Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Chasing Everyone: How to pick the customers who actually want to buy

Transcript

Stop Chasing Everyone: How to pick the customers who actually want to buy · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the podcast.
• 0:03
  Before we begin, apologies because tonight is a late night
• 0:06
  recording and NEPA is misbehaving as usual and not
• 0:10
  everybody has inverter. So my name was a blasting
• 0:14
  generator all over the place. All right, now that the apology
• 0:18
  is out of the way, what we're going to do in this podcast
• 0:22
  episode is similar to what we did in the last podcast episode.
• 0:27
  We're going to look at ideas around doing outreach, inbox
• 0:32
  outreach the right way, and how to nurture relationships on
• 0:36
  LinkedIn, on WhatsApp, on Instagram DMS.
• 0:40
  Now, the reason why we are talking about this again is
• 0:43
  because there are lots of people who are trying to do outreach
• 0:47
  and too many of you are doing outreach the wrong way.
• 0:51
  So instead of discussing these things in a very theoretical
• 0:55
  format, I figured that as many as these, how will I put it?
• 1:01
  I don't want to say bad outreach.
• 1:05
  All I say, OK, well, as long as I keep receiving outreach that
• 1:09
  could have been done better, I will use them as case studies
• 1:12
  over here on the podcast so we can figure out what not to do in
• 1:17
  our businesses when we're trying to sell.
• 1:20
  Using LinkedIn, using WhatsApp, using Instagram, using Snapchat,
• 1:25
  using Twitter X, using whatever social media platform that we
• 1:31
  can, using Telegram that has messaging features that are
• 1:36
  built in. This is your first time
• 1:40
  listening to the podcast. My name is Tavish Shima Ayede,
• 1:42
  I'm a former lawyer turned business consultant and I'd love
• 1:46
  to hear from you. So call me, send me a text
• 1:48
  message or a WhatsApp message on 08064 662140.
• 1:55
  But please don't send me any crappy outreach.
• 1:59
  The reason why I give my phone number is because I love solving
• 2:02
  business problems. That's the whole point of the
• 2:04
  podcast. So if you have a question and
• 2:08
  you want me to answer the question, that's fine, reach out
• 2:10
  to me 08064662140. Even though I'm a consultant,
• 2:17
  I'm OK with giving people free advice.
• 2:19
  Just make sure you let me know in the very first message.
• 2:24
  Let me know I'm looking for free business advice.
• 2:26
  Then what we're going to do is we will schedule a call and then
• 2:30
  I will answer one question only. So give it some serious thought
• 2:35
  about what that's your one question is because I'm only
• 2:37
  going to answer one question. But then if you want us to take
• 2:39
  a deep dive, we will have to book a proper consulting
• 2:42
  session. And don't worry, we have options
• 2:46
  available for big boys and girls or for middle class people or
• 2:50
  for people when we get money, you be sorted any which way.
• 2:55
  So like I said today, more ideas around outreach, the proper way
• 3:03
  to do inbox outreach, whether is LinkedIn, whether it's WhatsApp,
• 3:07
  whether it's Instagram. And it's because I received a
• 3:10
  message. And you know, sometimes when I
• 3:15
  say these things, some of you think I'm telling lies.
• 3:17
  By the way, let me just continue.
• 3:18
  This is the message I received. I won't like anyway, let me just
• 3:22
  read it. Let me begin.
• 3:25
  This is the message I received today is my birthday and I was
• 3:29
  surprised to find this out about me online.
• 3:33
  Then the guy now put a link and then he sent so Maria confused
• 3:39
  the same way my mails confused. When I received this message
• 3:42
  again, the message was today is my birthday.
• 3:45
  Somebody is sending me a message room and he's not.
• 3:48
  It's not that he was reaching out to me to tell me happy
• 3:50
  birthday. The guy is telling me that it is
• 3:53
  his own birthday. How do I take consign me then?
• 4:00
  He's now telling me that asked by his own birthday, he saw
• 4:03
  something about him online and he was surprised so he now sent
• 4:08
  me the link. I hope you guys can see the
• 4:12
  problem with this outreach. Like honestly speaking, how he
• 4:15
  take consign me that it is your own birthday, then you now send
• 4:22
  me a link about your own business and I'm supposed to
• 4:26
  click on nothing to view it? Because of what?
• 4:31
  Or because you are who? It's not as if I was chilling
• 4:37
  and then Dangote sent me a message and of course, you know,
• 4:39
  I want Dangote to be like my pal.
• 4:41
  You know, Dangote and Tony Lumilo and the rest of them, you
• 4:44
  know, I'm still trying to break into that crowd.
• 4:46
  So it's not as if one of them just sent me a message like
• 4:49
  that. You are some brown or nobody.
• 4:51
  I don't know you. And of course, I engaged the
• 4:56
  guy. And like I tell you people, it's
• 4:58
  not just me he sent this message to.
• 5:00
  He sent it to other people. But I engaged the guy just
• 5:03
  because I wanted to be sure. Honestly speaking, I just wanted
• 5:07
  to be sure because when I'm seeing some of these messages, I
• 5:09
  wonder what are people thinking? Today's my birthday.
• 5:13
  So therefore, I'm sending you this link because somebody wrote
• 5:17
  something about me online. Anyway, so I engaged the guy and
• 5:22
  I told him happy birthday. But how does one take consign
• 5:26
  me? I asked him straight up.
• 5:29
  Then that's when the guy was honest that oh, you know what?
• 5:32
  That you know, indigers do outreach.
• 5:35
  He's trying to promote this idea because he's into hydroponic
• 5:39
  farming. And at some point he was one of
• 5:42
  the youngest hydroponic farmers in America because I think he
• 5:45
  started this thing when he was 10 years old.
• 5:47
  And so this feature that he received, he received when he
• 5:50
  was 13. So no beat Niger.
• 5:52
  He's not a Niger guy. So he's into hydroponics and
• 5:56
  he's trying to spread the gospel and stuff like that.
• 5:58
  And currently now the guy is now the guy is 13 years old.
• 6:03
  OK, sorry. This thing that was released was
• 6:05
  released when for him was released when he was 10 years
• 6:08
  old. So now he's 13.
• 6:10
  So I decided to say, let me just level them on a when I put it on
• 6:16
  the very, you know, brother to brother level because I like
• 6:19
  saying the hustle like he's 13 and he's already on his grind.
• 6:23
  So I like that. I like it.
• 6:25
  So I said he was level with the guy.
• 6:26
  So now we will begin the talk. So I was now telling him a
• 6:30
  couple of things about the proper way to do this kind of
• 6:34
  outreach. Now his, his goal, his mind was
• 6:38
  in the right place because what I was trying to do was
• 6:40
  relationship nurturing. Because actually me and the guy,
• 6:43
  we don't connect on LinkedIn before.
• 6:46
  I'm not sure who sent the invite, whether it was me or
• 6:48
  whether it was him. So we've been connected before.
• 6:50
  So this is the kind of thing that we do in marketing when you
• 6:54
  say you're doing relationship nurturing.
• 6:56
  Now, the idea behind relationship nurturing is this
• 6:59
  is that you have a contact on social media or in real life or
• 7:07
  whatever, and you're looking for ways to stay top of mind so that
• 7:11
  every once in a while, then when they see you, they will know
• 7:14
  that, OK, you still exist. You understand, they know that
• 7:17
  you still exist. They're going to see your face,
• 7:19
  they're going to see your updates, they're going to see
• 7:20
  your post, you know, so that when they're ready for that
• 7:24
  thing, they'll remember you. So if you are in the wealth
• 7:28
  advisory space, OK, let's just use that wealth advisory because
• 7:34
  the last time we were analyzing somebody was this guy the one
• 7:37
  that cautioned A Rambo. We yeah, we're using his
• 7:41
  business because he's in wealth advisory.
• 7:42
  So if you're in the wealth advisory space, relationship
• 7:44
  nursing will mean you would define ways over e-mail or on
• 7:48
  WhatsApp status on social media or through phone call or
• 7:52
  WhatsApp where you'll be keeping in touch with people on a
• 7:55
  steady. It's not as if you're saying buy
• 7:57
  now, buy now, buy now. But when they see your update,
• 8:00
  they'll say, oh, Sheena Ramble is in wealth advisory.
• 8:02
  Oh, OK, OK, OK, OK. You put up a funny meme on
• 8:06
  social media and say, oh, that guy Sheena Ramble.
• 8:08
  OK, OK, OK, OK, OK, OK. As in just, you know, they'll be
• 8:12
  seeing your face so that when they are ready, like, oh, OK,
• 8:16
  I've collected my pension, what will I do?
• 8:18
  Let me call, you know, Rambo, That's the whole idea.
• 8:20
  So it's called relationship nurturing.
• 8:23
  And there are different ways for doing relationship nurturing.
• 8:26
  We've talked about on the podcast.
• 8:27
  So I'm not going to any more detail, but sure, that's what
• 8:30
  this young shop was trying to do.
• 8:31
  I May God bless you also because honestly, at 10 years old, I
• 8:35
  won't lie, at 10 years old, what I was doing was I was climbing
• 8:40
  trees. I stole my neighbor's Ching gum,
• 8:44
  'cause she was a she was a market trader.
• 8:46
  I stole her Ching gum. I killed my neighbor's chicken.
• 8:51
  What else? I broke my arm.
• 8:55
  What else? What else?
• 8:57
  Again, when I was 10 years old, man, my life was just adventure,
• 9:01
  adventure, adventure, adventure. But to see that there are guys
• 9:04
  that 10 years old, the radio on their hustle teen inspired me
• 9:08
  not be lying. So I actually pray that God will
• 9:11
  bless these guys also. I pray let God bless his also.
• 9:14
  So yeah, the guy wants to do relationship nurturing, but
• 9:17
  there are a couple of things that are wrong with this
• 9:19
  approach. So let's break it down.
• 9:23
  One thing that I spoke about in the last podcast episode, and
• 9:25
  I'm going to stress again here is this.
• 9:29
  When you're reaching out to people, when you want to do
• 9:31
  outreach like this, you're chasing after people, you're
• 9:34
  targeting gas beyond points ICPI do customer profile, target
• 9:39
  audience, whatever it is you want to call it, it has to be on
• 9:42
  point. You suppose focus be very
• 9:46
  focused right now. This guy is a hydroponic farmer.
• 9:52
  For those of you who are wondering, hydroponic hydro,
• 9:54
  what it is this people that do farming without using soil, like
• 10:00
  this thing is mud, like when we were expecting, that's our first
• 10:06
  child does this. My friend Doctor Mike, the
• 10:10
  doctor has to go and chill with, you know, once in a while, just
• 10:14
  go hang out. You know, Madame is not feeling
• 10:16
  OK. We'll just go there just to get
• 10:18
  second opinion because you know, for those of you weren't unborn,
• 10:22
  you know who it is. Now, when you're expecting your
• 10:23
  first child, any small thing, you get nervous.
• 10:26
  You know, Madame has headache, you get nervous.
• 10:29
  Madame is sleeping too much, you get nervous.
• 10:31
  Madame is not sleeping enough, you get nervous, the baby is not
• 10:34
  kicking, you get nervous, the baby is kicking too much, you
• 10:36
  get nervous. So any small thing will just be
• 10:39
  running to the doctor. So that's how one day now me and
• 10:42
  Doctor Mike were just chilling then he now told me about
• 10:44
  hydroponic farming as a hydro. What he said that there's some
• 10:47
  people that plant, what do you call this in this tree?
• 10:52
  Is it a pier? Is I think it's pier now
• 10:55
  something Pierre Avocado, Robbie and other people who plant
• 10:58
  avocado by doing hydroponic, hydroponic farming.
• 11:02
  I said which one is hydroponic farming?
• 11:03
  So you never have. So the guy showed me a video.
• 11:07
  So basically you find ways to grow crops without using soil.
• 11:11
  Nothing is mad, really mad. So people are growing
• 11:15
  vegetables, people are growing some small fruits and things
• 11:18
  like that without using soil, just water.
• 11:21
  So you get the container, you hook up the whole factory, you
• 11:25
  put some nutrients in the water, you suspend the the the seed
• 11:29
  above the water. Shah, the thing takes rooter.
• 11:32
  I don't know the technical something something, but Shah it
• 11:35
  works. And of course the whole goal is
• 11:38
  if you're able to maximize hydroponic, that is growing
• 11:44
  crops without using soil, in theory you should be able to
• 11:47
  grow crops anywhere because you don't need physical.
• 11:54
  Sorry, 1 moment I will be back. OK, I'm back.
• 12:00
  Sorry about that. Remember I said there's a late
• 12:03
  night recording and the boys are home.
• 12:05
  So the boys are fighting in the living room.
• 12:06
  So I want to go and set to quarrel.
• 12:09
  You know, sometimes this is a disadvantage when you only have
• 12:11
  boys, you know, it can be a madhouse sometimes.
• 12:15
  But yeah, OK, so they haven't killed themselves.
• 12:17
  So let me continue. And so the idea behind hydro,
• 12:20
  hydroponic or whatever it is that they call it.
• 12:23
  So the scope is this, if you can plant without needing physical
• 12:27
  soil, you just need a small space, then you may be able,
• 12:33
  you're able to increase output per square meter because you can
• 12:38
  have a small room. As long as you can stack shelves
• 12:42
  and be doing your hydroponic something.
• 12:43
  You can be planting your vegetable, planting your pear,
• 12:45
  planting your whatever, and you're just planting like that,
• 12:49
  like that, like that. So even if you're in the desert,
• 12:52
  you just need small water and you know, hydroponic engineers,
• 12:56
  you know how they hook the thing up and then you, you farm.
• 12:58
  But anyway, I am not a in fact, I was going to say I'm not a
• 13:03
  professional. It's not an obvious like I'm a
• 13:06
  complete novice when it comes to these things.
• 13:08
  I just know it's wild. Anyway.
• 13:09
  So when I see people doing, I just think it's wild.
• 13:12
  And then funny enough after that, one of my cousins older
• 13:16
  son, the guy is quite like guy is quite smart, like sharp guy.
• 13:21
  He too on his own. I didn't know that I started
• 13:23
  doing hydroponic, growing some things at home.
• 13:27
  So that's the whole scope now. So where was I?
• 13:34
  The background now? So targeting if you are in this
• 13:39
  kind of business now you're a hydroponic farmer.
• 13:44
  What business do you have sending this kind of message to
• 13:48
  someone like me? If you check my LinkedIn
• 13:50
  profile, you don't see anything agriculture related there, do
• 13:55
  you? Nothing.
• 13:56
  I've not said anything on this podcast.
• 13:58
  I've not put anything on my LinkedIn profile that shows I'm
• 14:00
  remotely interested in agriculture.
• 14:05
  There's nothing that shows I could be a customer of
• 14:07
  hydroponic farming, that I could be a stakeholder in the
• 14:10
  hydroponic farming water. Like there's absolutely no
• 14:13
  reason why this guy should be giving giving me outreach.
• 14:16
  The fact that I respond to the guy is just, you know, out of
• 14:19
  make of human kindness. It's just lock.
• 14:24
  So all those other people, that guy's message 0 no contact
• 14:28
  absolute 0 because #1 targeting is off.
• 14:34
  So the guy, they pursued the wrong people.
• 14:36
  And a lot of you are trying to do outreach on Instagram, on
• 14:40
  TikTok, on LinkedIn, sending WhatsApp messages, Telegram
• 14:43
  messages. You're targeting 0.
• 14:46
  You're reaching out to somebody who could never, no matter how
• 14:50
  much money, like even if I'm a billionaire, honestly speaking
• 14:52
  right now, what do I know about hydropony?
• 14:55
  What's my interest in hydropony like?
• 14:56
  There's no way I can be a potential asset to him at all.
• 15:00
  None. Which is the reason why I'm
• 15:04
  giving the guy the advice that I'm giving him.
• 15:06
  You know, I'm not interested. I no get money, Washer.
• 15:09
  Let me share the knowledge that I have.
• 15:11
  Hopefully, we'll bless the young guy because, man, this boy is 13
• 15:15
  years old. He's on the move.
• 15:16
  He's going places. So targeting was off.
• 15:23
  Then the outreach was wrong. I said it a lot on the podcast.
• 15:28
  I'm saying it again, for those of you who are listening for the
• 15:30
  first time, whenever you're doing outreach, the focus should
• 15:33
  be on the other person, not you. If I show up in your inbox and I
• 15:37
  say I'm the greatest, I'm the best, I'm like this, I'm like
• 15:39
  that In your mind, you'll be thinking, and so I don't want to
• 15:43
  concern me, honestly, that is what you'll be thinking.
• 15:50
  So you show up as if you know something about this person,
• 15:54
  you've noticed something that they're doing or you suspect
• 15:57
  they might have this kind of problem and you think that this
• 16:00
  is how your product or service might be able to help.
• 16:02
  Are they willing to have a conversation that is different.
• 16:04
  You're making it about the person.
• 16:07
  If this guy sent me a message saying that, oh, we said, I
• 16:11
  noticed that you're a vegetarian, you're trying to
• 16:13
  live a healthy life, something sometimes, blah, blah, blah,
• 16:15
  blah. Have you heard about the
• 16:17
  benefits of hydroponic agriculture and how we can help
• 16:20
  you live a healthier life? You know, have a lower BMI,
• 16:25
  lower your blood pressure, something, something, that kind
• 16:26
  of thing. Oh, OK.
• 16:28
  At least I'll be reading because he made the thing about me.
• 16:32
  He tried to make it above me. Instead, the message was today
• 16:36
  is my birthday. OK, how's that my business?
• 16:40
  I'm surprised to find this about me online.
• 16:42
  OK, so people are writing about you.
• 16:45
  Congratulations. Like, how does that affect me?
• 16:50
  Stop reaching out to people with the focus only on you.
• 16:53
  And then make sure that you target people accordingly before
• 16:57
  you send messages. Now, some of you be wondering.
• 17:00
  OK, Tavishma, we've heard you. Hydroponic farmer.
• 17:04
  OK, that's his occasion. That's it.
• 17:07
  I say occasion occupation. Sorry.
• 17:09
  You know, when we're doing late night episodes, my brain is
• 17:12
  slow. Yeah, my brain is slow today.
• 17:15
  It's been a long day. So now the guy's a hydroponic
• 17:18
  farmer, so he'll be asking, OK, if he's not supposed to target
• 17:22
  me, who should he target? Very good.
• 17:27
  Now I won't lie as I look at this in hydroponic farmer, I
• 17:31
  won't lie. My brain hook.
• 17:34
  I didn't have idea so I said OK, let me cheat small.
• 17:37
  So I went on the Internet and one simple search and I found
• 17:42
  some ideas that actually made sense.
• 17:44
  I see guys and girls, boys and girls, men and women listening.
• 17:50
  This is the reason why I say these AI tools are very good for
• 17:53
  ideation. Ideation means I don't hook or
• 17:57
  I'm tired or I can't think. But I need to come up with some
• 18:00
  ideas. What ideas can I find?
• 18:03
  AI tools are perfect for that one search.
• 18:05
  This is what I found out. People that he could have
• 18:08
  targeted could have included chefs and procurement managers,
• 18:13
  especially since the guy they based in America.
• 18:16
  So all these restaurants that have this concept of farm to
• 18:19
  table as per they think that's be fresh, fresh, fresh, you
• 18:23
  know, organic something, something it makes sense.
• 18:27
  Now what he's doing is hydroponic farming, water, fresh
• 18:33
  vegetable, correct produce. Those are the kind of people who
• 18:37
  should be reaching out to chefs and procurement managers for all
• 18:40
  these restaurants that are around this whole farm to table
• 18:43
  concept. You should be trying to talk to
• 18:45
  decision makers in that space. You see, because these people,
• 18:51
  they care about consistency. So the food should be available
• 18:55
  all the time. And that's one of the benefits
• 18:57
  of hydroponic. With hydroponic, there's no such
• 19:00
  thing as rainy season, dry season, because you are
• 19:04
  farmingly seen in house on site. All you need is just water.
• 19:08
  You can be farming the vegetable, farming the whatever.
• 19:11
  247 every single season, winter, summer, hammerton, whatever,
• 19:18
  still grainage. Those are people who should be
• 19:20
  targeting because those people, they care about consistency.
• 19:23
  If they want vegetable, they want vegetable all year round.
• 19:26
  If they want kill, they want kill all year round.
• 19:28
  If they want pier, they want pier all year round.
• 19:31
  They don't want to hear that we're in season, we're not in
• 19:33
  season. These are people should be
• 19:36
  talking about. Then he also should be reaching
• 19:39
  out to agricultural tech investors and venture
• 19:43
  capitalists because there are people that have serious money
• 19:46
  and they want to invest in the agricultural space, whether on
• 19:49
  ethical grounds or because they think it's good business.
• 19:51
  But The thing is, they don't know who these boys and girls
• 19:54
  are. Like, where are these people?
• 19:56
  Where them they people with ideas.
• 19:59
  So you should be targeting those kind of people on LinkedIn, not
• 20:02
  sending messages to me. So you should be looking who are
• 20:09
  AG tech investors, venture capitalists.
• 20:12
  Now the good thing about you know, this guy reached out to me
• 20:14
  on LinkedIn. The good thing about LinkedIn is
• 20:16
  for the free feature you can do some quite advanced searching
• 20:19
  like you can search according to.
• 20:22
  Industry, you know, things like that.
• 20:23
  So you can just go to LinkedIn in the search function and then
• 20:27
  type agricultural tech investor, hit send, ma'am.
• 20:33
  A list of things will come out. You'll be able to sort people
• 20:35
  according to whether it's accounts or according to
• 20:38
  industry, according to company, according to number of
• 20:41
  employees. Boscha, you can do that kind of
• 20:42
  basic search and you'll find some things from that list.
• 20:46
  The boss should have known that. OK, let me start targeting some
• 20:49
  of these people. This could be valuable resources
• 20:52
  to me, valuable assets to me. Now, for those of you who had
• 20:56
  paid, paid LinkedIn accounts, you know, LinkedIn Navigator,
• 21:00
  LinkedIn sales, sales something a camera board is called.
• 21:04
  You can even do much more advanced searching, but you can
• 21:10
  see what I'm saying. Now you sit down.
• 21:13
  Reason I'm first think, think, think, think target who is my
• 21:17
  ideal audience who might need this product, who might need
• 21:20
  this service or who might be a stakeholder that is could be
• 21:25
  affected by any of these things that I'm doing.
• 21:26
  Think if your brain is tired like my brain is tired today, no
• 21:30
  problem. Whip out your phone, begin to
• 21:33
  type, open your AI tool, start typing.
• 21:36
  These tools are brilliant for ideation.
• 21:39
  You can see that these two ideas that I called now, you don't
• 21:41
  make sense for a young boy who is based in America like he like
• 21:45
  he is, doesn't this thing make sense?
• 21:52
  So when he's reaching out to these people now, the ARC tech
• 21:56
  investors and venture capitalists, you know, he can be
• 21:58
  showing them water savings. You know, the savings that he's
• 22:02
  achieving with his farming techniques, you know, less
• 22:04
  water, less soil. These, these, these, this is my
• 22:07
  expansion plan, blah, blah, blah.
• 22:09
  You never know, Conversation can start then Google Gemini also
• 22:17
  said that this guy can reach out to ESG officers.
• 22:19
  That's environmental sustainability.
• 22:24
  Abu What's the G for? Is that one group?
• 22:26
  Abu something And those of you in that space, you, you know
• 22:28
  what's up. Just send me a message, let me
• 22:30
  know 08064662140 reach out. Let your boy know that I don't
• 22:37
  know much about the environment. So educate me so you can reach
• 22:41
  out to sustainability and ESG officers in different companies.
• 22:45
  They've mentioned some Nigerian companies in case the guy wants
• 22:47
  to try and look for business in Niger.
• 22:51
  So people like Unilever and Nestle, they have green
• 22:55
  initiatives for sustainability. You see why I'm saying that
• 22:59
  these AI tools are mad. It was left to me, how will I
• 23:03
  think of this kind of thing that Unilever and Nestle have green
• 23:06
  initiatives. How would I, how I take how, how
• 23:09
  would I know that thing? How so?
• 23:14
  There are people that he can reach out to.
• 23:20
  The scope will be, he'll be talking about carbon footprint,
• 23:22
  how they're helping with food security in urban areas.
• 23:25
  I know all that. You know, those of you who like
• 23:28
  SDG now, sustainability and all not, you know, all those things
• 23:31
  you like to hear. Reach out to these people and
• 23:33
  start giving them this sweet, sweet toasting.
• 23:37
  That's how you make the way forward.
• 23:39
  Not that you're reaching out to me because you know, so on and
• 23:48
  on and on and on and on. And this thing is just giving
• 23:51
  plenty of ideas, plenty of ideas, plenty of ideas.
• 23:54
  It even gives some idea about how this guy can reach out to
• 23:57
  diaspora investors in case he's targeting Nigerians specifically
• 24:01
  because they're Nigerians that are abroad who are interested in
• 24:05
  automated and modern farming techniques and stuff like that.
• 24:08
  These are the kinds of people that the guy should be looking
• 24:10
  for. Not sending me message but you
• 24:14
  can see that with one brief search.
• 24:18
  I didn't search 2 times though. I search one time using Google
• 24:22
  Gemini and you can see some of the results that I came up with.
• 24:27
  These rules are wonderful for ideation.
• 24:29
  For those of you who keep saying it's not perfect, it's not
• 24:31
  perfect. Please I don't mean to be rude
• 24:33
  but you guys should just keep quiet.
• 24:35
  Learn how to prompt. Yes it's not perfect.
• 24:37
  Use it for what is good at for now.
• 24:41
  If you put in a query, the thing gives you 10 ideas.
• 24:43
  Only three makes sense. No problem.
• 24:45
  Ignore the seven that don't make sense.
• 24:47
  Start applying the three that makes sense and stop
• 24:50
  complaining. Use this thing at the level that
• 24:53
  it's that it's at, and stop this whole thing about perfection.
• 24:58
  We're trying to boost revenues here.
• 24:59
  Who's talking about perfect? Are we making traction?
• 25:02
  Are we making progress? The move we tried, Did he bring
• 25:05
  results? That's all we need to know.
• 25:07
  The thing brought in results or I'll continue anyway, long and
• 25:11
  short because I'm keeping you guys for 30 minutes.
• 25:13
  So let me just wrap it up. Let me bring it to an end.
• 25:16
  One pet thing that I used to talk about, this guy, when he
• 25:20
  started his journey, he was, how old did I say?
• 25:22
  Was he 8? I'd be 9.
• 25:24
  Then by the time they wrote about him, they did TV coverage
• 25:27
  for him in American media. The guy was 10.
• 25:31
  Now that the guy is chatting with me, he's 13.
• 25:35
  You know, there's some people who when they break into the
• 25:37
  space, they like to play up this whole, you know, I'm the
• 25:40
  youngest this I'm the youngest that this whole thing about age,
• 25:43
  it gets old pretty quickly. It gets old pretty quickly.
• 25:47
  So in my own opinion, I think you're better off so long as
• 25:51
  we're talking about business, focusing on your USB.
• 25:54
  What is the unique selling proposition?
• 25:56
  What is the value that you're bringing?
• 25:58
  What is the main reason why people should do business with
• 26:00
  you? What is the chief benefit that
• 26:02
  they will get? And stop trying to play up all
• 26:04
  these things, you know, I'm the first female something.
• 26:07
  OK, Well anyway, maybe with the way the times are going is OK if
• 26:13
  you're the first female something, something, I can't
• 26:15
  play it up. But all this, I'm the first
• 26:17
  blah, blah, blah, blah. Like even if honestly speaking,
• 26:20
  I am the first chief person to achieve this and this, I'm not
• 26:22
  going to play it up. Like for what?
• 26:24
  I'll focus squarely on the USB. This is the value that I bring.
• 26:28
  This is the benefit that I bring to you.
• 26:30
  This is how I bring value into the situation.
• 26:33
  This is the reason why I should do business with me.
• 26:36
  So I am the first this, I am the youngest, this I am the
• 26:39
  smartest, this I am the like, I beg, let all those things rest,
• 26:44
  focus on the USB because those things, eventually they get old.
• 26:49
  So at some point the hype was he's the youngest hydroponic
• 26:53
  farmer in America. OK, right now he's 13.
• 26:55
  Is he still the youngest? We don't know.
• 26:58
  So excuse me, but guess what? He's 13.
• 27:02
  Guess what? One day he'll be 16, then he'll
• 27:05
  be 19, then he'll be 22, and then eventually he'll be
• 27:08
  thirteen, and then? And then what?
• 27:11
  You now start saying what? I was the youngest hydroportic
• 27:14
  farmer. Focus squarely on your USB, then
• 27:19
  let people be impressed by the other circumstances around you.
• 27:25
  So if this is the value you bring to the table, if this is
• 27:27
  the cheap benefit you're bringing to this person, to this
• 27:30
  industry, to this circumstance, focus squarely on that.
• 27:33
  Let the person now be impressed that the guy I know more do
• 27:38
  that. The guy is a small boy and he's
• 27:40
  sharp like this. Let the other person be
• 27:42
  impressed. So anyway, was a nice
• 27:48
  conversation. Another reason why you all
• 27:50
  should be hanging out on LinkedIn because you can see the
• 27:53
  quality of conversations that we have when on LinkedIn because
• 27:55
  LinkedIn business platform, career development, personal
• 28:00
  development, so interesting people.
• 28:03
  This one is not just going online to be to be watching
• 28:06
  trends and you'll be looking at scandalous videos.
• 28:09
  So if you don't have a LinkedIn account, get the LinkedIn
• 28:12
  account. The quality of people that play
• 28:14
  on LinkedIn, there's a difference.
• 28:17
  Nigerian business people, please take note.
• 28:21
  Open a LinkedIn account. You'll take a while.
• 28:24
  At first you think he's dry and stuffy because nothing trending.
• 28:30
  But just try it anyway. I didn't come here to advertise
• 28:34
  LinkedIn. I came here to say if we're
• 28:36
  doing outreach, we should make sure that the outreach is
• 28:38
  focused on the benefits to the other person and that you target
• 28:42
  well and that you only reach people who might have a need,
• 28:45
  who might have a want, who might have an interest in your product
• 28:48
  or in your service. So if you are trying out certain
• 28:54
  kinds of business outreach, if you're trying out certain kinds
• 28:59
  of business outreach and you're stuck, you don't know what to do
• 29:04
  next. You've been sending plenty
• 29:06
  message. The feedback is not good.
• 29:09
  Whether you're making progress or you're retrogressing, you
• 29:12
  don't know. I need a second set of eyeballs
• 29:15
  on your problem. Reach out to me 0806466 2140.
• 29:23
  It's OK, Don't worry if you're broke, that's cool.
• 29:26
  Just let me know you're looking for free business advice and I
• 29:29
  will answer one question only. So think very hard about that,
• 29:33
  about what that question is. But if you want us to sit down
• 29:36
  and look at everything properly, what's the business situation?
• 29:40
  What are the channels you're operating in?
• 29:42
  What is your unique value proposition?
• 29:44
  What is the best way to go to market?
• 29:46
  How are you going to reach out to potential customers,
• 29:49
  potential investors, other stakeholders?
• 29:51
  You want us to do a deep dive? Then what we got to do is you
• 29:54
  have to sit down and schedule a consulting session.
• 30:00
  But either way, you're going to get some value.
• 30:02
  So reach out. 08064662140. Thank you very much for your
• 30:09
  time and attention. I'm not sure what the next
• 30:12
  episode is going to be. I can't let you know ahead of
• 30:14
  time, Basha. Subscribe, follow, follow me
• 30:17
  along on the journey. So yeah, that's it.
• 30:21
  I'll catch you guys some other time.