Shows / Seller Performance Solutions
Seller Performance Solutions
This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and…
Episodes
Seller Performance SolutionsThe Right Way to Dropship
The internet is flooded with bad information when it comes to dropshipping. As a part two of the previous episode, Chris and Leah discuss the right way to…
Seller Performance SolutionsYou Need Better Sourcing
Arbitrage and Dropshipping are becoming outdated on Amazon but sellers are still using these methods, inevitably getting their accounts suspended. In this…
Seller Performance SolutionsPoor Decisions Now will Cost you Later
When it comes to selling your business, the earlier you start doing your due-diligence the better. In this episode Chris & Leah spoke with Jamie Davidson of…
Seller Performance SolutionsDon't Misrepresent your Products
Many sellers are adding popular keywords or content, trying to make their listing easier to find on Amazon. But sometimes these additions are a distortion of…
Seller Performance SolutionsYou Need More Than a Sales Pitch
Your business's safety needs to be priority number one. That's why when hiring third party services, asking the right questions is key. In this episode Chris…
Seller Performance SolutionsWhat You Need to Know about the Category Listing Report
Category listing reports were once useful tools to check for abusive keywords placed on your listing by black hat vandals. This is no longer the case. In this…
Seller Performance SolutionsIs Amazon flagging your GS1 UPCs?
Barcodes, GS1 & GTIN exemptions are complicated topics, especially with the conversation constantly being muddled with bad information from online forums. In…
Seller Performance SolutionsWhere is Your Money?
Do you have money being held by Amazon without any idea on when or if it will be disbursed back to you? In this Episode, Chris & Leah discuss the murky &…
Seller Performance SolutionsWho is the Unblock Team?
There is apparently a new Amazon team on the block, the obscure unblock team. In this episode Chris and Leah speculate on who they think the unblock team might…
Seller Performance SolutionsAmazon Mad Libs Their Template Responses
The Seller Performance teams on Amazon have shown their incompetency and disinterest in solving seller issues time and time again. In this episode Chris and…
Seller Performance SolutionsYou’re Responsible for getting Compliance Info from your Suppliers
We've recently seen an uptick in sellers who's manufacturer is unwilling to give compliance documentation when requested. In this episode Chris & Leah discuss…
Seller Performance SolutionsIs it "Black Hat" or is it Fraud?
Amazon is suing thousands of Facebook admins for facilitating reviews abuse, an issue that has been ongoing for years. In this episode Chris and Leah discuss…
Seller Performance SolutionsOff-Amazon Strategy for Driving Amazon Sales
Sometimes the most effective marketing strategy on Amazon is off-Amazon marketing. In this episode Chris and Leah talk with Andrew Maff from BlueTuskr about…
Seller Performance SolutionsDon't Give Amazon More Money than you Need to
Are you spending more money on Amazon than you need to? In this episode Chris and Leah talk to Yoni from Getida about how to check if your seller account is…
Seller Performance SolutionsWhat does Executive Seller Relations do?
Having your issue delegated to Executive Seller Relations for problem resolution can feel like a lost cause. In this episode Chris and Leah debate on the…
Seller Performance SolutionsAmazon Escalations: The Do's & Don'ts
Spamming Amazon executives with begging & emotional language might feel gratifying in the moment, but it's also more than likely going to keep your appeal…
Seller Performance SolutionsProtecting Your Account with the Correct Documentation
Amazon has been amping up their requirements for supply chain and product information in order to push back on counterfeit products and bad actors. In this…
Seller Performance SolutionsSupplement Compliance on Amazon
Do you know what's in your supplements? In this episode we spoke with Keith Gregory about the illusive world of supplements on Amazon, the uncertainty of…
Seller Performance SolutionsEfficiently Managing Advertising on Amazon
Selling on Amazon is becoming more and more of a pay-to-play endeavor. In this episode we talk with Priyanka from Seller App about how to get the most out of…
Seller Performance SolutionsGrowth Optimization Using Low Hanging Fruit Strategies
For brand optimization, go for the low hanging fruit first. In this episode we spoke with Ankita from SellerX about deciphering your pain points and dividing…
Seller Performance SolutionsTaking an Agnostic Approach to Your Online Business
Diversifying your revenue streams is paramount for your Amazon business. In this episode we talk with Justin Coats, a speaker at the recent Seller Velocity…
Seller Performance SolutionsScale Your Brand Series: Creating More Brand Visibility
With cost-per-clicks rising and the over-saturation of ads, it's getting expensive and difficult to become visible on Amazon. In part of the Scale Your Brand…
Seller Performance SolutionsScale Your Brand Series: Understanding Your Customer Journey
How do you build your brand off of Amazon? In part of our Scale Your Brand series we talked with Doug Hollinger about why direct to consumer marketing should…
Seller Performance SolutionsScale Your Brand Series: Are You in a Red or Blue Ocean?
Is your brand swimming in a red or blue ocean? In part of the Scale your Brand series we talked with Krystel Abi Assi, one of our Seller Velocity speakers…
Seller Performance SolutionsScale Your Brand Series: Do You Know who Your Customers Are?
How do you transform your brand audience into a community? Connection. In part of the Scale Your Brand series we spoke with Janelle Page on the significance of…
Seller Performance SolutionsScale Your Brand Series: Bringing External Traffic to Amazon
When it comes to growing your ecommerce business, Helium 10 are experts in the field. In part of our Scale Your Brand series we talk to Carrie Miller about…
Seller Performance SolutionsScale Your Brand Series: Are All Your Bases Covered?
When it comes to insurance-- do you have all your bases covered? In this part of the Scale Your Brand Series we talk with our Seller Velocity sponsor, Well…
Seller Performance SolutionsScale Your Brand Series: Optimizing Sales and Gaining New Customers
Scaling Your Brand doesn't start with increasing your ad spend. You need to create a strong brand foundation, so you're not just throwing your money away on…
Seller Performance SolutionsScale Your Brand Series: Amazon Review Strategies
Our Seller Velocity Sponsor— EcomEngine, are experts when it comes to gaining Amazon reviews the right way. The importance of recent vs old reviews cannot be…
Seller Performance SolutionsYou Can't Just Change the Product Detail Page
We know it's tempting to update an ASIN to a new version of a product, especially when third party services promote it as a "hack." In this episode Chris &…
Seller Performance SolutionsThere's a Right Way to Escalate to Executive Seller Relations
When it comes to escalating your appeal through the ranks of Amazon, persistence is key. In this episode Chris and Leah discuss the best ways to escalate to…
Seller Performance SolutionsYou're Responsible for Other People's Behavior
We know maintaining documentation on your every move seems tedious, but for those in the Amazon selling & consulting sphere it is vital. In this episode Chris…
Seller Performance SolutionsWho Owns Your Copyright?
Unethical Amazon sellers have been targeting their competitors with bogus copyright infringment reports. In this episode Chris & Leah discuss what to do to…
Seller Performance SolutionsGiving Amazon More Information when you Don't Have More Information
Contacting account health can feel discouraging. Their reps can be elusive about details making it unclear why your account or ASIN was suspended in the first…
Seller Performance SolutionsInvesting in Your Business
We know that as business owners you have a lot on your plate. Operating a successful business can be a juggling act but in certain situations the most…
Seller Performance SolutionsEnd of Year Strategic Planning
Most sellers have come to understand that monitoring metrics and keeping your account healthy is a mandatory starting point when it comes to selling on Amazon…
Seller Performance SolutionsRelated Accounts
We've seen a ton of related account suspensions this year! Otherwise unproblematic accounts have been shut down over a slight relation to a suspended account…
Seller Performance SolutionsBack Hat Attacks in Q4
Sabotage is running wild on Amazon, especially during Q4. In this episode we discuss different types of black hat attacks and how to prepare yourself for them…
Seller Performance SolutionsBrand Registry Issues
If you’re a brand owner selling on Amazon then you know that protecting your brand can be a full-time job. In this Episode Chris McCabe & Leah McHugh discuss…
Seller Performance SolutionsAmazon Advertising with Destaney Wishon
Advertising in the Amazon space is more important than ever as it is one of the most fundamental ways to drive white hat traffic to your page. In this podcast…
Seller Performance SolutionsQ4 Quick Wins with Norm Farrar
We all know Q4 is a crazy time of year. It's difficult to decide where to hone in and devote your attention, money or time. In this Episode we speak with Norm…
Seller Performance SolutionsAmazon's New Appeal Forms
Amazon has been "simplifying" the appeal process for some policy violations, in order to lighten the caseload for their investigators. Chris and Leah discuss…
Seller Performance SolutionsBuilding Your Brand Off of Amazon with Drew Himel
Marketing your brand off of Amazon, not only grows your brand, it can also grow your Amazon account. We talk to Drew Himel from Consult PCR about best…
Seller Performance SolutionsSimplifying International Freight with Rael Lowethal from Zee
International logistics can be complicated at the best of times. Add global supply chain disruptions and an increased demand for ecommerce, and you're likely…
Seller Performance SolutionsManaging Expectations in Q4 on Amazon
As we swiftly head into the deep end of Q4, we're all getting busier. And Amazon isn't exempt from that. But how should you manage things on your end, as…
Seller Performance SolutionsGet Your Brand Omni-channel Ready with Kunal Chopra
2020 accelerated the adoption of online shopping by as much as 10 years, but successfully expanding into onmi-channel ecommerce takes a lot more than simply…
Seller Performance SolutionsExpanding Your Sales Channels – Sell Your Products Wholesale with Amy Wees
Get your products on the shelves of 1000’s stores all over the USA. You already know who your online consumer is, but who is your B2B retail customer? Get…
Seller Performance SolutionsUsing the Firehose Of Traffic on Amazon To Grow Your Brand with Jason Boyce
Optimize everything, relentlessly.The everything store has the shoppers, but it also puts your product next to EVERYTHING. Without a strong brand strategy…
Seller Performance SolutionsDriving over $500 million in sales with video- with Theron Harmon
What do ClickFunnels, Purple Mattresses, Squatty Potty and Poo-Pouri have in common? Viral videos by the Harmon Brothers! With over 1.4 BILLION views, Harmon…
Seller Performance SolutionsAdvertising Best Practices for Growing Brands
Andrew Waber of Teikametrics joins us to discuss the best practices for advertising your growing brand. We discuss the importance behind key word use and…
Seller Performance SolutionsPreventing Returns and Negative Feedback with Sajag Agarwal
The quality control process can be a black hole. Even with inspections, issues can easily slip through the cracks. We talk to Sajag Agarwal about how to create…
Seller Performance SolutionsEfficiently Growing Your Business with Carlos Alvarez
A lot of Amazon sellers tell us it's all they can do to keep their heads above water. As soon as one problem is resolved, another one pops up. Sound familiar?…
Seller Performance SolutionsListings that sell, and are TOS Compliant
Emma Schermer Tamir, a listing optimization expert, joins us to discuss tips and advice for Amazon Seller's navigating the Amazon space. It can be very easy to…
Seller Performance SolutionsVariation Warnings
In our experience the ASIN variation policy is one of the least understood areas by Amazon sellers. Unfortunately, the way Amazon words their policy warning…
Seller Performance SolutionsPhony Amazon Sellers
We've seen it all on Amazon, from fake reviews to faking brand approvals. Recently we're spotting more sellers using third-party services to provide fake…
Seller Performance SolutionsNo products, no money.
If you're flagged for an authenticity investigation and aren't able to get documentation deemed acceptable by Amazon, you'll likely find yourself unable to get…
Seller Performance SolutionsHow To Use The Category Listing Report
Category Listing Reports are one of the more useful tools available to sellers, and most don't know what it is! We use these reports to vet cases, identify…
Seller Performance SolutionsFool Me Once
Dealing with an account suspension is difficult for most sellers. Even more difficult is getting suspended for the same reason twice. Amazon only gives you so…
Seller Performance SolutionsAmazon's Preferred Payment Provider Program
Working capital issues can shut down your business. As we see the costs of selling on Amazon increase and the speed at which Amazon disburses your funds…
Seller Performance SolutionsAmazon doesn't want to have a conversation with you
Many sellers confuse the appeal button with an ongoing email thread between them and Amazon. We go over the correct steps during the appeal process so sellers…