People, Process, Tech: Why Your Law Firm Marketing Data is "Dirty"
Jared Correia kicks us off by tackling the "razor's edge" of associate management: how do you train attorneys to be rainmakers without accelerating their departure to start a competing firm? Jared argues that withholding professional development is a losing game and suggests a joint strategy of "firm-sanctioned" self-promotion—leveraging associate content for SEO/AEO backlinks while providing "swimming lessons" in networking through partner-led mentorship.
In the interview, we bring on Ron Latz, founder of Legal Fenix, who shares his journey from playing college hockey and touring in a…
The skinny
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