Latest / Selling on Giants: The eCommerce Marketplace Podcast
Amazon Takes Control of Multipacks, Google Changes Checkout & Black Friday Starts Early
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Amazon is creating multipack listings for sellers, Google is moving shopping into a universal cart, and TikTok's Black Friday starts weeks before Thanksgiving. The margin stakes are rising.
In the October 19, 2026 episode of Selling on Giants, Mr. Will breaks down the holiday demand outlook, Amazon's new automation and Q4 costs, Walmart's expanded shipping choices, TikTok's extended promotional calendar, and Google's push to own more of the buying journey. This episode focuses on operator decisions.
How strong is the 2026 holiday shopping season?
The National Retail…
The skinny
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