81 | How to Self-Promote: A Coach's Guide to Ethical Marketing

Women in The Coaching Arena · Sep 26, 2024 · 17m · transcript

Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.

Episode Highlights:

[00:00:00] - Introduction and podcast overview

[00:01:00] - The self-promotion paradox and its challenges for coaches

[00:02:00] - The hidden cost of modesty and missed opportunities

[00:03:00] - Reframing self-promotion as active serving of ideal clients

[00:05:00] - Psychology behind resistance to self-promotion

[00:06:00]…