Stop Pushing. Start Pulling.
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In this episode of Systems of Scale, Ian Gatzke sits down with Bob Burg to unpack what real influence actually is and why it has less to do with pressure and more to do with trust.
Bob explains the difference between persuasion and manipulation, why listening is central to understanding value, and how sales has shifted as buyers have become more informed and more skeptical of outdated tactics.
The conversation also explores why genuine concern for the other person is not just ethical, but…
The skinny
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