Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Sell to Someone Who Already Has Everything
Transcript
- 0:00Hello and welcome to the podcast.
- 0:03Today is one of those late night recordings, so I can't be my
- 0:07usual life itself because I don't want to wake up the whole
- 0:10house. And what I want us to talk about
- 0:12today is how to handle objections and then why it's
- 0:18important to know your unique value proposition or your use
- 0:23case scenarios when you are in sales.
- 0:27Yes, I know I've dropped a lot of technical terms on you guys,
- 0:31especially people who are discovering the podcast for the
- 0:34first time. So let's break it down.
- 0:37First. I said handling objections.
- 0:40Now, objections are things that people routinely say when they
- 0:44don't want to buy from you or when they don't want to continue
- 0:47the conversation, continue the agenda, continue the whatever.
- 0:51So if you tell someone, here's the proposal, I have package A,
- 0:55package B, package C, which one are you interested in?
- 0:58And they say, let me think about it, let me tell my wife, let me
- 1:00talk to my brother, let me pray about it.
- 1:02Whatever they say, that is an objection.
- 1:05An objection because they seemingly don't want to buy or
- 1:10don't want to continue the conversation, continue the
- 1:13interaction anyway. Nobody by force as a people
- 1:18don't have to buy by force, by force.
- 1:20So when we're faced with an objection, what we're supposed
- 1:23to do is to try and figure out whether people are trying to
- 1:27brush us off. And honestly, they're trying to
- 1:29brush us off. Then we suppose step like
- 1:32there's no need. There's a brush off just fasci
- 1:37like you can't move forward. But then other times the reason
- 1:42why people come up with objections is because they have
- 1:46substantial concerns or significant questions that are
- 1:49yet to be dealt with. And the reason why we should
- 1:53handle objections is to try and figure out exactly what it is
- 1:56that is at the back of their mind.
- 1:58So if somebody says let me pray about it, let me talk to my
- 2:00wife, let me talk to my husband, let me talk to my pastor, send
- 2:04it to my secretary, blah, blah, blah.
- 2:05And you ask them a couple of questions and then you see that
- 2:08they don't understand some key terms.
- 2:10OK, good. When you explain the key terms,
- 2:12then the conversation is back on track.
- 2:16Or if it's that they understand what The thing is, but they
- 2:21don't think that you have this skill to be able to carry it
- 2:24out. OK, then maybe you have some
- 2:26more conversations that need to be had.
- 2:29But sure, an objection is whenever someone use an excuse
- 2:34for why they don't want to go ahead with the conversation.
- 2:37Now, what we're supposed to do in that situation is we're
- 2:39supposed to try and figure out exactly what it is, is what it
- 2:42is that is going on. And so I'm going to explore some
- 2:44of that today. Now, the reason why we're going
- 2:47to explore this today is because I was sitting in on an interview
- 2:50session for one of my clients. Now, I don't offer this as a
- 2:54service, but I do it for my friends.
- 2:56And so excuse me. So for those of you who've been
- 3:00listening to the podcast for a while, you know that my friend
- 3:05is anybody who has given me money before.
- 3:07So if you've been my client in the past, you paid me money and
- 3:11you call me up and say, oh, boy, how far?
- 3:13And they do interview about, you know, of course you don't give
- 3:15me your own, your own take on one or two candidates.
- 3:18Sure, no problem. I'll do that.
- 3:20Because what are friends for? You know, you give me money in
- 3:23the past, so what's the big deal?
- 3:25I'll show. So that's how I show for this my
- 3:28guy now. And he and his human resource
- 3:33officer, Abby. Yeah.
- 3:35Human resource officer were interviewing salespeople and the
- 3:41HR. The person in HR wanted the
- 3:43salesperson to do a role play and I think the person fumble
- 3:48the role play, she know to handle him well.
- 3:51And that's the reason why I say come, let me hop on this
- 3:54recording before I forget and just make this episode.
- 3:58Because if I sleep and then wake up, that's why this is a late
- 4:02night recording. If I sleep at night, I wake up.
- 4:04I would have forgotten this episode.
- 4:06So #1 this person didn't handle the objection well.
- 4:09So those of you who are professional sales people
- 4:11listening to the podcast and those of you who are business
- 4:14owners, you will learn by some of the things that we're going
- 4:17to tackle now about how this young sales lady didn't handle
- 4:22this objection well. Now, part of the reasons why she
- 4:25formed this objection was because the lady doesn't know
- 4:27her unique value proposition or she doesn't know her use case
- 4:30scenarios. OK, big grammar.
- 4:33Now, unique value proposition just means why do people do
- 4:37business with me? That's the simple thing.
- 4:41The answer to the question why people do business with me, That
- 4:43is your unique value proposition.
- 4:46When you know what that is, you can key in, you can lean and
- 4:50lean on it. You can stress it in
- 4:52conversations, in marketing materials, you know, things like
- 4:55that. So you need to know, by the way,
- 4:57the answer to the question, why do people do business with me?
- 5:00It's never what you think, it's hardly what you think.
- 5:04So you're better off having honest conversations with your
- 5:07customers and asking them that question, why do you do business
- 5:10with me? Sometimes they'll give you an
- 5:12answer that no makes sense, like you don't know what to do with
- 5:14it. For those of you who've been
- 5:16listening to the podcast, you know that the first time I asked
- 5:18somebody that question, why do you do business with me,
- 5:21especially when I was a photographer.
- 5:23Oh, by the way, my name is Tavishy Maiden.
- 5:26I'm the host of the podcast. I'm a former lawyer turned
- 5:29business consultant. I dabbled in wedding photography
- 5:31for for a bit. So as a wedding photographer, my
- 5:37best client at the time, when I asked her why she did business
- 5:40with me, she said, honestly, I don't know, but I like you.
- 5:44So in that sense, like what will I do that kind of information
- 5:46now you know, I'm the most likeliest photographer.
- 5:50Like I have no idea. But anyway, after talking to
- 5:53more and more people, I found out that the reason why people
- 5:55did business with me was they like the fact that I was
- 5:57professional and I was on time. And one bride said you are the
- 6:01only wedding vendor I never had to worry about.
- 6:04Now in that case, you see how I can take that that UVP and start
- 6:11leaning on it in other sales conversations.
- 6:13Like look, I'm professional, I'm always on time.
- 6:17I don't disappoint. In fact, so so so, so who was my
- 6:21bride from 20/26/2020? Whatever said I was the only
- 6:25wedding vendor she never had to worry about you can see that it
- 6:28lends credence to the situation so you should always try and
- 6:31discover what your unique value proposition is you should always
- 6:34be talking to your customers talking to your clients to try
- 6:36and figure out why they did business with you now use case
- 6:40scenarios use case scenarios just means what are the
- 6:43different situations under which people are using my product or
- 6:47using my service. Some of you are wondering what's
- 6:50all this grammar? Don't worry, I'm I'm getting
- 6:51somewhere UC as everything will correlate, everything will blend
- 6:53now. Oh, by the way, if you want to
- 6:57connect with me, my number is 08064662140.
- 7:03You can call, send me a text message, send me a WhatsApp
- 7:05message. If in your business you're not
- 7:07sure what your use case scenarios are, what your unique
- 7:11value proposition is, or if you're having problems dealing
- 7:14with objections, call me, send me a text message, send me a
- 7:17WhatsApp message. The number is 08064 662140.
- 7:25I'm OK with answering questions for free.
- 7:26So if you want free advice, just make sure you let me know in the
- 7:30very first message and I'll answer one question and one
- 7:34question only. If you want us to go deeper, you
- 7:37want us to have a deep dive, we'll need to sit down and have
- 7:39a proper consultation. And don't worry, we have
- 7:42packages ranging all the way from high class people to middle
- 7:45class people to a Nokia. Money your way, you'll be
- 7:49covered. So we have gone through what
- 7:53objections mean, we have gone through what use case scenarios
- 7:56mean, and we have gone through what's the last one unique value
- 8:02proposition. OK, sorry if I'm not coherent.
- 8:05You know, it's a late night and you know I'm freestyling here,
- 8:08so I'm just holding all the ideas in my head.
- 8:10I didn't quite sketch this out. So like I said, the reason why
- 8:13I'm talking about all of this tonight is because I sat in on
- 8:16an interview session where one salesperson formal the
- 8:19opportunity. So my client, the one that I
- 8:24call my friend because the guy don't give me money before,
- 8:27that's the reason why I can do him a favour and sitting on an
- 8:29interview session. So they're interviewing someone
- 8:32who's supposed to take the role of a a sales Rep to sell solar.
- 8:39And so the human resource person is like, I have no problem now
- 8:42should be you want to sell solar.
- 8:44Oh yeah, I'm a client, sell to me.
- 8:47So first of all, that's how the big con is.
- 8:50Sheikh, she said, ah, that she's tense.
- 8:52By the way, it's normal. And it's OK to say that you're
- 8:54tense during an interview, especially if you have somebody
- 8:58who is in human resources, because human resource people,
- 9:01they're your allies, all right? If it's just the organ that is
- 9:04there, your guy will say, come on, what do you mean by your
- 9:06tense? You know, you shout at you and
- 9:08then you gave him more tense. I'm not condoning it.
- 9:11I'm just saying that's what happens in Niger.
- 9:13But if there's a member of human resources that you can say that
- 9:15kind thing and the member of human resources, you know, down
- 9:18your side, don't calm you down, don't soothe you.
- 9:20So that's what lady said, ladies, OK, no problem.
- 9:23In that case, let not be solar. Use your own example.
- 9:30When she said it, in my mind, I was like, correct.
- 9:33Because this lady who was talking to us, she was coming
- 9:35from the telesil's background. Her job used to be, she used to
- 9:40work with, with the what I call them now a financial company, a
- 9:48company that sells, sells loans, sells credit facilities.
- 9:52So I was thinking this babe will use loans because, you know,
- 9:56that's where she was coming from, which is what she did.
- 9:59A very smart move. So by the way, when you're
- 10:01sitting on an interview and they want you to role play, they give
- 10:05you an example, you fumble and they say, Oh yeah, use anything
- 10:08you want. Please go and use the one that
- 10:11you are familiar with. But this is where the problem
- 10:15happen now. So the babe started off now the
- 10:20role play trying to sell to the human resource professional.
- 10:23And then she told her that, oh, if I want to sell loan to you.
- 10:26And then the human resource professional during the
- 10:28interview said I don't need a loan.
- 10:30I'm a rich client. And then that's how the girl
- 10:34formal and then she started trying to sell something else.
- 10:36They started talking about generator.
- 10:38And then at that point, ah, I shook my head.
- 10:42So more see, decent opportunity. You just missed it.
- 10:46You just missed it. Now, the reason why the lady
- 10:48fumble it was because number one, she doesn't know how to
- 10:51handle objections #2 she doesn't know what her unique value
- 10:54proposition is. Number 3, she doesn't know the
- 10:56use case scenarios. Remember, the use case scenarios
- 11:00are different ways that customers, potential clients,
- 11:04you know, whatever the different ways that people interact with
- 11:06your product or your service, you should know.
- 11:10If you don't know these things, you can't be nimble, you can't
- 11:13be moving quick, quick, quick when you're having conversations
- 11:16with potential customers. So let's rewind a little bit and
- 11:19let's see what is actually got wrong.
- 11:21First of all, in dealing with objections.
- 11:23For those of you who listen to the podcast Steady, you already
- 11:26know, for those of you who are brand new, you break it down for
- 11:29you a little bit. First thing you do when somebody
- 11:32gives an objection is you agree. You don't agree and say you are
- 11:36right. What you do is you're just
- 11:37trying to empathize with the person to let them know that you
- 11:40hear them and what they're saying makes sense because it
- 11:42allows people to calm down. And when people calm down, when
- 11:46they pipe down, you now move to Step 2, which is you now ask
- 11:49some questions. Because remember when people
- 11:51give you objections #1 it can be a brush off and a person, they
- 11:55brush you off, then go. Brush off means, you know, get
- 11:59the hell out of here. Like leave me alone.
- 12:01So then they brush you off then just go there's other fish in
- 12:07the sea you find market another day.
- 12:10If now brush off go. But then there might be
- 12:14legitimate concerns. There might be legitimate
- 12:19concerns or questions. You know, you try to figure out
- 12:22what it is is going on. So it's agree with the person
- 12:24and then they pipe down low there.
- 12:26You ask them question. It's from asking them question
- 12:28that you now get to the root of what is going on.
- 12:32Is that you say something that they didn't understand?
- 12:34Is it that they have a question that you didn't answer or you
- 12:38know, or maybe they don't trust you.
- 12:39Whatever it is that we need to get the root of what is going
- 12:41on, because it's only when we know what's going on that we can
- 12:44address these this concern. That is how we deal with
- 12:47objections. Now, based on the question that
- 12:50you ask and based on the, the, the information that you elicit,
- 12:54you'll be able to move to the next step, which is when you
- 12:56make a new proposal, now that you've understood what's going
- 13:00on, you can also oh, Madam. And at this thing, you explain
- 13:04it and then you give a proposal, which is you trying to sell
- 13:07again. And then after you give that new
- 13:12proposal, you now try and close on this deal.
- 13:16So in summary, that is how you handle objections.
- 13:21First of all, I agree. So that they will calm down.
- 13:24The goal of them coming down is so that you can ask them
- 13:27question. When you ask question, you're
- 13:30trying to figure out what exactly is going on.
- 13:33Is it a brush off? If there's a brush off, you tell
- 13:35them, thank you very much, Ma. You know, enjoy your day.
- 13:38Can I leave a couple of Flyers? If not, brush off, go.
- 13:42Like my father used to say, you don't wait until they pour hot
- 13:44water on you. So if they're brushing you off,
- 13:46then go. If there's a legitimate concern,
- 13:49if there's an unaddressed questions, if there's anything
- 13:52else that is on their mind, go ahead.
- 13:54See how you tackle it Then with the new information you give a
- 13:58new proposal, then you try and close again and so will they do.
- 14:03So how does this now tie in with doing your unique value
- 14:09proposition and use case scenarios?
- 14:11OK, no problem. Let me step back a bit and then
- 14:13we'll see as everything supposed blend.
- 14:16So this lady starts off the role play trying to sell to the human
- 14:20resource person and the human resource person says I'm a rich
- 14:23client, I do not need your loan. That's where the girl fumble.
- 14:29She now started trying to sell generator.
- 14:35The reason why the girl humble is because she assumes that
- 14:37every that people who buy loans, people who collect loans, people
- 14:41who collect credit facilities, she assumed that it's only
- 14:44people who not get money. We need loans now in a sense,
- 14:48yes, in Niger and all the people where they carry loan, you know,
- 14:53you understand, like they're falling on hard times, you
- 14:56understand. But it's not everybody with a
- 15:00pursuit loan that is broke. Dangote has taken loans from
- 15:06banks and in Niger who reach past Dangote who meanwhile the
- 15:12guy they carry loan, Illuminu, the guy they carry loan,
- 15:18everybody they carry loan whether you are rich or you're
- 15:21poor. This sales professional did not
- 15:23know her use case scenarios. As far as she was concerned,
- 15:25maybe in the past she has been selling loans and credit
- 15:28facilities to people. We poor people, we broke people,
- 15:32we don't care. It doesn't mean that it's only
- 15:34broke dry care people that need loans.
- 15:37Rich people need loan too. So you see you need to know your
- 15:41use case scenarios, How do people use loans and how do
- 15:45people use credit facilities. You need to know that if you're
- 15:48in the business of selling loans and selling credit facilities
- 15:54that will give you flexibility, it will make you nimble.
- 15:57You'll be thinking on your feet when you're talking to people.
- 16:00Somebody won't be able to tell you I'm a rich client, I have
- 16:04money. And then you will now fumble.
- 16:06You will now collapse. You should know your use case
- 16:08scenarios now if this babe in the past after she closes every
- 16:15single deal goes and ask people, oh, thank you very much Ma for
- 16:18accepting the loan blah, blah, blah.
- 16:19I hope everything is working, going OK.
- 16:21Business is moving on smooth. Now you now ask the person.
- 16:24Oh, please, my beg. No vex.
- 16:26You know, I appreciate you as a client just to help me with my
- 16:29ministry forward. You know, I just want to know
- 16:31like why do you decide to do business with me?
- 16:34You'll get to hear some interesting things.
- 16:37You get to hear that. OK, Maybe even though somebody
- 16:40took the loan because initially they pray they were dry like
- 16:44nothing, nothing like, you know, dry bones like in the Bible.
- 16:49You might find out that the person actually used the credit
- 16:51facility to resuscitate their business or to patch cash flow
- 16:55concerns. This is something that you can
- 16:58pack in your head that will become useful later on.
- 17:01Now let's go back. You're trying to sell the loan.
- 17:04Madam says I don't need your money.
- 17:06I'm a rich client. I don't need your loan.
- 17:10First of all, you agree, He said, Madam, when I grow up, I
- 17:15want to be exactly like you. Madam.
- 17:17I want to be a rich baller like you, Ma, Please, Ma, when you
- 17:22enter into your Kingdom, Remember Me in your glory.
- 17:25OK, So that's a different way of agreeing.
- 17:27That's the kind of thing that can cause somebody to laugh.
- 17:31I say, my dear, you know that kind of thing.
- 17:35You find ways of agreeing. There's a there's a client that
- 17:39I was doing some work with. You guys should remember now if
- 17:42you've been listening for the last two months, the one that is
- 17:44into audiobook productions. I told him about how some people
- 17:49say in this tin Abu economy and the guy, he started using it and
- 17:52the thing works for him. They say how much you say
- 17:56between this and between this and the person who say you say
- 18:00how much, how many, $1000. And then the guy will just laugh
- 18:03it off and say, yeah, I understand that in this tin Abu
- 18:06economy, I understand why $3000 should be such a big deal.
- 18:11Some people say some people continue the conversation, like,
- 18:14honestly, you have no idea in this economy, do you know how
- 18:16much school fees is, blah, blah, blah.
- 18:18By the time you talk like this back and forth, like what's
- 18:20happening, you and the person who are getting on a level, the
- 18:24guy's relaxing his guard, he's coming down.
- 18:27Yes, that is talking about school fees.
- 18:28From there, you can be slightly into one or two things,
- 18:31eventually be able to say, oh, but we hope you don't mind me
- 18:33asking. You can ask you a couple of
- 18:35questions and you know, from there you ask question.
- 18:38But if I was over green, so me with my own style, when somebody
- 18:42tell me I'm a rich client, because that's happened to me
- 18:45before, you know, that's my own attitude of answering nothing
- 18:49like ah, Amen. Or when I grow up.
- 18:52That's why I won't be. I want to be large like you
- 18:54Bros. I want to be a bigger boy
- 18:57because I was trying to sell on behalf of my client one time and
- 19:00the guy was talking about how the money was nothing like this
- 19:03is nothing at all. Because like when times were
- 19:06good, the guy said that this 600K that we're talking about,
- 19:11that's what he used to use and buy Hennessy for him and his
- 19:13boys. You know, I didn't fumble, I
- 19:17didn't crumble. That's what I say, bras.
- 19:20That's what I'm trying to be like that.
- 19:23I feel you. I feel you that they send me to,
- 19:27I'm heading to. And then the guy laughed.
- 19:30Before I knew we were talking about school fees because, you
- 19:32know, I'm a dad. He too, is also a dad.
- 19:36And then later on, I was able to refocus.
- 19:38Anyway, back to this Madam thing.
- 19:39Let me not take you too long. So Madam says I'm a rich client.
- 19:42You find ways of agreeing. So whether you say in my own
- 19:45case, like, oh, Mommy, when I grow up, I want to be like you,
- 19:48that's your way of agreeing. No problem.
- 19:51Or you can say, let me see. Oh, I can tell ma that.
- 19:59I can tell Ma that you don't need this money and you're quite
- 20:02wealthy. You know, that means business
- 20:05must be going very good. OK, let me use that one.
- 20:09So you agree. And then so that means business
- 20:11must be going very good. Now most Nigerians, oh they say,
- 20:14they say well we thank God or they say OK, well it could be
- 20:17better. But from that it looks as if
- 20:19business is going good. You can also asking questions
- 20:22about business and career because the goal is if you know
- 20:26your use case scenarios that people don't just take loans
- 20:29because they are broke, but they take loans because they're
- 20:33trying to use leverage to grow the business or they're trying
- 20:38to smooth over cash flow concerns or things like that.
- 20:42You can now start asking them about their business.
- 20:45You can now start asking them about capital expenditure.
- 20:48You can now start asking them about goals or business
- 20:50expansion and blah, blah, blah. It is then later on that you can
- 20:53be able to say, oh, ma, you know, even though business is
- 20:56actually doing very well and this and this and that and that,
- 21:00actually most of my most satisfied customers have taken
- 21:03loans, not because they were broke, but because they wanted
- 21:07to use it to finance business expansion into this, into this,
- 21:12into that, into that. Now you talk like that, somebody
- 21:14will look at you and say, oh, this girl is sharp.
- 21:18She know it in She's a yarn. Don't know that you're a cosmic
- 21:21professional. This is the kind of thing that
- 21:24some people say. Can you explain or can you tell
- 21:27me more? You understand?
- 21:29It's the kind of thing that you can use to secure another
- 21:31meeting so you can go and sit down with the person to go and
- 21:34let them know how It's not only people where they're broke,
- 21:37where they collect loan. They're even bigger boys, bigger
- 21:41girls, Khashoggis, even themselves.
- 21:44They're the collect loan because they're using loans to do
- 21:47different things. They're using loans as leverage.
- 21:52They're using loans to to to for business growth using loans
- 21:59because they're pursuing returns in the future.
- 22:05Hope you guys are seeing how everything ties together.
- 22:08So please, as a professional salesperson, right?
- 22:12No matter what it is you sell, whether you sell loans, whether
- 22:15you sell credit facilities, whether you sell wealth
- 22:18advisory, whether you sell solars, you gas to know your
- 22:21unique value proposition. Why do people do business with
- 22:23me? You also need to know your use
- 22:26case scenarios, what are the different conditions under which
- 22:30people have been using my product or my service?
- 22:32So that when you are trying to close the sale and somebody give
- 22:35you small glass boots, you will know how to agree.
- 22:39Ask some questions. First of all, you'll agree just
- 22:42to bring down the temperature. Let people be calm.
- 22:45Then you ask some questions so they'll be able to figure out
- 22:48what's going on. Whether it's a brush of is a
- 22:51brush of then leave. If not, there might be some
- 22:54issues, maybe they have some correct questions that they need
- 22:58answers to. Then you answer the question,
- 23:02you address their concern, they now make a fresh proposal.
- 23:06So in this case, like, OK, Madam, now that you know that we
- 23:09can use my company's credit facilities, you know, as
- 23:14leverage for business expansion, would you be OK with me coming
- 23:18over to the office next week Friday so we can see how the
- 23:21different packages we offer can be used in this initiative?
- 23:24This initiative, that initiative that you discussed in your
- 23:27office, that's how it's done. So anyway, since I used solar in
- 23:38this episode and credit facilities and loans, not
- 23:42everybody's business applies, but shall the principle applies
- 23:46no matter what business you're involved in.
- 23:48So if it seemed like this was very heady or whatever, you
- 23:51know, no problem. Just listen to the episode again
- 23:54and try and apply the principles.
- 23:55Basha, everything is to confuse you.
- 23:58I give my number at the beginning and at the end of
- 24:00every podcast episode. Excuse me, you can call me, send
- 24:04me a text message or a WhatsApp message on 08064662140.
- 24:10If you don't know how all these things you're talking about
- 24:11applies. Like I said, I'm OK with giving
- 24:15free consultations. Just tell me in the beginning of
- 24:18the message or via phone call that you're looking for free
- 24:21business advice and I will answer only one question.
- 24:24So think long and hard about your one question before you
- 24:27call me, because I'm only going to answer one.
- 24:30If you want us to go in depth, if you want us to do a deep
- 24:32dive, that's not a problem. We'll have to book a consulting
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- 24:54I'm sorry, you're talking to the wrong person.
- 24:56You know, move on to someone else or just use charge EPT.
- 24:59You'll find some good advice from there as well.
- 25:02So again, the number 08064662140, even if you don't
- 25:10have any questions, you just want to heal me.
- 25:13I don't mind that one guy made my day-to-day one guy and then
- 25:17one babe, you know, since I'm freestyling right now, I can't
- 25:22remember their names, but the guy just reached out to say that
- 25:25he discovered my podcast. The guy is into retail.
- 25:29He has his own clothing line. He just wanted to say big UPS
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- 25:37Reach out 08064662140 You people will reach out.
- 25:44You just we you just want to heal a boy.
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- 25:49And simply one of those babes. She's a law student year 2.
- 25:53So she just discovered my podcast.
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- 26:01I mean nothing sweep my brain that.
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- 26:10I'd like to hear from you with your, you're in the bind.
- 26:14You need free business advice. It's not a problem, Just reach
- 26:17out. But I'll only answer one
- 26:18question. All right, so that's it.
- 26:21And that is all for today. Remember, if it seems a little
- 26:25bit heady, just go back, listen to it again.
- 26:28You'll be fine. Or subscribe to the podcast
- 26:29because I never stopped talking about these sorts of things.
- 26:32That's what we do here every day on the podcast business
- 26:35goodness. So thank you very much for your
- 26:38time and attention. I'll catch you all some other
- 26:40time.