Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
How to Sell to Someone Who Already Has Everything
In this episode, sales consultant Tavershima Ayede explains how to handle "no" from a client by mastering your Unique Value Proposition. He argues that most salespeople fail because they don’t understand the different reasons—or use cases—why a customer would actually want their product.
The Core Strategy
When a client pushes back, Tavershima suggests a three-step recovery:
* Empathize: Acknowledge their concerns to lower their guard.
* Ask Targeted Questions: Dig deeper to find the real source of their hesitation.
* Present a Revised Proposal: Adjust your offer based on what you just…
The skinny
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