Shows / GOOD CEOs
GOOD CEOs
Our platform, built by the team at Unknown Ltd, explores the people, ideas, and decisions shaping business, culture, and creativity today. We create long-form conversations and short-form films with founders, operators, and cultural leaders who are building in uncertain, high-growth environments, and choosing to play bigger anyway. This channel is home to: Good CEOs, Untalented, and our partnership with Canva at Cannes and SXSW.
Episodes
- GOOD CEOs
100 hours of CEO convos in 37 minutes
The Good CEOs season finale of Creativity Meets Capital. This season, Ollie set out to understand the money now flowing into the creative economy: why agencies…
- GOOD CEOs
Possibly The Most Hireable CEO?!
Lisa De Bonis has worked at Mother, co-founded Work Club, led Huge and is now at Brandtech Group. She explains why PE and creativity run on different clocks…
- GOOD CEOs
Is Your Agency Unsellable?
What makes an agency attractive to a buyer and what makes them walk away? In this episode of GOOD CEOs, Ollie looks at the things that can make a business…
- GOOD CEOs
Ryan Honey: Why Residence Is Building a Different Path
Ryan Honey spent 22 years building BUCK into one of the industry's most respected creative studios, then turned down a holding company buyout to build…
- GOOD CEOs
CIAO: The Four-Letter Framework Behind Every Bad Outcome
Ollie flies solo this week to reflect on what six years of building UNKNOWN - and the thousands of conversations a month with agency leaders - have taught him…
- GOOD CEOs
Why Uncommon Sold to Havas, Killing Time & Materials, and the Power of Saying No
Natalie Graeme co-founded Uncommon less than a decade ago and it's now arguably the best creative studio in the world, working with the likes of British…
- GOOD CEOs
Volume Negates Luck
In this solo episode of Good CEOs, Ollie reflects on what it really takes to build momentum in the creative economy: not waiting for the perfect moment, but…
- GOOD CEOs
How Private Equity Is Backing the Creative Economy?
In this episode of Good CEOs, Ollie Scott chats with Matt Lacey, managing partner of Waypoint, about the intersection of creativity, capital, and the evolving…
- GOOD CEOs
Familiar Misery vs. Unfamiliar Freedom: 3 Predictions Shaping the Creative Economy
In this solo episode of Good CEOs, Ollie shares three predictions shaping the creative economy right now - the rise of IP-driven deals replacing time-for-money…
- GOOD CEOs
The CEO Who Wouldn't Put His Name on the Door
James Greenfield could have called his agency Greenfield, Matthews and Roden. Instead he called it Koto and built it into a global powerhouse working with…
- GOOD CEOs
Season 2, Let’s Go
Ollie explores why creativity and capital are far less opposed than we often imagine. From agency leaders and artists to investors and founders, we unpack how…
GOOD CEOsRewriting your worth: Let’s make creatives rich.
Why do agencies struggle to price their work properly? And why does design create so much value… yet capture so little of it?In this episode of Good CEOs…
GOOD CEOsGet Closer To The Work
Alex Lubar ran one of the world's biggest ad agencies. Then he pivoted. In this episode, the former global CEO of DDB talks about what you lose as you climb…
GOOD CEOsHave We Got Worse At Being...Human?
Ollie Scott flies solo for episode four, drawing on Unknown's 1,000+ monthly conversations and a two-and-a-half-hour Good CEOs roundtable to unpack what's…
GOOD CEOsHow Social Became the Brand Engine
In this episode of Good CEOs, Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, explains why social has moved from being a marketing channel…
GOOD CEOsWhat Will Shape The Future Of Agencies?
This episode is perfect if you’re a CEO, founder, or creative leader feeling the pressure of industry shifts. Ollie Scott, founder of UNKNOWN, dives deep into…
GOOD CEOsThree Predictions For Creative Economy In 2026
I'm Ollie Scott and welcome to Good CEOs. Every other week, we will look at the facts, feelings, and future predictions shaping the creative economy right now…