Shows / Press Playbook
Press Playbook
Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.
Episodes
Press PlaybookHow to Land a Mention in CBS
Kendall Aldridge welcomes Carolyn Noel to The Press Playbook to break down how the BAM team helped Pinnie Health land CBS coverage. They discuss newsjacking…
Press PlaybookHow to Land a Placement in Interesting Engineering
Kendall Aldridge talks with Jordan Hart of BAM about how Radical AI landed Interesting Engineering for its partnership with Sandia National Laboratories. They…
Press PlaybookHow to Land an Exclusive in Forbes
Kendall Aldridge sits down with Briana Trulear of BAM to break down how Inspiren landed Forbes for its $70 million Series C. They talk about building media…
Press PlaybookHow to Land a Placement in TechCrunch
On this episode of The Press Playbook, Kendall sits down with Max Thon of BAM to break down how Fish Audio landed a TechCrunch exclusive around its $52 million…
Press PlaybookHow to Land a Broadcast Segment on Bloomberg
On this episode of The Press Playbook, Kendall Aldridge talks with Emily Amodeo of BAM about how Lanai landed a Bloomberg broadcast segment through…
Press PlaybookHow to Land a Placement in CNN
On this episode of The Press Playbook, Kendall Aldridge talks with Torri Jackson of BAM about how Epicore Biosystems landed CNN by connecting wearable…
Press PlaybookHow to Land a Placement in Newsweek
On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how VisualPing landed Newsweek by analyzing Amazon Prime Day…
Press PlaybookHow to Land a Placement in Tom's Hardware
On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Carbice landed Tom's Hardware and dozens of gaming…
Press PlaybookHow to Land a Placement in MobiHealthNews
On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how XCaliber landed coverage in MobiHealthNews following its…
Press PlaybookHow to Land a Placement in Vogue
Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing…
Press PlaybookHow to Land a Funding Exclusive in Axios
On this episode of The Press Playbook, Kendall Aldridge talks with Erica Guevara of BAM about how Haast landed an Axios exclusive for its $12M Series A. They…
Press PlaybookHow to Land Fast Company's Most Innovative Companies List
On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how Inspiren landed on Fast Company's Most Innovative Healthcare…
Press PlaybookHow to Land a Funding Announcement in The Wall Street Journal
On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how Doctronic landed Wall Street Journal coverage. What started…
Press PlaybookHow to Land Coverage in The Wall Street Journal
On this episode of The Press Playbook, Kendall Aldridge talks with Torri Jackson of BAM about how PgEdge landed Wall Street Journal coverage through a…
Press PlaybookHow to Land a Placement in Bloomberg
On this episode of The Press Playbook, Kendall Aldridge sat down with Briana Trulear, Senior Account Director at BAM, to talk about how she helped her client…
Press PlaybookHow to Land a Founder Profile in Inc.
On this episode of The Press Playbook, Kendall Aldridge sat down with Jordan Hart, Senior Account Executive at BAM, to talk about how they helped their client…
Press PlaybookHow to Land a Placement in Business Insider
On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Blitzy landed a founder profile in Business Insider. They…
Press PlaybookHow to Land a Placement in The New York Times
On this episode of The Press Playbook, Kendall talks with Briana of BAM about how AutoIVF landed coverage in The New York Times. They break down why top-tier…
- Press Playbook
How to Land a Placement in The Boston Business Journal
On this episode of The Press Playbook, Kendall Aldridge talks with Emily Amodeo of BAM about how a $5.5M seed round became a bigger Boston AI story that landed…
Press PlaybookHow to Land a Podcast Opportunity on Fund/Build/Scale
On this episode of The Press Playbook, Kendall Aldridge sat down with Brenda Manea, Managing Director of BAM's People and AI practice, to talk about how she…
Press PlaybookHow to Land a Placement in CNBC
On this episode of Press Playbook, Kendall talks with Torri, Account Executive at BAM, about how data-led storytelling helped land a CNBC placement for IMPLAN…
Press PlaybookHow to Land a Placement in Fortune's Term Sheet
On this episode of The Press Playbook, host Kendall Aldridge sits down with Brittany Harran, Senior Account Director at BAM, to talk about how the team helped…
Press PlaybookHow to Land a Placement in Fast Company
In this episode of The Press Playbook, host Kendall Aldridge sits down with Courtney Joslin, Senior Account Director at BAM, to unpack how the team landed a…
Press PlaybookHow to Land a Placement in Axios
On this episode of Press Playbook, host Kendall Aldridge sits down with Samantha Davis, Account Manager at BAM, to break down how the team helped AI-powered…