Shows / Selling the Couch
Selling the Couch
With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You'll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."…
Episodes
- Selling the Couch
305: The Power Of Building In Public
Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build…
- Selling the Couch
304: How To Build An Email List Alongside Your Online Course
Today’s session features a coaching call about how to build an email list simultaneously with an online course. You’ve probably heard that social media is the…
- Selling the Couch
303: 3 Ways To Protect Your Personal Information Online
This session covers an important topic in today’s world. I had an unsettling experience personally with the issue of privacy regarding my personal information…
- Selling the Couch
302: Why I Spent $4K On Studio Lighting For My Home Office
Today’s session is a solo episode in which I share details about why I have made the $4K investment in studio lighting for my home office since 2019. This…
- Selling the Couch
301: Balancing Fatherhood and Entrepreneurship
Today’s topic is one of great interest to me because of my journey through life. It can be difficult and very challenging to balance fatherhood and…
- Selling the Couch
300: Charging Premium Prices For Your Online Course (Money Blocks + Fears)
Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with…
- Selling the Couch
299: Tips To Build Your Email List: Lessons From 300 Newsletters + 5k subscribers
If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what…
- Selling the Couch
298: 10 Lessons Learned from a Successful Cohort-Based Course Launch
Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if…
- Selling the Couch
297: 3 Tips To Significantly "Wow" Your Telehealth Videos
Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear…
- Selling the Couch
296: Where Should I Focus My Online Course Marketing?
One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching…
- Selling the Couch
295: Avoid These 3 Mistakes The Average Investor Makes
I’m excited to begin a new year and a new season with you! While we were on the holiday break, STC hit a huge milestone of 1.2 million downloads, which is…
- Selling the Couch
ENCORE: 3 Tips on Creating A Membership Site
Today’s solo episode topic may be one you’ve thought a lot about, or it may be something that hasn’t crossed your mind. We are discussing the ins and outs of…
- Selling the Couch
ENCORE: How Much Is "Enough" In Our Business?
When it comes to your business, how much is ENOUGH? How do you even know what enough is? These are questions we can all use some clarity about, along with…
- Selling the Couch
ENCORE: 5 Subtle Ways I Stay Productive Daily: Melvin Varghese, PhD
What techniques have you found that help you stay on task each day? Maybe you have some tried and true habits, or maybe you recognize the need to put in place…
- Selling the Couch
ENCORE: A Deep Dive into Setting Fees That Ensure Our Profitability and Business Growth
Today’s topic is one that puzzles many clinicians and leaves us feeling uncomfortable. We’ve approached setting fees on past episodes, but today we are diving…
- Selling the Couch
ENCORE: Website SEO And Why It Is Important To Attract Ideal Clients In Private Practice with Maelisa Hall, PsyD
Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most…
- Selling the Couch
ENCORE: Creating a Sound Social Media Policy While Navigating the Intersection of Personal and Professional Life as Clinicians
As a clinician, do you have a social media policy? Is it something you’ve ever considered? If not, then this show may open your eyes to this topic. How can we…
- Selling the Couch
ENCORE: Signs That Private Practice Is Not For Someone And How To Move Away From It
Since STC usually focuses on aspects of the journey into private practice, today’s show is different. We are talking to someone who decided to take her skill…
- Selling the Couch
ENCORE: Blogging As A Way To Build Your Practice And Reach Your Ideal Clients
We are tackling another topic relevant to the pandemic crisis. This particular time is a good chance to think about private practice in different ways than…
- Selling the Couch
ENCORE: The Process Of Launching a Membership Site To Survive The Pandemic
During times like these, it’s essential to think outside the box, but every decision has business and financial implications. One way to survive the pandemic…
- Selling the Couch
294: 5 Business Lessons Learned In 2021
This is the last podcast episode for this year as I take some extra time off to refresh, recharge, and get new episodes ready for 2022. In this solo episode…
- Selling the Couch
293: How To Increase Fees With Existing Clients
Today’s topic is one that many clinicians have navigated, are navigating, or will navigate in the future. It’s the idea of increasing fees with existing…
- Selling the Couch
292: Writing A Children's Book
Have you ever considered writing a children’s book? I’ll admit that I’ve thought about it, and it might be a new endeavor in my future. Writing a children’s…
- Selling the Couch
291: Owning A Therapy Building During The Pandemic
What would it be like to own and run your own group therapy practice--including the building? And to complicate matters, what if the whole endeavor is getting…
- Selling the Couch
290: Long-Haul COVID-19 and Private Practice
Today’s show is about navigating long-haul COVID symptoms and life as a private practitioner. I wanted to have a non-academic conversation about this…
- Selling the Couch
289: Improving Your Sleep As A Therapist: Tips From A Sleep Psychologist
Today’s show is about one of my most favorite topics in the world: sleep. I’ll admit that my thinking about sleep has changed a lot over the years as I’ve…
- Selling the Couch
288: 3 Ways To Become A Better Leader In A Post-Pandemic World
So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders…
- Selling the Couch
287: Building A Directory For Trauma Therapists
Today’s show is about building an online directory, which is hugely relevant to every clinician. Whether you’ve used an online directory to refer clients or…
- Selling the Couch
286: When Chronic Health Concerns Are Dismissed
Welcome to a new season of STC! Today’s conversation is different from the typical STC session, as it was inspired by a thread created in the STC community…
- Selling the Couch
ENCORE: 5 Tips To Authentically Get On Podcasts: Melvin Varghese, PhD
As STC has grown, I’ve been wanting to address this topic of getting on other podcasts as a guest. In a typical week, I receive several requests from people…
- Selling the Couch
ENCORE: How I create Live Stream Content With 30 Minutes of Prep: Melvin Varghese, Ph.D.
This is the follow-up to last week’s podcast about creating a professional livestream. We’ve already covered the gear you’ll need, so today’s show focuses on…
- Selling the Couch
ENCORE: Expert Insights on How to Generate Revenue Through Podcasting
As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s…
- Selling the Couch
ENCORE: Pro Tips To Improve The Quality Of Live Videos
The pandemic and months of quarantine have many of us relying more than ever on video. We use video for meetings, live sessions, live-streaming, and other…
- Selling the Couch
285: Real Advice To Therapists Launching An Online Course
This is the last episode until September while I take some time off to focus on self-care before the summer ends. Today’s episode is a valuable one if you are…
- Selling the Couch
284: Depression and Private Practice Building
Today’s topic is a popular one that affects many people. I’m not ashamed to say that I have struggled with mental health and depression. It’s especially…
- Selling the Couch
283: How To Invest Intelligently: Top Tips From A Certified Financial Planner
I have to admit that the topic of personal finance excites the nerd in me. I love reading and learning more about all things around finance! Investing…
- Selling the Couch
282: A Live vs. Pre-Recorded Online Course
Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I…
- Selling the Couch
281: A Slow, Intentional Transition To Full Time Private Practice
Staying true to our values is important in the work we do as clinicians. True business success for us is not based solely on the revenue we generate but on…
- Selling the Couch
280: How To Overcome The Crippling Fear Of Launching A New Product Or Service
In any solo episode, I love to be transparent in sharing the behind-the-scenes processes in the entrepreneurial journey. On social media, we see highlights and…
- Selling the Couch
279: Building A Personal Brand On Social Media
If the topic of building your personal brand on social media brings feelings of anxiety and insecurity, then today’s show is for you. As clinicians, we know it…
- Selling the Couch
278: Comparing Yourself to Others in the Field: Avoiding The Pitfalls
Today’s show is about a topic that has been a struggle for much of my life and career. I’ve fallen victim to comparing myself to others and feeling like I’m…
- Selling the Couch
277: 3 Powerful Reasons Every Entrepreneur Needs A Daily Hike (Backed By Science)
What if I told you that there is something simple and free that most of us can do daily for an hour or less that yields amazing physical and mental benefits?…
- Selling the Couch
276: Creating Authentic "Win-Win" Relationships With Colleagues
Many of us find the concept of networking to be an intimidating endeavor. Even though it’s a vital element of business success, it can feel scary and shady and…
- Selling the Couch
275: Best Advice I Would Give If Starting A Podcast
Today’s show is different from any previous STC episode. I’m doing a live coaching call, a new podcast format for me that is still in the experimental stage…
- Selling the Couch
274: From The First Female-Identified Electrician In Oregon To A Counselor + Trainer With Progressive Vision Loss
Today’s show is a special one because we are joined by the first female-identified electrician in the state of Oregon. Breaking into an overwhelmingly…
- Selling the Couch
273: Bringing BrainSpotting to BIPOC Communities: John Edwards, LCSW
It can be a scary thing to truly pursue your calling. Today’s guest has beaten the odds to create brainspotting training specifically for the BIPOC community…
- Selling the Couch
ENCORE: Thinking Outside the Box to Grow Your Practice!
My guest today is Jason Weiland, who operates his therapy practice in Florida. He is dedicated to helping clients through wilderness retreats and workshops…
- Selling the Couch
ENCORE: Designing and Creating an App for Your Business
My guest today is Benjamin Reisterer, LPC, in Grand Rapids, MI. He has successfully accomplished something that is a frequent topic of discussion in the STC…
- Selling the Couch
ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel
How are you at thinking outside the box? As private practitioners, that kind of creative thinking is vital, but we know that any journey has its bumps in the…
- Selling the Couch
ENCORE: Dealing With Depression And Anxiety In Private Practice
Welcome to the final episode of 2019! I try to be intentional about the mindful breaks I take to keep myself refreshed and focus on producing quality content…
- Selling the Couch
ENCORE: How to Build a Private Practice While Dealing With Grief, Mourning, And Loss
Grief, mourning, and loss---they aren’t topics we usually enjoy discussing, but whether we like it or not, they are processes that we all have to go through at…
- Selling the Couch
272: 20 Colleagues Reflect: How The Pandemic Has Changed Me As A Business Owner
Today’s show is a special episode about the changes on both personal and professional levels since the beginning of the pandemic. The field of mental health…
- Selling the Couch
271: Creating An Epic Welcome Video,Bryan Nixon, MA, LPC
Today’s topic is very specific, but it’s one that makes a big difference in your private practice and has a meaningful impact on your clients. We are talking…
- Selling the Couch
270: When A Therapy Practice Is No Longer Your Calling, Melvin Varghese, PhD
Today’s solo episode is a show I’ve wanted to do, but it’s a vulnerable topic for me. This show highlights a moment of joy because it means I’m listening to my…
- Selling the Couch
269: Responding to a Calling Despite Fear: Cyndi Doyle, LPC-S, NCC, CDWF, CCISM
The fear of being seen is something we all face at one time or another. When we feel called to serve in bigger and better ways, we can’t be afraid to show up…
- Selling the Couch
268: Moving From An Online Course To A Membership Model with Jennifer McGurk, RDN, CDN, CEDRD-S
Today’s show takes on a very niched perspective, but the information and wisdom are useful in many aspects of our work as clinicians and business owners. We…
- Selling the Couch
267: Bookkeeping Things To Consider When Transitioning From Solo to Group Practice With Michael Spencer, BS, MA
As a business owner, if you’re baffled by the world of bookkeeping, then today’s show will be helpful to you. Maybe you’re a solo practitioner considering…
- Selling the Couch
266: How We Connect our Mindset to Systems to Achieve Entrepreneurial Confidence
We all want to have entrepreneurial confidence as we run our business. Today’s topic is how we connect our mindset to systems to achieve that confidence. Join…
- Selling the Couch
265: Transitioning From Conventional Business Model in Private Practice in 2021 And Beyond with Brant Thomsen, LICSW
Many of us are wondering what our careers are going to look like in 2021 and beyond. We know the therapy model of 2019 as we knew it is not coming back. How do…
- Selling the Couch
264: Building A Second Brain, Melvin Varghese, Ph.D.
Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my…