Shows / Technically Sound Strategy
Technically Sound Strategy
Technically Sound Strategy is LaFleur's podcast about the AI and tech strategies that actually change how a business works. Host Chip LaFleur and guests skip the hype and share what's working, what isn't, and how to put AI to work responsibly.
Episodes
Technically Sound StrategyFrom AI Chat to a Company Brain With Bob Flavin
On Technically Sound Strategy, host Chip LaFleur sits down with Bob Flavin, EVP at LaFleur, to talk about what it takes to get a team past experimenting with…
Technically Sound StrategyRobots Do Robot Work, People Do People Work With Bob Flavin
On Technically Sound Strategy, host Chip LaFleur sits down with Bob Flavin, EVP at LaFleur, to get practical about AI agents. Everyone is talking about them…
Technically Sound StrategyEmerging Trends in Marketing and Communications With Imran Mazid
On Legal Marketing Radio, host Chip LaFleur talks with Dr. Imran Mazid, an associate professor of advertising and public relations at Grand Valley State…
Technically Sound StrategyPodcasting for Attorneys With Phil Tower
On Legal Marketing Radio, host Chip LaFleur talks with Phil Tower, a longtime West Michigan radio broadcaster who spent decades at iHeartMedia before…
Technically Sound StrategyAI, Compliance, and Legal Risk With Hal Ostrow
On Legal Marketing Radio, host Chip LaFleur interviews Hal Ostrow, a shareholder at Rhodes McKee who leads the firm's technology transactions, privacy, and…
Technically Sound StrategyEpisode 51 - Entrepreneurship in the AI Era with Yulia Chiaburu
On Legal Marketing Radio, host Chip interviews Yulia Chiaburu, a Solutions Architect Leader at AWS with 24+ years of experience across startups, enterprises…
Technically Sound StrategyEpisode 50 - AI and HIPAA Compliance With Steve Goulet
AI and HIPAA Compliance: Governance, Observability, and Human-in-the-Loop Safeguards On Legal Marketing Radio, the host interviews Steve Goulet, a healthcare…
Technically Sound StrategyEpisode 49 - The AI-Augmented Law Firm With Eric Romano
AI in Legal Practice and Marketing: Eric Romano on Adoption, Workflow, and Emerging Liability Trends Host Chip LaFleur interviews Eric Romano of Romano Law…
Technically Sound StrategyEpisode 48 - AI, Security, and Sustainability With Andrew Crosley
Bridging Legal Workflows with AI: Insights from Andrew Crosley In this episode of Legal Marketing Radio, Andrew Crosley from Crosley Law Firm discusses the…
Technically Sound StrategyEpisode 47 - Inside Connectionology: Key Takeaways from "Depositions Are Trial" With Ginger Jirik
Exploring the Unique Experience of Connectionology Seminars with Ginger Jirik In this episode of Legal Marketing Radio, host Chip LaFleur sits down with Ginger…
Technically Sound StrategyEpisode 46 - Legal Intake Optimization With Kerri Coby White
Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine In this episode of Legal Marketing Radio, Chip LaFleur interviews…
Technically Sound StrategyEpisode 45 - What Social Media Trends Really Mean for Attorneys With Jason Brower
Leveraging Social Media for Strategic Growth: Insights from Jason Brower In this episode of Legal Marketing Radio, Chip LaFleur discusses social media…
Technically Sound StrategyEpisode 44 - The Importance of DEI Initiatives in the Current Climate With TaRita Johnson
Strategic and Inclusive Talent Pipelines with TaRita D. Johnson In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical…
Technically Sound StrategyEpisode 43 - Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten
Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten In this episode of Legal Marketing Radio, Chip LaFleur interviews Steve Gersten of…
Technically Sound StrategyEpisode 42 - Why Humans Beat Bots with Ted DeBettencourt
Why Humans Beat Bots with Ted DeBettencourt In this episode of Legal Marketing Radio by LaFleur Marketing, co-founder of Juvo Leads, Ted DeBettencourt, joins…
Technically Sound StrategyEpisode 41 - The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy
The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy In this episode of Legal Marketing Radio, LaFleur Marketing hosts Dennis…
Technically Sound StrategyEpisode 40 - From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn
From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn In this episode of Legal Marketing Radio, Pete Terryn, Director of Operations…
Technically Sound StrategyEpisode 39 - Tim McKey on Operational Excellence in Law Firms
Operational Excellence in Law Firms with Tim Mckey In this episode of Legal Marketing Radio, Chip LaFleur chats with Tim Mckey, co-founder of Vista Consulting…
Technically Sound StrategyEpisode 38 - Building a Brand: Strategies for Law Firms with John Czeranna
Mastering Legal Branding: Insights from John Czeranna on Strategies for Small Firms In this episode of Legal Marketing Radio, hosted by LaFleur Marketing, the…
Technically Sound StrategyEpisode 37 - AI Readiness for Law Firms with John Johnston
Preparing Law Firms for an AI-Enabled Future: An Interview with John Johnston of PeopleIT In this episode of Legal Marketing Radio, Chip LaFleur speaks with…
Technically Sound StrategyEpisode 36 - Law Firm Exit Strategies and Valuation
In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into…
Technically Sound StrategyEpisode 35 - Strategic Leadership Insights with Lt. Col. Matt Rasmussen
Join us this week on Legal Marketing Radio as we dive into the world of strategic leadership and situational awareness with special guest Lieutenant Colonel…
Technically Sound StrategyEpisode 34 - Lessons in marketing for lawyers and law firms, with Jeana Goosmann
Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her firm and the role marketing played in establishing its…
Technically Sound StrategyEpisode 33 - How to get reviews: Best practices for law firms, with Mandy Hicks and Hally Pinaud
This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of…
Technically Sound StrategyEpisode 32 – Lead tracking platforms: Everything your law firm should know, with Harlan Schillinger (10/28/2021)
This episode we discuss what you should be looking for in a lead tracking platform, how to best utilize it for managing leads, and how to effectively grow your…
Technically Sound StrategyEpisode 31 - A look inside technology best practices for law firms, with Zack Glaser (08/25/2021)
In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack Glaser. We will be discussing current technology trends…
Technically Sound StrategyEpisode 30 - LinkedIn for lawyers with Frank Ramos (01/11/2021)
Frank Ramos joins us for this episode of Legal Marketing Radio to discuss: • how lawyers can utilize LinkedIn to make the most of the platform • best practices…
Technically Sound StrategyEpisode 29 - Gursten v. Doe: A Case Against Fake Google Reviews (04/26/2021)
Negative reviews might seem inevitable. But can a competitor or internet troll post a groundless, one-star review, simply to harm your business? According to a…
Technically Sound StrategyEpisode 28 - How to Grow Your Law Firm the Right Way, with Krystal Champlin and Beth Slate (08/26/2019)
Krystal Champlin and Beth Slate of RJH Consulting join us to talk about how law firms can grow sustainably while putting in place the right systems and…
Technically Sound StrategyEpisode 27 - Google My Business for Attorneys, with Davis Baer (06/27/2019)
Davis Baer, co-founder of the social media scheduling tool OneUp, joins host Steven Thomas Kent to help illuminate the capabilities of Google My Business and…
Technically Sound StrategyEpisode 26 - Keeping Your Clients' Data Secure, with Scott Dresen (04/30/2019)
Information Security Expert Scott Dresen joins us to talk about some of the most common threats that can compromise your law firm's data and outlines solutions…
Technically Sound StrategyEpisode 25 - Do It Live! How Attorneys Can Use Facebook Live, with Kim Trathen (03/07/2019)
Business coach and social media expert Kim Trathen joins us to explain how attorneys can draw potential clients in with the power of Facebook Live. Also, Kim…
Technically Sound StrategyEpisode 24 – How Lawyers Can Use Technology to Improve Their Practices, with Nicole Black (12/24/2018)
MyCase legal technology evangelist Nicole Black joins us to talk about how attorneys can implement game-changing technologies thoughtfully and efficiently.
Technically Sound StrategyEpisode 23 - Why Every Lawyer Needs a Great Peer Network, with James Millar (10/31/2018)
Author and executive network builder James Millar joins host Steven Thomas Kent to share the insights he's gathered over years of fostering connections between…
Technically Sound StrategyEpisode 14 - How Law Firms Can Improve Processes and Gather Better Data (Rebroadcast) (09/21/2018)
In this episode from the LMR archives, Tim McKey of Baton Rouge, Louisiana-based Vista Consulting Team shares some of the insights he's gained through helping…
Technically Sound StrategyEpisode 22 - Thinking Through the Client's Journey, with Yolanda Cartusciello (08/15/2018)
Yolanda Cartusciello of PP&C Consulting joins host Steven Thomas Kent to talk about how attorneys can apply client journey mapping and client personas to…
Technically Sound StrategyEpisode 07 - PPC, Yeah You Know Me! (Rebroadcast) (07/12/2018)
In this episode from the archives, Kyle and Sowmya from the LaFleur team join host Steven Thomas Kent to talk about the ins and outs of running successful…
Technically Sound StrategyEpisode 21 - Making Sense of Social Media, with Ethan Wall (05/30/2018)
Ethan Wall of Social Media Law and Order joins us to demystify social media marketing for attorneys. Host Steven Thomas Kent and Ethan discuss how to plan…
Technically Sound StrategyEpisode 20 - Online Reputation Management and Why It Matters for Attorneys (04/14/2018)
LaFleur Founder and President joins host Steven Thomas Kent to discuss the tools and techniques attorneys can use to monitor what's being said about them…
Technically Sound StrategyEpisode 19 - Spring Cleaning: How to Tidy Up and Repurpose Underperforming Content(02/28/2018)
LaFleur Content Director Dave VandeWaa joins host Steven Thomas Kent to talk about how you can improve your website's search rankings and overall performance…
Technically Sound StrategyEpisode 18 - How Lawyers Can Become Better Closers, with Ryan Stewman (01/16/2018)
Sales coach, entrepreneur, and author Ryan "The Hardcore Closer" Stewman joins host Steven Thomas Kent to talk about how attorneys can sharpen their sales…
Technically Sound StrategyEpisode 17 - Increasing Conversions and Understanding the Digital Marketing Funnel (12/21/2017)
In our final episode of 2017, Legal Marketing Radio host Steven Thomas Kent and LaFleur Content Director Dave VandeWaa sit down to talk about our best tips and…
Technically Sound StrategyEpisode 16 - How to Troubleshoot Your Digital Marketing Campaigns, Part 2 (11/28/2017)
In the second part of our two-part episode, Steven, Chip, and Dave finish laying out a comprehensive plan you can use to re-examine and re-tool your digital…
Technically Sound StrategyEpisode 15 - How to Troubleshoot Your Digital Marketing Campaigns, Part 1 (10/12/2017)
Feel like your digital marketing strategy isn't living up to its potential, but can't quite put your finger on where the problem is? In this episode, the first…
Technically Sound StrategyEpisode 14 - How Law Firms Can Improve Processes and Gather Better Data, with Tim McKey (09/14/2017)
Tim McKey of Baton Rouge, Louisiana-based Vista Consulting Team joins us to talk about how his company helps law firms hone processes and systems that deliver…
Technically Sound StrategyEpisode 13 - The State of Content Marketing 2017, Part 2 (08/24/2017)
Kyle McCarthy and Dave VandeWaa from the LaFleur content team join host Steven Thomas Kent to wrap up the discussion about some of the major content marketing…
Technically Sound StrategyEpisode 12 - The State of Content Marketing 2017, Part 1 (08/10/2017)
In the first half of a two-part episode, Kyle McCarthy and Dave VandeWaa from the LaFleur content team join host Steven Thomas Kent to talk about some of the…
Technically Sound StrategyEpisode 11 - The Menchaca Case and How to Publicize Major Verdicts, with Tom Crosley (07/27/2017)
This week's episode features our first attorney guest on the podcast! Attorney Tom Crosley of the Crosley Law Firm joins us to share the story of Texas teen…
Technically Sound StrategyEpisode 10 - Linkbuilding Fundamentals for Law Firms (07/13/2017)
In this week's episode, Steven, Chip, and Dave talk about why linkbuilding matters for your law firm and how to go about formulating a successful linkbuilding…
Technically Sound StrategyEpisode 09 - Steps to Better CTAs / Vista Conference Reflections (06/08/2017)
Legal Marketing Radio host Steven Thomas Kent talks with LaFleur Content Director Dave VandeWaa about strategies to write better marketing calls-to-action and…
Technically Sound StrategyEpisode 08 - 5 Branding Mistakes You Can't Afford to Make (05/18/2017)
This week's episode features a chat with LaFleur branding specialist Jane Newton where we identify five of the most common (and critical) branding mistakes we…
Technically Sound StrategyEpisode 07 - PPC, Yeah You Know Me! (05/04/2017)
Kyle and Sowmya from the LaFleur team walk you through the fundamentals of a great pay-per-click advertising campaign.
Technically Sound StrategyEpisode 06 - The Legal Marketing Roundtable, Part 2 (04/20/2017)
This week's episode concludes our two-part roundtable discussion on the top challenges facing the legal marketing industry in 2017.
Technically Sound StrategyEpisode 05 - The Legal Marketing Roundtable, Part 1 (04/06/2017)
This week's episode — the first of two parts — features our first roundtable discussion, in which we talk about some of the top challenges facing the legal…
Technically Sound StrategyEpisode 04 - AMP It Up! (Plus On-Page SEO Tips) (03/23/2017)
Ever wondered whether AMPs (accelerated mobile pages) — the mobile-optimized pages you see marked with a lightning bolt in Google search — matter for your law…
Technically Sound StrategyEpisode 03 - All Analytics Talk (Rise of the Machines!) (03/09/2017)
Episode 3 is all about analytics! In this episode, we talk with LaFleur Legal Marketing President Chip LaFleur about how you can use analytics data to evaluate…
Technically Sound StrategyEpisode 02 - Writing Better Headlines and Evergreen vs. Timely Content (02/23/2017)
In Episode 2, we discuss how you can get more response to your content through better headlines as well as what types of content your firm should focus on to…
Technically Sound StrategyEpisode 01 - How to Craft a Better Blog Post (02/09/2017)
Welcome to Legal Marketing Radio from LaFleur! In Episode 1, we talk about how to create better blog content for your law firm.