Shows / The Upper Brand
The Upper Brand
Welcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks and branding. Hosted by industry leaders, this podcast delves into the intricacies of trademark law, brand strategy, intellectual property management, and licensing, offering invaluable insights and practical advice to help you protect and elevate your brand. Each episode features in-depth discussions on a wide range of topics, including…
Episodes
- The Upper Brand
Token Use Won't Cut It—TTAB's Landmark Reexamination Ruling Cancels EVERWISE CREDIT UNION Mark
What's the difference between actually using a trademark and just holding your place in line? On this episode of The Upper Brand®, Mayer Brown's Rich Assmus…
- The Upper Brand
Schedule A Litigation: The Courts Strike Back
In this episode of The Upper Brand®, hosts Rich Assmus and Kristine Young tackle one of the most significant developments reshaping online brand enforcement…
- The Upper Brand
Pattie Gonia v. Patagonia: When Trademark Enforcement Becomes a Brand Crisis
In this episode of The Upper Brand, Mayer Brown IP partners Rich Assmus and Kristine Young examine the trademark dispute between Patagonia Inc., the $1.47…
- The Upper Brand
Who Gets Credit? Collaborative Art and Copyright Claims
In this episode of The Upper Brand®, hosts Rich Assmus and Kristine Young are joined by Mayer Brown Senior Associate, Madelaine Thomas. Together they examine…
- The Upper Brand
When a License Becomes a Franchise: Hidden Risks in Contract Drafting
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young are joined by James Ferguson and Ana Leticia Allevato to discuss how IP licenses…
- The Upper Brand
Pizza Puff Showdown: When Trademarks Go Generic
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young examine the Illinois Tamale Company v. LC Trademark Incorporated case, exploring…
- The Upper Brand
Crocs, Inc. v. International Trade Commission
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young examine the Crocs, Inc. v. ITC case, exploring how Crocs pivoted from expired patent…
- The Upper Brand
The Upper Brand – Gray Market Goods
Gray-market goods—also called parallel imports—are genuine products first sold abroad that are imported into the U.S. without the U.S. trademark owner's…
- The Upper Brand
The Upper Brand – BU v. BU
It's a classic clash of collegiate titans—Baylor University versus Boston University—but this time it's over those deceptively simple letters "B-U." This isn't…
- The Upper Brand
Scaling a Business Through Strategic IP Partnerships and Brand Licensing
In this crossover episode of The Upper Brand and Tech Talks, hosts Rich Assmus, Kristine Young, and Julian Dibbell explore how brand licensing functions as a…
- The Upper Brand
The F Word at the Federal Circuit
In this episode, Rich Assmus and Kristine Young explore the Federal Circuit's landmark decision in In re Brunetti, famously known as the "F word case" round…
- The Upper Brand
Intelligence Gathering for Brand Protection - A Discussion with Jeremy Hurewitz, Author of Sell Like A Spy
Brand enforcement goes far beyond cease-and-desist letters; it's about intelligence, timing, and strategy. In this episode, we're joined by Jeremy Hurewitz of…
- The Upper Brand
Penn State v. Vintage Brands
In this episode of The Upper Brand, hosts Kristine Young and Rich Assmus delve into the Penn State v. Vintage Brands case, exploring the complexities of…
- The Upper Brand
Key Court Decisions: Functional and Generic Trademarks
In this episode of The Upper Brand, Richard Assmus, Kristine Young, and Christa Cole delve into key court decisions that have shaped trademark law. They…
- The Upper Brand
Lost in Translation: The Doctrine of Foreign Equivalents in Trademark Law
In this episode of The Upper Brand, Kristine Young and Rich Assmus discuss the recent Federal Circuit case regarding the doctrine of foreign equivalents in…
- The Upper Brand
Non-Traditional Trademarks
In the debut episode of The Upper Brand podcast, Mayer Brown attorneys Richard Assmus, Kristine Young, and Christa Cole delve into the evolving world of…
- The Upper Brand
Welcome to The Upper Brand
Welcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks…