The 25 Questions That Make Amazon Rufus Push Your Product Higher
Up to 40% of Amazon US sales now touch Rufus, Amazon's AI shopping assistant — and most sellers haven't optimised a single product for it. That's the gap David Balan, founder of Selluna, walked through with Matt this week. The customer who used to type "blue football" into a search bar is now asking a chatbot what kind of football would suit a six-year-old, and the products that show up first are the ones answering the right 25 questions.
David has spent the last few years helping thousands of brands across the US, UK, Europe and Asia-Pacific sell more on Amazon. In this conversation he laid…
The skinny
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