Shows / The Brian Nichols Show
The Brian Nichols Show
Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.
Episodes
- The Brian Nichols Show
280: Selling Liberty- Features vs. Benefits -with Jeremy Todd
Features versus benefits. This is the great battle that has been waging on for over a generation at this point within the greater libertarian movement. On one…
- The Brian Nichols Show
279: Sunday Candidate Highlight Series- Natalie Bruno for Oklahoma Governor
On today's Sunday Candidate Highlights Series, we discuss the age-old truth… "Most people like to cheer for The underdogs, but they don't like to vote for…
- The Brian Nichols Show
278: Why Does it Cost So Much To Build a New Home? -with David Belman
Towards the tail end of summer, I had a viral tweet that was retweeted by Rob Schneider that highlighted the rampant inflation taking place, particularly as it…
- The Brian Nichols Show
277: Money and the Rule of Law -with Alex Salter
If you're like me, then the idea of having an entire conversation about money, monetary theory, money supply, and the rules that govern them does not sound…
- The Brian Nichols Show
276: Why Aren't Your Ads Working? -with Chris Goyzueta
You've spent the time, energy, and money in ads... so why aren't they working? If you've had that thought cross your mind at one point or another (looking at…
- The Brian Nichols Show
275: SPECIAL July 4th Episode ("To Sell Freedom, Listen More"; Brian Nichols on Kibbe on Liberty)
Happy July 4th! A little bit of a different episode today, as we're going back in time to my appearance over on Matt Kibbe's phenomenal program on The Blaze…
- The Brian Nichols Show
274: Selling Free Markets with Gen Z Storytellers -with Hannah Cox
Telling stories is important in sales. But who is telling the story is just as important. FEE (Foundation for Economic Education) understands that, and with…
- The Brian Nichols Show
273: Meeting Gen Z Where They're At -with Isabella Riley
One of the fastest-growing demographics in the American electorate is Gen Z. And while many in politics like to do an "old man yells at cloud" routine when…
- The Brian Nichols Show
272: Telling Stories that Sell -with Jeremy Todd
We know that telling stories is one of the most classic pastimes and shared experiences of the human experience. However, telling stories can also be used the…
- The Brian Nichols Show
271: Sunday Candidate Highlight Series: Kelly Carden for Kern County Board of Supervisors
Local politics aren't as sexy as national politics. Everyone wants to get involved with their national campaigns and support those ever-popular national…
- The Brian Nichols Show
270: Will the Democrats Really Run Kamala Harris in 2024? -with Anna James Zeigler
Would the Democratic Party really run someone as inauthentic as Kamala Harris when voters are demanding authenticity? Based on how Kamala Harris did in the…
- The Brian Nichols Show
269: Government Fails Those in Need the Most -with Thomas Quiter
What happens when someone in need gets told by the government "I'm sorry, I can't help you"? That's a conversation Thomas Quiter is all to familiar with. As a…
- The Brian Nichols Show
268: Making Liberty-Loving Super Fans -with Chris Goyzueta
People want to discover something new, then tell someone about it. In bridging the world of politics and marketing, creating a customer journey that turns the…
- The Brian Nichols Show
267: Sunday Candidate Highlight Series: Nate "Honey Badger" Atkins for Mayor of Minneapolis, MN
What would you do if you had to charge your customers a "stadium tax" to pay for a brand new NFL stadium? That's the question many business owners face in…
- The Brian Nichols Show
266: Gen Z Wants Doers, Not Talkers -with Tahmineh Dehbozorgi
When it comes to solving the problems they see in the world, Gen Z is looking for real, tangible solutions. Liberty can be that solution. Tahmineh Dehbozorgi…
- The Brian Nichols Show
265: Follow the Science! (On Lockdowns and Liberty)
"Follow the Science!" Tired of that phrase over the past year and a half yet? Well, perhaps you shouldn't get too comfortable with retiring that expression to…
- The Brian Nichols Show
264: Becoming the Trusted Adviser (Uncovering Pain Points) -with Jeremy Todd
Don't try fitting a square peg through a round hole. Sometimes, your solution or product just isn't the right fit for your buyer. But by asking better…
- The Brian Nichols Show
263: Sunday Candidate Highlight Series- Alden Johnson for Mississippi's 4th Congressional District
From civil asset forfeiture to legalizing cannabis, the Libertarian Party has been leading the charge on civil liberties issues in the United States. Alden…
- The Brian Nichols Show
262: Imagine A World Without Veteran Suicide -with Wyly Gray from VeteransofWar.org
22 veterans commit suicide each day. Veterans of War have made it a point and their mission to create a world without veteran suicide. Ironically enough…
- The Brian Nichols Show
261: Meeting People Where They're At... On Clubhouse! -with Jess Mears
Meeting people where they're at... it's not just a fancy expression I like to say a lot on the program, but rather, the best way to actually get someone…
- The Brian Nichols Show
260: The Power of Recurring Content for Libertarian Candidates -with Chris Goyzueta
How can Libertarian candidates stay top of mind with voters using recurring content? Chris Goyzueta has promoted, booked & produced over 2,500 concerts and…
- The Brian Nichols Show
259: Sunday Candidate Highlight Series- Travis "Bull" Johnson for US Congress (MN-07)
What if libertarian solutions could cut help your grocery bill in half? Travis "Bull" Johnson is running for Congress in Minnesota to help reawaken the spirit…
- The Brian Nichols Show
258: How Can Songwriting Help Sell Liberty? -with Wes David
Songs tell stories in ways few mediums can rival. Learn how we can leverage songwriting to help sell liberty to more people today. Wes David is a…
- The Brian Nichols Show
257: People Don't Want to be Converted! -with Brian McWilliams
Think of the last time you changed you mind when somebody was actively trying to change your mind. No, seriously. think about. Rarely does this happen. Why?…
- The Brian Nichols Show
256: Overcoming Objections (Turning Confrontations intro Conversations) -with Jeremy Todd
We hear the objections all day long... "It's a wasted vote..." "A vote for third parties is a vote for the other guys!" On and on and on... How can we prepare…
- The Brian Nichols Show
255: Sunday Candidate Highlight Series -Libertarian Jacob Turner for Congress (MO-8)
Libertarian solutions win. Jacob Turner knows that, which is why he's running for office to help those hurt by the government lockdowns by giving their stories…
- The Brian Nichols Show
254: Who's the LP's Target Market? -with Angela McArdle
Who's our market when we're trying to #SellLiberty? Who should the Libertarian Party be focusing their time and energy on attracting? LP Chair candidate Angela…
- The Brian Nichols Show
253: How Art is Saving Lives and Inspiring Strategic Security Measures -with Marc Provisor
How can art inspire defensive security measures? With the constant threat and attacks risking the welfare and safety of the men, women and children of Judea…
- The Brian Nichols Show
252: 8 Simple Branding Strategies for Libertarian Candidates -with Chris Goyzueta
Sales and marketing are BFFs, and in order to be successful sales professionals for liberty, establishing a strong brand is incredibly important. Chris…
- The Brian Nichols Show
251: Sunday Candidate Highlight Series- Jim Tosone for New Jersey State Senate
Public sector pensions... school choice... affordable healthcare... You've heard it a million times over. But what if we could get those liberty policies into…
- The Brian Nichols Show
250: Profiles in Liberty (Documenting the History of the Liberty) -with Caleb Franz
The rewriting of history by revisionist academics has been an absolute assault on the significant impacts of noted figures in history who helped advance…
- The Brian Nichols Show
249: How to Be Bold AND Practical When Selling Liberty -with Carla Howell
I've found that I learn best when I didn't even realize I was learning in the first place. The same thing is true when we're selling liberty! How? While the…
- The Brian Nichols Show
248: What Makes a Good Salesman? -with Jeremy Todd
"There is nothing more insulting to a great salesman than having to listen to a bad salesman. It's like a great basketball player having to listen to a bad…
- The Brian Nichols Show
247: Sunday Candidate Highlight Series - Sam Robb on Pennsylvania Special Elections
There are Special Elections taking place this Tuesday (May 18th) in Pennsylvania, and there are 4 Libertarian candidates you *NEED* to hear about! Sam Robb…
The Brian Nichols Show246: What's Happening to the Economy? -with Daniel Di Martino
Rampant inflation. Unemployment benefits run amuck. Supply chains being tested. The economy is being tested like it hasn't been in decades, leading many to be…
The Brian Nichols Show245: 80,000 Phone Calls & 12,000 Knocked Doors Makes a Difference -with Eric Brakey from Young Americans for Liberty
Did you know that over 80,000 phone calls and over 12,000 doors knocked can make a difference in an election? The phenomenal team at Young Americans for…
The Brian Nichols Show244: The Tragedy in Myanmar (Panel Discussion)
Have you heard about what's happening in Myanmar? Don't worry, if you said "no", you're sadly not alone. Joining me today is a panel of young activists raising…
The Brian Nichols Show243: Sunday Candidate Highlight Series -Eve Brownstein for NJ Lieutenant Governor
Happy Mother's Day! An all-star mom and libertarian candidate for New Jersey Lieutenant Governor Eve Brownstein joins the program today! Eve outlines how being…
The Brian Nichols Show242: 4 Easy Steps You Can Take Now To Sell Liberty to Friends and Family
In a world where "being right" appears to be the utmost importance to some in liberty movement, at The Brian Nichols Show, we're focusing on meeting people…
The Brian Nichols Show241: To Sell Freedom, Tell Better Stories -with Matt Kibbe
Back in January, I joined Matt Kibbe on his program to discuss the failures of libertarians to effectively market ideas. We know that the best way to…
The Brian Nichols Show240: The Unified Theory of Scare Stories -with Dr. Patrick Moore
What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies…
The Brian Nichols Show239: Sunday Candidate Highlight Series: Stacey Prussman for NYC Mayor
New York City is a shell of its former self. The COVID pandemic and ensuing government lockdowns absolutely decimated the "city that doesn't sleep". Having…
The Brian Nichols Show238: How the Lockdowns Stockpile Pain -with Clint from Liberty Lockdown
"We're all in this together!" Easily the most tone-deaf line from the entire pandemic. No, we're not all in this together. And as the lockdowns go on, the…
The Brian Nichols Show237: How Delta 8 & CBD are taking on the Healthcare Industrial Complex -with Addison Todd
"Take two of these and call me in the morning." A classic doctor's line that we've all jokingly said in jest at one point or another. But what if the "take two…
The Brian Nichols Show236: Did we go too far with COVID Lockdown Messaging? -with Max Gulker
The COVID lockdowns have been one of the most divisive aspects of the COVID-19 pandemic, with many libertarians (like yours truly) raising the alarm to the…
The Brian Nichols Show235: Sunday Candidate Highlight Series -Trisha Butler
Libertarians never win, eh? Well, what if I told you that today's guest not only is a Libertarian, but also WON her election!? Meet Trisha Butler…
The Brian Nichols Show234: Free Markets Destroy -with Chris Cargill
Wanna learn how the Free Market DESTROYS... Climate change? Poverty? The Housing Crisis? ...and more? Check out today's conversation with Chris Cargill to…
The Brian Nichols Show233: Giving Public Sector Employees a Voice -with David Osborne
How can we help public sector workers exercise their First Amendment rights without fear of coercion from unions? Americans for Fair Treatment CEO David…
The Brian Nichols Show232: Wokeism on the Loose -with Kenny Cody
Cancel culture. Identity politics. Wokeism. However you feel about the push for "social justice", it's hard to deny the manner that wokeism has grown from…
The Brian Nichols Show231: Sunday Candidate Highlight Series- New Jersey Libertarian Gubernatorial Candidate Gregg Mele.
New Jersey was one of the hardest hit states by the COVID pandemic, and the government's response to COVID likely ended up causing more pain than the virus…
The Brian Nichols Show230: Good Intentions Aren't Enough -with Nolan Gray
"The goal of the proposal is ...." Now, to judge how a proposal did, one would want to look at the actual outcomes of said proposal, versus just looking at the…
The Brian Nichols ShowBONUS: Words Matter -with Britt from The Freckles and Britt Show
A special sneak-peek into the new video format of The Brian Nichols Show, as today I'm joined by Britt from the Freckles and Britt Show! Starting on Monday…
The Brian Nichols Show229: LP Unity and the Redacted Caucus -with Trent Ortner
"You're not a real libertarian." Heard that one before? Whelp, if you're listening to the program, then not only have you likely heard that before, but you're…
The Brian Nichols Show228: Out of Sight, Out of Mind- Why Marketing is Just as Important as Messaging (with Chris Goyzueta)
How often have your gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)... Now, if I were to…
The Brian Nichols Show227: Sunday Candidate Highlight Series -Tim McMaster for Pennsylvania State Senate
For those outside of the major urban areas, life during the COVID pandemic has been, all things considered, more or less, the same. But in those greater urban…
The Brian Nichols Show226: Everything is Infrastructure! -with Brad Polumbo
The Biden "Infrastructure Bill" is out, and guess what... EVERYTHING IS INFRASTRUCTURE! Roads and Bridges? Yup! Childcare!? YUP! Climate Change!? YUP!!! Sound…
The Brian Nichols Show225: Let's Talk Bitcoin -with JW Weatherman
At this point, it's pretty much a foregone conclusion that the US Dollar will continue to lose value as the Federal Reserve continues to print money en masse…
The Brian Nichols Show224: Can We Fix Our Broken Cities? -with Scott Beyer
The government lockdowns in response to the COVID-19 pandemic absolutely decimated small businesses. On top of that, major cities across the US were already…
The Brian Nichols Show223: Sunday Candidate Highlight Series: Joe Evans for Congress (Idaho)
Happy Easter! Continuing with our Sunda Candidate Highlight Series, today we're venturing our west, as we chat with Joe Evans, Libertarian running for Congress…
The Brian Nichols Show222: Libertarian Populism -with Joshua Smith
We've spoken on Republican and Democratic populism over the past month or so, but what about Libertarian populism? How can Libertarians tap into that energy…