Latest / Gym Business Coach Podcast
The Starving Artist
Charging less doesn’t make a gym owner noble. It makes them broke.
There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.
This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.
Drawing from a real conversation inside the Iron Circle and hard numbers from PushPress, they break down where the “starving artist” mentality comes…
The skinny
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