Why Cookie-Cutter Workflows Fail Law Firms & AI Marketing Strategies with Russell Matson
Off-the-shelf, cookie-cutter workflows fail modern law practices. Jared breaks down how managing partners must channel their experience to draft bespoke standard operating procedures (SOPs) tailored to their specific firm culture and client intake before locking them into legal management software.
In the guest interview, Jared sits down with Russell Matson, former criminal defense attorney turned marketing and local SEO consultant. Russell discusses how artificial intelligence platforms like Claude, ChatGPT, and Gemini are reshaping online visibility for lawyers. He shares strategies for…
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