Latest / Women in The Coaching Arena / 53. Coaching Branding: The Startup Mistake That's Costing You Time and Money

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53. Coaching Branding: The Startup Mistake That's Costing You Time and Money · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello,
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  53rd
• 0:43
  episode
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:44
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:45
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:48
  I
• 0:48
  have
• 0:48
  been
• 0:48
  in
• 0:49
  Brighton
• 0:49
  for
• 0:49
  four
• 0:50
  nights,
• 0:50
  which
• 0:50
  was
• 0:51
  lovely
• 0:51
  creating
• 0:52
  my
• 0:52
  elevate
• 0:53
  course,
• 0:53
  which
• 0:53
  starts
• 0:54
  next
• 0:54
  week.
• 0:55
  And
• 0:56
  in
• 0:56
  the
• 0:56
  five
• 0:56
  day
• 0:56
  challenge
• 0:57
  I
• 0:57
  held
• 0:58
  to
• 0:58
  launch
• 0:58
  that
• 0:59
  course
• 0:59
  there
• 1:00
  were
• 1:00
  a
• 1:00
  lot
• 1:00
  of
• 1:00
  people
• 1:00
  starting
• 1:01
  out.
• 1:01
  So
• 1:01
  I
• 1:01
  really
• 1:01
  wanted
• 1:02
  today
• 1:02
  to
• 1:03
  focus
• 1:03
  on
• 1:04
  the
• 1:04
  biggest
• 1:05
  mistakes
• 1:05
  that
• 1:06
  I
• 1:06
  see
• 1:07
  now,
• 1:07
  working
• 1:08
  with
• 1:08
  lots
• 1:08
  of
• 1:09
  new
• 1:09
  coaches
• 1:09
  starting
• 1:10
  their
• 1:10
  business
• 1:10
  and
• 1:11
  working
• 1:11
  with
• 1:11
  people
• 1:12
  throughout
• 1:12
  things
• 1:12
  like
• 1:13
  my
• 1:13
  challenges
• 1:13
  and
• 1:13
  webinars
• 1:14
  and
• 1:14
  on
• 1:14
  discovery
• 1:15
  calls.
• 1:16
  Because
• 1:17
  it's
• 1:17
  really
• 1:17
  easy
• 1:18
  to
• 1:18
  make
• 1:18
  this
• 1:18
  mistake.
• 1:19
  And
• 1:19
  I
• 1:20
  made
• 1:20
  this
• 1:20
  mistake.
• 1:21
  So
• 1:21
  I
• 1:21
  can't
• 1:22
  go
• 1:22
  back
• 1:23
  and
• 1:23
  tell
• 1:23
  myself
• 1:24
  that
• 1:24
  it
• 1:24
  was
• 1:25
  a
• 1:25
  complete
• 1:25
  waste
• 1:25
  of
• 1:25
  time.
• 1:26
  But
• 1:27
  what
• 1:27
  I
• 1:27
  can
• 1:27
  do
• 1:28
  is
• 1:28
  share
• 1:28
  my
• 1:28
  learnings
• 1:29
  with
• 1:29
  you
• 1:29
  in
• 1:29
  case
• 1:30
  it
• 1:30
  saves
• 1:31
  you
• 1:31
  time
• 1:32
  and
• 1:32
  money.
• 1:33
  So
• 1:33
  let's
• 1:34
  go
• 1:34
  into
• 1:35
  the
• 1:35
  most
• 1:36
  common
• 1:36
  pitfall
• 1:37
  that
• 1:37
  most
• 1:37
  new
• 1:37
  coaches
• 1:38
  fall
• 1:39
  into.
• 1:40
  Which
• 1:40
  is
• 1:40
  thinking
• 1:41
  that
• 1:41
  a
• 1:41
  snazzy
• 1:42
  website
• 1:43
  and
• 1:43
  slick
• 1:43
  logo
• 1:44
  are
• 1:44
  the
• 1:44
  golden
• 1:45
  ticket
• 1:45
  to
• 1:45
  establishing
• 1:46
  a
• 1:46
  successful
• 1:47
  coaching
• 1:48
  business.
• 1:49
  I
• 1:49
  have
• 1:49
  lots
• 1:50
  of
• 1:50
  calls
• 1:50
  with
• 1:50
  people
• 1:51
  that
• 1:52
  say,
• 1:52
  I
• 1:52
  haven't
• 1:52
  even
• 1:53
  got
• 1:53
  a
• 1:53
  website
• 1:53
  yet,
• 1:54
  and
• 1:54
  I
• 1:54
  need
• 1:54
  to
• 1:54
  get
• 1:54
  a
• 1:54
  website
• 1:55
  and
• 1:55
  then
• 1:55
  I'm
• 1:56
  in
• 1:56
  business.
• 1:57
  And
• 1:57
  what
• 1:57
  I
• 1:57
  wanted
• 1:58
  to
• 1:58
  share
• 1:58
  was
• 1:59
  sadly,
• 1:59
  you
• 2:00
  aren't
• 2:00
  in
• 2:00
  business
• 2:01
  if
• 2:01
  you
• 2:01
  haven't
• 2:01
  got
• 2:02
  clients.
• 2:02
  So
• 2:02
  even
• 2:03
  if
• 2:03
  you
• 2:03
  have
• 2:03
  zero
• 2:04
  logo,
• 2:05
  but
• 2:05
  you
• 2:05
  have
• 2:05
  clients,
• 2:06
  I
• 2:07
  would
• 2:07
  consider
• 2:07
  you
• 2:08
  are
• 2:08
  more
• 2:08
  in
• 2:08
  business
• 2:09
  than
• 2:09
  someone
• 2:09
  with
• 2:09
  a
• 2:09
  beautiful
• 2:10
  website
• 2:11
  and
• 2:11
  a
• 2:11
  beautiful
• 2:11
  logo
• 2:12
  and
• 2:12
  all
• 2:12
  the
• 2:12
  lovely
• 2:13
  colors.
• 2:14
  Who
• 2:14
  hasn't
• 2:14
  got
• 2:15
  a
• 2:15
  solid
• 2:15
  business
• 2:15
  foundation.
• 2:17
  One
• 2:17
  of
• 2:18
  my
• 2:18
  coach
• 2:18
  friends
• 2:19
  Delphine
• 2:20
  hello
• 2:20
  Delphine
• 2:20
  has
• 2:21
  been
• 2:21
  in
• 2:21
  business
• 2:21
  for
• 2:21
  five
• 2:22
  years
• 2:22
  now.
• 2:23
  And
• 2:24
  she
• 2:24
  still
• 2:24
  hasn't
• 2:25
  got
• 2:25
  a
• 2:25
  website
• 2:26
  at
• 2:26
  all
• 2:26
  as
• 2:26
  far
• 2:26
  as
• 2:27
  I
• 2:27
  know.
• 2:27
  So
• 2:28
  you
• 2:28
  can
• 2:28
  genuinely
• 2:29
  build
• 2:29
  a
• 2:29
  business
• 2:30
  just
• 2:30
  from
• 2:30
  a
• 2:30
  LinkedIn
• 2:31
  profile
• 2:32
  or
• 2:32
  from
• 2:32
  Instagram
• 2:33
  or
• 2:33
  whatever
• 2:33
  social
• 2:34
  media
• 2:34
  you
• 2:34
  wish
• 2:34
  to
• 2:35
  use.
• 2:36
  It
• 2:36
  really
• 2:36
  isn't
• 2:36
  required.
• 2:38
  And
• 2:38
  I
• 2:38
  know
• 2:38
  that
• 2:38
  you
• 2:38
  will
• 2:39
  think
• 2:39
  yes,
• 2:40
  but
• 2:40
  I
• 2:40
  still
• 2:40
  want
• 2:40
  to
• 2:40
  do
• 2:41
  it.
• 2:41
  And
• 2:41
  that's
• 2:41
  absolutely
• 2:42
  fine
• 2:42
  because
• 2:43
  it
• 2:43
  helps
• 2:44
  you
• 2:44
  to
• 2:44
  feel
• 2:44
  like
• 2:45
  a
• 2:45
  proper
• 2:45
  business
• 2:45
  and
• 2:46
  I
• 2:46
  really
• 2:46
  do
• 2:46
  get
• 2:46
  that.
• 2:47
  So
• 2:47
  today
• 2:47
  I
• 2:48
  will
• 2:48
  share
• 2:48
  some.
• 2:49
  Easy
• 2:50
  quick
• 2:50
  ways
• 2:50
  of
• 2:51
  you
• 2:51
  doing
• 2:51
  this
• 2:51
  and
• 2:51
  getting
• 2:52
  started
• 2:52
  quickly
• 2:53
  so
• 2:53
  you
• 2:53
  get
• 2:53
  that
• 2:53
  feeling
• 2:54
  of
• 2:54
  being
• 2:54
  like
• 2:55
  a
• 2:55
  proper
• 2:55
  business
• 2:56
  with
• 2:56
  a
• 2:56
  website
• 2:56
  and
• 2:56
  logo.
• 2:57
  But
• 2:58
  without
• 2:58
  having
• 2:58
  to
• 2:58
  shell
• 2:59
  out
• 2:59
  loads
• 2:59
  of
• 2:59
  money
• 2:59
  for
• 3:00
  it.
• 3:01
  So
• 3:01
  let's
• 3:01
  talk
• 3:02
  about
• 3:02
  the
• 3:02
  branding
• 3:03
  illusion,
• 3:03
  because
• 3:04
  many
• 3:05
  coaches
• 3:05
  spend
• 3:06
  months
• 3:07
  perfecting
• 3:08
  their
• 3:08
  brand's
• 3:09
  visual
• 3:09
  identity.
• 3:11
  Thinking
• 3:11
  about
• 3:11
  their
• 3:11
  colors,
• 3:12
  paying
• 3:12
  someone
• 3:13
  to
• 3:13
  do
• 3:13
  a
• 3:13
  logo,
• 3:14
  paying
• 3:15
  a
• 3:15
  lot
• 3:15
  of
• 3:15
  money
• 3:15
  for
• 3:16
  a
• 3:16
  website.
• 3:17
  But
• 3:17
  what's
• 3:17
  often
• 3:18
  missing
• 3:19
  is
• 3:19
  actually
• 3:20
  knowing
• 3:21
  who
• 3:21
  your
• 3:21
  ideal
• 3:21
  client
• 3:22
  is.
• 3:22
  So
• 3:22
  you
• 3:23
  actually
• 3:23
  can't
• 3:24
  build
• 3:24
  a
• 3:24
  website.
• 3:25
  You
• 3:25
  can't
• 3:26
  really
• 3:26
  build
• 3:26
  a
• 3:26
  brand
• 3:27
  without
• 3:28
  knowing
• 3:28
  exactly
• 3:29
  what
• 3:29
  problem
• 3:30
  you're
• 3:30
  solving
• 3:30
  and
• 3:31
  who
• 3:31
  you're
• 3:31
  working
• 3:31
  with.
• 3:32
  So
• 3:33
  I
• 3:33
  think
• 3:33
  most
• 3:34
  of
• 3:34
  the
• 3:34
  coaches
• 3:34
  who
• 3:35
  start
• 3:35
  my
• 3:35
  program
• 3:36
  are
• 3:36
  quite
• 3:37
  surprised
• 3:37
  that
• 3:37
  websites
• 3:38
  and
• 3:39
  profiles
• 3:39
  it's
• 3:40
  like
• 3:40
  module
• 3:40
  nine
• 3:41
  because
• 3:41
  there's
• 3:42
  quite
• 3:42
  a
• 3:42
  lot
• 3:42
  to
• 3:42
  do
• 3:43
  before
• 3:43
  you
• 3:43
  get
• 3:43
  to
• 3:44
  that
• 3:44
  stage.
• 3:45
  Otherwise,
• 3:45
  you
• 3:45
  are
• 3:45
  just
• 3:46
  going
• 3:46
  to
• 3:46
  have
• 3:46
  to
• 3:46
  do
• 3:46
  it
• 3:46
  all
• 3:46
  again
• 3:47
  and
• 3:47
  that's
• 3:47
  absolutely
• 3:48
  fine.
• 3:48
  You
• 3:48
  might
• 3:48
  be
• 3:49
  fine
• 3:49
  with
• 3:49
  that,
• 3:49
  but
• 3:50
  if
• 3:50
  you
• 3:50
  want
• 3:50
  to
• 3:50
  get
• 3:50
  this
• 3:51
  right
• 3:51
  first
• 3:51
  time,
• 3:52
  and
• 3:52
  this
• 3:52
  is
• 3:52
  the
• 3:52
  episode
• 3:53
  for
• 3:53
  you.
• 3:54
  There's
• 3:55
  this
• 3:55
  great
• 3:55
  quote
• 3:55
  from,
• 3:56
  I
• 3:56
  can't
• 3:56
  remember
• 3:56
  who
• 3:56
  said
• 3:57
  it.
• 3:57
  But
• 3:58
  it's
• 3:58
  something
• 3:58
  like
• 3:59
  your
• 4:00
  brand
• 4:00
  is
• 4:00
  what
• 4:00
  people
• 4:01
  say
• 4:01
  about
• 4:01
  you
• 4:02
  when
• 4:02
  you're
• 4:02
  not
• 4:02
  in
• 4:02
  the
• 4:03
  room.
• 4:03
  So
• 4:04
  it's
• 4:04
  actually
• 4:04
  more
• 4:05
  than
• 4:05
  just
• 4:05
  the
• 4:06
  logo
• 4:06
  and
• 4:06
  the
• 4:06
  pretty
• 4:07
  pictures
• 4:07
  and
• 4:07
  what
• 4:07
  it
• 4:08
  looks
• 4:08
  like.
• 4:09
  It's
• 4:09
  actually
• 4:09
  your
• 4:10
  reputation
• 4:11
  and
• 4:11
  what
• 4:11
  people
• 4:12
  feel
• 4:12
  about
• 4:13
  you.
• 4:13
  It's
• 4:13
  about
• 4:14
  the
• 4:14
  value
• 4:14
  and
• 4:14
  transformation
• 4:15
  that
• 4:15
  you
• 4:16
  bring
• 4:16
  to
• 4:16
  their
• 4:16
  lives,
• 4:17
  not
• 4:17
  just
• 4:17
  the
• 4:17
  fonts
• 4:18
  on
• 4:18
  your
• 4:18
  website.
• 4:20
  So
• 4:20
  if
• 4:21
  website
• 4:21
  and
• 4:22
  branding
• 4:22
  is
• 4:22
  not
• 4:22
  the
• 4:22
  first
• 4:23
  thing
• 4:23
  you're
• 4:23
  meant
• 4:23
  to
• 4:23
  do,
• 4:24
  when
• 4:24
  you
• 4:24
  start
• 4:24
  out
• 4:24
  in
• 4:24
  business,
• 4:25
  then
• 4:25
  what
• 4:26
  is,
• 4:26
  you
• 4:26
  may
• 4:26
  be
• 4:26
  asking.
• 4:27
  So
• 4:28
  it
• 4:28
  has
• 4:28
  talk
• 4:28
  about
• 4:28
  the
• 4:28
  real
• 4:29
  foundations
• 4:29
  of
• 4:30
  a
• 4:30
  successful
• 4:30
  coaching
• 4:31
  business.
• 4:32
  So
• 4:33
  that
• 4:33
  number
• 4:33
  one,
• 4:34
  no
• 4:34
  surprise.
• 4:35
  Clarify
• 4:35
  your
• 4:36
  niche.
• 4:37
  This
• 4:37
  first
• 4:37
  step,
• 4:38
  isn't
• 4:38
  picking
• 4:38
  your
• 4:39
  website
• 4:39
  color.
• 4:39
  It's
• 4:40
  about
• 4:40
  clarifying
• 4:41
  who
• 4:41
  you
• 4:41
  help.
• 4:42
  Your
• 4:42
  niche
• 4:42
  really
• 4:43
  is
• 4:43
  the
• 4:43
  foundation
• 4:44
  of
• 4:44
  your
• 4:44
  message,
• 4:45
  your
• 4:45
  marketing,
• 4:46
  without
• 4:47
  clarity
• 4:47
  on
• 4:48
  who
• 4:48
  you
• 4:48
  help
• 4:49
  and
• 4:49
  how
• 4:50
  no
• 4:51
  amount
• 4:51
  of
• 4:51
  pretty
• 4:52
  websites
• 4:53
  are
• 4:53
  going
• 4:53
  to
• 4:53
  fill
• 4:54
  that
• 4:54
  void.
• 4:55
  So
• 4:55
  I
• 4:55
  like
• 4:56
  to
• 4:56
  think
• 4:56
  of
• 4:56
  a
• 4:56
  niche
• 4:57
  as
• 4:57
  four
• 4:58
  components.
• 4:59
  So
• 4:59
  firstly
• 5:00
  is
• 5:00
  the
• 5:00
  who,
• 5:01
  who
• 5:01
  you
• 5:01
  help.
• 5:02
  Secondly
• 5:03
  is
• 5:03
  the
• 5:03
  problem
• 5:04
  that
• 5:04
  you
• 5:04
  solve.
• 5:06
  Third
• 5:06
  up
• 5:07
  is
• 5:07
  the
• 5:07
  result
• 5:08
  that
• 5:08
  you
• 5:08
  deliver.
• 5:10
  And
• 5:10
  fourthly,
• 5:11
  it's
• 5:11
  how
• 5:11
  you're
• 5:12
  going
• 5:12
  to
• 5:12
  get
• 5:12
  them
• 5:12
  there.
• 5:13
  If
• 5:14
  you
• 5:14
  are
• 5:14
  stuck
• 5:14
  on
• 5:15
  any
• 5:15
  of
• 5:15
  these
• 5:15
  items,
• 5:16
  I
• 5:16
  go
• 5:16
  way
• 5:16
  more
• 5:17
  into
• 5:17
  detail
• 5:17
  in
• 5:18
  episode
• 5:18
  14
• 5:19
  on
• 5:19
  five
• 5:20
  steps
• 5:20
  to
• 5:20
  find
• 5:20
  a
• 5:20
  profitable
• 5:21
  niche.
• 5:22
  And
• 5:23
  in
• 5:23
  episode
• 5:24
  10,
• 5:24
  I
• 5:24
  cover
• 5:25
  how
• 5:25
  to
• 5:25
  create
• 5:26
  a
• 5:26
  signature
• 5:26
  coaching
• 5:27
  program.
• 5:27
  So
• 5:27
  that
• 5:28
  is
• 5:28
  the
• 5:28
  how
• 5:29
  of
• 5:29
  your
• 5:29
  niche.
• 5:29
  So
• 5:30
  I
• 5:30
  hope
• 5:31
  those
• 5:31
  episodes
• 5:32
  are
• 5:32
  helpful
• 5:32
  to
• 5:33
  you.
• 5:33
  And
• 5:33
  I
• 5:33
  will
• 5:33
  also
• 5:34
  mention
• 5:34
  them
• 5:34
  in
• 5:34
  the
• 5:34
  show
• 5:35
  notes.
• 5:36
  The
• 5:36
  second
• 5:37
  foundation
• 5:38
  to
• 5:38
  your
• 5:38
  coaching
• 5:38
  business
• 5:39
  is
• 5:39
  validating
• 5:40
  your
• 5:40
  niche
• 5:41
  and
• 5:41
  offer.
• 5:42
  Before
• 5:42
  you
• 5:42
  even
• 5:43
  think
• 5:43
  about
• 5:43
  logos,
• 5:44
  make
• 5:44
  sure
• 5:45
  people
• 5:45
  are
• 5:45
  willing
• 5:46
  to
• 5:46
  pay
• 5:46
  for
• 5:46
  your
• 5:47
  coaching.
• 5:48
  Validation
• 5:48
  comes
• 5:49
  from
• 5:49
  the
• 5:49
  market,
• 5:50
  from
• 5:50
  what
• 5:50
  real
• 5:51
  people
• 5:52
  are
• 5:52
  prepared
• 5:52
  to
• 5:53
  invest
• 5:53
  real
• 5:54
  money
• 5:54
  in.
• 5:55
  So
• 5:55
  you
• 5:55
  really
• 5:56
  do
• 5:56
  need
• 5:56
  to
• 5:56
  go
• 5:57
  out
• 5:57
  there
• 5:57
  and
• 5:58
  find
• 5:58
  out
• 5:58
  if
• 5:58
  this
• 5:59
  is
• 5:59
  something
• 5:59
  that
• 5:59
  people
• 6:00
  want
• 6:00
  to
• 6:00
  pay
• 6:01
  for
• 6:01
  before
• 6:01
  spending
• 6:02
  a
• 6:02
  lot
• 6:02
  of
• 6:02
  money
• 6:03
  on
• 6:03
  a
• 6:03
  brand
• 6:04
  and
• 6:04
  website
• 6:04
  and
• 6:05
  logo
• 6:05
  that
• 6:06
  sadly,
• 6:06
  no
• 6:06
  one
• 6:06
  may
• 6:07
  ever
• 6:07
  come
• 6:07
  across.
• 6:08
  So
• 6:09
  get
• 6:09
  out
• 6:09
  there
• 6:09
  and
• 6:10
  have
• 6:10
  real
• 6:10
  conversations
• 6:11
  with
• 6:11
  real
• 6:11
  people
• 6:12
  and
• 6:12
  ask
• 6:13
  them
• 6:13
  what
• 6:13
  their
• 6:13
  biggest
• 6:14
  challenges
• 6:14
  are
• 6:15
  with
• 6:15
  regards
• 6:15
  to
• 6:16
  your
• 6:16
  niche.
• 6:17
  Another
• 6:18
  good
• 6:18
  question
• 6:18
  one
• 6:18
  of
• 6:19
  my
• 6:19
  clients
• 6:19
  asked
• 6:19
  recently
• 6:20
  was
• 6:20
  how
• 6:21
  prepared
• 6:21
  are
• 6:22
  you
• 6:22
  to
• 6:22
  pay,
• 6:23
  to
• 6:23
  fix
• 6:23
  this
• 6:23
  problem
• 6:24
  on
• 6:24
  a
• 6:24
  scale
• 6:25
  of
• 6:25
  zero
• 6:26
  to
• 6:26
  10,
• 6:26
  for
• 6:26
  example,
• 6:27
  and
• 6:28
  what
• 6:28
  she
• 6:28
  found
• 6:28
  through
• 6:28
  doing
• 6:29
  that
• 6:29
  was
• 6:30
  no
• 6:30
  one
• 6:30
  was
• 6:31
  above
• 6:31
  a
• 6:31
  five.
• 6:32
  So.
• 6:32
  It
• 6:33
  could
• 6:33
  be
• 6:33
  an
• 6:33
  uphill
• 6:34
  battle
• 6:35
  trying
• 6:35
  to
• 6:35
  create
• 6:36
  a
• 6:36
  business.
• 6:37
  Where
• 6:37
  people
• 6:37
  aren't
• 6:37
  really
• 6:38
  prioritizing,
• 6:39
  fixing
• 6:39
  that
• 6:39
  problem
• 6:40
  in
• 6:40
  their
• 6:40
  lives.
• 6:41
  Our
• 6:42
  third
• 6:43
  real
• 6:43
  foundations
• 6:44
  of
• 6:44
  a
• 6:44
  coaching
• 6:44
  business
• 6:45
  is
• 6:45
  to
• 6:45
  create
• 6:45
  a
• 6:45
  simple,
• 6:46
  effective
• 6:47
  online
• 6:47
  presence.
• 6:48
  Yes,
• 6:49
  you
• 6:49
  will
• 6:49
  want
• 6:49
  to
• 6:49
  be
• 6:49
  found
• 6:50
  online,
• 6:50
  but
• 6:51
  it
• 6:51
  doesn't
• 6:51
  need
• 6:51
  to
• 6:52
  cost
• 6:52
  a
• 6:52
  fortune
• 6:53
  or
• 6:53
  cost
• 6:53
  you
• 6:54
  months
• 6:54
  and
• 6:54
  months
• 6:54
  of
• 6:55
  your
• 6:55
  time.
• 6:56
  A
• 6:56
  simple,
• 6:57
  clear
• 6:57
  LinkedIn
• 6:58
  profile
• 6:59
  or
• 6:59
  other
• 6:59
  social
• 6:59
  media
• 7:00
  profile
• 7:00
  is
• 7:01
  perfect
• 7:01
  start.
• 7:02
  And
• 7:02
  if
• 7:03
  you
• 7:03
  do
• 7:03
  want
• 7:03
  a
• 7:03
  website,
• 7:04
  because
• 7:04
  I
• 7:04
  know
• 7:05
  that
• 7:05
  people
• 7:05
  often
• 7:05
  say,
• 7:06
  well,
• 7:06
  the
• 7:06
  first
• 7:07
  thing
• 7:07
  I
• 7:07
  do
• 7:07
  is
• 7:07
  Google
• 7:08
  them
• 7:08
  and
• 7:08
  check
• 7:08
  that
• 7:08
  they
• 7:09
  have
• 7:09
  an
• 7:09
  online
• 7:09
  presence.
• 7:10
  So
• 7:11
  if
• 7:11
  that
• 7:11
  is
• 7:11
  you
• 7:12
  and
• 7:12
  you
• 7:12
  do
• 7:12
  feel
• 7:12
  like
• 7:12
  this
• 7:13
  is
• 7:13
  a
• 7:13
  really
• 7:13
  important
• 7:14
  step
• 7:14
  for
• 7:14
  you
• 7:15
  to
• 7:15
  feel
• 7:16
  valid
• 7:16
  and
• 7:17
  for
• 7:17
  people
• 7:17
  that
• 7:17
  you
• 7:17
  know,
• 7:18
  to
• 7:18
  look
• 7:18
  you
• 7:18
  up
• 7:19
  and
• 7:19
  know
• 7:19
  that
• 7:19
  you
• 7:19
  are
• 7:19
  a
• 7:19
  real
• 7:20
  business,
• 7:21
  then
• 7:21
  there
• 7:21
  are
• 7:22
  extremely
• 7:23
  cheap
• 7:23
  ways
• 7:24
  of
• 7:24
  doing
• 7:24
  this.
• 7:25
  So
• 7:25
  if
• 7:25
  you
• 7:25
  haven't
• 7:26
  heard
• 7:26
  of
• 7:26
  canva.com.
• 7:28
  You
• 7:28
  can
• 7:28
  create
• 7:28
  yourself
• 7:29
  a
• 7:29
  free
• 7:29
  logo
• 7:30
  in
• 7:30
  Canva.
• 7:32
  And
• 7:32
  the
• 7:33
  cheapest
• 7:33
  website
• 7:34
  I
• 7:34
  know
• 7:34
  which
• 7:35
  I
• 7:35
  have
• 7:35
  discovered
• 7:35
  recently
• 7:36
  after
• 7:36
  building
• 7:37
  a
• 7:37
  more
• 7:37
  extensive
• 7:38
  website
• 7:38
  myself.
• 7:39
  Which
• 7:39
  four
• 7:39
  and
• 7:39
  a
• 7:39
  half
• 7:40
  years
• 7:40
  into
• 7:40
  business.
• 7:41
  Yes,
• 7:41
  I
• 7:41
  did
• 7:41
  finally
• 7:42
  invest
• 7:42
  in
• 7:42
  branding
• 7:43
  and
• 7:43
  a
• 7:43
  logo.
• 7:44
  But
• 7:44
  I
• 7:44
  did
• 7:45
  build
• 7:45
  a
• 7:45
  really
• 7:45
  solid
• 7:46
  business
• 7:46
  with
• 7:47
  real
• 7:47
  good
• 7:47
  income
• 7:48
  before
• 7:48
  I
• 7:48
  needed
• 7:49
  to
• 7:49
  take
• 7:49
  that
• 7:49
  step.
• 7:50
  So
• 7:50
  that's
• 7:51
  all
• 7:51
  I'm
• 7:51
  saying
• 7:51
  here.
• 7:52
  It's
• 7:52
  not
• 7:52
  your
• 7:52
  first
• 7:53
  port
• 7:53
  call.
• 7:54
  A
• 7:54
  website
• 7:54
  and
• 7:54
  a
• 7:55
  logo
• 7:55
  does
• 7:55
  not
• 7:56
  mean
• 7:56
  you
• 7:56
  have
• 7:56
  a
• 7:56
  business.
• 7:57
  So
• 7:57
  I
• 7:57
  will
• 7:58
  link
• 7:58
  to
• 7:58
  a
• 7:59
  20
• 7:59
  pounds
• 8:00
  Canva
• 8:01
  website
• 8:02
  in
• 8:02
  the
• 8:02
  show
• 8:02
  notes.
• 8:03
  I
• 8:03
  cannot
• 8:04
  actually
• 8:05
  believe
• 8:05
  you
• 8:05
  can
• 8:05
  get
• 8:06
  a
• 8:06
  real
• 8:06
  functioning
• 8:07
  website
• 8:08
  for
• 8:08
  20
• 8:09
  pounds.
• 8:10
  It's
• 8:10
  a
• 8:10
  one
• 8:10
  page
• 8:11
  website,
• 8:11
  which
• 8:12
  is
• 8:12
  like
• 8:12
  your
• 8:12
  home
• 8:12
  page,
• 8:13
  but
• 8:13
  further
• 8:13
  down
• 8:14
  the
• 8:14
  page,
• 8:14
  you
• 8:14
  can
• 8:14
  have
• 8:15
  things
• 8:15
  like
• 8:15
  your
• 8:15
  services
• 8:16
  and
• 8:16
  your
• 8:16
  about
• 8:17
  section,
• 8:18
  and
• 8:18
  it
• 8:18
  can
• 8:18
  link
• 8:19
  to
• 8:19
  that.
• 8:19
  So
• 8:19
  I
• 8:19
  am
• 8:20
  so,
• 8:20
  so
• 8:20
  impressed
• 8:21
  when
• 8:21
  I
• 8:21
  came
• 8:21
  across
• 8:22
  this
• 8:22
  one
• 8:22
  recently.
• 8:24
  And
• 8:24
  it's
• 8:24
  a
• 8:24
  perfect
• 8:25
  starter
• 8:26
  while
• 8:26
  you
• 8:26
  figure
• 8:27
  out
• 8:27
  your
• 8:27
  niche,
• 8:27
  figure
• 8:28
  out
• 8:28
  all
• 8:28
  of
• 8:28
  the
• 8:28
  stuff
• 8:28
  that
• 8:29
  you
• 8:29
  need
• 8:29
  to
• 8:29
  figure
• 8:29
  out
• 8:30
  as
• 8:30
  in
• 8:30
  what
• 8:30
  you're
• 8:31
  offering
• 8:32
  and
• 8:32
  what
• 8:32
  your
• 8:32
  niche
• 8:33
  is
• 8:33
  and
• 8:33
  what
• 8:34
  your
• 8:34
  wording
• 8:34
  is.
• 8:35
  It's
• 8:35
  a
• 8:35
  great
• 8:35
  way
• 8:36
  of
• 8:36
  feeling
• 8:36
  established
• 8:37
  just
• 8:37
  to
• 8:37
  get
• 8:38
  started.
• 8:39
  And
• 8:39
  then,
• 8:39
  yes,
• 8:39
  fine.
• 8:40
  You
• 8:40
  might
• 8:40
  want
• 8:41
  a
• 8:41
  more
• 8:41
  extensive
• 8:41
  website
• 8:42
  with
• 8:42
  a
• 8:42
  blog
• 8:43
  and
• 8:43
  different
• 8:43
  pages
• 8:44
  further
• 8:44
  down
• 8:44
  the
• 8:44
  line.
• 8:45
  But
• 8:46
  please,
• 8:46
  please,
• 8:46
  please.
• 8:47
  Don't
• 8:47
  lose
• 8:48
  a
• 8:48
  year
• 8:48
  of
• 8:48
  your
• 8:49
  life.
• 8:49
  Like
• 8:49
  so
• 8:50
  many
• 8:50
  people
• 8:50
  have
• 8:51
  that
• 8:51
  I
• 8:51
  have
• 8:51
  had
• 8:51
  discovery
• 8:52
  calls
• 8:52
  with.
• 8:53
  Building
• 8:54
  this
• 8:54
  website
• 8:55
  and
• 8:55
  brand
• 8:56
  prior
• 8:56
  to
• 8:57
  really
• 8:57
  getting
• 8:57
  out
• 8:57
  there
• 8:58
  and
• 8:58
  selling
• 8:58
  their
• 8:58
  service.
• 9:00
  One
• 9:00
  final
• 9:00
  tip
• 9:01
  that
• 9:01
  I
• 9:01
  will
• 9:01
  share
• 9:01
  with
• 9:02
  you
• 9:02
  that
• 9:02
  I
• 9:02
  have
• 9:02
  seen
• 9:03
  work
• 9:03
  super
• 9:04
  well
• 9:04
  for
• 9:04
  my
• 9:04
  clients
• 9:05
  is
• 9:05
  the
• 9:05
  power
• 9:06
  of
• 9:06
  storytelling.
• 9:08
  If
• 9:08
  there's
• 9:08
  one
• 9:08
  area
• 9:09
  of
• 9:09
  branding
• 9:09
  to
• 9:09
  focus
• 9:10
  on,
• 9:10
  then
• 9:11
  this
• 9:11
  is
• 9:11
  it.
• 9:12
  Putting
• 9:13
  a
• 9:13
  post
• 9:13
  out
• 9:14
  saying,
• 9:14
  here's
• 9:15
  my
• 9:15
  services
• 9:16
  just
• 9:16
  sadly
• 9:17
  doesn't
• 9:17
  get
• 9:17
  anyone
• 9:18
  on
• 9:18
  board.
• 9:19
  People
• 9:19
  want
• 9:19
  to
• 9:19
  know
• 9:20
  why
• 9:20
  this
• 9:20
  is
• 9:20
  important
• 9:21
  to
• 9:21
  you.
• 9:22
  They
• 9:22
  want
• 9:22
  to
• 9:22
  support
• 9:23
  you.
• 9:23
  They
• 9:23
  want
• 9:23
  you
• 9:24
  to
• 9:24
  ask
• 9:24
  for
• 9:24
  their
• 9:24
  support.
• 9:25
  So
• 9:26
  I
• 9:26
  would
• 9:26
  really,
• 9:27
  really
• 9:27
  craft
• 9:28
  your
• 9:28
  story.
• 9:28
  Bring
• 9:29
  people
• 9:29
  along
• 9:29
  with
• 9:30
  you
• 9:30
  on
• 9:30
  that
• 9:30
  journey.
• 9:31
  Craft
• 9:32
  your
• 9:32
  mission.
• 9:32
  Really
• 9:33
  know
• 9:33
  why
• 9:33
  this
• 9:33
  is
• 9:34
  important
• 9:34
  to
• 9:34
  you
• 9:35
  and
• 9:35
  others
• 9:36
  will
• 9:36
  want
• 9:36
  to
• 9:36
  support
• 9:37
  that
• 9:37
  mission.
• 9:39
  Stories
• 9:39
  build
• 9:40
  trust
• 9:40
  and
• 9:40
  help
• 9:40
  people
• 9:41
  get
• 9:41
  to
• 9:41
  know
• 9:41
  you.
• 9:42
  And
• 9:42
  that
• 9:42
  is
• 9:42
  what
• 9:43
  really
• 9:44
  is
• 9:44
  required
• 9:45
  for
• 9:45
  a
• 9:45
  successful
• 9:46
  business
• 9:47
  is
• 9:47
  know
• 9:48
  like,
• 9:48
  and
• 9:48
  trust
• 9:49
  factor.
• 9:50
  So
• 9:50
  people
• 9:50
  need
• 9:50
  to
• 9:51
  know
• 9:51
  you,
• 9:51
  which
• 9:52
  is
• 9:52
  how
• 9:52
  stories
• 9:53
  really
• 9:53
  help,
• 9:53
  because
• 9:53
  you
• 9:54
  get
• 9:54
  to
• 9:54
  share
• 9:54
  a
• 9:54
  bit
• 9:55
  about
• 9:55
  yourself.
• 9:56
  They
• 9:56
  need
• 9:56
  to
• 9:56
  like
• 9:57
  you
• 9:57
  and
• 9:57
  yes,
• 9:57
  not
• 9:58
  everyone
• 9:58
  will
• 9:58
  like
• 9:58
  you.
• 9:59
  But
• 9:59
  you
• 10:00
  have
• 10:00
  to
• 10:00
  try
• 10:00
  and
• 10:01
  be
• 10:01
  yourself
• 10:01
  as
• 10:01
  much
• 10:02
  as
• 10:02
  you
• 10:02
  can
• 10:02
  so
• 10:02
  you
• 10:03
  call
• 10:03
  your
• 10:03
  people
• 10:03
  in.
• 10:04
  And
• 10:04
  they
• 10:04
  have
• 10:05
  to
• 10:05
  trust
• 10:05
  you
• 10:05
  and
• 10:06
  how
• 10:06
  they
• 10:06
  trust
• 10:06
  you
• 10:06
  is
• 10:07
  knowing
• 10:07
  that
• 10:07
  you
• 10:08
  are
• 10:08
  reliable.
• 10:09
  You
• 10:09
  are
• 10:09
  consistent.
• 10:11
  You
• 10:11
  have
• 10:11
  empathy.
• 10:12
  You
• 10:12
  really
• 10:12
  get
• 10:13
  where
• 10:13
  they
• 10:13
  are.
• 10:13
  You
• 10:13
  showcase
• 10:14
  client
• 10:15
  case
• 10:15
  studies.
• 10:16
  So
• 10:17
  that
• 10:17
  is
• 10:17
  what
• 10:17
  it
• 10:17
  really
• 10:18
  takes
• 10:18
  to
• 10:18
  build
• 10:19
  a
• 10:19
  solid
• 10:19
  business.
• 10:20
  And
• 10:20
  that
• 10:20
  is
• 10:20
  what
• 10:20
  I
• 10:21
  would
• 10:21
  start
• 10:21
  prioritizing
• 10:22
  right
• 10:22
  from
• 10:22
  the
• 10:23
  start.
• 10:23
  And
• 10:24
  telling
• 10:24
  as
• 10:24
  many
• 10:25
  people
• 10:25
  as
• 10:26
  you
• 10:26
  can,
• 10:26
  what
• 10:27
  you
• 10:27
  are
• 10:27
  doing
• 10:27
  now.
• 10:28
  Back
• 10:29
  to
• 10:29
  the
• 10:29
  validating.
• 10:30
  One
• 10:30
  step,
• 10:31
  which
• 10:31
  you
• 10:31
  would
• 10:31
  really
• 10:31
  want
• 10:31
  to
• 10:32
  do
• 10:32
  is
• 10:33
  inviting
• 10:33
  people
• 10:34
  to
• 10:34
  have
• 10:34
  a
• 10:34
  free
• 10:35
  call
• 10:35
  with
• 10:35
  you
• 10:36
  on
• 10:36
  your
• 10:36
  particular
• 10:37
  niche
• 10:37
  topic.
• 10:38
  And
• 10:38
  if
• 10:39
  you
• 10:39
  are
• 10:39
  struggling
• 10:39
  to
• 10:40
  gain
• 10:40
  clients
• 10:41
  to
• 10:41
  even
• 10:42
  come
• 10:42
  on
• 10:42
  a
• 10:42
  free
• 10:43
  one
• 10:44
  hour
• 10:44
  coaching
• 10:44
  call
• 10:45
  for
• 10:45
  example.
• 10:46
  Then
• 10:46
  you
• 10:46
  may
• 10:47
  struggle
• 10:47
  to
• 10:47
  actually
• 10:48
  sell
• 10:48
  that.
• 10:48
  So
• 10:48
  that
• 10:49
  is
• 10:49
  a
• 10:49
  great
• 10:49
  way
• 10:49
  of
• 10:50
  validating.
• 10:51
  So
• 10:52
  in
• 10:52
  summary,
• 10:53
  investing
• 10:53
  time
• 10:54
  and
• 10:54
  money
• 10:54
  in
• 10:55
  your
• 10:55
  brand
• 10:55
  before
• 10:55
  you
• 10:56
  have
• 10:56
  validated
• 10:57
  your
• 10:57
  business.
• 10:58
  Clarified
• 10:58
  your
• 10:58
  niche
• 10:59
  or
• 10:59
  secured
• 11:00
  your
• 11:00
  first
• 11:00
  few
• 11:01
  clients
• 11:02
  is
• 11:02
  like
• 11:02
  putting
• 11:03
  the
• 11:03
  cart
• 11:03
  before
• 11:03
  the
• 11:04
  horse.
• 11:05
  It
• 11:05
  is
• 11:05
  a
• 11:05
  real
• 11:05
  common
• 11:06
  startup
• 11:07
  mistake.
• 11:07
  I
• 11:08
  definitely
• 11:08
  went
• 11:08
  down
• 11:08
  that
• 11:09
  route
• 11:09
  and
• 11:09
  spent
• 11:10
  hours
• 11:10
  and
• 11:10
  hours
• 11:11
  creating
• 11:11
  a
• 11:11
  very
• 11:12
  bland
• 11:12
  website.
• 11:13
  Where
• 11:14
  I
• 11:14
  had
• 11:14
  no
• 11:14
  idea
• 11:15
  who
• 11:15
  I
• 11:15
  was
• 11:15
  talking
• 11:16
  to.
• 11:16
  This
• 11:17
  doesn't
• 11:17
  just
• 11:17
  cost
• 11:17
  you
• 11:18
  money,
• 11:19
  but
• 11:19
  it
• 11:19
  also
• 11:19
  costs
• 11:20
  you
• 11:20
  your
• 11:20
  business
• 11:21
  a
• 11:21
  lot
• 11:21
  of
• 11:21
  the
• 11:21
  time,
• 11:22
  because
• 11:22
  all
• 11:22
  of
• 11:22
  those
• 11:23
  months
• 11:23
  that
• 11:23
  you
• 11:23
  may
• 11:24
  have
• 11:24
  wasted
• 11:25
  on
• 11:25
  this
• 11:25
  area
• 11:26
  have
• 11:27
  been
• 11:27
  months
• 11:27
  when
• 11:27
  you
• 11:27
  could
• 11:28
  have
• 11:28
  been
• 11:28
  networking.
• 11:29
  Putting
• 11:30
  posts
• 11:30
  out
• 11:31
  on
• 11:31
  LinkedIn.
• 11:32
  Telling
• 11:32
  people
• 11:32
  really
• 11:33
  clearly
• 11:33
  what
• 11:33
  you
• 11:34
  do.
• 11:35
  So
• 11:35
  before
• 11:35
  you
• 11:36
  go
• 11:36
  down
• 11:36
  the
• 11:36
  rabbit
• 11:37
  hole
• 11:37
  of
• 11:38
  investing
• 11:38
  a
• 11:38
  fortune
• 11:39
  in
• 11:39
  website
• 11:40
  and
• 11:40
  branding
• 11:41
  before
• 11:41
  knowing
• 11:42
  who
• 11:42
  you
• 11:42
  are
• 11:42
  helping
• 11:43
  and
• 11:43
  how.
• 11:44
  Ask
• 11:44
  yourself,
• 11:45
  are
• 11:45
  you
• 11:45
  focusing
• 11:46
  on
• 11:46
  the
• 11:46
  right
• 11:47
  things?
• 11:49
  Are
• 11:49
  you
• 11:49
  investing
• 11:50
  in
• 11:50
  areas
• 11:50
  that
• 11:51
  will
• 11:51
  truly
• 11:51
  move
• 11:52
  the
• 11:52
  needle
• 11:52
  for
• 11:52
  you
• 11:53
  in
• 11:53
  your
• 11:53
  business?
• 11:55
  If
• 11:55
  your
• 11:55
  goal
• 11:56
  is
• 11:56
  to
• 11:56
  have
• 11:56
  a
• 11:56
  coaching
• 11:57
  business,
• 11:57
  that
• 11:57
  makes
• 11:58
  a
• 11:58
  real
• 11:58
  difference.
• 11:59
  Do
• 11:59
  you
• 11:59
  start
• 12:00
  with
• 12:00
  focusing
• 12:01
  on
• 12:01
  what
• 12:01
  truly
• 12:01
  matters.
• 12:03
  Finding
• 12:03
  clients
• 12:04
  and
• 12:04
  making
• 12:04
  that
• 12:05
  difference
• 12:05
  to
• 12:05
  them
• 12:06
  in
• 12:06
  their
• 12:06
  lives
• 12:07
  and
• 12:07
  telling
• 12:07
  as
• 12:08
  many
• 12:08
  people
• 12:08
  as
• 12:09
  possible
• 12:10
  what
• 12:10
  you
• 12:10
  do.
• 12:11
  Thank
• 12:12
  you
• 12:12
  for
• 12:12
  joining
• 12:12
  me
• 12:13
  in
• 12:13
  today's
• 12:13
  episode.
• 12:15
  If
• 12:15
  you
• 12:15
  do
• 12:15
  want
• 12:16
  to
• 12:16
  go
• 12:16
  deeper
• 12:16
  on
• 12:17
  any
• 12:17
  of
• 12:17
  these
• 12:17
  topics,
• 12:18
  do
• 12:18
  you
• 12:18
  scroll
• 12:19
  back
• 12:19
  to
• 12:20
  episode
• 12:20
  14,
• 12:21
  five
• 12:21
  steps
• 12:22
  to
• 12:22
  find
• 12:22
  a
• 12:22
  profitable
• 12:23
  niche
• 12:24
  and
• 12:24
  episode
• 12:24
  10,
• 12:25
  how
• 12:25
  to
• 12:26
  create
• 12:26
  a
• 12:26
  signature
• 12:27
  coaching
• 12:28
  offer.
• 12:29
  I
• 12:29
  hope
• 12:29
  this
• 12:29
  was
• 12:30
  useful.
• 12:30
  And
• 12:30
  I
• 12:31
  will
• 12:31
  also
• 12:31
  put
• 12:31
  links
• 12:32
  in
• 12:32
  the
• 12:32
  show
• 12:32
  notes
• 12:32
  to
• 12:32
  my
• 12:33
  sister's
• 12:33
  company.
• 12:34
  And
• 12:34
  yes,
• 12:35
  she
• 12:35
  does
• 12:35
  proper
• 12:35
  websites
• 12:36
  and
• 12:36
  branding
• 12:37
  and
• 12:37
  all
• 12:37
  the
• 12:37
  other
• 12:37
  things,
• 12:37
  but
• 12:38
  she
• 12:38
  also
• 12:38
  does
• 12:39
  really
• 12:39
  low-cost
• 12:40
  as
• 12:40
  in,
• 12:41
  I
• 12:41
  think
• 12:41
  it's
• 12:41
  20
• 12:42
  pounds.
• 12:43
  One
• 12:43
  page
• 12:44
  Canva
• 12:44
  website
• 12:45
  templates,
• 12:45
  which
• 12:46
  look
• 12:46
  beautiful.
• 12:47
  And
• 12:48
  also
• 12:48
  branding
• 12:49
  kits,
• 12:49
  which
• 12:49
  are
• 12:49
  perfect
• 12:50
  for
• 12:50
  starting
• 12:51
  out.
• 12:51
  So
• 12:52
  if
• 12:52
  that
• 12:52
  is
• 12:52
  you
• 12:52
  right
• 12:52
  now,
• 12:53
  and
• 12:53
  you
• 12:53
  are
• 12:53
  wondering
• 12:54
  where
• 12:54
  to
• 12:55
  go
• 12:55
  next
• 12:55
  and
• 12:56
  wondering
• 12:56
  whether
• 12:56
  to
• 12:56
  spend
• 12:57
  thousands
• 12:57
  on
• 12:57
  a
• 12:57
  website.
• 12:58
  Despite
• 12:59
  not
• 12:59
  really
• 12:59
  having
• 13:00
  any
• 13:01
  understanding
• 13:02
  of
• 13:02
  your
• 13:02
  business
• 13:03
  foundations,
• 13:04
  your
• 13:04
  solid
• 13:04
  niche,
• 13:05
  exactly
• 13:05
  who
• 13:05
  you're
• 13:06
  talking
• 13:06
  to.
• 13:06
  Exactly
• 13:07
  what
• 13:07
  you're
• 13:07
  selling.
• 13:08
  Then
• 13:08
  I
• 13:08
  would
• 13:08
  really
• 13:09
  recommend
• 13:10
  just
• 13:10
  getting
• 13:10
  that
• 13:10
  quick,
• 13:11
  easy
• 13:11
  presence,
• 13:12
  and
• 13:12
  then
• 13:13
  yes,
• 13:13
  maybe
• 13:14
  investing
• 13:14
  once
• 13:14
  you
• 13:15
  have
• 13:15
  that
• 13:15
  clarity.
• 13:16
  I
• 13:16
  invested
• 13:17
  in
• 13:17
  my
• 13:17
  brand
• 13:17
  six
• 13:18
  months
• 13:18
  or
• 13:18
  so
• 13:18
  ago
• 13:19
  and
• 13:19
  had
• 13:19
  a
• 13:19
  new
• 13:19
  website
• 13:20
  recently.
• 13:21
  But
• 13:21
  bear
• 13:21
  in
• 13:21
  mind
• 13:22
  this
• 13:22
  is
• 13:22
  the
• 13:22
  first
• 13:23
  time
• 13:23
  that
• 13:23
  I
• 13:23
  have
• 13:24
  done
• 13:24
  that,
• 13:25
  four
• 13:25
  plus
• 13:25
  years
• 13:26
  into
• 13:26
  business.
• 13:27
  And
• 13:28
  up
• 13:28
  until
• 13:28
  now,
• 13:29
  I
• 13:29
  have
• 13:29
  just
• 13:30
  created
• 13:31
  a
• 13:31
  very
• 13:31
  quick
• 13:31
  website.
• 13:32
  And
• 13:32
  used
• 13:33
  a
• 13:33
  Canva
• 13:34
  free
• 13:34
  logo
• 13:35
  and
• 13:35
  built
• 13:36
  a
• 13:36
  solid
• 13:36
  business.
• 13:37
  So,
• 13:37
  yes,
• 13:38
  you
• 13:38
  will
• 13:38
  want
• 13:38
  to
• 13:38
  upgrade
• 13:39
  in
• 13:39
  the
• 13:39
  future,
• 13:40
  but
• 13:40
  it
• 13:40
  really
• 13:40
  isn't
• 13:41
  required.
• 13:41
  What
• 13:41
  is
• 13:42
  required
• 13:42
  is
• 13:42
  sharing
• 13:43
  your
• 13:43
  message
• 13:43
  loud
• 13:44
  and
• 13:44
  clear
• 13:44
  with
• 13:44
  as
• 13:44
  many
• 13:45
  people
• 13:45
  as
• 13:45
  you
• 13:46
  possibly
• 13:46
  can
• 13:47
  so
• 13:47
  you
• 13:47
  can
• 13:47
  go
• 13:48
  out
• 13:48
  there
• 13:48
  and
• 13:48
  change
• 13:49
  lives.
• 13:50
  And
• 13:50
  if
• 13:50
  you
• 13:51
  want
• 13:51
  more
• 13:51
  help
• 13:51
  in
• 13:51
  building
• 13:52
  that
• 13:52
  solid
• 13:52
  business
• 13:53
  that
• 13:53
  is
• 13:53
  what
• 13:53
  I
• 13:54
  do.
• 13:54
  And
• 13:54
  you
• 13:54
  will
• 13:54
  find
• 13:55
  details
• 13:55
  of
• 13:55
  my
• 13:56
  business
• 13:56
  of
• 13:56
  coaching
• 13:57
  program.
• 13:57
  In
• 13:58
  the
• 13:58
  show
• 13:58
  notes.
• 13:59
  And
• 14:00
  like
• 14:00
  I
• 14:00
  say,
• 14:00
  at
• 14:00
  the
• 14:00
  end
• 14:01
  of
• 14:01
  every
• 14:01
  episode,
• 14:02
  trust
• 14:02
  yourself,
• 14:03
  believe
• 14:03
  in
• 14:03
  yourself
• 14:04
  and
• 14:04
  be
• 14:04
  the
• 14:04
  wise
• 14:05
  Gardner
• 14:06
  who
• 14:06
  keeps
• 14:06
  on
• 14:06
  watering
• 14:07
  the
• 14:07
  seeds.
• 14:08
  Microphone (Samson Q2U Microphone): Thank
• 14:08
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• 14:10
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• 14:10
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• 14:10
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• 14:11
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• 14:11
  Microphone (Samson Q2U Microphone): the
• 14:12
  Microphone (Samson Q2U Microphone): Coaching
• 14:12
  Microphone (Samson Q2U Microphone): Arena.
• 14:13
  Microphone (Samson Q2U Microphone): I
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• 14:13
  Microphone (Samson Q2U Microphone): mess
• 14:14
  Microphone (Samson Q2U Microphone): of
• 14:14
  Microphone (Samson Q2U Microphone): free
• 14:14
  Microphone (Samson Q2U Microphone): resources
• 14:15
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• 14:15
  Microphone (Samson Q2U Microphone): my
• 14:15
  Microphone (Samson Q2U Microphone): website
• 14:16
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 14:19
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• 14:20
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• 14:20
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• 14:21
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• 14:21
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• 14:22
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• 14:22
  Microphone (Samson Q2U Microphone): T's.
• 14:23
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 14:25
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• 14:26
  Microphone (Samson Q2U Microphone): links
• 14:27
  Microphone (Samson Q2U Microphone): in
• 14:27
  Microphone (Samson Q2U Microphone): the
• 14:27
  Microphone (Samson Q2U Microphone): show
• 14:27
  Microphone (Samson Q2U Microphone): notes.
• 14:29
  Microphone (Samson Q2U Microphone): Let
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  Microphone (Samson Q2U Microphone): me
• 14:29
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• 14:30
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• 14:30
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• 14:30
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• 14:31
  Microphone (Samson Q2U Microphone): useful.
• 14:32
  Microphone (Samson Q2U Microphone): Share
• 14:32
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• 14:32
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• 14:32
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• 14:32
  Microphone (Samson Q2U Microphone): friend
• 14:33
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• 14:33
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• 14:34
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• 14:34
  Microphone (Samson Q2U Microphone): review,
• 14:34
  Microphone (Samson Q2U Microphone): and
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• 14:35
  Microphone (Samson Q2U Microphone): will
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  Microphone (Samson Q2U Microphone): personally
• 14:36
  Microphone (Samson Q2U Microphone): thank
• 14:36
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• 14:36
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• 14:38
  Microphone (Samson Q2U Microphone): Remember
• 14:38
  Microphone (Samson Q2U Microphone): to
• 14:38
  Microphone (Samson Q2U Microphone): trust
• 14:39
  Microphone (Samson Q2U Microphone): yourself,
• 14:39
  Microphone (Samson Q2U Microphone): believe
• 14:40
  Microphone (Samson Q2U Microphone): in
• 14:40
  Microphone (Samson Q2U Microphone): yourself
• 14:40
  Microphone (Samson Q2U Microphone): and
• 14:41
  Microphone (Samson Q2U Microphone): be
• 14:41
  Microphone (Samson Q2U Microphone): the
• 14:41
  Microphone (Samson Q2U Microphone): wise
• 14:41
  Microphone (Samson Q2U Microphone): Gardner
• 14:42
  Microphone (Samson Q2U Microphone): who
• 14:42
  Microphone (Samson Q2U Microphone): keeps
• 14:42
  Microphone (Samson Q2U Microphone): on
• 14:43
  Microphone (Samson Q2U Microphone): watering
• 14:43
  Microphone (Samson Q2U Microphone): the
• 14:43
  Microphone (Samson Q2U Microphone): seed.
• 14:44
  Microphone (Samson Q2U Microphone): Get
• 14:45
  Microphone (Samson Q2U Microphone): into
• 14:45
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• 14:45
  Microphone (Samson Q2U Microphone): arena
• 14:46
  Microphone (Samson Q2U Microphone): dare,
• 14:46
  Microphone (Samson Q2U Microphone): greatly
• 14:46
  Microphone (Samson Q2U Microphone): and
• 14:47
  Microphone (Samson Q2U Microphone): try.