Shows / Upsample with Carson Tworow & Will Chernoff
Upsample with Carson Tworow & Will Chernoff
Upsample is a music, tech, and business show co-hosted monthly by longtime friends Carson Tworow (drummer, electronic music producer, and Big Tech professional) and Will Chernoff (bassist, writer, and music industry professional).
Episodes
- Upsample with Carson Tworow & Will Chernoff
Beach Bits
We discuss Micah Erenberg of The Secret Beach doing bits on Reels. Is this exactly what a 'social media' audience demands today, or do we have to strip away…
- Upsample with Carson Tworow & Will Chernoff
That's On Us.
Late payments to artists this summer have reopened the East Coast Music Association (ECMA) situation. We go back through this story and its mix of joloew…
- Upsample with Carson Tworow & Will Chernoff
Suno's Out for Summer! At Carson's
Berklee students want the school to cut it out with AI music courses, but it's looking bleak. The same venture capital interests that brought us the CEO of…
- Upsample with Carson Tworow & Will Chernoff
Jo(el) Loew
The future of getting paid for our songs rests on blockchain vs. bureaucracy, as Will reports back on Australian musician Jo Loewenthal's 19-part "deep…
- Upsample with Carson Tworow & Will Chernoff
Ticket Talk w/ Gigpit Co-Founder Evan Dungate
Evan Dungate of Gigpit joins us! Gigpit, headquartered in Victoria and also running in Vancouver, is a new local live music platform that offers concert…
- Upsample with Carson Tworow & Will Chernoff
Sora Shutdown, Spotify Profile Protection, AI Can't Write
(0:00) Toronto Blue Jays opening day (2:31) Will's physical media level-up (4:59) OpenAI shuts down Sora (17:35) Spotify Artist Profile Protection (30:29)…
- Upsample with Carson Tworow & Will Chernoff
Getting Taken Down is Cool & SOCAN vs. AI
let's talk about fully automated slopitalism and the threats to performance rights organizations & songwriters No episode 2 weeks from now (Mar. 13), we return…
- Upsample with Carson Tworow & Will Chernoff
Post-American Internet
"Move fast and break... Kings!" That's what Cory Doctorow calls for in his recent talk. We discuss a potential "post-American internet" future per that talk…
- Upsample with Carson Tworow & Will Chernoff
Now They’re Emailing Our Friends
It's Year 2 of Upsample starting now, and the leading AI music company Suno has already intruded into Will's day-to-day in the local scene. What else is in…
- Upsample with Carson Tworow & Will Chernoff
Finally, Filterworld! Year-Ender at Carson's
3 days after we published the Side Door episode, a tragic incident injured a loved one of someone from the Side Door community. There's a GoFundMe that the…
- Upsample with Carson Tworow & Will Chernoff
Hide From Wrapped Season With Us
After we rage against Spotify Wrapped and follow up on our previous episodes, Carson unpacks three recent stories related by the theme of AI blowback: a…
- Upsample with Carson Tworow & Will Chernoff
Side Door Closing
We discuss the story of the Canadian live show platform "where every space is a venue" called Side Door, from the company's founding to its coming end, as…
- Upsample with Carson Tworow & Will Chernoff
Aura, Agitslop Fear-Monsters, & Canada Music Fund
Carson declines to jinx the Jays. Then it's time to lock in for one of our most theoretical conversations yet, in response to the Never Post podcast episode…
- Upsample with Carson Tworow & Will Chernoff
Co-Ops, Labour, Touring, & Streaming w/ Madelyn Read
Madelyn Read (musician, songwriter, and BC Co-Op Association Community Engagement & Education Manager) is our first-ever guest! (01:07) Introducing Madelyn and…
- Upsample with Carson Tworow & Will Chernoff
VSO Musicians Strike
Update from later today: VSO musicians have begun their strike. After Will vents about the Canadian Football League controversy, we discuss a potential strike…
- Upsample with Carson Tworow & Will Chernoff
People Love the Dead Internet
We begin by jinxing the Jays. Then we get into the KARRA story “I invested $100,000 to create my album & Spotify deleted it” & part 2 (2:24), are labels bad if…
- Upsample with Carson Tworow & Will Chernoff
Challengers to Bandcamp's Throne
Be careful out there or you'll get yelled at by shirtless dudes in Pontiacs! Will has a music library app now on his desktop, and Carson needs a new website…
- Upsample with Carson Tworow & Will Chernoff
No Fees, No Saxe, No 'AI Music Night'
(0:00) Will LOVES that you don't read his emails (1:52) Subvert turned down $200K and want to launch with no fees (18:15) "AI Music Night" in Texas (27:26) We…
- Upsample with Carson Tworow & Will Chernoff
Who Funds Your Bumbershoot? Vancouver City Council Don't Pass Our Agenda
We have closure on The Velvet Sundown! Then we get into the very creative ticket pricing, or lack thereof, at Bumbershoot in Seattle and the Guelph Jazz…
- Upsample with Carson Tworow & Will Chernoff
Our First Look at Subvert
After clearing the WeTransfer air, we get into subvert.fm, a collectively owned music commerce platform in development. The Subvert team calls the platform a…
- Upsample with Carson Tworow & Will Chernoff
It's Time to Leave Spotify, Right?
The story around Daniel Ek's military tech investments has reached a fever pitch, and nothing about it is likely to improve. Is now finally the time to quit…
- Upsample with Carson Tworow & Will Chernoff
Granville Timbaland
We're back from going to festivals! We kick it off in urban affairs with "The Uncertain Future of Granville Island" by Uytae Lee on the YouTube channel About…
- Upsample with Carson Tworow & Will Chernoff
Rhythm Changes’ 5th Birthday! In-Person at Carson’s
We hang at Carson’s house to celebrate 5 years of Will’s music website Rhythm Changes! (0:00) Intro (2:28) The very beginning of RC in the summer of 2020 with…
- Upsample with Carson Tworow & Will Chernoff
Wanna Pay More Tax, Yes or No?
Shout-out to our friends in The Shorties! We then get into a story called "Why it’s Time to Support Grassroots Venues with a £1 Ticket Levy" by Dan McCarthy in…
- Upsample with Carson Tworow & Will Chernoff
Is Being an Artist "Labour"?
After Will admits to giving Meta his money again, we get into a big hairy question: what is the meaning of ‘labour’ we use in the arts (03:14)? Anti-streaming…
- Upsample with Carson Tworow & Will Chernoff
This Can't Be Cake
(0:00) Will has a camera! (3:07) "'A Billion Streams and No Fans': Inside a $10 Million AI Music Fraud Case", by Kate Knibbs of WIRED (17:24) Spotify tracks on…
- Upsample with Carson Tworow & Will Chernoff
7 Studio Sketches
(0:00) Will dreams of his Brentwood show & advertiser bucks (05:47) Feature on studio owners written by Nathan Caddell in the Georgia Straight (32:12) André…
- Upsample with Carson Tworow & Will Chernoff
"Monthly Listeners" Sucks
Spotify's favourite metric? We don't love it. We can't even guess our own monthly listener figures! (0:00) Will has the notebook out to plan his jazzfest…
- Upsample with Carson Tworow & Will Chernoff
JazzMemes vs. Patrick Bartley: AI images
We discuss a controversial, but relatively tame and annoying online jazz battle: Patrick Bartley’s #BoycottAI vs. JazzMemes' Chase Maddox with the blog post…
- Upsample with Carson Tworow & Will Chernoff
Launch episode! Liz Pelly Mood Machine book
We’re live! To celebrate, we get into the topic that brought us together for the idea of this podcast in the first place: Liz Pelly’s book Mood Machine: The…
- Upsample with Carson Tworow & Will Chernoff
Streaming Level-Set, Living Wage for Musicians Act
We empty our thoughts about streaming and the labour economy of music today, in anticipation of the next episode on which we'll launch this podcast. Is it even…
- Upsample with Carson Tworow & Will Chernoff
Careerism
How the heck did we end up on our musical and non-musical career paths? Is there a rise and fall of careerism in music? We uncover stories from our random…
- Upsample with Carson Tworow & Will Chernoff
Big Things Coming / Strong Music Scenes
We revisit each of our main previous think-pieces: Carson's “Big Things Coming” at Rhythm Changes published in 2024 and Will’s episode of The Strong Towns…
- Upsample with Carson Tworow & Will Chernoff
The iPod Series by Digging the Greats
In the first-ever episode of the show, we discuss Brandon Shaw’s iPod series of videos from his YouTube channel called Digging The Greats. Find it starting…