Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Stop Chasing Everyone: How to pick the customers who actually want to buy
In this podcast episode, business consultant Tavershima Ayede explains how to avoid common mistakes when reaching out to potential clients online. Here is the simplified breakdown:
The "Teen Farmer" Case Study
Tavershima tells a story about a 13-year-old hydroponic farmer to show what not to do. Even though the kid's story was impressive, the outreach failed because:
* Bad Targeting: He messaged the wrong people.
* Self-Centered Messaging: He focused on his own age and achievements instead of how he could help the customer.
* The Lesson: Being a "prodigy" is a gimmick; solving a customer’s…
The skinny
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