53. Coaching Branding: The Startup Mistake That's Costing You Time and Money

Women in The Coaching Arena · Mar 14, 2024 · 14m · transcript

Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.

Key Takeaways:

[00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.

[00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.

[00:04:00] Jo emphasises that…