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81 | How to Self-Promote: A Coach's Guide to Ethical Marketing · Women in The Coaching Arena

• 0:10
  Hello
• 0:11
  and
• 0:11
  welcome
• 0:11
  to
• 0:12
  Women
• 0:12
  in
• 0:12
  the
• 0:12
  Coaching
• 0:12
  Arena
• 0:13
  podcast.
• 0:14
  I'm
• 0:14
  so
• 0:14
  glad
• 0:14
  you
• 0:14
  are
• 0:15
  here.
• 0:16
  I'm
• 0:16
  Jo
• 0:16
  Lott,
• 0:17
  a
• 0:17
  business
• 0:17
  mentor
• 0:18
  and
• 0:18
  ICF
• 0:19
  accredited
• 0:19
  coach
• 0:20
  Microphone (Samson Q2U Microphone): and
• 0:20
  Microphone (Samson Q2U Microphone): I
• 0:20
  Microphone (Samson Q2U Microphone): help
• 0:21
  Microphone (Samson Q2U Microphone): coaches
• 0:21
  Microphone (Samson Q2U Microphone): to
• 0:21
  Microphone (Samson Q2U Microphone): build
• 0:22
  Microphone (Samson Q2U Microphone): brilliant
• 0:22
  Microphone (Samson Q2U Microphone): businesses.
• 0:24
  Microphone (Samson Q2U Microphone): I
• 0:24
  Microphone (Samson Q2U Microphone): know
• 0:25
  Microphone (Samson Q2U Microphone): that
• 0:25
  Microphone (Samson Q2U Microphone): when
• 0:25
  Microphone (Samson Q2U Microphone): you
• 0:25
  Microphone (Samson Q2U Microphone): prepare
• 0:26
  Microphone (Samson Q2U Microphone): to
• 0:26
  Microphone (Samson Q2U Microphone): enter
• 0:26
  Microphone (Samson Q2U Microphone): the
• 0:27
  Microphone (Samson Q2U Microphone): arena,
• 0:27
  Microphone (Samson Q2U Microphone): there
• 0:27
  Microphone (Samson Q2U Microphone): is
• 0:28
  Microphone (Samson Q2U Microphone): fear,
• 0:28
  Microphone (Samson Q2U Microphone): self
• 0:28
  Microphone (Samson Q2U Microphone): doubt,
• 0:29
  Microphone (Samson Q2U Microphone): comparison,
• 0:30
  Microphone (Samson Q2U Microphone): anxiety,
• 0:31
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:33
  Microphone (Samson Q2U Microphone): You
• 0:33
  Microphone (Samson Q2U Microphone): can
• 0:33
  Microphone (Samson Q2U Microphone): tend
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): armor
• 0:34
  Microphone (Samson Q2U Microphone): up
• 0:35
  Microphone (Samson Q2U Microphone): and
• 0:35
  Microphone (Samson Q2U Microphone): protect
• 0:36
  Microphone (Samson Q2U Microphone): yourself
• 0:36
  Microphone (Samson Q2U Microphone): from
• 0:37
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:39
  Microphone (Samson Q2U Microphone): In
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): podcast,
• 0:40
  Microphone (Samson Q2U Microphone): I'll
• 0:40
  Microphone (Samson Q2U Microphone): be
• 0:40
  Microphone (Samson Q2U Microphone): sharing
• 0:40
  Microphone (Samson Q2U Microphone): honest,
• 0:41
  Microphone (Samson Q2U Microphone): not
• 0:41
  Microphone (Samson Q2U Microphone): hype,
• 0:41
  Microphone (Samson Q2U Microphone): practical
• 0:42
  Microphone (Samson Q2U Microphone): and
• 0:42
  Microphone (Samson Q2U Microphone): emotional
• 0:43
  Microphone (Samson Q2U Microphone): tools
• 0:43
  Microphone (Samson Q2U Microphone): to
• 0:43
  Microphone (Samson Q2U Microphone): support
• 0:44
  Microphone (Samson Q2U Microphone): you
• 0:44
  Microphone (Samson Q2U Microphone): to
• 0:44
  Microphone (Samson Q2U Microphone): make
• 0:45
  Microphone (Samson Q2U Microphone): the
• 0:45
  Microphone (Samson Q2U Microphone): difference
• 0:45
  Microphone (Samson Q2U Microphone): that
• 0:45
  Microphone (Samson Q2U Microphone): you
• 0:45
  Microphone (Samson Q2U Microphone): are
• 0:46
  Microphone (Samson Q2U Microphone): here
• 0:46
  Microphone (Samson Q2U Microphone): for.
• 0:47
  Microphone (Samson Q2U Microphone): Dare
• 0:47
  Microphone (Samson Q2U Microphone): greatly.
• 0:48
  Microphone (Samson Q2U Microphone): You
• 0:48
  Microphone (Samson Q2U Microphone): belong
• 0:49
  Microphone (Samson Q2U Microphone): in
• 0:49
  Microphone (Samson Q2U Microphone): this
• 0:49
  Microphone (Samson Q2U Microphone): arena.
• 0:50
  Hello,
• 0:51
  welcome
• 0:51
  to
• 0:51
  the
• 0:51
  81st
• 0:52
  episode
• 0:53
  of
• 0:53
  women
• 0:53
  in
• 0:53
  the
• 0:53
  coaching
• 0:54
  arena.
• 0:54
  I
• 0:54
  am
• 0:55
  so
• 0:55
  glad
• 0:55
  you
• 0:55
  are
• 0:55
  here.
• 0:56
  Today,
• 0:57
  I'm
• 0:57
  excited
• 0:57
  to
• 0:58
  cover
• 0:58
  an
• 0:58
  important
• 0:59
  topic
• 1:00
  of
• 1:00
  self-promotion
• 1:01
  and
• 1:02
  a
• 1:02
  coach's
• 1:03
  guide
• 1:03
  to
• 1:04
  ethical
• 1:04
  marketing.
• 1:05
  I
• 1:05
  don't
• 1:06
  really
• 1:07
  like
• 1:07
  the
• 1:07
  term
• 1:08
  self
• 1:08
  promotion
• 1:10
  because
• 1:11
  I
• 1:11
  just
• 1:11
  don't
• 1:12
  see
• 1:12
  it
• 1:12
  like
• 1:12
  that,
• 1:13
  to
• 1:13
  be
• 1:13
  honest
• 1:13
  because
• 1:14
  I
• 1:14
  just
• 1:14
  don't
• 1:14
  see
• 1:15
  it
• 1:15
  as
• 1:15
  promoting
• 1:16
  yourself
• 1:17
  as
• 1:17
  such
• 1:18
  I
• 1:18
  see
• 1:18
  it
• 1:18
  as
• 1:18
  solving
• 1:19
  your
• 1:19
  client's
• 1:20
  problem,
• 1:21
  but
• 1:21
  it
• 1:21
  was
• 1:21
  the
• 1:22
  main,
• 1:22
  clear
• 1:23
  way
• 1:23
  I
• 1:23
  could
• 1:23
  describe
• 1:24
  this
• 1:24
  episode,
• 1:25
  so
• 1:25
  excited
• 1:26
  to
• 1:26
  cover
• 1:26
  that
• 1:26
  today.
• 1:27
  Cause
• 1:27
  I
• 1:27
  know
• 1:27
  it's
• 1:28
  a
• 1:28
  real
• 1:29
  problem
• 1:29
  when
• 1:30
  you
• 1:30
  first
• 1:30
  start
• 1:30
  your
• 1:30
  business.
• 1:31
  You
• 1:32
  do
• 1:32
  need
• 1:32
  to
• 1:32
  promote
• 1:32
  your
• 1:33
  business
• 1:33
  a
• 1:33
  lot
• 1:33
  more
• 1:34
  than
• 1:34
  sometimes
• 1:35
  feels
• 1:35
  comfortable.
• 1:37
  Let's
• 1:37
  start
• 1:38
  by
• 1:38
  talking
• 1:38
  about
• 1:39
  the
• 1:39
  self
• 1:39
  promotion
• 1:40
  paradox.
• 1:41
  As
• 1:42
  we
• 1:42
  know,
• 1:42
  we
• 1:43
  help
• 1:43
  our
• 1:43
  clients
• 1:44
  take
• 1:45
  big
• 1:45
  action,
• 1:46
  do
• 1:46
  things
• 1:46
  to
• 1:47
  push
• 1:47
  out
• 1:47
  of
• 1:47
  their
• 1:47
  comfort
• 1:48
  zone,
• 1:49
  promote
• 1:49
  themselves,
• 1:50
  their
• 1:50
  strengths,
• 1:51
  all
• 1:51
  of
• 1:51
  those
• 1:51
  things.
• 1:52
  But
• 1:52
  when
• 1:52
  it
• 1:53
  comes
• 1:53
  to
• 1:53
  doing
• 1:53
  it
• 1:53
  ourselves,
• 1:54
  this
• 1:55
  is
• 1:55
  where
• 1:55
  many
• 1:56
  of
• 1:56
  us
• 1:56
  can
• 1:56
  hit
• 1:57
  a
• 1:57
  wall.
• 1:58
  If
• 1:59
  you've
• 1:59
  ever
• 1:59
  felt
• 1:59
  a
• 2:00
  knot
• 2:00
  in
• 2:00
  your
• 2:00
  stomach
• 2:01
  at
• 2:01
  the
• 2:01
  thought
• 2:02
  of
• 2:02
  posting
• 2:03
  on
• 2:03
  social
• 2:03
  media,
• 2:04
  promoting
• 2:05
  your
• 2:05
  business,
• 2:06
  emailing
• 2:06
  your
• 2:06
  list
• 2:07
  or
• 2:07
  perhaps
• 2:07
  feeling
• 2:08
  like
• 2:08
  you're
• 2:08
  emailing
• 2:08
  too
• 2:09
  often,
• 2:09
  perhaps
• 2:10
  feeling
• 2:10
  like
• 2:11
  you're
• 2:11
  showing
• 2:11
  up
• 2:11
  online
• 2:12
  too
• 2:12
  often.
• 2:14
  If
• 2:14
  you're
• 2:14
  going
• 2:14
  to
• 2:15
  networking
• 2:15
  meetings,
• 2:16
  dreading
• 2:17
  saying
• 2:17
  your
• 2:18
  elevator
• 2:18
  pitch,
• 2:19
  then
• 2:19
  you
• 2:20
  are
• 2:20
  not
• 2:20
  alone
• 2:21
  and
• 2:21
  today
• 2:21
  we
• 2:21
  are
• 2:21
  going
• 2:22
  to
• 2:22
  really
• 2:22
  talk
• 2:22
  about
• 2:23
  this.
• 2:23
  I
• 2:24
  give
• 2:24
  you
• 2:24
  some
• 2:25
  practical
• 2:26
  and
• 2:26
  inspirational
• 2:27
  strategies
• 2:28
  to
• 2:28
  overcome
• 2:29
  this.
• 2:30
  In
• 2:30
  my
• 2:30
  onboarding
• 2:31
  calls,
• 2:31
  when
• 2:32
  someone
• 2:32
  starts
• 2:32
  working
• 2:33
  with
• 2:33
  me
• 2:34
  I
• 2:34
  do
• 2:34
  an
• 2:35
  exercise
• 2:35
  where
• 2:36
  we
• 2:36
  talk
• 2:36
  about
• 2:36
  their
• 2:36
  annual
• 2:37
  priorities.
• 2:38
  Then
• 2:38
  I
• 2:38
  say
• 2:38
  the
• 2:38
  benefits
• 2:39
  of
• 2:39
  doing
• 2:39
  this
• 2:40
  and
• 2:40
  I
• 2:40
  ask,
• 2:41
  what
• 2:41
  is
• 2:41
  the
• 2:41
  cost
• 2:42
  of
• 2:42
  not
• 2:42
  doing
• 2:43
  this?
• 2:44
  And
• 2:44
  that
• 2:44
  is
• 2:44
  what
• 2:44
  I'm
• 2:45
  going
• 2:45
  to
• 2:45
  talk
• 2:45
  about
• 2:45
  now
• 2:46
  the
• 2:46
  hidden
• 2:46
  cost
• 2:46
  of
• 2:47
  modesty.
• 2:48
  You
• 2:49
  staying
• 2:49
  side
• 2:49
  on
• 2:50
  about
• 2:50
  your
• 2:51
  achievements
• 2:52
  or
• 2:52
  how
• 2:52
  you
• 2:52
  can
• 2:52
  help
• 2:53
  people
• 2:53
  isn't
• 2:54
  humility.
• 2:55
  How
• 2:55
  about
• 2:55
  thinking
• 2:56
  of
• 2:56
  it
• 2:56
  as
• 2:57
  a
• 2:57
  missed
• 2:57
  opportunity?
• 2:59
  I
• 2:59
  really
• 2:59
  liked
• 3:00
  to
• 3:00
  think
• 3:00
  of
• 3:00
  this
• 3:00
  as
• 3:01
  your
• 3:01
  clients
• 3:01
  are
• 3:01
  out
• 3:02
  there
• 3:02
  and
• 3:02
  they
• 3:03
  need
• 3:03
  to
• 3:03
  know
• 3:03
  you
• 3:04
  exist
• 3:05
  and
• 3:05
  they
• 3:05
  need
• 3:05
  to
• 3:05
  hear
• 3:06
  your
• 3:06
  way
• 3:07
  of
• 3:07
  saying
• 3:07
  it.
• 3:08
  I
• 3:08
  had
• 3:08
  a
• 3:08
  new
• 3:08
  client
• 3:09
  start
• 3:09
  this
• 3:09
  week,
• 3:10
  who
• 3:10
  was
• 3:10
  saying,
• 3:10
  oh,
• 3:11
  there's
• 3:11
  already
• 3:11
  somebody
• 3:12
  in
• 3:12
  this
• 3:12
  space
• 3:13
  completely
• 3:13
  dominating
• 3:14
  that
• 3:15
  particular
• 3:15
  industry.
• 3:16
  I
• 3:16
  said,
• 3:17
  well,
• 3:17
  what
• 3:17
  some
• 3:17
  meant
• 3:18
  to
• 3:18
  do
• 3:18
  if
• 3:18
  they
• 3:18
  don't
• 3:18
  particularly
• 3:19
  like
• 3:19
  her
• 3:20
  or
• 3:20
  they
• 3:20
  don't
• 3:20
  gel
• 3:21
  with
• 3:21
  her
• 3:21
  approach?
• 3:23
  You
• 3:23
  know,
• 3:23
  just,
• 3:23
  just
• 3:24
  think,
• 3:24
  oh,
• 3:24
  well,
• 3:24
  I'll
• 3:25
  just
• 3:25
  have
• 3:25
  to
• 3:25
  stay
• 3:25
  stuck
• 3:26
  then,
• 3:26
  because
• 3:27
  you
• 3:27
  know,
• 3:27
  there's
• 3:27
  no
• 3:28
  one
• 3:28
  who
• 3:28
  resonates
• 3:28
  with
• 3:29
  me.
• 3:30
  I
• 3:30
  love
• 3:30
  to
• 3:31
  think
• 3:31
  about
• 3:31
  this
• 3:32
  self
• 3:32
  promotion
• 3:33
  word
• 3:33
  as
• 3:34
  active
• 3:35
  serving
• 3:36
  your
• 3:36
  ideal
• 3:36
  clients.
• 3:37
  Really
• 3:37
  think
• 3:37
  about
• 3:38
  marketing
• 3:39
  as
• 3:39
  helping
• 3:40
  your
• 3:40
  ideal
• 3:40
  client
• 3:41
  move
• 3:41
  forward.
• 3:41
  You
• 3:42
  aren't
• 3:42
  promoting
• 3:43
  your
• 3:43
  service.
• 3:44
  You
• 3:44
  are
• 3:44
  helping
• 3:44
  them
• 3:45
  take
• 3:45
  small
• 3:45
  steps
• 3:46
  in
• 3:46
  the
• 3:46
  right
• 3:46
  direction,
• 3:48
  inspiring
• 3:48
  them
• 3:49
  to
• 3:49
  start
• 3:49
  changing
• 3:49
  their
• 3:50
  beliefs,
• 3:50
  to
• 3:50
  see
• 3:50
  wherever
• 3:51
  it
• 3:51
  is
• 3:51
  they
• 3:52
  want
• 3:52
  to
• 3:52
  achieve
• 3:52
  is
• 3:52
  possible
• 3:53
  for
• 3:53
  them
• 3:54
  and
• 3:55
  perhaps
• 3:55
  eventually
• 3:56
  taking
• 3:56
  that
• 3:57
  extra
• 3:57
  step
• 3:57
  towards
• 3:58
  you
• 3:58
  and
• 3:58
  working
• 3:59
  with
• 3:59
  you
• 3:59
  if
• 3:59
  they
• 4:00
  choose
• 4:00
  to.
• 4:01
  Again,
• 4:02
  I
• 4:02
  was
• 4:02
  hearing
• 4:02
  a
• 4:03
  lot
• 4:03
  of
• 4:03
  resistance
• 4:03
  from
• 4:04
  my
• 4:04
  client
• 4:04
  about
• 4:05
  being
• 4:05
  a
• 4:05
  career
• 4:06
  coach
• 4:06
  and
• 4:06
  someone
• 4:07
  saying,
• 4:08
  well,
• 4:08
  I
• 4:08
  want
• 4:08
  you
• 4:08
  to
• 4:09
  get
• 4:09
  me
• 4:09
  this
• 4:10
  type
• 4:10
  of
• 4:10
  job
• 4:10
  and,
• 4:11
  you
• 4:11
  know,
• 4:11
  be
• 4:12
  a
• 4:12
  hun
• 4:12
  headhunter,
• 4:13
  essentially.
• 4:14
  You
• 4:14
  know,
• 4:15
  that
• 4:15
  particular
• 4:15
  client
• 4:16
  isn't
• 4:17
  for
• 4:17
  you.
• 4:18
  It's
• 4:18
  like
• 4:19
  if
• 4:19
  I
• 4:19
  were
• 4:19
  to
• 4:20
  just
• 4:20
  quit
• 4:20
  my
• 4:21
  business
• 4:21
  coaching
• 4:22
  job,
• 4:22
  because
• 4:22
  one
• 4:23
  person
• 4:23
  asked
• 4:23
  me
• 4:24
  to
• 4:24
  do
• 4:24
  their
• 4:25
  social
• 4:25
  media
• 4:25
  for
• 4:25
  them,
• 4:26
  then
• 4:26
  I
• 4:27
  wouldn't
• 4:27
  be
• 4:27
  in
• 4:27
  business
• 4:27
  now.
• 4:28
  Really
• 4:28
  think
• 4:29
  about
• 4:29
  the
• 4:29
  amount
• 4:29
  of
• 4:29
  people
• 4:30
  there
• 4:30
  are
• 4:30
  in
• 4:30
  the
• 4:30
  world
• 4:31
  and
• 4:31
  you
• 4:31
  only
• 4:32
  need
• 4:32
  a
• 4:32
  few
• 4:32
  of
• 4:32
  them.
• 4:33
  Yes,
• 4:33
  thousands
• 4:34
  and
• 4:34
  thousands
• 4:34
  of
• 4:35
  people.
• 4:35
  Will
• 4:36
  consume
• 4:36
  this
• 4:37
  podcast,
• 4:37
  my
• 4:38
  marketing
• 4:39
  social
• 4:39
  media
• 4:40
  email
• 4:40
  list
• 4:41
  and
• 4:41
  only
• 4:41
  a
• 4:41
  very
• 4:42
  small
• 4:42
  percentage
• 4:42
  of
• 4:43
  those
• 4:43
  will
• 4:43
  become
• 4:43
  clients
• 4:44
  and
• 4:44
  that's
• 4:44
  absolutely
• 4:45
  okay.
• 4:46
  And
• 4:46
  what
• 4:46
  we
• 4:47
  really
• 4:47
  want
• 4:47
  to
• 4:47
  do
• 4:48
  is
• 4:48
  know
• 4:49
  that
• 4:49
  we
• 4:49
  want
• 4:50
  to
• 4:50
  serve
• 4:51
  that
• 4:51
  particular
• 4:52
  group
• 4:53
  of
• 4:53
  ideal
• 4:53
  clients
• 4:55
  whether
• 4:55
  or
• 4:55
  not,
• 4:55
  they
• 4:56
  eventually
• 4:56
  become
• 4:57
  clients.
• 4:59
  We
• 4:59
  obviously
• 4:59
  hope
• 4:59
  that
• 4:59
  they
• 5:00
  do
• 5:00
  because
• 5:00
  we
• 5:00
  know
• 5:01
  that
• 5:01
  then
• 5:01
  they
• 5:01
  will
• 5:01
  get
• 5:01
  the
• 5:01
  best
• 5:02
  results.
• 5:03
  Even
• 5:04
  if
• 5:04
  you
• 5:04
  improve
• 5:04
  someone's
• 5:05
  life,
• 5:05
  just
• 5:05
  a
• 5:05
  small
• 5:06
  bit.
• 5:07
  Is
• 5:07
  that
• 5:07
  not
• 5:07
  worth
• 5:08
  overcoming
• 5:09
  your
• 5:09
  ego
• 5:09
  of
• 5:10
  self
• 5:10
  promotion?
• 5:12
  Another
• 5:12
  way
• 5:12
  to
• 5:13
  reframe
• 5:13
  this
• 5:13
  is
• 5:14
  that
• 5:14
  you
• 5:14
  aren't
• 5:15
  talking
• 5:15
  about
• 5:15
  how
• 5:16
  great
• 5:16
  you
• 5:16
  are.
• 5:17
  You
• 5:17
  are
• 5:17
  talking
• 5:18
  about
• 5:18
  your
• 5:18
  client's
• 5:19
  problems
• 5:20
  and
• 5:20
  solutions
• 5:21
  to
• 5:21
  their
• 5:21
  problems.
• 5:23
  You
• 5:23
  don't
• 5:23
  have
• 5:23
  to
• 5:23
  go
• 5:23
  round
• 5:24
  saying,
• 5:25
  oh,
• 5:25
  I've
• 5:25
  got
• 5:25
  20
• 5:25
  years
• 5:26
  experience
• 5:26
  in
• 5:26
  this
• 5:27
  and
• 5:27
  I'm
• 5:27
  brilliant
• 5:27
  at
• 5:28
  that
• 5:28
  and
• 5:28
  it
• 5:28
  doesn't
• 5:29
  have
• 5:29
  to
• 5:29
  feel
• 5:29
  like
• 5:30
  it's
• 5:30
  your
• 5:30
  CV.
• 5:31
  All
• 5:31
  people
• 5:32
  really
• 5:32
  care
• 5:32
  about
• 5:33
  is
• 5:33
  what's
• 5:34
  in
• 5:34
  it
• 5:34
  for
• 5:34
  them.
• 5:35
  Take
• 5:36
  a
• 5:36
  moment
• 5:36
  now
• 5:37
  to
• 5:37
  think
• 5:37
  about
• 5:37
  how
• 5:38
  many
• 5:38
  people
• 5:38
  could
• 5:38
  benefit
• 5:39
  from
• 5:39
  your
• 5:40
  expertise
• 5:41
  if
• 5:41
  only
• 5:42
  they
• 5:42
  knew
• 5:42
  about
• 5:43
  it.
• 5:44
  I
• 5:44
  know
• 5:44
  this
• 5:44
  is
• 5:45
  very
• 5:45
  easy
• 5:45
  to
• 5:46
  say
• 5:46
  a
• 5:46
  much
• 5:47
  harder
• 5:47
  to
• 5:47
  do
• 5:47
  so
• 5:48
  let's
• 5:49
  address
• 5:49
  the
• 5:49
  psychology
• 5:50
  behind
• 5:51
  this
• 5:51
  self
• 5:51
  promotion
• 5:52
  and
• 5:52
  why
• 5:53
  so
• 5:53
  many
• 5:53
  of
• 5:54
  us
• 5:54
  feel
• 5:54
  resistance
• 5:55
  to
• 5:55
  doing
• 5:55
  this?
• 5:57
  Because
• 5:57
  it
• 5:57
  isn't
• 5:57
  just
• 5:58
  an
• 5:58
  ego
• 5:58
  thing,
• 5:59
  even
• 5:59
  though
• 5:59
  I
• 6:00
  just
• 6:00
  go
• 6:00
  to
• 6:00
  my
• 6:00
  soapbox
• 6:01
  about
• 6:01
  that.
• 6:02
  There
• 6:02
  are
• 6:03
  so
• 6:03
  many
• 6:03
  other
• 6:04
  reasons
• 6:04
  at
• 6:04
  play
• 6:05
  and
• 6:05
  it's
• 6:05
  probably
• 6:06
  why
• 6:06
  I
• 6:07
  genuinely
• 6:08
  went
• 6:08
  for
• 6:08
  counseling
• 6:09
  for
• 6:09
  the
• 6:09
  first
• 6:09
  time
• 6:10
  in
• 6:10
  my
• 6:10
  whole
• 6:10
  life
• 6:11
  when
• 6:11
  I
• 6:11
  started
• 6:11
  my
• 6:11
  business.
• 6:13
  Because
• 6:13
  so
• 6:13
  much
• 6:14
  of
• 6:14
  this
• 6:14
  hidden
• 6:15
  trauma
• 6:16
  really
• 6:16
  came
• 6:17
  up
• 6:17
  of
• 6:17
  being
• 6:18
  seen,
• 6:18
  being
• 6:19
  visible.
• 6:20
  Thinking
• 6:20
  about
• 6:21
  my
• 6:21
  views
• 6:22
  and
• 6:22
  how
• 6:22
  to
• 6:22
  share
• 6:23
  them,
• 6:23
  because
• 6:23
  I
• 6:23
  felt
• 6:24
  like
• 6:24
  I
• 6:24
  didn't
• 6:24
  know
• 6:25
  who
• 6:25
  I
• 6:25
  was
• 6:26
  and
• 6:26
  who
• 6:26
  I
• 6:26
  was
• 6:26
  serving
• 6:27
  well
• 6:27
  enough
• 6:28
  to
• 6:28
  really
• 6:28
  show
• 6:28
  up
• 6:28
  and
• 6:28
  do
• 6:29
  this.
• 6:29
  Let's
• 6:30
  talk
• 6:30
  about
• 6:30
  the
• 6:30
  main
• 6:31
  psychological
• 6:32
  and
• 6:33
  social
• 6:33
  factors
• 6:34
  at
• 6:34
  play
• 6:34
  in
• 6:35
  this
• 6:35
  resistance.
• 6:37
  The
• 6:37
  first
• 6:37
  one,
• 6:37
  we
• 6:37
  will
• 6:38
  all
• 6:38
  know
• 6:38
  well
• 6:38
  is
• 6:39
  imposter
• 6:39
  syndrome.
• 6:40
  We
• 6:40
  are
• 6:41
  always
• 6:41
  learning
• 6:41
  and
• 6:41
  in
• 6:41
  grow.
• 6:43
  We
• 6:43
  will
• 6:43
  all
• 6:44
  be
• 6:44
  very
• 6:45
  aware
• 6:45
  of
• 6:45
  this
• 6:45
  from
• 6:45
  helping
• 6:46
  our
• 6:46
  clients.
• 6:47
  But
• 6:47
  we
• 6:47
  will
• 6:47
  also
• 6:48
  feel
• 6:48
  it
• 6:48
  ourselves
• 6:49
  and
• 6:49
  we
• 6:49
  can
• 6:50
  feel
• 6:50
  like
• 6:50
  we
• 6:51
  are
• 6:51
  not
• 6:51
  an
• 6:51
  expert
• 6:52
  to
• 6:52
  promote
• 6:53
  our
• 6:53
  services
• 6:53
  confidently.
• 6:55
  I
• 6:55
  had
• 6:55
  a
• 6:55
  client
• 6:56
  start
• 6:56
  this
• 6:56
  week
• 6:56
  who
• 6:57
  said,
• 6:57
  despite
• 6:58
  having
• 6:58
  20
• 6:59
  years
• 6:59
  experience
• 7:01
  that
• 7:01
  she
• 7:01
  didn't
• 7:01
  feel
• 7:02
  like
• 7:02
  an
• 7:02
  expert
• 7:03
  and
• 7:03
  I
• 7:04
  said
• 7:04
  to
• 7:04
  her,
• 7:05
  my
• 7:05
  definition
• 7:06
  of
• 7:06
  an
• 7:06
  expert
• 7:06
  is
• 7:07
  the
• 7:07
  person
• 7:07
  who
• 7:07
  knows
• 7:08
  more
• 7:08
  about
• 7:08
  a
• 7:08
  topic
• 7:09
  in
• 7:10
  an
• 7:10
  average
• 7:10
  room.
• 7:11
  I
• 7:11
  said
• 7:11
  to
• 7:12
  her,
• 7:12
  if
• 7:12
  you're
• 7:12
  at
• 7:12
  that
• 7:12
  networking
• 7:13
  fan,
• 7:14
  do
• 7:14
  you
• 7:14
  know
• 7:14
  more
• 7:15
  about
• 7:15
  your
• 7:15
  particular
• 7:16
  topic
• 7:16
  than
• 7:17
  most
• 7:17
  of
• 7:17
  the
• 7:17
  people
• 7:18
  in
• 7:18
  the
• 7:18
  room?
• 7:19
  She's
• 7:19
  like
• 7:19
  yes
• 7:20
  most
• 7:20
  definitely.
• 7:21
  So
• 7:21
  really
• 7:22
  step
• 7:22
  into
• 7:22
  that
• 7:23
  expert
• 7:23
  status.
• 7:25
  People
• 7:25
  love
• 7:26
  feeling
• 7:26
  your
• 7:26
  certainty
• 7:27
  and
• 7:28
  you
• 7:28
  claiming
• 7:29
  out
• 7:29
  will
• 7:29
  really
• 7:30
  help
• 7:30
  the
• 7:30
  energy
• 7:31
  in
• 7:31
  everything
• 7:32
  else
• 7:32
  you
• 7:32
  share.
• 7:33
  Let's
• 7:34
  talk
• 7:34
  about
• 7:34
  the
• 7:35
  likability
• 7:35
  factor.
• 7:36
  This
• 7:36
  was
• 7:36
  a
• 7:37
  big
• 7:37
  one
• 7:37
  for
• 7:37
  me.
• 7:37
  I
• 7:38
  had
• 7:38
  been
• 7:38
  a
• 7:38
  real
• 7:39
  chameleon,
• 7:39
  my
• 7:39
  whole
• 7:40
  life
• 7:40
  saying
• 7:41
  what
• 7:41
  my
• 7:41
  bosses
• 7:42
  wanted
• 7:42
  me
• 7:42
  to
• 7:42
  say,
• 7:43
  trying
• 7:43
  to
• 7:43
  behave
• 7:44
  like
• 7:44
  they
• 7:44
  wanted
• 7:45
  me
• 7:45
  to
• 7:45
  behave,
• 7:46
  trying
• 7:46
  to
• 7:46
  fit
• 7:46
  in
• 7:47
  all
• 7:47
  of
• 7:47
  those
• 7:48
  things.
• 7:49
  And
• 7:49
  I
• 7:50
  think,
• 7:50
  especially
• 7:51
  for
• 7:51
  women,
• 7:52
  there
• 7:52
  is
• 7:52
  that
• 7:52
  social
• 7:53
  expectation
• 7:54
  to
• 7:55
  be
• 7:55
  modest.
• 7:56
  We
• 7:57
  can
• 7:57
  tend
• 7:57
  to
• 7:57
  build
• 7:58
  relationships
• 7:59
  based
• 7:59
  on
• 8:00
  putting
• 8:00
  ourselves
• 8:01
  down
• 8:01
  essentially
• 8:02
  and
• 8:02
  it's
• 8:02
  probably
• 8:03
  why
• 8:03
  my
• 8:04
  friendship
• 8:04
  group
• 8:05
  has
• 8:05
  changed
• 8:05
  massively
• 8:06
  since
• 8:06
  I
• 8:06
  became
• 8:07
  a
• 8:07
  coach,
• 8:07
  because
• 8:08
  I
• 8:08
  realized
• 8:08
  that
• 8:09
  that's
• 8:09
  what
• 8:09
  a
• 8:09
  lot
• 8:10
  of
• 8:10
  women
• 8:10
  do
• 8:10
  is
• 8:11
  we
• 8:11
  talk
• 8:11
  about
• 8:12
  my
• 8:12
  kid
• 8:12
  was
• 8:12
  up
• 8:13
  in
• 8:13
  the
• 8:13
  night
• 8:13
  last
• 8:13
  night,
• 8:14
  and
• 8:14
  then
• 8:14
  someone
• 8:14
  has
• 8:15
  say,
• 8:15
  oh,
• 8:16
  well,
• 8:16
  my
• 8:16
  kid
• 8:16
  wakes
• 8:17
  up
• 8:17
  five
• 8:17
  times
• 8:17
  a
• 8:17
  night
• 8:18
  and
• 8:18
  it's
• 8:18
  like,
• 8:18
  who
• 8:19
  can
• 8:19
  have
• 8:19
  like
• 8:19
  the
• 8:20
  worst
• 8:20
  life?
• 8:21
  I
• 8:21
  suddenly
• 8:21
  realized.
• 8:23
  I
• 8:23
  didn't
• 8:23
  want
• 8:23
  to
• 8:23
  be
• 8:23
  part
• 8:24
  of
• 8:24
  those
• 8:24
  discussions
• 8:25
  anymore.
• 8:25
  I
• 8:25
  wanted
• 8:26
  to
• 8:26
  talk
• 8:26
  about
• 8:27
  how
• 8:27
  we
• 8:27
  could
• 8:27
  be
• 8:27
  better
• 8:28
  and
• 8:28
  not
• 8:29
  get
• 8:29
  into
• 8:29
  this
• 8:29
  kind
• 8:29
  of
• 8:30
  whinge
• 8:30
  Fest
• 8:31
  that
• 8:31
  can
• 8:31
  easily
• 8:31
  become
• 8:32
  a
• 8:32
  case.
• 8:33
  Don't
• 8:33
  get
• 8:33
  me
• 8:33
  wrong.
• 8:34
  I'm
• 8:34
  no
• 8:34
  angel,
• 8:35
  but
• 8:36
  I
• 8:36
  do
• 8:36
  think
• 8:37
  that
• 8:37
  like
• 8:37
  ability
• 8:38
  factor
• 8:38
  brings
• 8:39
  out
• 8:39
  that
• 8:39
  tendency
• 8:40
  to
• 8:40
  pretend
• 8:41
  that
• 8:41
  we
• 8:41
  haven't
• 8:42
  got
• 8:42
  it
• 8:42
  all
• 8:43
  sassed,
• 8:43
  but
• 8:44
  most
• 8:44
  of
• 8:44
  the
• 8:44
  time
• 8:45
  we
• 8:46
  actually
• 8:46
  make
• 8:46
  things
• 8:47
  out
• 8:48
  to
• 8:48
  be
• 8:48
  worse
• 8:48
  than
• 8:49
  they
• 8:49
  actually
• 8:49
  are.
• 8:50
  When
• 8:50
  someone
• 8:50
  says
• 8:50
  to
• 8:51
  me,
• 8:51
  wow,
• 8:51
  you're
• 8:51
  so
• 8:51
  lucky
• 8:52
  to
• 8:52
  have
• 8:52
  your
• 8:52
  own
• 8:52
  business
• 8:53
  and
• 8:53
  do
• 8:53
  it
• 8:53
  around
• 8:54
  the
• 8:54
  kids.
• 8:55
  I
• 8:55
  always
• 8:55
  immediately
• 8:56
  go
• 8:56
  back,
• 8:56
  say
• 8:56
  yeah
• 8:57
  but,
• 8:58
  you
• 8:58
  know,
• 8:58
  don't
• 8:58
  forget,
• 8:58
  you
• 8:59
  can
• 8:59
  never
• 8:59
  switch
• 8:59
  off
• 9:00
  try
• 9:00
  and
• 9:00
  bring
• 9:00
  out
• 9:00
  all
• 9:01
  the
• 9:01
  negatives.
• 9:01
  So
• 9:01
  they
• 9:02
  like
• 9:02
  me
• 9:02
  more.
• 9:03
  And
• 9:03
  I'm
• 9:03
  becoming
• 9:04
  way
• 9:04
  more
• 9:04
  conscious
• 9:05
  of
• 9:05
  this
• 9:05
  now
• 9:06
  because
• 9:06
  in
• 9:06
  marketing,
• 9:07
  you
• 9:08
  want
• 9:08
  to
• 9:08
  be
• 9:08
  Marmite.
• 9:10
  If
• 9:10
  you
• 9:10
  are
• 9:10
  Vanilla,
• 9:11
  then
• 9:12
  you
• 9:12
  just
• 9:12
  blend
• 9:12
  in
• 9:13
  with
• 9:13
  the
• 9:13
  crowd,
• 9:13
  everyone
• 9:14
  scrolls
• 9:14
  by.
• 9:15
  You
• 9:15
  need
• 9:15
  to
• 9:15
  start
• 9:16
  being
• 9:16
  able
• 9:16
  to
• 9:17
  share
• 9:17
  your
• 9:17
  views,
• 9:18
  even
• 9:18
  if
• 9:18
  someone
• 9:19
  might
• 9:19
  not
• 9:19
  agree.
• 9:20
  That
• 9:20
  come
• 9:21
  feel
• 9:21
  really
• 9:22
  very
• 9:22
  hard.
• 9:23
  I
• 9:23
  do
• 9:23
  think
• 9:23
  it's
• 9:24
  a
• 9:24
  journey
• 9:24
  and
• 9:25
  the
• 9:25
  only
• 9:25
  way
• 9:25
  you
• 9:25
  get
• 9:25
  better
• 9:26
  is
• 9:26
  by
• 9:26
  continuously
• 9:28
  sharing
• 9:28
  your
• 9:28
  views.
• 9:29
  Starting
• 9:30
  to
• 9:30
  look
• 9:30
  at
• 9:30
  your
• 9:30
  data.
• 9:31
  Look
• 9:31
  at
• 9:32
  your
• 9:32
  top
• 9:32
  posts,
• 9:33
  for
• 9:33
  example,
• 9:33
  on
• 9:33
  LinkedIn.
• 9:34
  You
• 9:35
  will
• 9:35
  see
• 9:35
  that
• 9:35
  it's
• 9:35
  the
• 9:35
  ones
• 9:36
  that
• 9:36
  make
• 9:36
  you
• 9:36
  feel
• 9:37
  physically
• 9:37
  sick
• 9:37
  to
• 9:38
  share
• 9:38
  that
• 9:39
  are
• 9:39
  usually
• 9:39
  the
• 9:39
  popular
• 9:40
  ones,
• 9:40
  because
• 9:40
  people
• 9:40
  love
• 9:41
  hearing
• 9:41
  your
• 9:41
  point
• 9:42
  of
• 9:42
  view.
• 9:43
  The
• 9:43
  final
• 9:44
  one
• 9:44
  I
• 9:44
  will
• 9:45
  cover
• 9:45
  on
• 9:45
  why
• 9:46
  we
• 9:46
  feel
• 9:46
  resistance
• 9:47
  to
• 9:47
  sharing
• 9:48
  is
• 9:49
  authenticity.
• 9:50
  Many
• 9:50
  of
• 9:50
  us
• 9:50
  feel
• 9:51
  like
• 9:51
  it
• 9:52
  might
• 9:52
  compromise
• 9:53
  our
• 9:53
  authenticity
• 9:54
  and
• 9:54
  make
• 9:55
  us
• 9:55
  feel
• 9:55
  salesy.
• 9:57
  Make
• 9:57
  us
• 9:57
  feel
• 9:58
  like
• 9:58
  we're
• 9:58
  just
• 9:58
  in
• 9:59
  this
• 9:59
  for
• 9:59
  the
• 9:59
  money
• 9:59
  that's
• 10:00
  why
• 10:00
  we're
• 10:00
  promoting
• 10:01
  our
• 10:01
  service.
• 10:02
  Maybe
• 10:02
  people
• 10:02
  will
• 10:03
  think
• 10:03
  that
• 10:03
  we
• 10:03
  don't
• 10:04
  care
• 10:04
  about
• 10:04
  them
• 10:04
  because
• 10:05
  we're
• 10:05
  charging
• 10:05
  for
• 10:05
  our
• 10:05
  service.
• 10:06
  That
• 10:07
  type
• 10:07
  of
• 10:07
  thing
• 10:07
  can
• 10:07
  really
• 10:08
  come
• 10:08
  up.
• 10:08
  I
• 10:08
  think
• 10:09
  if
• 10:09
  you
• 10:09
  have
• 10:10
  any
• 10:11
  of
• 10:11
  these
• 10:11
  three
• 10:12
  factors
• 10:13
  coming
• 10:13
  up
• 10:14
  acknowledging
• 10:15
  them
• 10:15
  is
• 10:16
  the
• 10:16
  first
• 10:16
  step
• 10:17
  to
• 10:17
  overcoming
• 10:17
  them.
• 10:19
  Let's
• 10:19
  now
• 10:20
  reframe
• 10:21
  self
• 10:21
  promotion
• 10:22
  because
• 10:23
  I
• 10:23
  genuinely
• 10:24
  believe
• 10:24
  that
• 10:24
  it
• 10:24
  is
• 10:25
  about
• 10:25
  service,
• 10:26
  not
• 10:26
  sales.
• 10:28
  I
• 10:28
  felt
• 10:28
  a
• 10:28
  huge
• 10:29
  resistance
• 10:29
  yesterday
• 10:30
  when
• 10:30
  I
• 10:30
  was
• 10:30
  in
• 10:31
  a
• 10:31
  WhatsApp
• 10:31
  group
• 10:31
  and
• 10:32
  people
• 10:32
  were
• 10:32
  sharing
• 10:33
  really
• 10:33
  needing
• 10:34
  my
• 10:34
  help
• 10:35
  on
• 10:35
  something.
• 10:36
  They
• 10:36
  were
• 10:36
  talking
• 10:36
  about
• 10:36
  pricing
• 10:37
  and
• 10:37
  packaging
• 10:37
  and
• 10:37
  coaching.
• 10:38
  And
• 10:38
  I
• 10:39
  was
• 10:39
  really
• 10:40
  hesitant,
• 10:40
  avoided
• 10:41
  the
• 10:41
  message
• 10:41
  for
• 10:41
  hours
• 10:42
  and
• 10:42
  hours.
• 10:42
  They
• 10:42
  weren't
• 10:42
  particularly
• 10:43
  asking
• 10:43
  me.
• 10:44
  It's
• 10:44
  not
• 10:44
  my
• 10:44
  group.
• 10:45
  Which
• 10:45
  is
• 10:46
  kind
• 10:46
  of
• 10:46
  why
• 10:46
  I
• 10:46
  was
• 10:46
  feeling
• 10:47
  the
• 10:47
  resistance
• 10:47
  of
• 10:48
  if
• 10:48
  I
• 10:49
  comment
• 10:49
  helpful
• 10:50
  comment
• 10:50
  they'll
• 10:51
  think
• 10:51
  you're
• 10:51
  just
• 10:52
  trying
• 10:52
  to
• 10:52
  sell
• 10:52
  your
• 10:52
  service.
• 10:53
  About
• 10:54
  five
• 10:54
  hours
• 10:54
  later,
• 10:55
  I
• 10:55
  overcame
• 10:56
  this
• 10:56
  and
• 10:56
  thought,
• 10:56
  do
• 10:56
  you
• 10:56
  know
• 10:57
  what?
• 10:57
  I
• 10:57
  can
• 10:57
  really
• 10:58
  help
• 10:58
  these
• 10:59
  people
• 10:59
  move
• 10:59
  forward
• 10:59
  on
• 11:00
  this
• 11:00
  and
• 11:01
  by
• 11:01
  me
• 11:02
  not
• 11:02
  sharing
• 11:02
  because
• 11:03
  I
• 11:03
  think
• 11:03
  they
• 11:03
  might
• 11:04
  think
• 11:04
  that
• 11:04
  I'm
• 11:05
  trying
• 11:05
  to
• 11:05
  sell
• 11:05
  my
• 11:06
  thing
• 11:06
  I'm
• 11:06
  actually
• 11:07
  doing
• 11:07
  them
• 11:07
  a
• 11:07
  disservice.
• 11:08
  I
• 11:08
  just
• 11:08
  provided
• 11:09
  really
• 11:10
  long,
• 11:10
  really
• 11:11
  helpful
• 11:11
  replies
• 11:12
  to
• 11:12
  their
• 11:13
  comments
• 11:14
  and
• 11:14
  gained
• 11:15
  a
• 11:15
  lot
• 11:15
  of
• 11:16
  support
• 11:16
  and
• 11:17
  hopefully
• 11:18
  really
• 11:18
  help
• 11:18
  shift
• 11:18
  these
• 11:19
  beliefs.
• 11:19
  Let's
• 11:20
  reframe
• 11:20
  it
• 11:21
  self
• 11:21
  promotion
• 11:22
  isn't
• 11:22
  about
• 11:23
  inflating,
• 11:23
  your
• 11:23
  ego
• 11:24
  it's
• 11:25
  about
• 11:25
  serving
• 11:26
  your
• 11:26
  audience.
• 11:28
  In
• 11:28
  order
• 11:28
  for
• 11:28
  them
• 11:29
  to
• 11:29
  know
• 11:29
  that
• 11:29
  you
• 11:30
  are
• 11:30
  the
• 11:30
  right
• 11:30
  person.
• 11:31
  Yes.
• 11:31
  You
• 11:32
  may
• 11:32
  have
• 11:32
  to
• 11:32
  share
• 11:32
  your
• 11:33
  successes
• 11:33
  and
• 11:33
  capabilities.
• 11:35
  You
• 11:35
  are
• 11:35
  not
• 11:35
  bragging.
• 11:36
  You
• 11:36
  are
• 11:36
  showing
• 11:37
  them
• 11:37
  that
• 11:37
  you
• 11:37
  are
• 11:38
  the
• 11:38
  person
• 11:38
  that
• 11:39
  can
• 11:39
  help
• 11:39
  them
• 11:39
  to
• 11:40
  move
• 11:40
  forward.
• 11:41
  You
• 11:41
  will
• 11:41
  enable
• 11:42
  them
• 11:42
  to
• 11:43
  make
• 11:43
  informed
• 11:43
  decisions
• 11:44
  about
• 11:45
  what
• 11:45
  they
• 11:45
  want
• 11:45
  to
• 11:45
  do
• 11:46
  and
• 11:46
  whether
• 11:46
  they
• 11:46
  want
• 11:47
  to
• 11:47
  work
• 11:47
  with
• 11:47
  you.
• 11:48
  If
• 11:48
  you
• 11:49
  don't
• 11:49
  give
• 11:49
  them
• 11:49
  the
• 11:50
  information
• 11:50
  they
• 11:50
  need,
• 11:51
  then
• 11:51
  they
• 11:51
  will
• 11:51
  never
• 11:52
  know
• 11:52
  if
• 11:52
  you
• 11:52
  are
• 11:52
  the
• 11:52
  right
• 11:53
  fit.
• 11:54
  Let
• 11:54
  me
• 11:55
  introduce
• 11:55
  my
• 11:55
  clear
• 11:56
  methods
• 11:56
  to
• 11:56
  helping
• 11:57
  you
• 11:57
  promote
• 11:58
  yourself
• 11:58
  effectively
• 11:59
  and
• 11:59
  authentically.
• 12:01
  Firstly,
• 12:02
  connect
• 12:03
  with
• 12:03
  your,
• 12:03
  why.
• 12:04
  Remember
• 12:05
  the
• 12:05
  reason
• 12:05
  you
• 12:05
  became
• 12:06
  a
• 12:06
  coach?
• 12:07
  Let
• 12:07
  that
• 12:07
  passion
• 12:08
  for
• 12:08
  what
• 12:08
  you
• 12:08
  do
• 12:09
  really
• 12:09
  shine
• 12:10
  through
• 12:10
  in
• 12:11
  all
• 12:11
  that
• 12:11
  you
• 12:11
  do.
• 12:12
  It
• 12:12
  sounds
• 12:13
  like
• 12:13
  a
• 12:13
  wishy-washy
• 12:14
  thing
• 12:14
  to
• 12:14
  do,
• 12:15
  but
• 12:15
  it
• 12:15
  really
• 12:15
  makes
• 12:16
  a
• 12:16
  difference.
• 12:17
  Second
• 12:18
  step
• 12:18
  is
• 12:19
  lead
• 12:19
  with
• 12:19
  value.
• 12:21
  Instead
• 12:21
  of
• 12:21
  talking
• 12:21
  about
• 12:22
  how
• 12:22
  great
• 12:22
  you
• 12:23
  are
• 12:23
  focus
• 12:24
  on
• 12:24
  the
• 12:24
  transformation
• 12:25
  and
• 12:25
  the
• 12:26
  sorts
• 12:26
  of
• 12:26
  results
• 12:27
  that
• 12:27
  your
• 12:27
  clients
• 12:27
  will
• 12:28
  get.
• 12:28
  Also
• 12:29
  try
• 12:29
  and
• 12:29
  solve
• 12:30
  their
• 12:30
  problems.
• 12:30
  If
• 12:31
  you
• 12:31
  can
• 12:31
  help
• 12:31
  them
• 12:31
  to
• 12:31
  take
• 12:32
  one
• 12:33
  small
• 12:33
  step
• 12:34
  in
• 12:34
  the
• 12:34
  right
• 12:35
  direction
• 12:35
  than
• 12:36
  they
• 12:36
  did
• 12:36
  yesterday.
• 12:37
  Then
• 12:37
  when
• 12:37
  it
• 12:37
  comes
• 12:38
  to
• 12:38
  the
• 12:38
  time
• 12:38
  that
• 12:38
  they
• 12:38
  are
• 12:38
  ready
• 12:39
  to
• 12:39
  take
• 12:39
  action
• 12:40
  they
• 12:40
  will
• 12:40
  think
• 12:41
  yeah,
• 12:42
  that
• 12:42
  was
• 12:42
  the
• 12:42
  person
• 12:43
  that
• 12:43
  gave
• 12:43
  me
• 12:43
  that
• 12:43
  mindset
• 12:44
  shift.
• 12:45
  Our
• 12:45
  third
• 12:45
  step
• 12:46
  is
• 12:46
  evidence-based
• 12:47
  storytelling.
• 12:48
  Use
• 12:48
  case
• 12:49
  studies
• 12:49
  and
• 12:49
  concrete
• 12:50
  results
• 12:50
  to
• 12:51
  illustrate
• 12:51
  your
• 12:52
  impact.
• 12:53
  I
• 12:54
  think
• 12:54
  I'd
• 12:54
  spoke
• 12:54
  about
• 12:54
  this
• 12:54
  in
• 12:55
  a
• 12:55
  previous
• 12:55
  episode
• 12:56
  that
• 12:56
  I
• 12:56
  have
• 12:56
  absolutely
• 12:57
  masses
• 12:58
  of
• 12:58
  case
• 12:58
  studies
• 12:58
  and
• 12:59
  social
• 12:59
  proof.
• 12:59
  I
• 13:00
  really
• 13:00
  need
• 13:00
  to
• 13:00
  utilize
• 13:01
  it
• 13:01
  more
• 13:01
  often.
• 13:01
  I'm
• 13:02
  talking
• 13:02
  about
• 13:03
  upping
• 13:03
  my
• 13:03
  game
• 13:04
  to
• 13:05
  twice
• 13:05
  a
• 13:05
  week
• 13:06
  sharing
• 13:07
  case
• 13:07
  studies.
• 13:08
  I
• 13:08
  do
• 13:08
  know
• 13:08
  someone
• 13:09
  who
• 13:09
  actually
• 13:09
  shares
• 13:10
  every
• 13:10
  single
• 13:11
  day.
• 13:11
  I
• 13:11
  think
• 13:12
  if,
• 13:12
  for
• 13:12
  example,
• 13:12
  you
• 13:13
  use
• 13:13
  Instagram
• 13:14
  stories,
• 13:15
  then
• 13:15
  that's
• 13:15
  really
• 13:15
  easy
• 13:16
  to
• 13:16
  do.
• 13:17
  I
• 13:17
  personally
• 13:17
  use
• 13:17
  LinkedIn,
• 13:18
  so
• 13:19
  it
• 13:19
  feels
• 13:19
  a
• 13:19
  lot
• 13:20
  to
• 13:20
  post
• 13:20
  a
• 13:20
  testimonial
• 13:21
  or
• 13:21
  a
• 13:22
  case
• 13:22
  study
• 13:22
  every
• 13:23
  single
• 13:23
  day
• 13:24
  but
• 13:24
  I
• 13:24
  really
• 13:24
  do
• 13:24
  think
• 13:25
  I
• 13:25
  could
• 13:25
  do
• 13:25
  it
• 13:25
  twice
• 13:26
  a
• 13:26
  week.
• 13:26
  That
• 13:26
  is
• 13:27
  what
• 13:27
  I
• 13:27
  am
• 13:27
  intending
• 13:28
  to
• 13:28
  do.
• 13:28
  Going
• 13:28
  forward
• 13:29
  to
• 13:29
  really
• 13:29
  up
• 13:29
  my
• 13:30
  game
• 13:30
  on
• 13:30
  evidence-based
• 13:31
  storytelling.
• 13:33
  Our
• 13:33
  fourth
• 13:33
  point
• 13:34
  is
• 13:34
  authentic
• 13:35
  voice.
• 13:35
  Promote
• 13:36
  yourself
• 13:36
  in
• 13:36
  a
• 13:36
  way
• 13:37
  that
• 13:37
  feels
• 13:37
  true
• 13:38
  to
• 13:38
  you,
• 13:38
  your
• 13:39
  personality,
• 13:39
  your
• 13:40
  values.
• 13:41
  If
• 13:41
  you're
• 13:41
  funny,
• 13:42
  be
• 13:42
  funny
• 13:43
  in
• 13:43
  your
• 13:43
  marketing.
• 13:44
  If
• 13:44
  you're
• 13:44
  serious,
• 13:45
  be
• 13:45
  serious
• 13:45
  in
• 13:46
  your
• 13:46
  marketing.
• 13:47
  Really
• 13:47
  think
• 13:48
  about
• 13:48
  how
• 13:49
  you
• 13:49
  can
• 13:49
  bring
• 13:49
  it
• 13:49
  in.
• 13:50
  For
• 13:50
  example,
• 13:50
  one
• 13:51
  of
• 13:51
  my
• 13:51
  clients
• 13:51
  is
• 13:52
  in
• 13:52
  fashion.
• 13:53
  She
• 13:53
  was
• 13:53
  talking
• 13:53
  about
• 13:54
  having
• 13:54
  a
• 13:54
  branding
• 13:54
  photo
• 13:55
  shoot.
• 13:56
  Maybe
• 13:56
  in
• 13:57
  a
• 13:57
  dress
• 13:57
  store
• 13:58
  or
• 13:58
  something
• 13:58
  like
• 13:59
  that.
• 13:59
  I
• 13:59
  think
• 13:59
  it's
• 14:00
  a
• 14:00
  great
• 14:00
  idea.
• 14:01
  The
• 14:01
  more
• 14:01
  you
• 14:01
  can
• 14:01
  do
• 14:02
  to
• 14:02
  bring
• 14:02
  your
• 14:03
  passions
• 14:03
  and
• 14:03
  experience
• 14:04
  into
• 14:05
  everything
• 14:05
  that
• 14:05
  you
• 14:05
  do,
• 14:06
  the
• 14:06
  more
• 14:06
  successful
• 14:07
  you
• 14:07
  will
• 14:07
  be.
• 14:08
  My
• 14:08
  fifth
• 14:09
  point
• 14:09
  to
• 14:09
  my
• 14:10
  clear
• 14:10
  methodology
• 14:11
  is
• 14:11
  regular
• 14:12
  consistent
• 14:13
  sharing.
• 14:13
  Make
• 14:14
  this
• 14:14
  self
• 14:14
  promotion
• 14:15
  a
• 14:15
  habit,
• 14:16
  not
• 14:16
  a
• 14:16
  one-time
• 14:17
  event,
• 14:17
  the
• 14:18
  more
• 14:18
  you
• 14:18
  do
• 14:18
  something,
• 14:19
  the
• 14:19
  less
• 14:20
  sensitized
• 14:21
  you
• 14:21
  will
• 14:21
  become
• 14:22
  to
• 14:22
  it.
• 14:23
  You
• 14:23
  know
• 14:23
  what
• 14:23
  it's
• 14:23
  like
• 14:24
  when
• 14:24
  you
• 14:24
  first
• 14:24
  put
• 14:25
  out
• 14:25
  your
• 14:25
  social
• 14:25
  media
• 14:25
  posts,
• 14:26
  it
• 14:26
  takes
• 14:27
  months
• 14:27
  of
• 14:28
  exhausting
• 14:28
  energy
• 14:29
  just
• 14:29
  to
• 14:29
  do
• 14:29
  that
• 14:30
  one
• 14:30
  thing.
• 14:31
  Before
• 14:31
  you
• 14:31
  know
• 14:31
  it,
• 14:31
  when
• 14:31
  you
• 14:32
  are
• 14:32
  a
• 14:32
  consistent
• 14:32
  poster,
• 14:33
  you
• 14:33
  just
• 14:33
  hit
• 14:34
  post
• 14:34
  you're
• 14:34
  closed
• 14:35
  on
• 14:35
  the
• 14:35
  tab
• 14:35
  and
• 14:35
  you
• 14:35
  carry
• 14:36
  on
• 14:36
  with
• 14:36
  your
• 14:36
  life
• 14:37
  because
• 14:37
  you
• 14:37
  have
• 14:37
  become
• 14:37
  used
• 14:38
  to
• 14:38
  that
• 14:38
  level
• 14:39
  of
• 14:39
  discomfort
• 14:40
  that
• 14:40
  now
• 14:41
  it
• 14:41
  makes
• 14:42
  the
• 14:42
  uncomfortable,
• 14:43
  comfortable.
• 14:43
  So
• 14:44
  keep
• 14:44
  doing
• 14:45
  it
• 14:45
  as
• 14:45
  much
• 14:45
  as
• 14:45
  you
• 14:46
  can.
• 14:47
  As
• 14:47
  a
• 14:47
  final
• 14:48
  motivator
• 14:49
  Let's
• 14:49
  talk
• 14:49
  about
• 14:49
  the
• 14:49
  ripple
• 14:50
  effects
• 14:50
  of
• 14:50
  self-promotion.
• 14:52
  Every
• 14:53
  single
• 14:53
  time
• 14:54
  you
• 14:54
  promote
• 14:54
  yourself
• 14:54
  effectively,
• 14:55
  you
• 14:55
  are
• 14:56
  not
• 14:56
  just
• 14:56
  growing
• 14:57
  your
• 14:57
  own
• 14:57
  business.
• 14:58
  You
• 14:58
  are
• 14:58
  also
• 14:59
  inspiring
• 15:00
  other
• 15:00
  coaches
• 15:01
  to
• 15:01
  step
• 15:01
  up
• 15:01
  and
• 15:01
  share
• 15:02
  their
• 15:02
  value.
• 15:03
  You
• 15:03
  are
• 15:03
  showing
• 15:03
  potential
• 15:04
  clients
• 15:04
  what's
• 15:05
  possible
• 15:05
  for
• 15:05
  them
• 15:06
  and
• 15:06
  you
• 15:06
  are
• 15:06
  elevating
• 15:07
  our
• 15:07
  industry
• 15:08
  as
• 15:08
  a
• 15:08
  whole.
• 15:10
  Something
• 15:10
  I
• 15:11
  really
• 15:11
  want
• 15:11
  to
• 15:11
  get
• 15:11
  better
• 15:12
  at
• 15:12
  is
• 15:12
  talking
• 15:12
  about
• 15:13
  money
• 15:13
  because
• 15:14
  I
• 15:15
  often
• 15:15
  say
• 15:15
  that
• 15:15
  the
• 15:15
  reason
• 15:16
  I
• 15:16
  do
• 15:16
  this
• 15:16
  work.
• 15:18
  Is
• 15:18
  to
• 15:18
  help
• 15:18
  women
• 15:18
  make
• 15:19
  money,
• 15:20
  which
• 15:20
  took
• 15:20
  me
• 15:20
  a
• 15:20
  long
• 15:20
  time
• 15:20
  to
• 15:21
  say,
• 15:21
  but
• 15:21
  what
• 15:22
  I've
• 15:22
  realized
• 15:22
  is
• 15:22
  the
• 15:23
  only
• 15:23
  reason
• 15:23
  I
• 15:23
  went
• 15:23
  into
• 15:24
  this
• 15:24
  work
• 15:24
  is
• 15:25
  seeing
• 15:25
  other
• 15:25
  coaches
• 15:26
  talk
• 15:26
  about
• 15:27
  it
• 15:27
  and
• 15:27
  me
• 15:28
  thinking
• 15:28
  is
• 15:29
  really
• 15:29
  possible
• 15:30
  for
• 15:30
  me.
• 15:31
  I
• 15:31
  noticed
• 15:31
  my
• 15:32
  own
• 15:32
  resistance
• 15:33
  in
• 15:33
  talking
• 15:33
  about
• 15:33
  this
• 15:34
  and
• 15:34
  my
• 15:35
  client's
• 15:35
  resistance
• 15:36
  in
• 15:36
  talking
• 15:36
  about
• 15:37
  this.
• 15:37
  I
• 15:37
  had
• 15:38
  a
• 15:38
  potential
• 15:38
  client
• 15:39
  reach
• 15:39
  out
• 15:39
  to
• 15:39
  me
• 15:39
  yesterday
• 15:40
  and
• 15:40
  said,
• 15:40
  I
• 15:41
  want
• 15:41
  to
• 15:41
  know,
• 15:41
  like
• 15:41
  in
• 15:42
  figures
• 15:43
  what
• 15:43
  your
• 15:43
  clients
• 15:44
  make.
• 15:44
  And
• 15:44
  the
• 15:44
  problem
• 15:45
  is
• 15:46
  many
• 15:46
  of
• 15:46
  them
• 15:46
  have
• 15:46
  asked
• 15:47
  me
• 15:47
  to
• 15:47
  edit
• 15:47
  that
• 15:48
  out
• 15:48
  of
• 15:49
  our
• 15:49
  case
• 15:49
  studies.
• 15:50
  I
• 15:50
  had
• 15:50
  one
• 15:50
  recently
• 15:51
  who
• 15:52
  said
• 15:52
  online
• 15:53
  I
• 15:53
  made
• 15:53
  25,000
• 15:55
  from
• 15:55
  this
• 15:55
  program
• 15:56
  in
• 15:56
  the
• 15:56
  three
• 15:56
  months
• 15:56
  that
• 15:57
  I
• 15:57
  was
• 15:57
  working
• 15:57
  with
• 15:57
  you
• 15:58
  and
• 15:58
  then
• 15:58
  she
• 15:58
  was
• 15:59
  like,
• 15:59
  oh
• 15:59
  my
• 15:59
  God,
• 15:59
  I
• 15:59
  don't
• 16:00
  want
• 16:00
  anyone
• 16:00
  to
• 16:01
  know
• 16:01
  how
• 16:01
  much
• 16:01
  I'm
• 16:01
  earning.
• 16:02
  Do
• 16:02
  you
• 16:02
  mind
• 16:02
  taking
• 16:02
  that
• 16:02
  out?
• 16:03
  I've
• 16:03
  had
• 16:04
  another
• 16:04
  client
• 16:05
  who
• 16:05
  has
• 16:05
  just
• 16:05
  had
• 16:05
  her
• 16:05
  first
• 16:06
  10
• 16:06
  K
• 16:06
  month.
• 16:07
  But
• 16:08
  people
• 16:08
  feel
• 16:08
  really
• 16:08
  nervous.
• 16:09
  Like
• 16:09
  they're
• 16:09
  bragging.
• 16:11
  Say
• 16:11
  my
• 16:11
  type
• 16:11
  of
• 16:12
  clients
• 16:12
  generally
• 16:13
  won't
• 16:14
  say
• 16:14
  the
• 16:14
  amount
• 16:15
  probably
• 16:15
  because
• 16:15
  I
• 16:15
  don't
• 16:16
  also
• 16:16
  say
• 16:17
  the
• 16:17
  amount,
• 16:18
  I
• 16:18
  really
• 16:18
  want
• 16:19
  to
• 16:19
  become
• 16:19
  better
• 16:19
  at
• 16:19
  that.
• 16:20
  In
• 16:20
  terms
• 16:21
  of
• 16:21
  knowing
• 16:21
  whether
• 16:22
  clients
• 16:22
  have
• 16:22
  achieved
• 16:23
  results,
• 16:23
  I
• 16:24
  would
• 16:24
  say,
• 16:24
  look
• 16:25
  at
• 16:25
  my
• 16:25
  website,
• 16:26
  for
• 16:26
  example,
• 16:27
  and
• 16:27
  you
• 16:27
  will
• 16:27
  see
• 16:27
  them
• 16:27
  say,
• 16:28
  got
• 16:29
  five
• 16:29
  corporate
• 16:30
  clients
• 16:30
  and
• 16:30
  know
• 16:31
  that
• 16:31
  my
• 16:31
  clients
• 16:31
  don't
• 16:32
  do
• 16:32
  one
• 16:33
  off
• 16:33
  50
• 16:34
  pound
• 16:34
  or
• 16:34
  a
• 16:34
  hundred
• 16:35
  pound
• 16:35
  coaching.
• 16:36
  If
• 16:36
  they've
• 16:36
  gained
• 16:36
  a
• 16:36
  client,
• 16:37
  it's
• 16:37
  going
• 16:37
  to
• 16:38
  be
• 16:38
  a
• 16:38
  thousand
• 16:38
  pounds
• 16:39
  plus
• 16:40
  and
• 16:40
  obviously
• 16:40
  if
• 16:41
  it's
• 16:41
  an
• 16:41
  organization,
• 16:42
  it's
• 16:42
  more
• 16:42
  likely
• 16:42
  to
• 16:43
  be
• 16:43
  closer
• 16:43
  to
• 16:43
  10,000
• 16:44
  pounds
• 16:44
  for
• 16:45
  that
• 16:45
  one
• 16:45
  project.
• 16:46
  Read
• 16:46
  between
• 16:47
  the
• 16:47
  lines
• 16:47
  to
• 16:48
  know
• 16:48
  if
• 16:49
  people
• 16:49
  are
• 16:50
  making
• 16:50
  money
• 16:51
  there
• 16:51
  is
• 16:51
  this
• 16:52
  huge
• 16:52
  resistance
• 16:53
  to
• 16:54
  promoting
• 16:54
  yourself
• 16:55
  and
• 16:55
  showing
• 16:56
  how
• 16:56
  well
• 16:56
  you
• 16:56
  are
• 16:56
  doing.
• 16:57
  I
• 16:57
  really
• 16:58
  need
• 16:58
  to
• 16:58
  lead
• 16:59
  from
• 16:59
  the
• 16:59
  front
• 16:59
  hair
• 17:00
  and
• 17:00
  start
• 17:00
  showing
• 17:01
  everybody
• 17:01
  how
• 17:02
  well
• 17:02
  I
• 17:02
  am
• 17:02
  doing
• 17:03
  in
• 17:03
  order
• 17:03
  to
• 17:04
  inspire
• 17:04
  my
• 17:04
  clients
• 17:05
  to
• 17:05
  do
• 17:05
  the
• 17:05
  same.
• 17:07
  As
• 17:07
  we
• 17:07
  finish
• 17:07
  today's
• 17:08
  episode,
• 17:08
  I
• 17:08
  would
• 17:08
  love
• 17:09
  to
• 17:09
  invite
• 17:10
  you
• 17:10
  to
• 17:10
  share
• 17:11
  one
• 17:11
  client
• 17:11
  success
• 17:12
  story
• 17:13
  or
• 17:13
  one
• 17:13
  aspect
• 17:14
  of
• 17:14
  your
• 17:14
  coaching
• 17:15
  that
• 17:15
  you
• 17:15
  are
• 17:15
  proud
• 17:15
  of
• 17:16
  on
• 17:16
  whatever
• 17:17
  social
• 17:17
  media
• 17:17
  platform
• 17:18
  you
• 17:18
  use.
• 17:19
  Think
• 17:19
  about
• 17:19
  how
• 17:19
  it
• 17:19
  feels,
• 17:20
  notice
• 17:21
  any
• 17:21
  resistance
• 17:22
  and
• 17:22
  remind
• 17:22
  yourself
• 17:23
  that
• 17:23
  by
• 17:23
  doing
• 17:24
  this,
• 17:24
  you
• 17:25
  are
• 17:25
  helping
• 17:25
  that
• 17:26
  one
• 17:26
  person
• 17:26
  he
• 17:27
  might
• 17:27
  need
• 17:27
  to
• 17:27
  hear
• 17:27
  it
• 17:28
  today.
• 17:29
  I
• 17:29
  hope
• 17:30
  that
• 17:30
  was
• 17:30
  really
• 17:30
  helpful
• 17:31
  for
• 17:31
  you
• 17:31
  to
• 17:31
  move
• 17:32
  forward.
• 17:32
  I
• 17:32
  cannot
• 17:33
  wait
• 17:33
  to
• 17:33
  see
• 17:33
  your
• 17:34
  social
• 17:34
  posts
• 17:35
  out
• 17:35
  there.
• 17:36
  And
• 17:36
  like
• 17:36
  I
• 17:36
  say,
• 17:37
  at
• 17:37
  the
• 17:37
  end
• 17:37
  of
• 17:37
  every
• 17:37
  episode,
• 17:38
  trust
• 17:38
  yourself,
• 17:39
  believe
• 17:39
  in
• 17:40
  yourself
• 17:40
  and
• 17:41
  be
• 17:41
  the
• 17:41
  wise
• 17:41
  Gardner
• 17:42
  who
• 17:42
  keeps
• 17:42
  on
• 17:42
  watering
• 17:43
  the
• 17:43
  seed.
• 17:46
  Microphone (Samson Q2U Microphone): Thank
• 17:46
  Microphone (Samson Q2U Microphone): you
• 17:46
  Microphone (Samson Q2U Microphone): so
• 17:46
  Microphone (Samson Q2U Microphone): much
• 17:47
  Microphone (Samson Q2U Microphone): for
• 17:47
  Microphone (Samson Q2U Microphone): listening
• 17:47
  Microphone (Samson Q2U Microphone): to
• 17:48
  Microphone (Samson Q2U Microphone): this
• 17:48
  Microphone (Samson Q2U Microphone): episode
• 17:48
  Microphone (Samson Q2U Microphone): of
• 17:49
  Microphone (Samson Q2U Microphone): Women
• 17:49
  Microphone (Samson Q2U Microphone): in
• 17:49
  Microphone (Samson Q2U Microphone): the
• 17:49
  Microphone (Samson Q2U Microphone): Coaching
• 17:50
  Microphone (Samson Q2U Microphone): Arena.
• 17:51
  Microphone (Samson Q2U Microphone): I
• 17:51
  Microphone (Samson Q2U Microphone): have
• 17:51
  Microphone (Samson Q2U Microphone): a
• 17:51
  Microphone (Samson Q2U Microphone): mess
• 17:52
  Microphone (Samson Q2U Microphone): of
• 17:52
  Microphone (Samson Q2U Microphone): free
• 17:52
  Microphone (Samson Q2U Microphone): resources
• 17:53
  Microphone (Samson Q2U Microphone): on
• 17:53
  Microphone (Samson Q2U Microphone): my
• 17:53
  Microphone (Samson Q2U Microphone): website
• 17:54
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 17:57
  Microphone (Samson Q2U Microphone): That's
• 17:57
  Microphone (Samson Q2U Microphone): Joanna
• 17:58
  Microphone (Samson Q2U Microphone): with
• 17:58
  Microphone (Samson Q2U Microphone): an
• 17:58
  Microphone (Samson Q2U Microphone): A
• 17:59
  Microphone (Samson Q2U Microphone): and
• 17:59
  Microphone (Samson Q2U Microphone): Lott
• 17:59
  Microphone (Samson Q2U Microphone): with
• 18:00
  Microphone (Samson Q2U Microphone): two
• 18:00
  Microphone (Samson Q2U Microphone): T's.
• 18:01
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 18:03
  Microphone (Samson Q2U Microphone): And
• 18:04
  Microphone (Samson Q2U Microphone): I'll
• 18:04
  Microphone (Samson Q2U Microphone): also
• 18:04
  Microphone (Samson Q2U Microphone): put
• 18:04
  Microphone (Samson Q2U Microphone): links
• 18:05
  Microphone (Samson Q2U Microphone): in
• 18:05
  Microphone (Samson Q2U Microphone): the
• 18:05
  Microphone (Samson Q2U Microphone): show
• 18:05
  Microphone (Samson Q2U Microphone): notes.
• 18:07
  Microphone (Samson Q2U Microphone): Let
• 18:07
  Microphone (Samson Q2U Microphone): me
• 18:07
  Microphone (Samson Q2U Microphone): know
• 18:08
  Microphone (Samson Q2U Microphone): if
• 18:08
  Microphone (Samson Q2U Microphone): you
• 18:08
  Microphone (Samson Q2U Microphone): found
• 18:08
  Microphone (Samson Q2U Microphone): this
• 18:08
  Microphone (Samson Q2U Microphone): episode
• 18:09
  Microphone (Samson Q2U Microphone): useful.
• 18:10
  Microphone (Samson Q2U Microphone): Share
• 18:10
  Microphone (Samson Q2U Microphone): it
• 18:10
  Microphone (Samson Q2U Microphone): with
• 18:10
  Microphone (Samson Q2U Microphone): a
• 18:10
  Microphone (Samson Q2U Microphone): friend
• 18:11
  Microphone (Samson Q2U Microphone): and
• 18:11
  Microphone (Samson Q2U Microphone): leave
• 18:11
  Microphone (Samson Q2U Microphone): me
• 18:12
  Microphone (Samson Q2U Microphone): a
• 18:12
  Microphone (Samson Q2U Microphone): review,
• 18:12
  Microphone (Samson Q2U Microphone): and
• 18:12
  Microphone (Samson Q2U Microphone): I
• 18:13
  Microphone (Samson Q2U Microphone): will
• 18:13
  Microphone (Samson Q2U Microphone): personally
• 18:13
  Microphone (Samson Q2U Microphone): thank
• 18:14
  Microphone (Samson Q2U Microphone): you
• 18:14
  Microphone (Samson Q2U Microphone): for
• 18:14
  Microphone (Samson Q2U Microphone): that.
• 18:16
  Microphone (Samson Q2U Microphone): Remember
• 18:16
  Microphone (Samson Q2U Microphone): to
• 18:16
  Microphone (Samson Q2U Microphone): trust
• 18:17
  Microphone (Samson Q2U Microphone): yourself,
• 18:17
  Microphone (Samson Q2U Microphone): believe
• 18:18
  Microphone (Samson Q2U Microphone): in
• 18:18
  Microphone (Samson Q2U Microphone): yourself
• 18:18
  Microphone (Samson Q2U Microphone): and
• 18:19
  Microphone (Samson Q2U Microphone): be
• 18:19
  Microphone (Samson Q2U Microphone): the
• 18:19
  Microphone (Samson Q2U Microphone): wise
• 18:19
  Microphone (Samson Q2U Microphone): Gardner
• 18:20
  Microphone (Samson Q2U Microphone): who
• 18:20
  Microphone (Samson Q2U Microphone): keeps
• 18:20
  Microphone (Samson Q2U Microphone): on
• 18:21
  Microphone (Samson Q2U Microphone): watering
• 18:21
  Microphone (Samson Q2U Microphone): the
• 18:21
  Microphone (Samson Q2U Microphone): seed.
• 18:22
  Microphone (Samson Q2U Microphone): Get
• 18:22
  Microphone (Samson Q2U Microphone): into
• 18:23
  Microphone (Samson Q2U Microphone): the
• 18:23
  Microphone (Samson Q2U Microphone): arena
• 18:23
  Microphone (Samson Q2U Microphone): dare,
• 18:24
  Microphone (Samson Q2U Microphone): greatly
• 18:24
  Microphone (Samson Q2U Microphone): and
• 18:25
  Microphone (Samson Q2U Microphone): try.