Shows / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Battles : SEO vs AdWords -- Lillian Haase // Searchmetrics
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Battles : SEO vs Brand -- Lillian Haase // Searchmetrics
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Battles : SEO vs FB -- Lillian Haase // Searchmetrics
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What To Do After A Site Migration -- Jordan Koene & Tyson Stockton // Searchmetrics
Jordan Koene and Tyson Stockton from Searchmetrics give advice on what you should be doing after a site migration. Jordan is an SEO strategist and advisor at…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Attack On Spammy Verticales -- Jordan Koene // Searchmetrics
Ben and Jordan Koene, SEO strategist and advisor to Searchmetrics continue the conversation about the latest updates in search.We’ve seen, for the most part…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Impact Of Google's Broad Core Update -- Jordan Koene // Searchmetrics
Jordan Koene, SEO strategist and advisor to Searchmetrics is back to chat with Ben about more algorithm news and updates. For many SEOs it’s a time of total…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Impact of Core Web Vitals Rollout -- Jordan Koene // Searchmetrics
Ben sits down to chat with Jordan Koene, SEO strategist and advisor to Searchmetrics. Today is all about the latest algorithm news and updates. Core web vitals…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
July Winners and Losers -- Jordan Koene & A Party Crasher
Searchmetrics’ SEO strategist Jordan Koene and VP of search Tyson Stockton, look into the SEO winners and losers for the month of July. SEO is a constantly…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Generating 10 Quality Free Links Per Month -- Deepak Shukla // Pearl Lemon
Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Scaling A Content Team To 50 Blogs Per Month -- Deepak Shukla // Pearl Lemon
Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Coat-tail Link Building -- Deepak Shukla // Pearl Lemon
Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO As The Digital Epicenter And The Voice Of The Consumer -- Justin Abrams & Michael Rispoli // Cause of a Kind
Ben continues the chat with Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Find out all you need to know about building an SEO agency…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Importance Of An SEO First Developer Mentality -- Justin Abrams & Michael Rispoli // Cause of a Kind
Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Importance Of Brand Building -- Michelle Robbins // Clearlink
Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Pivoting With A Constantly Changing Landscape -- Michelle Robbins // Clearlink
Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Problem With Data -- Michelle Robbins // Clearlink
Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Frameworks That Convert Visitors Into Customers -- Greg Digneo // Content Guppy
Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Methodology That Builds B2B Audiences -- Greg Digneo // Content Guppy
Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Scoping The Content Creation Process -- Phillip Thune // Textbroker
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Content Strategy Case Study -- Phillip Thune // Textbroker
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is It Time To Leave Your SEO Platform? -- Shari Srebnick // Searchmetrics
Ben and Shari Srebnick, the head of client success for the US at Searchmetrics talk about how to decide when to move on from your current SEO tool. Change can…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Driving Team Adoption Of Your SEO Stack -- Shari Srebnick // Searchmetrics
Ben continues the conversation with Shari Srebnick, the head of client success for the US at Searchmetrics. They talk about making sure that you’re onboarding…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Onboarding Your Team To A New SEO Tool -- Shari Srebnick // Searchmetrics
Shari Srebnick, the head of client success for the US at Searchmetrics, meets with Ben to talk about using the right SEO tools. The whole purpose behind SEO is…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Planning -- Securing SEO Resources // Jordan Koene
Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan and strategize…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Planning -- Creating A Flexible SEO Roadmap // Jordan Koene
This is the 4th installment of our SEO Planning Week. Joining us is Jordan Koene, who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Planning -- Setting SMART SEO Goals // Jordan Koene
Welcome to the 3rd installment of our planning week. So far this week, Jordan and I have talked about the first steps of planning and aligning to your…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Planning -- Defining Yearly Initiatives // Jordan Koene
This is the 2nd installment of our SEO planning week. Joining us for SEO planning week is Jordan Koene, SEO Strategis and Advisor to Searchmetrics. Jordan and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Planning -- Aligning To Corporate Goals // Jordan Koene
Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining us for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
June Winners and Losers -- Jordan Koene // Searchmetrics
Ben meets with Jordan Koene, SEO strategist at Searchmetrics. It’s the end of the month again so it’s time to look at the winners and losers, the movers and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
CWV Rollout? Page Experience Update -- Jordan Koene // Searchmetrics
Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses the Google Page Experience update with Ben. SEOs have been waiting patiently for the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google Core Update Alert (June 2021) -- Jordan Koene // Searchmetrics
Today, Jordan Koene, SEO strategist and advisor at Searchmetrics, gets together with Ben again to talk about the Google Core Algorithm update. The roll-out of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
MUM AI Algorithm Update -- Jordan Koene // Searchmetrics
Jordan Koene, SEO strategist and advisor at Searchmetrics, drops in with Ben to talk about the MUM update. What really is the MUM update? As we have come to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Semantic Search's Impact On SEO -- Kathy Brown // Searchmetrics
Kathy Brown, SEO consultant at Searchmetrics joins Ben to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Sales Is The Most Important Skill For SEO -- Deepak Shukla // Pearl Lemon
Today, Ben continues the conversation with the founder of Pearl Lemon SEO agency, Deepak Shukla. Are you getting the best possible SEO results for your…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Brand Vs SEO Which Is More Important Why Sales Is The Most Important Skill For SEO -- Deepak Shukla // Pearl Lemon
Deepak Shukla, the founder of Pearl Lemon SEO agency talks with Ben about what you should focus on in the early stages of your website. Both your brand and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reverse Engineering Keyword Research -- Deepak Shukla // Pearl Lemon
Ben talks with Deepak Shukla, the founder of Pearl Lemon SEO agency. As an SEO strategist, Deepak Shukla helps clients across the world to outrank their…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google + Shopify -- What's In It For Shopify? -- Jordan Koene // Searchmetrics
Ben continues his conversation with Jordan Koene, SEO strategist and Advisor to Searchmetrics. Google has partnered with Shopify and there are many benefits…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google + Shopify -- What's In It For Google? -- Jordan Koene // Searchmetrics
Jordan Koene, SEO strategist and Advisor to Searchmetrics, drops in to talk with Ben about the Google and Shopify integration. With the merger, Shopify now has…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Search & Market Insights -- Lisann Kohnke // Searchmetrics
Lisann Kohnke, Head of Market Insights at Searchmetrics, continues the conversation with Ben about leveraging SEO data to better understand your target market…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
You don't know your market yet -- Lisann Kohnke // Searchmetrics
Today, Ben sits down with the Head of Market Insights at Searchmetrics, Lisann Kohnke, to chat about leveraging SEO data to better understand your target…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Core Web Vitals Study Review -- Marcus Tober // Searchmetrics
Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Measuring Brand Efficiency In Real Time -- Anastasia Leng // CreativeX
Ben and Anastasia Leng, CEO of CreativeX, speak about how you can measure brand efficiency in real time. Is there a correlation between brand efficiency and…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Data-Backed Creative Content -- Anastasia Leng // CreativeX
Today, Ben speaks with Anastasia Leng, CEO of CreativeX, about the science behind effective content creation. Do you need science behind your art of content…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Common Misconceptions About Baidu -- Marcus Pentzek // Searchmetrics
Ben chats with Chief SEO consultant at Searchmetrics, Marcus Pentzek, about some common misconceptions about Baidu. How can you drive organic marketing success…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Baidu Is Similar & Different From Google -- Marcus Pentzek // Searchmetrics
Today, Chief SEO consultant at Searchmetrics, Marcus Pentzek, chats with Ben about differences between Baidu and Google. So far in ‘marketing in China’ week…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why It Is Baidu And Not Google In China -- Marcus Pentzek // Searchmetrics
Marcus Pentzek, chief SEO consultant at Searchmetrics, continues to talk with Ben about moving into the Chinese marketplace. The Chinese market is different…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Different The Internet Works In China -- Marcus Pentzek // Searchmetrics
Ben and Marcus Pentzek, chief SEO consultant at Searchmetrics talk about how you can drive organic marketing success in the Chinese market. The fact that China…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Does It Make Sense To Enter The Chinese Market -- Marcus Pentzek // Searchmetrics
Ben discusses with Marcus Pentzek, chief SEO consultant at Searchmetrics about marketing in the Chinese market. This entire week is ‘marketing in China’ week…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Educating The SEO Market -- Cyrus Shepard // Moz
Ben and Cyrus Shepard, SEO Strategist at Moz, discuss the topic of educating the SEO market. Educating the SEO market has been one of the central pillars of…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Identifying The Best Audience For Links -- Cyrus Shepard // Moz
Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Link-Building Tactics From Moz -- Cyrus Shepard // Moz
Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
May Winners And Losers -- Tyson Stockton // Searchmetrics
Ben and Tyson Stockton, vice president of services at Searchmetrics, reflect on some of the winners and losers in SEO over the past month. With update season…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Was That A Google Algo Update Or An Earthquake?!? -- Jordan Koene // Searchmetrics
Did Google really just have a surprise algorithm update? Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses with Ben about whether or not…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is SEO Still A Dark Art? -- Eli Schwartz // elischwartz.co
Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Should You Bother Doing SEO In 2021? -- Eli Schwartz // elischwartz.co
Author and SEO growth advisor, Eli Schwartz, drops in to chat with ben about product-led growth strategies. Eli recently completed his book titled ‘Product-Led…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Importance Of Marketing To Mobile Devices -- Steve Wiideman // Wiideman Consulting Group
Ben and Steve Wiideman, CEO and Founder of Wiideman Consulting Group, discuss the importance of marketing to mobile devices. With the launch of Google Mobile…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Scale Multi-Location SEO -- Steve Wiideman // Wiideman Consulting Group
Ben connects with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, to talk shop about multi-location SEO. While the pandemic has impacted how SEOs…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Adjusting SEO Strategies During A Pandemic -- Steve Wiideman // Wiideman Consulting Group
Ben chats with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, about how the pandemic has affected the world of SEO. Steve is a veteran of the…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Stakeholder Alignment -- Tyson Stockton // Searchmetrics
This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics…
- Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Does Zero Click Have Any Real Value? -- Tyson Stockton // Searchmetrics
This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO…