7 Micro Influencer Marketing Tips Most Brands Miss Completely | William Gasner
In this eye-opening conversation, Matt Edmundson and William Gasner challenge conventional wisdom about influencer marketing. William reveals why the democratisation of social media has shifted power away from mega-influencers to smaller content creators who often deliver better engagement and conversion rates.
The episode explores how the social media landscape has fundamentally changed—from platforms prioritising follower count to now favouring quality content regardless of audience size. William shares practical advice on implementing micro-influencer strategies, avoiding common pitfalls…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.