Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Crowd Effect: How to Educate Once and Sell to Many

Transcript

The Crowd Effect: How to Educate Once and Sell to Many · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome. Today on the podcast, we're
0:04
going to be talking about using webinars to grow your business.
0:08
Now I know some of you are going to be saying webinars in
0:11
Nigeria. Come on, let's be realistic.
0:15
Well, yes, there are some people who are using webinars to
0:18
promote their business. So I didn't just come up with
0:21
this on the fly today, but actually I am consulting for or
0:26
rather coaching a client currently and he's in the
0:29
business of producing audiobooks.
0:32
Now what he does is, OK, well he's in audio production
0:36
obviously. So they produce audiobooks for
0:39
Nigerian authors in the non fiction space and the value
0:43
proposition, the value that they bring to their customers, that's
0:47
he and his team is well, of course, they give Nigerian
0:52
authors another Ave. to gain income because you can make
0:56
money from selling audiobooks, of course, especially if you're
0:59
selling in crispy dollars, not selling in naira.
1:02
So that's a good one. Then they also give authors an
1:07
Ave. to expand their influence. Excuse me, because the physical
1:14
copies of your books are going to have limited reach.
1:16
I mean like take for instance Chimamanda, I think she released
1:19
a book last year. She Mamanda Ghazi Aditya, I
1:22
think that's her full name, OK. She don't marry now, so her
1:27
surname has changed. I mean, she'll be feminist, OK.
1:30
I'm not sure anyway, So whatever her name was or is, so she got a
1:35
new book out last year I think. So you know standard it will
1:41
sell in America as per she's basically a Yankee in my own
1:47
opinion anyway. Then some companies will sell in
1:50
Niger because definitely she get fans over here.
1:54
Then where else OK, some will sell in the UK because you know
1:59
Nigeria people the UK plenty. So the book will sell in
2:03
America, it will sell in Nigeria, it will sell in the UK,
2:07
but of course it will sell mostly in America and in the UK
2:13
because you know that in this part of the world, you know now
2:15
piracy day, even you that you're listening to this thing.
2:18
Now I know that you pirated a book within the last like 2-3
2:21
months. So if you're going to limit
2:26
yourself to traditional publishing options and only sell
2:29
physical copies of your books, then of course the reach that
2:32
your books are going to get is limited.
2:36
So that's the reason why our folks like my client comes in
2:39
with your services. OK, now Smofi are asking, So
2:42
what does that mean for you? Very simple.
2:45
Now my guy now in running this business, he's facing some
2:48
significant obstacle because people come at him, you know,
2:54
with all kinds of questions and they don't even understand like
2:56
when the guy gives them his rate, he's like, OK, you know,
2:59
to do this one, do this one, do this one will be like being like
3:03
that kind $2000. People shout like how many
3:08
dollars for what? So my client is often put in the
3:13
position where he has to be educating people.
3:18
Now look, mommy, I understand that, you know, $2000 is is
3:22
money right now. But mommy, let me explain.
3:26
This is how the thing works. We're doing like this.
3:29
We'll do it like this. After we record, we'll go for
3:31
more time like this, then we'll do this.
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So we need studio engineer, we need this person, we need that
3:36
person. We need, you know, he will
3:38
explain the whole thing to people.
3:40
So my guy thought to himself that come I spending too much
3:44
time educating people and I don't like this, by the way,
3:48
that's a legitimate thing to say.
3:51
If there's a part of your sales process that the thing doesn't
3:53
give you a headache anyhow, it's a legitimate thing to say, man,
3:57
I'm tired of this. How can we make this better or
4:00
what systems can we set up in our sales process to make sure
4:04
that we don't have to go through this headache again?
4:06
And so the guy thought of webinars, so he can be
4:10
organizing webinars regularly. And I want to stress regularly
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because the problem with those of you who try out webinars in
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Nigeria and then you say webinars don't work.
4:20
The problem is that you guys did not try it regularly.
4:23
You did 1 webinar in 2025, maybe you did it in March.
4:28
You didn't do another one. Excuse me?
4:30
And then you say webinars don't work.
4:32
I mean, come on, what? What do you mean about that?
4:35
You only just did one webinar. You say webinars didn't work.
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You have to do this in regularly before before you know what's
4:41
up. It's like when I was in primary
4:43
school, there was this my guy, he liked this girl.
4:47
I can't remember her name, but let's just say Chemi Bankoli.
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So the guy like Chemi Bankoli and always trying to hang around
4:52
Chemi and of course Cami didn't like him and Cami preferred
4:56
Chukudi. I said Chukudi one before.
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I'm just making her name up as we came inside and hanging out
5:01
with Chukudi And then my guy started saying, oh, girls suck
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that girls have fish brain. Like what do you mean about
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girls have fish brain? You only try to chase one babe,
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and then she's shown you, and then you say that girls suck.
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No, no, no, it's not like that. You try first.
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You try a couple of times before you give up on something.
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So it's also the same thing for those of you who try webinars.
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And it's one of the advice that I give my clients that, look,
5:24
this thing is a good idea. I asked a couple of questions to
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see what it was that he had planned, to make sure that
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there's some structure there and to make sure that he's going to
5:31
deliver value. I was like, OK, cool, but you
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know, you have to try this in a couple of times.
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And he's like, yeah, that he's ready to do it for every single
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two weeks. I can't remember for how long.
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That's OK no problem, go ahead, let's give it a shot.
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So yes, webinars are viable options for people who are
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growing businesses in Nigeria. And it's not just as my client
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in the audio production space, there are people who do it in
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insurance, wealth management, all kinds of things.
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So there are Nigerian businesses that do webinars.
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Maybe a webinar is not suited or be suitable for your own kind of
6:09
business. But we can't just say webinars,
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that was 20 years ago, it doesn't work now.
6:15
Or to say that webinars, it doesn't work for Nigerian
6:19
businesses and Weibo something, it can't work.
6:23
So today we're going to explore how to use webinars to grow your
6:26
business. So we're going to explore a few
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questions. We're going to, first of all,
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we're going to look at what is a webinar.
6:32
We're going to look at the business philosophy behind
6:34
webinars, how we can get webinars to work for you.
6:38
And one question that only throughout there because some of
6:43
you believe that, OK, if I'm doing webinars, therefore I
6:45
should not learn other forms of selling.
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And I'm going to tell you that you're absolutely wrong.
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Even though now webinar you do run, it will help you if you
6:54
learn other kinds, other forms of selling so that you can make
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the most profit out of your webinar.
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So these are some of the questions that we're going to
7:01
tackle. If this is your first time
7:02
listening to the podcast and you're picking up what I'm
7:05
putting down, you're feeling the flow, you like the vibe, you
7:08
like this business goodness, didn't it make sense?
7:10
Then subscribe to the podcast on Spotify, on Apple iTunes,
7:14
YouTube, wherever it is you listen to your podcast.
7:18
My name is Tavishima Ayede, I'm the host of the show.
7:20
If you'd like to connect with me, then send me a message on
7:23
LinkedIn. Connect on LinkedIn and excuse
7:27
me, you can call, send me a text message or WhatsApp message on
7:30
08064 662140. And by the way, if you have
7:37
problems with your business or you have problems with which
7:41
business to start because some of you are trying to juggle like
7:44
3 or 4 business ideas in your head, then reach out.
7:47
I just gave my phone number on 08064662140.
7:54
So don't get hamstrung because you're juggling too many
7:57
business ideas. Reach out.
8:00
I have a system. We'll help you select one idea
8:03
for you that is going to work. Then we'll try to validate the
8:07
business idea to make sure that people are willing to pay nice
8:11
money for this idea. Then we'll also come up with the
8:14
selling system around it. So reach out so that we can
8:18
start your business in three easy steps.
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Now some of you will ask, OK, I don't like Step 1.
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I don't like Step 2. What about that Step 3?
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It's not a problem. Reach out.
8:26
In fact, somebody just reached out to me today.
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I'm still not going to say his name because I was the guy that
8:33
the guy that I'm currently, you know, wrestling with over a
8:36
chess championship, you know, who is the better chess player.
8:39
So that guy, yeah, he's, he's finally reached out.
8:41
We're going to do some business together.
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And you know, later on after we're done with his own
8:47
consulting engagement, I definitely will be using his own
8:49
business as a case study because he's in a line of business that
8:52
Nigerians, a lot of Nigerians haven't heard of.
8:56
Today. I'm talking about one of my
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clients in audio production. Some of you have not heard that
9:00
thing before producing audio books for Nigerian authors.
9:03
You've never heard of it. Anyway, when the time comes, you
9:07
hear this guy's business. Some of you shock because me, I
9:09
thought was an oible thing that is only oible people that are in
9:12
the business of renting out storage spaces.
9:16
I just assume that most Nigerians if they have storage
9:19
issues, you know, they'll carry it and you put it in your store
9:21
or you just carry it and put it in the village.
9:23
I didn't know that their businesses where they do storage
9:25
space in Nigeria. So yeah, we'll talk about we'll
9:30
talk about that later. And then so this guy reached
9:32
out, he said I don't like Step 1, I don't like Step 2.
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Let's just go to Step 3. Let's create the selling system.
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No problem. Reach out 08064662140 and we'll
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see how I can hook you up. Now.
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First off, what is a webinar? Now Webinar, spelling WEBINAR.
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I would have liked to say it in IBO, but I'll display my
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ignorance. OK, let me try to spell it in
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IBO webinar. WEBINAR.
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So that will be we ABA NI a re. So that's how you spell it in
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IBO WEBINAR. For those of you who are IBO
10:15
speakers, if I did well, send me a message and tell me that.
10:19
My guy, you're on point. You try, if I messed it up, no
10:24
problem, send me a message and say my guy, shut up, never speak
10:27
eboo again. All right now, webinar is just,
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it's just a seminar that you conduct online, that's all.
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Simple. Webinar is just a seminar that
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you do on the web, that's all. So for those of us who schooled
10:42
in Nigeria uni unigwags that's Abuja, OAU unilag Abu where else
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I come back, Coco Ibadon, you know everywhere we're all used
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to seminars. The difference is just that in
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our uni's, we used to go for the seminar, you know, one-on-one in
11:02
person, you stand up and you go to auditorium and then 4000 of
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you, some of you be shocked, especially those of you who are
11:10
foreigners listening. Don't be shocked though, my
11:13
philosophy course, philosophy one-on-one, 5000 of us in the
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amphitheater. Yeah, in the amphitheater
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because we had the proper, proper, proper amphitheater.
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So 5000 of us in the amphitheater.
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That's how we used to attend our seminar back in the day.
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Good memories. So for the lecturers, in front
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is talking, some people are at the back, they're toasting and
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being toasted. Oh, those were the days.
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So, yeah. So we Niger, Nigerian, greatest
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Nigerian students, all of us were used to doing seminar but
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used to doing it in person. So webinar just means you
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organize your seminar and you do it online.
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Now it's a form of doing lead generation because the idea of
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when you do a seminar online is you're trying to get customers
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from the crowd. Now lead is a form of doing lead
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generation. Now, lead generation just means
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any activity that you do that will get people to raise their
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hand, that will get people to show themselves that they might
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be interested in your product or your ServiceNow.
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The reason why people do lead generation is because running
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around to start chasing customers is hard.
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Waking up every day, going to people's office, making phone
12:28
calls, you know it's hard. So people are always looking for
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ways that you can do something so that people who are kind of
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feeling you, who are kind of interested, who kind of have one
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or two questions, let them come to you.
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Then from there, hopefully you'll be able to close some
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some business. That is what we call lead
12:47
generation. So the day behind lead
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generation is if you're able to gather a crowd from that crowd,
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you should be able to find people who are qualified for you
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to talk to. That is people who have a budget
12:58
for what it is that you're doing, people who are ready to
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take the next step, people who have a clear need and people who
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have a timeline like they're ready to move forward now or
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ready to move forward soon. People who have a want, people
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who have a need, people who can afford what you have, people who
13:16
have some urgency. Those are the ideas behind lead
13:20
generation. Let us see how physically or
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online we can gather a crowd there.
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From that crowd, inside that crowd, you know, my people go
13:30
there as in you know, we have to do small hunting and pecking or
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from the crowd that gathers will be able to fish out people who
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are ready to do work with us. Now.
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That is what lead generation means.
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So you can see how webinars can work for Nigerian businesses.
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So people know today, shout webinar again because it's a
13:48
technology that is old and it's time has passed.
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Well, no problem. I keep telling people don't
13:53
focus on what is new or whatever.
13:55
It's not about what is new, it's about what works.
13:58
If it can't work and it can work in the Nigerian context as my
14:02
auntie likes to say, if not, why not give it a shot?
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What's the worst that will happen?
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You try it 345 times, the thing doesn't work and no problem,
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move on. That's life for you.
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That's business. We're trying to make money.
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We try different things. Some will work.
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The one that works, continue. The one that doesn't work and
14:20
don't continue. Now all this thing, I'm talking
14:24
about webinar, because it's online based, is this new
14:28
technology? In a way you might say yes,
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'cause it's online based. But this is where I prefer to
14:34
look at. I prefer to say no that people
14:37
have been doing webinar all the time because remember I said
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webinar just means seminar that you conduct online.
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There are business in Nigeria, businesses Nigeria that ever
14:50
since 1960, Borogo have been conducting seminars to grow
14:55
their business. There are businesses that since
14:59
the time of our grandparents in Nigeria, they have been using
15:03
seminars to promote their business.
15:05
Think about insurance for instance.
15:07
So back in the day, an insurance person will go to your father's
15:11
village and go and talk to in the town hall, the town meeting
15:14
where all the men are gathered maybe or where all the women are
15:17
gathered. And then an insurance
15:19
salesperson will make a presentation.
15:21
The person will say I'm from Lagos, I'm from so, so so and so
15:25
insurance agency from Alabama Bank and sell insurance.
15:30
This is what insurance means. This is how insurance can help
15:33
you market women. If you do insurance, these are
15:36
the benefits, blah blah, blah, farmers.
15:38
If you do insurance, these are the benefits, blah, blah, blah.
15:41
The salesperson will educate everybody in the village on what
15:45
insurance means and what is the benefit at the end of it.
15:49
The salesperson will now give a call to action that if you are
15:53
interested to hear how insurance can help you in your market
15:57
woman business, after this meeting, wait for me at the
16:00
back. I will come and talk to you.
16:05
So all that one didn't happen online, but it's essentially the
16:10
same thing. It's the same thing.
16:13
It's just the technological aspect that is different.
16:16
So in 1960, something somebody had to go to the village to have
16:21
this conversation with your grandpa.
16:23
Now in 2026, somebody can have this conversation with you but
16:28
online. But can you see that essentially
16:30
is the same thing? So This is why I tell people,
16:33
stop getting don't fall in love with technology.
16:37
Fall in love with the principle that is underneath.
16:40
When you understand the principle, you go apply them any
16:42
which way. When you understand the
16:44
principle, you will know how to do it face to face in the flesh.
16:48
When you understand the principle, you know how to do it
16:50
online. Now when technology changes and
16:52
we start doing virtual, is it virtual reality or what's it
16:57
called? You know you wear your virtual
16:58
reality goggles and all, or not. When we're all in the metaverse,
17:01
so long as you understand the principle, you go wrong as well.
17:05
So it's not about the technology.
17:07
Are we in Web 2? Are we in Web 3 or are we
17:11
physical? It's not the technology.
17:13
Just understand the principle first.
17:16
So whether in 1963, sorry, whether in 1966 or in 2006 or in
17:23
2046, you will run it any which way because you understand the
17:30
principle. So what is the business
17:32
philosophy behind webinars? So I've already explained right
17:36
that the idea behind webinars is something that we call inbound
17:40
marketing. Inbound is a very, very is a is
17:45
a technical something. But let me explain in a very
17:47
simple way. Inbound just means not damn de
17:50
rush us. That is what inbound mean, not
17:53
damn de rush us. Inbound just means you're cool
17:56
and then traffic is coming to you.
17:59
The only job is you're now trying to separate the wheat
18:01
from the shaft. The shaft you threw away the
18:03
wheat. You continue to talk to them.
18:05
From there you get your customers.
18:06
But that is what inbound means. I'm trying to set things up so
18:10
that damn, those people outside would be rushing me.
18:13
I'll just be in my house under the cool AC watching Netflix and
18:18
then my phone does be doing ping, ping.
18:20
I say, oh, another customer. I now say, Oh my dear, I'm
18:23
coming. I'll tell my wife to pause.
18:25
I will go, you know, chat with the person, answer the phone
18:28
call, whatever. Come and sit down.
18:30
Continue to watch Netflix. Isn't that the dream?
18:33
Yeah. With inbound marketing, you
18:36
should be deceiving yourself. It's not that easy.
18:38
It's not that easy. But anyway, that's the goal shop
18:41
with inbound marketing, that other people should be rushing
18:45
me. But then, of course, the
18:47
opposite of that is outbound. Typically, I tell lots of people
18:50
to start with outbound for lots of reasons.
18:52
Outbound is when you are rushing them.
18:55
So for those of us who will be fine boy, you know and you're
19:01
just chilling in the lecture hall, then babes just they
19:04
surround you. That is inbound marketing.
19:07
You're just staying there. Fine boy.
19:08
See me fresh, see my skin, everything fly.
19:11
I'm just too much. I'm blessed among women babes,
19:14
they rush me that is inbound. Then outbound is maybe an
19:18
average fellow and you want to marry in 2026.
19:22
So today you go and toe sister being pay, tomorrow you toast
19:25
the sister Alaja Sikira and then you know, you're chasing,
19:31
chasing, chasing now on his outbound.
19:33
So that's what it means inbound, outbound.
19:35
But of course, all the women listening to this podcast, they
19:37
already know what I'm talking about because when you're a
19:39
woman in the inbound marketing, you just stay there looking nice
19:42
and pretty boys good. They rush you.
19:44
That's inbound marketing. So inbound versus outbound,
19:49
which is better? Which is easier?
19:51
In my own opinion, they're both difficult.
19:53
They have their own advantages and disadvantages.
19:56
So just pick your poison. Which one do you like?
19:59
Because each one is going to be difficult.
20:01
But ideally, we should be doing both early in our businesses.
20:06
We should be doing some inbound, we should be doing some
20:08
outbound. Now, what do you need to start
20:10
if you want to use webinars to grow your business?
20:15
Oh, it's very easy nowadays. You don't eat much.
20:17
In the old days, in like the year 2000, you needed to be a
20:23
computer guru to organize something like this.
20:25
But nowadays technology has made it easy.
20:27
So if you have a computer, you're fine.
20:30
If you don't use computers at all like me, I only use my phone
20:33
for absolutely everything. Yes, I know some of you are like
20:36
what? How is that possible?
20:38
Don't worry, when you get in touch with me, I'll tell you how
20:39
it's possible. I do everything from my phone,
20:43
including recording this podcast.
20:44
I'm using my phone right now as we speak to record this podcast.
20:49
So you have a computer, you're good.
20:52
You have a phone, you're good. Microphone would be nice, but
20:58
most headsets nowadays are very, very capable.
21:02
So as long as you have yourself a good headset.
21:04
But please reward on noise cancelling because I know these
21:07
are people are trying to use noise cancelling headsets
21:10
nowadays. But the problem is you know,
21:13
like you're buying budget headphones with noise
21:15
cancelling. My brothers and sisters noise
21:18
cancelling right now in 2026 on budget headphones, I think it
21:23
doesn't work. It doesn't because the
21:26
algorithms are not really advanced.
21:28
So what happens is if you'll be cancelling the noise, it will
21:31
also be cancelling your voice as well.
21:33
So it'll be hard for people to hear you.
21:34
So my advice now in 2026, if you want to go and do noise
21:38
cancelling headset, go and buy correct noise cancelling
21:41
headset. Don't go and buy those cheap.
21:43
See, I'm speaking from experience.
21:45
I wanted to buy a headset and the girl, you know, she used
21:49
sweet mouth for me. She said he has noise
21:51
cancelling. I bought it.
21:52
I honestly speaking to you today, nobody can hear me when
21:56
I'm talking. The only way somebody will hear
21:58
me is if I'm in a quiet room and having the conversation.
22:00
But what's the point of buying noise cancelling headphones?
22:03
I need to buy noise cancelling headphones so that I can be
22:06
driving a car, we can be doing a phone call.
22:08
I can be in the market, can be doing a phone call or they can
22:14
be dropping bombs all around me. We can be doing a phone call.
22:17
Those cheap noise cancelling thing No they work so don't
22:19
waste your money. Somebody tells you bring 20,000
22:22
they will give you noise cancelling headset.
22:24
I'm telling you in 2026 it is a lie.
22:26
The thing will not work. Go and buy Bose, Bose or some of
22:31
us like to call it Bose. Go and buy Bose headphones or
22:35
Bose headphones or what's that one?
22:38
Is it Scherzinger be something anyway, where was I So computer
22:45
phone, you'll be good Microphone top no problem.
22:48
Design skills. OK, yeah, maybe you need some
22:50
design skills because lots of people like to do webinars with
22:53
PDF and PowerPoint. So maybe you need that.
22:56
But if you're not a design person like me, I know design
23:00
Shishi, I design nothing. Then you don't need it.
23:03
I know some of you be like what? How is that possible?
23:07
And don't worry, it's possible. Just get in touch.
23:09
I'll let you know how if you've ever been on any webinar that
23:13
I've been on like the the AI that was last year, that was
23:20
what was it called again Nigerian AI society or something
23:24
like that. So the the webinar that they did
23:27
on how to apply AI to your business.
23:30
Yeah, everybody was doing PDF everything.
23:31
They asked me do you want PowerPoint?
23:34
I said no, I don't need PowerPoint.
23:35
They said Are you sure? I said don't worry.
23:36
I said I'm I'm a live *** Just let me know when we're going
23:40
live. I handle my thing.
23:41
So I did my own like that. But yeah, if you are afraid,
23:46
then go and get some design skills or some PDF skills.
23:49
So that's what you need. Now here are some practical
23:52
questions. Some people like to go through
23:55
all the stress of organizing A webinar.
23:58
But here are some questions I want to ask you.
24:00
How about the broadcast? Have you thought about that?
24:05
Some people ask me, Tavish Amar, why don't you organize a
24:07
webinar? And for a while I almost got
24:10
seduced into conducting webinars.
24:12
I tried doing LinkedIn lives, but I want the I just reasoned
24:15
the thing now I have thousands of subscribers over here.
24:19
Don't be webinar, be that thousands of people are showing
24:23
up to listen to me every single week and I get a chance to
24:25
educate. I get a chance to entertain once
24:28
in a while, I get a chance to sell something and acquire a
24:30
customer. So it's not a webinar, but for
24:34
all intents and purposes, this thing I'm doing here on the
24:36
microphone. What do you think this is?
24:40
Remember I told you don't fall in love with the name, fall in
24:43
love with the principal. So if you have a podcast, you
24:47
need a webinar or if you think you can start a successful
24:51
podcast, would you still need a webinar?
24:54
Now, how about LinkedIn Live? When people are talking to me
24:58
about webinars, I decided to use LinkedIn Lives to start to get
25:02
into the game. And that's when I realized the
25:05
level of stress involved trying to get dozens of people on a
25:10
webinar because the way it works is conversions are not high.
25:14
So you know, maybe you reach out to 100 people and then maybe 5
25:19
or 10 of them show up for your webinar.
25:21
So it was a lot of work. It was then I now put two and
25:24
two together and realize that look, why am I stressing myself
25:27
every single week trying to get 1020 people to show up for a
25:30
webinar? Meanwhile, I have over here on
25:32
this podcast. Currently it's 4100 subscribers
25:36
on Spotify. So people are already here
25:39
giving me free attention. Why am I going over there to go
25:42
and chase people? So just think about it, it's not
25:46
about the technology. So how about the podcast?
25:49
Is that good? How about LinkedIn lives?
25:53
Is that a viable option? Some people do Facebook lives.
25:56
Is that a viable option option? How about TikTok lives or
26:01
whatever it is that they call it on TikTok?
26:03
So these are the reasons why I say don't fall in love with the
26:07
technology or the name, fall in love with the principal.
26:09
Because all these things we're talking about on that was saying
26:12
you can use webinar, you can also use other technologies as
26:15
well. You can use podcasts, you can
26:17
use LinkedIn live, Facebook live, TikTok live.
26:21
Did they do live on Snapchat? I don't know.
26:24
Anyway, I always assumed that Snapchat Snapchat was dead.
26:27
So until I saw my sister-in-law using Snapchat, I said that was
26:32
that She said Snapchat. I said I thought Snapchat was
26:35
dead. They say, are you the one that
26:36
Achilles? I said no, I just assumed that
26:39
Snapchat was dead. OK, so how can you get webinars
26:44
to work for you? Step one, answer questions that
26:48
your audience really wants to know because remember the idea
26:51
is we're trying to get people to come and listen.
26:54
So we should be a helpful resource.
26:56
We're not trying to show off expertise.
26:58
We should be a helpful resource. And that's one thing that I told
27:00
my client who is in the production of audiobooks for
27:04
Nigerian non fiction authors. I told him don't go there and
27:07
show everybody how smart you are or how handsome you are or you
27:12
know how your phone is on point. Be a helpful resource.
27:15
Nigerian authors have questions. What is an an audio book?
27:19
How can I use an audio book to increase my revenues or to
27:24
expand my influence? Or do Nigerian authors even use
27:29
audiobooks? You know, like different
27:30
questions, but just pick questions that your potential
27:35
customers, your potential clients, your actual clients
27:37
have, have have been asking you the questions that people have
27:41
been asking you, not theory, theory, practice, practice so
27:44
that when you step there and then you own your mic and then
27:46
you start dropping knowledge. People will be like wisdom.
27:51
This guy is talking wisdom. That's all attract people to you
27:54
at the end of the day. So it's not going on there to
27:57
say, you know, I studied at Harvard and this and this and
28:05
that and that, and this is how much I cost and This is why I'm
28:08
the best and This is why I'm the greatest.
28:10
Show up, Show up and then answer questions that the audience
28:17
wants to hear. Be a helpful resource.
28:20
Then remember that this is a form of lead generation.
28:24
So we should be thinking in terms of lead magnet.
28:26
Lead magnet just means something you give for free so that people
28:29
will drop their contact details. So please, if you're conducting
28:32
webinars, you're not collecting people's phone number, you're
28:34
not collecting e-mail address or more, you're wasting your time.
28:38
Don't organize this kind of thing and you don't collect
28:41
phone number or e-mail address. Collect something because
28:44
there's lots of work that needs to be done when it comes to lead
28:47
nurturing. Now, lead nurturing just means
28:49
somebody has done something to show that they might be
28:51
interested in your product or your service.
28:53
They gave you phone number, they gave you e-mail address.
28:56
If you just look at that e-mail address or you just look at that
28:58
phone number, you don't do anything.
28:59
What do you think will happen? Don't forget you next week
29:03
another person will come and steal that business.
29:05
So you have to reach out to them.
29:07
You'll be emailing, you'll be phone calling, you'll be sending
29:09
text message or whatever. Now that's the reason why I say
29:12
that it's not as if inbound is easier than outbound.
29:15
Each one has his own headache. So if you organize a webinar and
29:19
1500 people show and then 800 people give you their e-mail
29:23
address, work, don't start, 800 people give you e-mail address.
29:28
What is the strategy? What are you going to do with
29:30
this 800 e-mail addresses? Maybe another 120 people gave
29:35
you phone number. OK, work has started.
29:38
What will you do with these 124 numbers?
29:40
We'll just be looking at this phone number.
29:42
Every day you gas to do something.
29:45
So be collecting contact details and then get ready.
29:50
The work for you is called lead nurturing.
29:53
The emails that I got, what am I doing with it?
29:56
The phone numbers that I got, what am I doing with it?
29:59
So you can see there is not as if one is easier than the other.
30:02
Each one has his own headache. So whether you go to pursue this
30:05
headache that is involved, whether you stay under them,
30:08
they rush you. Headache is still involved.
30:10
So that's why I say pick your poison.
30:12
But you're looking for the one that is easy.
30:15
You frustrate your life. So just pick one and start.
30:19
Then to make your webinars work, you have to use call to actions
30:24
because so many people organize webinars.
30:26
You stand in ovation and then you end and your wife will ask
30:29
you how was that you? So I think the seminar went
30:31
wonderful. The seminar went wonderful.
30:33
How? How was it wonderful?
30:36
Did anybody buy from you? Did anybody agree to our next
30:39
step? Did anybody agree to something?
30:41
No, and the reason why people did not agree to anything is
30:43
because you didn't ask them to do something.
30:47
So before you even start your webinar, decide what do you want
30:50
people to do next? And then during the webinar be
30:52
telling people from time to time that this is what you want them
30:55
to do next. If you're trying to see how.
30:59
You can get some paid coaching from this thing during it be
31:02
telling them that look if any of these questions here they're too
31:05
strong for you or you want more consultation or something, just
31:09
send me a message in WhatsApp and we'll be able to book a free
31:13
consulting session. Maybe you're hoping that if you
31:16
talk to 20 people, you give them a free consulting session.
31:19
Maybe you may able to get you know 4 clients from that.
31:22
Each of the clients pay you 5500K.
31:24
So OK, 1.5 M from one webinar. OK, the thing makes sense if
31:29
that's. The scope then.
31:31
Throughout the webinar be peppering them with that I'm
31:34
available for free consulting. If you're available, just text a
31:38
message to this or e-mail this, this this, or just write hi in
31:42
the comments. Our mass is now to be in touch.
31:46
So what's the call to action? Well, you should be.
31:49
Telling them something Tell. Them to book a free consulting
31:51
session. Tell them to join your WhatsApp
31:53
group. Tell them to subscribe from the
31:55
next for the next webinar. Tell them to do something,
31:58
anything that is going to keep communication lines open between
32:01
you and them. Because it's from these small,
32:03
small conversations you're having with people who show up
32:06
on the webinar, they'll be able to close future deals.
32:10
So stop being like my brothers. And sisters who organize webinar
32:14
and because 5000 people attended, they'll say, ah, was a
32:16
beautiful seminar. It went well.
32:18
It went well. How was the next step that
32:20
somebody that somebody took 5000 people showed up was the next
32:24
point of action. Nothing.
32:25
You say It went well. How?
32:29
Give them a call to action tell. Them to do something.
32:33
If you call the webinar, 5000 people show up at the end of it,
32:37
nobody take action. That's not a good webinar.
32:40
But if you call a webinar and then 50 people show up, but then
32:44
you give them call to action, book free consulting session. 15
32:47
people showed up for the consulting session, Very good
32:50
here. From now 15 you're able to book
32:52
2 deals and each of those deals they paid you 8800K.
32:57
Now we can say that as a good webinar, it's not about the
33:00
number. It's not about 5000 people
33:01
showing up and doing nothing. Even if 20 people show up, you
33:05
get to pay clients from it. You collect some good money.
33:10
That is a good webinar. It's not about the number of
33:12
people that show up. So before you call the webinar,
33:15
decide what do you want people to do next?
33:17
That's your call to action. Keep peppering them.
33:19
Keep telling them then. To make webinars.
33:24
Work for me. You should also get good at
33:25
selling from the stage because when you're on the microphone on
33:28
the webinar, you should be 10 people, you know, buy my book,
33:30
you know, do this, do this, do this, do that.
33:33
So, you know, and it's the same thing as a call to action, but
33:36
you already understand we should be moving people somewhere.
33:38
We should be selling something, which is what I'm telling you
33:41
guys, that if you have four or five business ideas, you don't
33:44
know which one is the best, then reach out to me.
33:47
Call your boy on 08064662140. Let us help you select the right
33:55
business idea for you. Let us help you validate that
33:58
idea so you're doing the right business.
33:59
Then we'll create a selling system for you, so reach out.
34:04
This is the reason why I've been telling you guys for the last
34:05
one month, because I'm not just doing podcasting for the sake of
34:09
podcasting sake. I got mouths to feed and I meet.
34:13
Auto flex. Do you know what my wife told me
34:16
in December? Well, just chilling now.
34:19
And I said, babe, you know I love you very much, she said.
34:21
I said which one be now I'm in the mood now while talking,
34:25
while feeling free, I'm telling you that your boy loves you.
34:27
The only thing he says my wife told me that her love language
34:31
is shopping and foreign travel. I said really?
34:34
She said yes, that's my love language.
34:38
So I said OK babe, so. Because we haven't traveled in
34:42
the world, we haven't done foreign shopping in the world,
34:44
Does that mean that I don't love you?
34:46
She said. I didn't say it to you or the
34:47
one that said I said, babe, how can you say that kind of thing?
34:50
She said. Whatever you want to think my
34:52
own is that my love language is shopping and foreign travel.
34:57
That until we do shopping and foreign travel.
35:00
You don't love me. So that's the reason.
35:03
Why I'm selling? From the stage on this podcast,
35:05
because I want to show my wife that I love her.
35:07
I just want to, you know, one day she'll come back from
35:10
workout. Say, my dear, take this, have a
35:12
look. Say what is this?
35:13
I say it's all expense paid. Go and enjoy yourself in France.
35:18
Go and enjoy yourself, you know, go and do massage.
35:20
Go and buy things. When you finish, come back so
35:22
that she would say, oh, my darling husband, now I know you
35:25
love me. All right, so start from the
35:28
stage. Your marriage depends on it.
35:32
All right, where was that? Now?
35:37
Webinars, please. For it to work for you, do it
35:39
regularly. Those of you that didn't want
35:42
webinar in 2025, you said the thing didn't work.
35:44
Let's get real. You only did it once.
35:48
Those of you who those of us who drive, if the first time you
35:51
drive you, you drove a car, you know, you run over your new bus
35:54
goat. After that you say you won't
35:55
drive again. You now say, oh, driving doesn't
35:58
work. Driving works, you just didn't
36:01
do it enough to get good at it. So do it regularly.
36:04
In my own opinion, doing a webinar once in three months, I
36:09
don't think you're ready. I don't think you're ready.
36:14
You know, it depends on the business, it depends on
36:16
industry, it depends on the context, but the very least, at
36:18
the very least at least once a month, I beg if you're going to
36:22
try this thing, I will say at least once a month or you people
36:25
who do webinars, you know, twice a year.
36:28
Anyway, it depends on the business model.
36:30
Let me not talk too much now. Do you have to be?
36:32
Good at other forms. Of selling to make the most
36:34
profit out of your webinar. Yes, you need to learn personal
36:37
selling. That is what I talk about over
36:39
here on the podcast. Personal selling is when you are
36:41
face to face with somebody. You're sitting down there across
36:45
the table when they Yan you people are talking or you have a
36:48
phone. The other persons on the phone
36:50
you will are communicating ear to ear or mouth to ear, or
36:55
you're on the keyboard, you're typing something with your
36:57
thumbs or with your fingers. The other person too is on the
37:00
other end receiving the e-mail, receiving the WhatsApp.
37:02
That is what personal selling is.
37:04
You're having one-on-one conversations with someone.
37:07
From what I've said so far, can you people see that for
37:09
webinars, plenty of conversation is going to follow from the
37:13
people who show up, whether it's over e-mail or WhatsApp or phone
37:17
call, plenty of conversation is involved for you to close this
37:20
deal. So you guys get good at personal
37:23
selling, you have to. This is where people waste their
37:27
money. In webinars, so webinars, they
37:30
don't convert very well. Conversion is 0 to 3%.
37:33
Of course you'll be 0 to 3% because you got 5000 people to
37:36
show up, but you don't have the skills to build.
37:40
Relationships with people. To get conversations going to
37:43
figure out what they need. You, you lack the skills.
37:45
That's why you're not converting.
37:48
That's why people keep on trying to get more and more people.
37:50
Let's get 5000. Let's get 10 people, 10,000.
37:53
If you know what's up, if you're good at personal selling, you
37:56
can actually get, you know, small people on the webinar, you
37:59
know, 30-40 and make good money from it.
38:01
It's not about the number. And please, please, please, I'm
38:04
begging people, those of you who do webinar, you guys are in love
38:07
with e-mail, any small thing, e-mail automation, e-mail
38:09
automation. Can you guys switch from e-mail
38:11
to WhatsApp please as quick as possible.
38:13
WhatsApp is a much more conversational platform.
38:16
It'll be tough, but you know what?
38:18
Buy credit and then get phones for your business partners.
38:23
All of you get on those WhatsApp at least WhatsApp is a
38:26
conversation or something. People go there, respond to you.
38:28
You are talking, talking, talking and you have you have
38:34
opportunity to move the conversation forward.
38:36
In fact, from WhatsApp, whenever it looks like somebody is is is
38:40
a promising prospect, it might be a serious somebody a beg
38:43
switch to phone call as soon as possible because once.
38:46
You're on the one-on-one. Convo, especially if you say for
38:49
something you can do need analysis very well.
38:52
Oh, OK. Thank you very much for coming
38:55
for the webinar. Yeah, we've been chatting for
38:56
the last two weeks. Thank you very much for taking
38:59
this meeting. The reason why we're here today,
39:01
I just want to find out some more about your business, find
39:04
out some more about you, what you're trying to achieve, what
39:06
the problem is. Let's see if my business
39:08
partners and I can help. Would that be OK?
39:10
Personally say OK yes you know ask them question it is.
39:15
From there you'll be able to say oh based.
39:16
On what we've heard so far, I think this is what I will
39:19
propose in my own professional opinion.
39:21
Blah blah blah, you make an effective proposal.
39:23
Now you have them on the phone. Your sales pitch will be
39:27
effective. More effective in person,
39:29
knowing you're texting back and forth, emailing back and forth.
39:32
So I'm hoping that with all these things that I've said so
39:36
far, I'm still not known webinars.
39:38
I'll come back to webinars tomorrow because you get one
39:41
reason why I'm on this thing is because somebody invited me for
39:44
a webinar. But as usual, I think the way
39:46
she invited me for the webinar was rubbish.
39:49
But anyway, we'll talk about that tomorrow so that you guys
39:52
will not make this kind of mistake.
39:55
Washa, just to let you guys know, yes, webinars can work in
39:58
Nigeria, but then also don't fall in love with the name of
40:01
the technology, fall in love with the principal.
40:04
So that if now face to face, they invite you to come and talk
40:09
at you know, you know, government boys, old government
40:13
boys, college, Obama Shaw reunion 2020, you know, 1996 set
40:20
they invite you to come and talk.
40:22
If you know the principle in your mind, you can be like.
40:25
You know what, I'm amongst my homies.
40:28
But I remember what Tavishima said about webinar.
40:31
Even though this one is not on the web, I can do this thing.
40:33
Let me see how I can get some business from this thing.
40:37
After all our book flights, our book hotel, our book everything,
40:40
let me see if I can get one or two business connect from this
40:43
thing. So you'll be on the stage
40:45
addressing your homeboys, but meanwhile you they use webinar
40:49
mindset for them because goal is 1 collect business at the end of
40:52
the day. So don't fall in love with
40:54
technology. You know, not the principal, not
40:57
the principal. I was going to say.
40:59
Don't do that in church. But that's what pastors do
41:01
nowadays of they just stand in front the with the wrong webinar
41:06
in person. They're next thing they get all
41:08
of you to anyway. Let me not talk because I'm also
41:11
a Christian too, so and besides, you need poverty.
41:14
Hook me too much me, I'll go. I'll go and open church.
41:16
So anyway, where was I? So that's it, that's all for
41:21
today. I'm hoping that I've been able
41:23
to add some business knowledge to someone who's listening
41:26
today. If this your first time of
41:27
listening to the podcast and you like the business goodness, then
41:30
subscribe Spotify, Apple iTunes, whatever it is you listen to the
41:34
show. Also share with your friends or
41:36
family members. Also your enemies.
41:38
Your enemies get richer, you get richer.
41:39
I've explained it before. Well, if you want me to explain
41:41
it again, send me a message, I'll explain it to you then.
41:44
For those of you who want to connect 0806466 2140.
41:52
For those of you are confused about which business idea to
41:55
start 08064662140. For those of you who are
42:02
confused you want to run webinar.
42:04
You don't know how to run this webinar or the webinar you
42:08
don't. They run like 3456 Times Now but
42:11
you're not getting customers. You want to see how you can get
42:13
more customers, get in touch 0806466 2140.
42:20
Thank you very much for your time and attention.
42:21
I will catch you all some other time.