How to Spot Serious Customers (and Stop Wasting Your Time)

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · May 20, 2026 · 18m · transcript

Hey everyone, are you tired of chasing prospects who never actually buy? We've all been there spending weeks talking to 20 people only to find out 19 of them were just "curious" or doing research. If you want a "heavy" bank account instead of an "anorexic" one, you need to change how you filter your leads and talk to potential customers and clients.

We talk a lot about the BANT framework "Budget, Authority, Need, and Timeline", but theres a missing piece I see most salespeople forget: the "Why."

Asking someone when they want to start is a great first step. But if you don't ask why they chose…