The Elastic Band That Became a Global Brand
Emma Burke didn't set out to start a business. She was standing on the sidelines of her son's football training in the wind and the rain when a parent looped an elastic band around a boy's boots so his laces would stop coming undone. Everyone else's kids retied their laces three, four, five times a game. His didn't. That was the moment Laceeze was born.
Summary
This is a founder story about turning a problem nobody was searching for into a brand sold around the world. Emma had trained as a vet nurse on £80 a week, then built a 60-person contract cleaning company she quietly dreaded, before…
The skinny
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