Shows / Coat It!
Coat It!
Primed with Expertise. Finished with Fresh Insight. Brush up on the latest in coatings, inks, and adhesives with PCI's Coat It! podcast. Coat It! paints a full picture of the global paint and coatings industry one episode at a time. Whether you’re in the lab formulating the next big thing or analyzing market trends, each episode layers in expert interviews, market insights, and technical innovations to help you stay primed for success. Email bassettc@bnpmedia.com to suggest guests and topics…
Episodes
Coat It!Could Laser Curing Transform the Powder Coating Line?
How close is the industry to a 15-minute powder coating line? IPG Photonics' Chance Willis discusses laser cleaning, rapid curing, production economics and…
Coat It!Why Vehicle Color Could Become a Safety Feature
Ink Invent's Paul Mijnen explains how advanced effect pigments, visibility measurement and automotive sensors are changing the conversation around color in…
Coat It!FEVE and Polyester in One Extrusion Pass: What Changed?
AGC Chemicals Americas researchers discuss how a co-extruded powder topcoat performed in flexibility and weathering tests, and what formulators should consider.
Coat It!When Coatings Innovation Moves Beyond the Formula
PPG Associate Fellow Venkateshwarlu Kalsani discusses corrosion protection, career lessons and innovations that could change how customers apply and use…
Coat It!When VOC-Control Systems Start Falling Behind
Ship & Shore Environmental’s Anoosheh Oskouian explains how coatings manufacturers can evaluate aging VOC-control systems, improve capture, recover energy and…
Coat It!The Enduring Innovation of LAPONITE
From coatings to regenerative medicine: a look at the history, science, and surprising applications of LAPONITE. Sponsored By: BYK
Coat It!Axalta CTO Robert Roop Receives PCI’s 2026 Lifetime Achievement Award
Dr. Robert K. Roop, senior vice president and chief technology officer at Axalta Coating Systems, reflects on a 37-year career shaped by customer-centered…
Coat It!Why Sherwin-Williams Chose Celery as Its 2027 Color of the Year
Sherwin-Williams Color Marketing Manager Ashley Banbury reveals Celery SW 6421, the unified 2027 Color of the Year for Sherwin-Williams and HGTV Home by…
Coat It!Live From CTT Summit 2025: A Student’s View from the Show Floor
Iowa State University graduate student Aneeba Chaudary shares her experience attending CTT Summit 2025 and contributing to the program as a moderator.Sponsored…
Coat It!Live From CTT Summit 2025: A Chemist’s View From the Show Floor
LSU’s Dr. John Pojman discusses his company and shares his first impressions of CTT Summit as both an attendee and exhibitor.Sponsored By:
Coat It!Live From CTT Summit 2025: A View From the Show Floor
Two Tremco CPG representatives join PCI live from CTT Summit 2025 to discuss the conversations, connections and takeaways shaping their show…
Coat It!How Polymer Design Shapes Exterior Coating Durability
Dow researchers Zofia Siwicka and Sipei Zhang explain how core–shell morphology, functional monomers and polymer–pigment interactions support longer-lasting…
Coat It!Inside the Global Top 10 and PCI 25, Part 2
In part two of PCI’s rankings conversation, ChemQuest’s Crystal Morrison, Ph.D., discusses performance-driven coatings, sustainability expectations and the…
Coat It!Inside the Global Top 10 and PCI 25, Part 1
ChemQuest’s Crystal Morrison, Ph.D., joins PCI for part one of a rankings conversation focused on the industry signals behind the 2026 Global Top 10 and PCI…
Coat It!How Paint Brands and Retailers Earn Consumer Trust
JD Power’s Michael Taylor explains how research, retailer expertise and product performance shape paint buyer trust in the 2026 U.S. Paint Satisfaction…
Coat It!Why Corrosion Protection is Becoming a Value Driver
Jorrit van Rijn of AkzoNobel shares why corrosion is moving beyond maintenance, where hidden costs add up and how powder coatings support longer service…
Coat It!How Siltech Connects Silicone Chemistry to Coatings Performance
The Siltech team explains how silicone additives move beyond surface effects, where PFAS replacement is progressing and why formulation-specific testing…
Coat It!Coating Failures Often Begin Long Before the Coating Is Applied
Titan Abrasive Systems President Brandon Acker discusses overlooked blasting variables, hidden contamination and surface preparation issues tied to coating…
Coat It!Nearly 100 Years Later, CIL Is Rebuilding Around the Canadian Paint Market
CIL’s co-presidents discuss rebuilding the company as a standalone Canadian business and investing around local market needs.Sponsored By:
Coat It!Canadian Coatings Association Expands Its Role Beyond Regulatory Response
CCA President and CEO Dave Carey discusses advocacy, regulatory priorities and growing collaboration across the Canadian coatings industry.Sponsored By:
Coat It!Freight Pressure and Rail Uncertainty Continue to Ripple Through the Coatings Supply Chain
ACD President Eric Byer discusses shipping surcharges, rail consolidation concerns and the supply chain pressures affecting coatings manufacturers.
Coat It!Why Plant Hygiene Drives Product Quality and Preservation Performance
An Arxada expert discusses microbial control, biofilms and why proactive hygiene programs now play a larger role in coatings preservation strategies.Use…
Coat It!Sun Chemical Advances Pigment Performance and Effect Technologies at ACS
Live from ACS, Sun Chemical discusses evolving pigment performance, from ceramic whites for exterior durability to effect pigments and high-performance color…
Coat It!BYK Highlights Additives Driving Performance and PFAS-Free Coatings
Live from ACS, BYK discusses additives shaping dirt pickup resistance, conductive coatings performance and evolving sustainability demands across coatings…
Coat It!Advancing Dispersion Technology in Coatings Production
Live from ACS, ystral highlights powder dispersion and jet stream mixing approaches improving process efficiency, energy use and formulation consistency…
Coat It!Evaluating Soy-Derived Solvents in Alkyd Coatings for VOC Reduction
Stonebridge Coatings Laboratory and OmniTech sit down with PCI to break down how soy methyl esters perform against PCBTF in alkyd systems, including VOC…
Coat It!Rethinking Preservation Strategies in Waterborne Coatings
Arxada’s Nigel Atkinson outlines how regulatory pressure and sustainability demands are changing preservation strategies in waterborne coatings.Use biocides…
Coat It!Lifecycle Assessment Moves from Reporting to Real Decisions in Paint and Coatings
Dow experts discuss how lifecycle assessment is shaping formulation decisions, data rigor and long-term performance tradeoffs in paint and coatings.Sponsored…
Coat It!Rethinking Paint Manufacturing Starts with Process Control
Ralph Wörheide explains how the smart paint factory shifts coatings manufacturing from fixing defects to controlling variation across the production…
Coat It!Cure-on-Demand Coatings: From Clock Reactions to Real-World Applications
Dr. John Pojman of Louisiana State University explains cure-on-demand systems, including photopolymerization and water-activated chemistries, and where these…
Coat It!Architectural Resin Strategy: Balancing Performance, Durability and Sustainability
Dow’s Kate Davis, North America Field Marketing Manager, and Stan Brownell, Principal Research Scientist, discuss resin design, performance tradeoffs and…
Coat It!Dry Electrode Coating: Promise, Scale-Up Challenges and What Comes Next
Industry experts discuss the rise of dry electrode coating, its potential cost and footprint advantages and the technical barriers still limiting large-scale…
Coat It!Automation, AI and the Data Gap Behind Viscosity in Coatings
Michael Bonner of Saint Clair Systems previews MAX, connecting automation, AI readiness and why viscosity control remains a critical blind spot in coatings…
Coat It!Why Wet Coating Still Dominates Lithium-Ion Battery Electrode Manufacturing
Dürr experts explain why wet coating remains the process of record for lithium-ion electrodes and where innovation continues in scale, cost and sustainability…
Coat It!Low-Odor Paint and Indoor Air Quality: Inside Benjamin Moore’s Certified Coatings
Benjamin Moore and Allergy Standards experts explain how interior paint is tested for odor, VOC emissions and asthma and allergy friendly…
Coat It!Why Coatings Matter in the Shift to Smart Manufacturing
At the upcoming Manufacturing and Automation eXchange event, PPG’s Calum Munro will examine how coatings, adhesives and sealants shape productivity…
Coat It!Inside California Paints’ 2026 Color of the Year Process
A behind-the-scenes look at how California Paints researches, evaluates and selects its 2026 Color of the Year, from data inputs to long-term relevance…
Coat It!Industrial Coatings at a Crossroads: Markets, Innovation and the Next Phase of Formulation
As industrial coatings manufacturers navigate uneven global demand, evolving powder and coil technologies and rising sustainability expectations, strategy is…
Coat It!Inside CMG’s 2027+ Color Framework for Formulators and Pigment Suppliers
Montaha Hidefi breaks down how pigment suppliers and formulators can use CMG’s 2027+ framework to spot portfolio gaps, set R&D priorities and plan ahead…
Coat It!How CMG Builds Long-Range Color Forecasts for 2027+
Montaha Hidefi, color archaeologist and president of Color Marketing Group, explains how CMG gathers signals, debates direction and selects key colors two…
Coat It!Translating PPG’s 2026 Color of the Year Across Applications
PPG reveals its 2026 Color of the Year and explains how Secret Safari and the Parallels theme translate across products, finishes and industrial applications…
Coat It!Inside PPG’s Color Forecast Process
Vanessa Peterson, global color styling lead for consumer products at PPG, explains how global research, cultural signals and technical insight shape color…
Coat It!How Wood-Forward Design Shaped Minwax’s 2026 Color of the Year
Lisbeth Parada, color and design lead at Minwax, explains why Special Walnut was selected as the 2026 Color of the Year and how wood finishes are shaping…
Coat It!How Benjamin Moore’s Color of the Year Takes Shape
Director of Color Marketing & Development, Andrea Magno, discusses how Color of the Year research, testing and forecasting connect design signals with…
Coat It!Ten Years at the Helm: A Conversation with PCI Publisher Tom Fowler
Chief Editor Courtney Bassett sits down with longtime publisher Tom Fowler to discuss B2B leadership, industry shifts and the moments that shaped his ten years…
Coat It!Real Conversations about the Impacts and Realities of PFAS in the Coatings Industry Episode 3
Replacing PFAS - Together: Supplier-Manufacturer Collaboration Wrapping up our 3 episode series, Cynthia Baricos, Vice President of Technology and Operations…
Coat It!Grinding Down Profits: Where Abrasive Blasting Operations Lose Efficiency
Inefficient blasting can quietly drain production time, inflate costs, and undermine downstream coating performance. Brandon Acker breaks down where operations…
Coat It!Real Conversations about the Impacts and Realities of PFAS in the Coatings Industry Episode 2
How Suppliers are Supporting Customers and Downstream Users in a Changing PFAS Landscape On our 2nd episode, Megan Smith, Director OHS Quality and Compliance…
Coat It!Pittsburgh Paints CEO Reflects on First 150 Days at the Helm
What does it take to steer a newly independent coatings company through its first 150 days? Pittsburgh Paints Co. CEO Brian Carson opens up about customer…
Coat It!Real Conversations about the Impacts and Realities of PFAS in the Coatings Industry
A practical look at PFAS from a legal and compliance perspective.Tara Jacola, Vice President, Solutions Advising; and Terry Wells, Director, Chemical…
Coat It!How Will Regulatory Pressure Reshape the Coatings Supply Chain?
ACD’s Brian Callahan joins Coat It! to break down Superfund taxes, OSHA updates, and regulatory ripple effects on coatings.
Coat It!PCI Honors Industry Leader with 2025 Lifetime Achievement Award
Join this episode to hear from Patrick O’Neill, PPG’s Global Synthesis Director and 2025 PCI Lifetime Achievement Award winner, as he reflects on innovation…
Coat It!Breaking Down the 2025 PCI 25 and Global Top 10 Rankings
From widening leads to mid-market shakeups, this episode unpacks key business moves and takeaways from the 2025 PCI 25 and Global Top 10 rankings. Read the…
Coat It!Can Paint Performance Films Replace Liquid Coatings?
The ChemQuest Group’s Dr. Vickie Scarborough joins the podcast to explore how paint films are disrupting traditional coatings markets.
Coat It!Cooling Paint to Slash Energy Costs
SRI has developed an advanced cooling paint that passively reduces surface temperatures by reflecting solar radiation and emitting heat back into space. This…
Coat It!Revolutionizing Finishing for EVs with Next-Gen Powder Coatings
Nathan Biller of ChemQuest discusses how advancements in powder coatings are keeping pace with — and helping drive — the electric vehicle revolution.
Coat It!Challenges and Innovations in Microbial Control
Biocides play a vital role in performance and durability. But with increasing regulatory scrutiny, environmental concerns and the push for more sustainable…
Coat It!Advancing Marine Coatings for Sustainability and Compliance
Jotun’s Regulatory Affairs Manager for Hull Performance Petter Korslund discusses regulatory challenges, biofouling innovations and sustainability trends…
Coat It!Navigating Materials of Concern: PCI Magazine Tackles a Major Industry Trend
PCI Magazine unpacks the coatings industry’s response to materials of concern, from PFAS regulations to innovative alternatives, in this must-hear episode.
Coat It!Arkema Coating Leaders Discuss Decarbonizing the Coating Supply Chain
PCI editor Kristin Johansson discusses trends in sustainability with Arkema experts Hélène Pernot and Chris Miller. Sponsored By: