.
• 27:05
  And
• 27:05
  that's
• 27:05
  why
• 27:06
  it's
• 27:06
  the
• 27:06
  main
• 27:07
  part
• 27:07
  of
• 27:08
  of
• 27:09
  performance
• 27:09
  of
• 27:10
  our
• 27:11
  sales
• 27:11
  and
• 27:12
  product
• 27:12
  performance.
• 27:13
  That's
• 27:13
  why
• 27:14
  it's
• 27:14
  two
• 27:15
  main
• 27:16
  indicators
• 27:16
  that
• 27:17
  we
• 27:17
  are
• 27:17
  looking
• 27:17
  for.
• 27:18
  Okay,
• 27:18
  right.
• 27:19
  That
• 27:19
  just
• 27:20
  about
• 27:20
  closes
• 27:20
  our
• 27:20
  half
• 27:21
  hour
• 27:21
  on
• 27:21
  pricing
• 27:22
  today.
• 27:23
  Just
• 27:23
  as
• 27:23
  a
• 27:24
  final
• 27:24
  question,
• 27:24
  I
• 27:24
  always
• 27:25
  like
• 27:25
  to
• 27:25
  get
• 27:26
  some
• 27:26
  quick
• 27:26
  wins
• 27:26
  into
• 27:26
  here
• 27:27
  and
• 27:27
  ask
• 27:27
  my
• 27:28
  next
• 27:28
  Monday
• 27:28
  question.
• 27:29
  So
• 27:29
  if
• 27:30
  our
• 27:30
  listeners
• 27:31
  are
• 27:31
  maybe
• 27:31
  auditing
• 27:32
  their
• 27:32
  pricing
• 27:33
  setup
• 27:33
  next
• 27:34
  Monday,
• 27:34
  what
• 27:34
  would
• 27:35
  be
• 27:35
  like
• 27:35
  one
• 27:35
  high
• 27:36
  impact
• 27:36
  low
• 27:36
  hanging
• 27:37
  fruit
• 27:37
  that
• 27:37
  they
• 27:37
  should
• 27:37
  look
• 27:38
  for?
• 27:38
  Mateusz,
• 27:39
  what
• 27:39
  would
• 27:39
  be
• 27:40
  your
• 27:40
  tip
• 27:40
  first?
• 27:41
  Checking
• 27:41
  our
• 27:42
  top
• 27:42
  products,
• 27:43
  the
• 27:43
  best
• 27:43
  product,
• 27:44
  the
• 27:44
  best
• 27:44
  sellers
• 27:45
  and
• 27:45
  checking
• 27:46
  and
• 27:47
  you
• 27:47
  just
• 27:47
  need
• 27:48
  to
• 27:48
  look
• 27:48
  for
• 27:48
  your
• 27:49
  bestsellers
• 27:50
  for
• 27:50
  for
• 27:50
  example
• 27:51
  last
• 27:51
  three
• 27:51
  months.
• 27:52
  Checking
• 27:52
  that
• 27:52
  everything
• 27:53
  now
• 27:53
  is
• 27:54
  of
• 27:54
  course
• 27:54
  have
• 27:55
  the
• 27:55
  buy
• 27:55
  the
• 27:56
  buy
• 27:56
  box
• 27:56
  or
• 27:57
  if
• 27:57
  you
• 27:57
  lose
• 27:57
  buy
• 27:57
  box
• 27:58
  checking
• 27:58
  why
• 27:58
  you
• 27:59
  lose
• 27:59
  buy
• 27:59
  boxes
• 27:59
  because
• 28:00
  maybe
• 28:00
  you
• 28:01
  need
• 28:01
  to
• 28:01
  change
• 28:02
  your
• 28:02
  price
• 28:03
  for
• 28:03
  example
• 28:03
  for
• 28:03
  1%
• 28:04
  or
• 28:05
  maybe
• 28:06
  3
• 28:06
  or
• 28:06
  €4
• 28:07
  cents
• 28:08
  and
• 28:08
  then
• 28:08
  you
• 28:09
  need
• 28:10
  have
• 28:10
  again
• 28:11
  win
• 28:11
  the
• 28:11
  buy
• 28:11
  book.
• 28:12
  So
• 28:12
  checking
• 28:13
  the
• 28:13
  best
• 28:13
  sellers
• 28:14
  from
• 28:15
  the
• 28:15
  last
• 28:15
  three
• 28:15
  months
• 28:16
  for
• 28:16
  example.
• 28:16
  Okay,
• 28:17
  so
• 28:17
  best
• 28:18
  sellers
• 28:18
  always
• 28:18
  a
• 28:18
  good
• 28:19
  low
• 28:19
  hanging
• 28:19
  fruit
• 28:19
  for
• 28:19
  next
• 28:20
  Monday.
• 28:20
  That's
• 28:20
  true.
• 28:20
  Alex,
• 28:21
  what
• 28:21
  would
• 28:21
  be
• 28:21
  your
• 28:22
  life
• 28:22
  hack
• 28:22
  for
• 28:23
  fellow
• 28:23
  Marketplace
• 28:24
  managers?
• 28:24
  I'm
• 28:25
  fully
• 28:25
  agree
• 28:25
  with
• 28:26
  Mateos
• 28:27
  but
• 28:27
  I
• 28:28
  can
• 28:28
  give
• 28:28
  some
• 28:29
  advice.
• 28:30
  It's
• 28:31
  what
• 28:31
  we
• 28:31
  are
• 28:32
  doing
• 28:32
  at
• 28:32
  dmax.
• 28:32
  We
• 28:33
  are
• 28:33
  always
• 28:33
  recalculating
• 28:34
  our
• 28:35
  absolute
• 28:35
  minimum
• 28:36
  price.
• 28:36
  So
• 28:37
  we
• 28:38
  try
• 28:38
  decreases
• 28:39
  price.
• 28:40
  My
• 28:40
  advice
• 28:41
  is
• 28:41
  stop,
• 28:42
  stop
• 28:43
  blind
• 28:44
  race
• 28:44
  to
• 28:44
  the
• 28:44
  bottom.
• 28:45
  So
• 28:45
  for
• 28:45
  the
• 28:45
  first
• 28:46
  price
• 28:46
  make
• 28:47
  sure
• 28:47
  that
• 28:47
  your
• 28:47
  automate
• 28:48
  automation
• 28:49
  works
• 28:49
  for
• 28:50
  your
• 28:50
  profit
• 28:51
  not
• 28:51
  just
• 28:51
  for
• 28:52
  your
• 28:52
  revenue.
• 28:52
  So
• 28:53
  it's
• 28:54
  main
• 28:54
  goal
• 28:54
  in
• 28:55
  DMAX
• 28:56
  which
• 28:56
  will
• 28:56
  follow.
• 28:57
  And
• 28:57
  yeah,
• 28:58
  I
• 28:58
  think
• 28:58
  it's
• 28:58
  the
• 28:58
  main
• 28:59
  part
• 29:00
  of
• 29:00
  repricing
• 29:01
  system
• 29:02
  to
• 29:02
  know
• 29:03
  your
• 29:03
  absolute
• 29:03
  minimum
• 29:04
  price
• 29:04
  where
• 29:05
  you
• 29:05
  can
• 29:05
  go
• 29:05
  with
• 29:05
  your
• 29:06
  price.
• 29:07
  Yeah.
• 29:08
  And
• 29:08
  then
• 29:08
  absolutely.
• 29:09
  And
• 29:09
  hopefully
• 29:09
  avoid
• 29:10
  it
• 29:10
  as
• 29:10
  often
• 29:11
  as
• 29:11
  you
• 29:11
  can.
• 29:12
  Right.
• 29:12
  Thank
• 29:13
  you
• 29:13
  the
• 29:13
  two
• 29:13
  of
• 29:13
  you.
• 29:14
  That
• 29:14
  was
• 29:14
  an
• 29:14
  interesting
• 29:15
  half
• 29:15
  hour
• 29:16
  on
• 29:16
  repricing.
• 29:16
  Thanks
• 29:17
  for
• 29:17
  joining
• 29:17
  me.
• 29:17
  Thank
• 29:18
  you,
• 29:18
  Ingrid.
• 29:18
  Thank
• 29:19
  you
• 29:19
  very
• 29:19
  much.
• 29:20
  And
• 29:21
  if
• 29:21
  I
• 29:21
  hope
• 29:22
  you
• 29:22
  all
• 29:22
  out
• 29:22
  there
• 29:23
  learned
• 29:23
  something
• 29:24
  today
• 29:24
  on
• 29:24
  repricing
• 29:25
  and
• 29:25
  if
• 29:26
  you
• 29:26
  did
• 29:26
  or
• 29:26
  if
• 29:27
  you
• 29:27
  have
• 29:27
  to
• 29:27
  add
• 29:27
  anything,
• 29:28
  let
• 29:28
  us
• 29:28
  know,
• 29:29
  send
• 29:29
  some
• 29:30
  comments
• 29:30
  over
• 29:30
  on
• 29:31
  LinkedIn
• 29:31
  or
• 29:31
  wherever
• 29:31
  you
• 29:32
  are
• 29:32
  listening
• 29:32
  to
• 29:32
  us.
• 29:32
  And
• 29:33
  of
• 29:33
  course
• 29:33
  you
• 29:33
  could
• 29:33
  always
• 29:33
  make
• 29:34
  us
• 29:34
  very
• 29:34
  happy
• 29:34
  by
• 29:34
  following
• 29:35
  us
• 29:35
  and
• 29:35
  rating
• 29:35
  our
• 29:36
  podcast
• 29:36
  on
• 29:36
  Spotify,
• 29:37
  Apple
• 29:37
  Podcasts,
• 29:38
  YouTube,
• 29:38
  wherever.
• 29:39
  You
• 29:39
  know
• 29:40
  how
• 29:40
  it
• 29:40
  goes.
• 29:40
  Right.
• 29:41
  So
• 29:41
  thanks
• 29:41
  for
• 29:41
  tuning
• 29:42
  in
• 29:42
  today
• 29:42
  and
• 29:43
  I
• 29:43
  hope
• 29:44
  you
• 29:44
  too
• 29:44
  hear
• 29:45
  that
• 29:46
  you'll
• 29:46
  be
• 29:46
  joining
• 29:47
  me
• 29:47
  again
• 29:47
  next
• 29:47
  week.
• 29:48
  Bye
• 29:48
  bye.
• 29:53
  You
• 29:53
  listen
• 29:53
  to
• 29:54
  let's
• 29:54
  Talk
• 29:54
  Marketplace,
• 29:55
  the
• 29:55
  Marketplace
• 29:56
  podcast
• 29:57
  with
• 29:57
  Ingrid
• 29:57
  Lommer
• 29:58
  and
• 29:58
  Vanari
• 29:58
  Dichtel.