Latest / Selling on Giants: The eCommerce Marketplace Podcast
Retail Lessons from a Brand That’s Done It Right: Neo Naturelle
Send us Fan Mail
In this episode of Selling on Giants, we sit down with Marina Mushlovina and Nila Cook, founders of Neo Naturelle, to unpack how they turned a personal skincare need into an award-winning brand.
Neo Naturelle focuses on women experiencing hormonal changes like perimenopause and menopause—an often overlooked market. Built on their backgrounds in chemistry and food science, the founders created products rooted in real needs, validated through direct customer feedback.
The conversation dives into:
- Building a brand from scratch — starting online, then pivoting into retail…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.