Shows / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right…
Episodes
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Use Patient Stories to Boost Your SEO and Build Trust
Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients. In this…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers2 Google Business Profile Settings Every Clinic Should Review Today (Plus a Free Tool)
There are two Google Business Profile settings every clinic should check this week to make sure their listing reflects the care they actually provide today…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWebsite Photos and SEO: Stock vs. Unique Images and How Google Ranks Them
If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWho Really Owns Your Clinic’s Website and Content? 5 Checks Before You Need Them
Your marketing company could own your website, and you might not find out until you try to leave. If your web person, agency, or the employee who “handles the…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersPreventive Care Marketing Ideas That Bring in Long-Term Patients
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersYour Website’s Role in Google Maps Rankings: What Most Clinics Miss
Your Google Business Profile is set up, but other clinics still show up ahead of you in Google Maps. The website connected to your profile may be part of the…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhy Your Clinic Website Gets Traffic but Not Appointments
Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWant AI Search to Recommend Your Clinic? Start Here
AI search is changing how patients find and choose clinics, but improving your visibility doesn’t have to be complicated or technical. In this short episode…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Optimize Your Social Media Profiles for Local SEO and AI Search
Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGoogle Business Profile’s New 4-Day Deadline: What Clinics Need to Know | Important Google Maps Update
Google may give you just four days to review certain suggested edits to your Google Business Profile. Is your clinic prepared to catch them? Google has…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWebsite Pages That Make Google Send You the Right Patients
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersThe One Hour Q4 SEO Plan For Clinics
Is your clinic’s SEO ready for Q4 and 2027? Now is the time to review what’s working, find the gaps, and create a focused plan for the final three months of…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersShould You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Know Which Marketing Channels Are Actually Making Your Clinic Money
Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue. Episode webpage…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersSEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGoogle Rankings Still Matter, But Are You Measuring Them the Right Way?
Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see? In this episode, we’re breaking down why…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow One Chiropractor Moved Up 30+ Google Positions, and How You Can Too
One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn’t because they tried every SEO tactic they could find…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers5 SEO Priorities Your Clinic Should Be Looking at Right Now
Are you focusing on the SEO work that will actually make a difference for your clinic? In this episode, we’re breaking down five SEO priorities clinics should…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersShould Doctors Have a Personal Google Business Profile and a Location Google Business Profile?
Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHealthcare SEO vs. Google Ads: Where Should Your Clinic Invest First?
Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBefore Fall: What Should Your Clinic Actually Work on Next?
Not sure what your clinic should actually be working on next? In this episode, learn how to identify your biggest opportunities across your website, Google…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBefore You Write Another Blog Post, Fix This First
Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersSEO Summer School Is Coming: Build Your 90-Day SEO Plan
Not sure what your clinic should actually be working on next when it comes to SEO? In this episode, get a preview of SEO Summer School for Clinics, a free…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhy Your SEO Isn’t Working and What to Fix First
Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersAcupuncture SEO Basics: What to Fix First for Better Rankings
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhat Really Matters for Your Google Business Profile (And What Doesn't)
Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersYour MedSpa Can Rank #1 on Google: Here's How | Medical Spa SEO
We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersAI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors
AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving. In this episode, you'll…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Leverage FAQs to Improve Website SEO & AI Search
In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBlog Post or Website Page? Stop Guessing and Start Ranking
On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Write a Professional Bio That Stands Out [template included]
Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersStoryBrand Isn't an SEO Strategy (But It Can Be Part of One)
Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersThe SEO Strategy Most Clinic Websites Are Missing: Internal Linking
Looking for an easy way to strengthen your clinic's SEO without constantly creating new content? Internal linking is one of the most overlooked SEO strategies…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhy Patients Leave Your Website Without Booking an Appointment
Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow Thin Website Content Hurts Your Rankings and AI Visibility
Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Optimize Your Social Media Profiles for Local SEO and AI Search
Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersThe Website Mistakes Costing Clinics Patients
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers7 Mid-Year Marketing Moves Every Clinic Should Make
Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months. In…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersWhy AI Won't Fix Your Clinic's SEO
AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers5 Google Review Mistakes Clinics Make And How To Fix Them
Most clinic owners know they need Google reviews. What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersApple Business For Clinic Owners With What To Do First
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersLaunching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too)
Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth. ⭐…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Manage Google’s Suggested Changes Before They Hurt Your Visibility
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGoogle and Bing Just Told Us How AI Search Works for Clinics
Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO
Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersMissing Google Reviews? Here's What Clinic Owners Need to Know
Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers5 quick AI hacks to improve your Google Business Profile & "near me" searches
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersShould You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersThe Outdated Website Tactics Clinics Need to Stop Using
Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersBlogs Are Not Dead, But Clinics Need a New Strategy
AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersAre You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors)
Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice? This is a common and…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersThin Content Is Killing Your SEO, Here’s How to Fix It
Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersApple Maps for Clinics: What Changed and Why It Matters for Local SEO
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersPreventative Care Marketing That Works
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersChatGPT Can’t Do SEO for You, And It Might Be Hurting Your Rankings
Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersTurn Clicks Into Patients: The 2026 Local Conversion Playbook for Clinics
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersHow to Use Patient Stories to Boost Your SEO and Build Trust
Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients. In this…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersSmart Clinic SEO: How to Attract Patients from Cities Around You
Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersGoogle Maps Rankings Explained: What Really Moves You Up | Local SEO for Clinics
Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever…
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness ProvidersIf SEO isn't working for you, let's find out why
Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the…