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How to Use WhatsApp to Remember Everything Your Clients Say · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  I just had a conversation right now with someone else, a another
• 0:05
  business person, and I just thought, let me come over here
• 0:08
  and share the experience with you guys real quick, especially
• 0:12
  since I think it's a tip that some of you might find useful,
• 0:15
  some of you might find handy. Now I give my phone number at
• 0:20
  the beginning and at the end of every podcast episode because I
• 0:22
  like talking with you guys, my audience, not just because the
• 0:27
  money I define, you know, and I'm hoping to collect money from
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  you guys, but also because I generally want to know what it
• 0:33
  is that you guys are interested in, problems that you're facing,
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  things like that. So if I can help one or two
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  people, whether I collect money or not, you know, it's not a
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  problem. That's how life is.
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  You know, we pass value around anyway.
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  So for some of you who have actually been brave enough to
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  reach out to me, whether you ended up in the paid consulting
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  session or not, you will notice that while we are on the call,
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  as you are talking, I'll be making notes in WhatsApp.
• 1:00
  So you're talking, talking, talking.
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  And then I'm kind of like summarizing everything you say
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  live on the conversation. And then I just pasted there.
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  I just pasted there. Now, usually I tell people that
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  look, Novix, as you are talking, you'll be hearing ping, ping,
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  ping, ping in your ear. Now that's just me putting up
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  messages. Now, the reason why I'm doing
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  that is because I'm using this WhatsApp messages to take notes
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  because I don't want to forget anything that we say.
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  Because let's be honest, you know, as a, as a coach and as a
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  consultant, you know, I'm talking to different kinds of
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  people every single day, every single month, every single week.
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  And I need a way to keep track of who have I been talking to?
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  What kinds of conversations have I been having?
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  And if I run things from memory, then you'll be a tragedy.
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  I'll be talking to one person and I'll be using the
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  information of another person to now be advising you.
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  And of course, that's absolutely terrible.
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  So I've been using WhatsApp messages just to track these
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  sorts of conversations. So, you know, as you did talk,
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  as you did talk, you know how good they summarize?
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  They summarize just they send up, just they send up just like
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  that. And so far nobody has told me,
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  guy, don't do that. I don't like it, but then it got
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  me wondering that am I weird? Am I the only person who does
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  this? That's I'm using WhatsApp for
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  business conversations. You know, I could summarize
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  everything so that later on, you know, I can read the whole thing
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  from top to bottom and say, oh, OK, now the guy be this, OK,
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  this is what we discussed. OK, now the baby this, OK, this
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  not the issue, that not the issue.
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  Then I'll now advise them accordingly.
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  But then I have a conversation just as in like 5 minutes ago, I
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  called another parent, that's another parent who goes to our
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  kids go to the same school and she's a parenting consultant,
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  you know, parenting issues, you know, things like that.
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  I didn't know that we have these sorts of professionals in
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  Nigeria, you know, child child psychologist, child
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  psychiatrist, learning experts, you know, stuff like that.
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  So it's good that we now have these kinds of professions like
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  this in Nigeria because, you know, there are a couple of us
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  who grew up rough back in the day, we didn't know that you're
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  facing one or two issue and that there are people that can help.
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  So now I'm glad. It's nice to see that the
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  consultants, you know, who work with that kind of thing, you
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  know, so like your kids are bed wetting.
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  You know, there's somebody they can't talk to to figure out
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  what's the issue or your picking or they see.
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  Well, you know, or like you think your kid is dumb, but
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  meanwhile, you know, the guy know they see.
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  And that's the one that happened to my son.
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  I mean, he's a sharp kid, but, you know, it wasn't the right
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  thing. Was not really.
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  And then one or two things. Turns out that my kid just
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  couldn't see pretty well. So getting glasses, moving to
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  the front of the class, then voila, problem solved overnight.
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  And in fact, I remember that I went to school one of those kids
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  like that. I can't remember the guy's name,
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  but honestly, we thought it was a dance.
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  Excuse my French, but you know, that's happy.
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  We used to talk back in those days.
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  We thought the guy was a dance, but I meanwhile, the guy came
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  back with glasses. And then, yeah, the guys in on
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  top of the class. So some people in my school
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  started saying that when you wear glasses, you know, it makes
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  you smart. Anyway, So bottom line, I'm just
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  saying is that we now have specialists that in Nigeria that
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  do these sorts of things. You know, does your child have a
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  learning disability, developmental issues, milestones
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  and psychological issues, blah, blah, blah.
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  So people are there like that. And anyway, so our kids go to
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  the same school now and she's been trying to use content
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  marketing to promote her business.
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  And we've been having chats, you know, on and off because she
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  knows that I'm a business consultant.
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  She knows that I I podcast, you know, things like that.
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  So we've been chatting. So I was calling her with
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  specific advice about how she can improve her podcast.
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  So I called and as we're talking, I'll say, no, don't
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  like this, No, don't like this, don't like this, don't like
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  this. Then by the time we finished the
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  corner I just caught and I saw in my inbox and also a text
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  message that's it what's up? And I opened it.
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  I was like, it's from her and every single thing as I was
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  saying it now show the baby type.
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  She did type. She did type, she did type.
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  She finished and then she sent. So next thing I picked I said I
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  said, Madam, thank you very much for letting me know I'm not a
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  weirdo. So now she laughed.
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  She said weirdo how? I said I looked at me, this is
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  what I do, and I've been wondering like am I am I weird?
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  She said no, that she too, she does it and she knows a few
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  people who do it that and have people that do it.
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  They call it second brain. It's like, oh fantastic.
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  It's a perfect concept. And that's what I want to share
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  with you guys today. Second brain.
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  We need to look for a repository to start putting customer
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  information down somewhere. And that's one of the reasons
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  why, you know, I advocate for people to use WhatsApp for
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  business also because it's a conversational channel.
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  And that's why I tell people that looks stop turning on this
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  delete message something all these auto delete after seven
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  days or no. If the message delete after 7
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  days and then you have to refer, you need to talk to the person
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  in 21 days, how will you remember exactly what it is that
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  you spoke now, God forbid that quarry has entered the matter.
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  The person is saying you promised me this, you promised
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  me this. I say no, I no promise you like
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  this. I no promise you like that.
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  How you remember you said the auto timer 7 days, the thing
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  should delete quarry and now come in 28 days waiting will
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  happen now. So WhatsApp should be a
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  repository. I mean, minus this whole second
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  brain thing. WhatsApp should actually be a
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  repository, a good source of customer information, customer
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  data, things like that. So the transaction is there.
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  How did you meet this person? How did the conversation start?
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  You know, how many times has a person bought from you?
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  Are there any issues? How did this thing escalate?
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  How did you move from here to here, from there to there,
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  everything there. So please turn off your
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  disappearing messages on WhatsApp.
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  And I hope you've been taking my advice about using WhatsApp sort
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  of like, you know, a warehouse where you're keeping customer
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  data and customer information. It is a rich source of data.
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  In fact, I recommend to people that if you have to call
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  somebody, whether on a routine phone call or whatever, go
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  straight to your WhatsApp messages or go straight to your
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  SMS scheme, just scheme through the message.
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  It's not if you have to read anything but just you know,
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  scroll through just, you know, scheme, you just give you a
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  refresh like oh OK, now this Madam, now this Madam, now that
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  blah blah blah. You remember one or two things
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  like oh OK, her son Shinidu was sick 2 days ago and then by the
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  time you buzzer, oh Madam, how you doing, blah blah blah.
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  I hope Chinido is feeling better now.
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  You see Nara, Paul, you they build but that's because you are
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  chatting with Madam and sometime in the past she mentioned that
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  Shinidu was ill. So we should all be doing that.
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  But then for those of you who are willing to be weird or
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  willing to be brave, now this is me not talking as a sales coach,
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  not as a sales coach and as a business development consultant,
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  me telling you to do this one. And I just personal idea.
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  I did tell you, it's not as if you know, because when I'm here
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  on the podcast, I like to speak from a stage of authority.
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  I like to speak from a stage of what I know.
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  So I must confess that now I'm going past what I know, I'm now
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  advocating some weird stuff. So you can also use WhatsApp
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  like a second brain. I've been doing it and so far no
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  client has complained. And I found out that I'm not the
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  only one. So when people over the call
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  with me because, you know, I don't get secretary now.
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  And of course now see if you can record the phone conversation.
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  So when somebody's saying, oh, this is how I started the
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  business is how I did, this is how I did, this is how the
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  problem started. Like this, like this, like this.
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  If I'm just listening and say like, I'll forget if I'm writing
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  it down in a diary, there's no how I can transfer the data in
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  the diary to like any other place I can refer to it later,
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  except if I type it out in the CRM.
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  And to be honest, to be typing everything out in CRM, sometimes
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  man, now walk. So at least if the person is
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  talking, talking, talking, and then you're just typing it out.
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  So let's say you're a fashion designer and the person is
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  saying, oh, I want the peplum. My sister is getting married or
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  so, so, so, so did. So in the WhatsApp you just
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  allow Oh, Madam Abed Novak, as you're talking, I'm going to be
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  making some notes in WhatsApp. I just don't want to forget.
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  And then she was. No, no problem.
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  Because quite frankly, I take the permission.
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  Nobody has told me no. And for those of you who have
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  reached out to me, we've had a couple of conversations.
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  Of course, you obviously didn't tell me no and I've seen other
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  people do it so, but I won't mind.
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  So you should be putting a short, short in WhatsApp.
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  OK. Peplum sisters wedding June
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  29th, then you put our measurements 281645 then you
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  know every every every you just be putting it there like that,
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  you know, short, short, short, short, short, short, short,
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  short. When the conversation ends, you
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  just click send. And then I always like to act
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  the message again and say, Oh, Madam Novak, just like I told
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  you, ignore this message. I'm just putting this one here
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  for my own records just so I remember exactly every single
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  thing we spoke, we spoke about so far, nobody has said no.
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  And anyway, so I've spoken to this parent from my son's school
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  and she calls it second brain. So her and her friends, that's
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  what they do. And yeah, that's it.
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  I just, I guess I just wanted to let you guys know that I'm not
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  weird. So when I ask you to, when I say
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  I beg Novix, as you're talking, I'm just dropping some things in
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  WhatsApp here as summary. Honestly speaking, it's just so
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  I do not forget. I want to remember you.
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  I want to give you the best service possible.
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  I want to give you the best advice possible, and it has to
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  be contextual to you and your unique needs.
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  That's the reason why when we're talking, I'll be dropping some
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  things in WhatsApp and then for some of you where we're going to
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  need to have longer sessions, if I ask for your permission to
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  record something, it's precisely so that from the recording I can
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  make a transcript. And then the transcript is just
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  going to form part of the data that I have about you.
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  It's just to make sure that I have all the circumstances, all
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  the contacts, all the information about you, so I can
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  give you better advice in the future.
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  That's why, well, I forgot. If you'd love to connect with
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  me, you can call me, send me a text message or a WhatsApp
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  message on 08064662140. If you want to reach out but
• 11:13
  you're not brave enough for now to say what's up or to ask a
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  question, that's not a problem. Just send me a text message on
• 11:21
  the same number, 08064662140, and then I'll hook you up to my
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  WhatsApp channel. Then you'll see updates there.
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  Then whenever you're ready for us to talk, you can reach out
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  and then we have a conversation. Then let's see what else.
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  Oh yeah, if you're interested in a 15 minute sale audit, just
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  reach out to me, same number, and we will make that happen.
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  But yeah, that's my advice for the day.
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  Basically, she called it Second Brain.
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  And the idea behind the second brain is like you're trying to
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  create some sort of repository somewhere so that accesses all
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  your data so that you don't have to remember every single
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  conceivable thing that you've you've spoken about when you've
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  had a conversation with someone. So, but data brain aside,
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  please, you're listening to this podcast, especially if you're
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  listening to this podcast for the first time and you're a
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  business person and you have disappearing messages turned on
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  on WhatsApp. What the hell are you doing?
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  Turn that thing off. No, for real.
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  Seriously, turn that thing off. If you're an architect, you talk
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  with somebody, whistle getting be people are chatting back and
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  forth. Whistle doing be is telling you
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  things about the building that she wants about her hearts, her
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  desires, her dreams and her everything she they type out for
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  WhatsApp or she sends you voice note.
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  But then you turned on disappearing message after
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  several days. Then the time comes to now
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  design the project in let's say in six weeks time and all trying
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  to remember what the missile getting they say what the
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  missile getting they say. You now want to have to start
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  calling her back to start the story afresh.
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  For real though, some of you Nigerian business people, I
• 12:55
  don't know, it really amazes me. I'm like the first thing I will
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  see when you slide into my DM and I'm trying to respond, I'll
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  see disappearing messages turned on.
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  I was like I honestly don't know how you Nigerian business people
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  do things with this disappearing message.
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  Then when you ask them whether they have CRMCRM, they don't
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  get, OK, you're talking to customers you don't have a
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  CRMCRM is a customer relationship management tool.
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  At least if you have ACRM, you can be typing in all those notes
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  and all that data and all the information that you're getting
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  from clients. So CRM, you don't get WhatsApp
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  now, you're now turning on disappear message.
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  Some of you won't even put disappear message delete after
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  90 days. You now come and set 7 days.
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  Come on, be real here. WhatsApp is a veritable business
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  tool and let's try and use it the best way we can so we can
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  guess what that sweet money. Yeah.
• 13:45
  So that's it. That's all I came to share here
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  today. So thanks for your time and
• 13:48
  attention. I catch you some other time.
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  And remember, if you'd love to connect with me, just call, send
• 13:52
  me a text message or a WhatsApp message on 08064662140.
• 13:58
  If you want to be a part of the WhatsApp channel, same number.
• 14:01
  Just WhatsApp me and we'll hook it up.
• 14:02
  So enjoy the rest of your day.