Latest / Let's talk Marketplace
Escaping the Race to the Bottom: Strategic Pricing on Marketplaces #LTM148
Pricing on marketplaces is no longer just an operational lever. In this episode, Ingrid talks to Alexander Ioffe (Dimax Group) and Mateusz Wrobel (base) about the reality behind repricing and automation.
It becomes clear that prices are shaped by a combination of factors: competition, platform logic, availability, margins and strategic goals - and often also by dynamics within a brand’s own distribution network. When multiple partners sell the same brand, different calculations collide and can trigger self-reinforcing price spirals.
They explain why automation is necessary, but does not…
The skinny
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