Shows / Seller Performance Solutions
Seller Performance Solutions
This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and…
Episodes
Seller Performance SolutionsHow to Escalate Shifting Amazon Appeal Rejections
Did Amazon suspend your account or ASIN for one violation, only to reject your appeal because of a completely different issue they never mentioned before? In…
Seller Performance SolutionsAmazon Seller Support vs. Policy Enforcement: Why Reps Give Bad Advice
"Amazon told me it was okay!" It’s one of the most common defenses sellers use after getting hit with a policy violation or account suspension, and it almost…
Seller Performance SolutionsWhat Top Amazon Brands Do Differently When Listings Get Suspended
Every peak season brings massive revenue opportunities, and an influx of dirty seller tricks, bogus IP claims, and unexpected ASIN suspensions. In this…
Seller Performance SolutionsDid Amazon Delete Your Reviews? How to Escalate and Restore Them
Are your Amazon product reviews suddenly disappearing? Amazon is executing a massive product review sweep, wiping out hundreds (and in some cases thousands) of…
Seller Performance SolutionsHow to Escalate to Amazon Execs & Actually Get Broken Policies Fixed
Amazon Accelerate brought thousands of sellers to Seattle, but did Seller Café actually solve your biggest account problems? In this episode, Chris McCabe and…
Seller Performance SolutionsAre You Burning Bridges on Amazon?
Are your Amazon appeals falling into a black hole? In this episode, Chris McCabe and Leah McHugh break down the three most common (and fatal) mistakes Amazon…
Seller Performance SolutionsWhat Does Amazon Actually Consider "Evasive Behavior"?
Amazon is aggressively targeting "evasive behavior," and a single suspended ASIN could now cost you your entire selling account. In this episode, Chris McCabe…
Seller Performance Solutions1,600 Reviews Gone Overnight: Inside Amazon’s Review Abuse Crackdown
Over 1,600 legitimate reviews wiped overnight without a single performance notification. Right before Q4 and Amazon Accelerate in Seattle, Amazon’s automated…
Seller Performance SolutionsHow to Get Real Results from Amazon Execs at Accelerate
Are you attending Amazon Accelerate just to sit through presentations, or do you have a battle-tested strategy to fix account issues, tackle bad competitors…
Seller Performance SolutionsAmazon INFORM Act Verification: Avoid Costly Deactivations & Delays
Is your Amazon account stuck in appeal purgatory? In this episode, Chris McCabe and Leah McHugh discuss why identity verification deadlines are triggering…
Seller Performance SolutionsHow Amazon Is Changing IP Investigations & Brand Registry Reporting in 2026
Amazon is making major updates to how they investigate Intellectual Property (IP) complaints and claim processing. In this episode, Chris McCabe and Leah…
Seller Performance SolutionsHow to Get Real Results from Amazon Reps
Planning your trip to Amazon Accelerate from Sept 22nd -24th? Don't let your 20 minutes turn into glorified note-taking with zero resolutions. In this episode…
Seller Performance SolutionsIs Your Agency Risking Your Amazon Account with Evasive Behavior?
Is Amazon threatening to take down your entire account over a single listing issue? In this episode, Chris McCabe breaks down Amazon’s massive surge in Evasive…
Seller Performance SolutionsAmazon Is Changing in Q4: What Sellers Need to Know
Amazon is rolling out major changes to Seller Assistant, abuse reporting, intellectual property complaints, and internal enforcement tools, but will these…
Seller Performance SolutionsHow to Build a Battle-Tested Amazon Appeal Strategy for Q4
Stop guessing, stop copy-pasting, and stop letting AI write your executive escalations. With Q4 just around the corner and brand margins tighter than ever…
Seller Performance SolutionsAre You Accidentally Committing Fraud on Amazon?
Amazon is cracking down on compliance violations and evasive behavior, and the sellers who try to “fix” problems with Photoshop or AI may be putting their…
Seller Performance SolutionsAmazon Sellers: Do You Know What Could Put You Out of Business?
Prime Day is over, but the real question for Amazon sellers is what comes next. In this episode, Chris McCabe and Leah McHugh break down why this year’s Prime…
Seller Performance SolutionsYour Amazon ASIN Was Suspended During Prime Day: Now What?
Prime Day is not the time to test bad Amazon escalation advice. In this episode, Chris McCabe explains why sellers cannot afford slow reactions or repeated…
Seller Performance SolutionsWhy Amazon Suspends Innocent Sellers (And the Fight to Get Reinstated)
Just days before Prime Day, e-commerce brands are facing a massive surge in automated compliance takedowns, price-scraping errors, and aggressive competitor…
Seller Performance SolutionsThe Dangerous Trends Threatening Your Amazon Listings Right Now
We're just days away from Prime Day, and the black hat attacks and bot glitches are already hitting earlier and harder than last year. In this episode, Chris…
Seller Performance SolutionsAI, Inflation & the Future of Selling on Amazon
Halfway through the year, "uncertainty" remains the defining word for Amazon sellers. In this episode, Chris McCabe is joined by Chris Moe from Cartograph to…
Seller Performance SolutionsIs Your Listing Safe? The New Wave of Amazon Food Safety Investigations
As Prime Day 2026 approaches, Amazon has ramped up food safety and compliance enforcement, using automated systems to flag listings based on as little as one…
Seller Performance SolutionsHow to Audit Your Amazon PPC Before the Prime Day Rush
Is your Amazon PPC structure ready for the biggest traffic spikes of 2026? In this episode, Chris McCabe sits down with Elizabeth Greene of Junglr to break…
Seller Performance SolutionsHow to Protect Your Amazon Account Before Prime Day 2026
Prime Day can make or break a brand’s summer sales momentum, but too many sellers wait until the last minute to deal with compliance issues, account health…
Seller Performance SolutionsThe Biggest Mistakes Amazon Sellers Make Before Selling Their Brand
Is your Amazon business actually sellable? In this episode, Chris McCabe sits down with Stephanie Khalikyar of Uncapped to expose the hard truths about what…
Seller Performance SolutionsWhy Amazon Brands Must Go Omnichannel in 2026
Is your Amazon brand hitting a wall? In this episode, Chris McCabe sits down with Andrew Maff of BlueTuskr to discuss the harsh reality of selling on Amazon in…
Seller Performance SolutionsHow to Use Amazon Marketing Cloud to Maximize Customer Lifetime Value
Most sellers are still optimizing keywords. The top 1%? They’re building audiences, tracking lifetime value, and using data you probably aren’t touching. Brent…
Seller Performance SolutionsHow Brands Can Still Win Big on Amazon with Jed Rawson
Is the "Amazon Dream" dying for small sellers? In this episode, Chris McCabe sits down with Jed Rawson, CEO of Pirawna and Uptick, to discuss the brutal…
Seller Performance SolutionsWhy Your Amazon Competitors Are Moving Faster Than You with Jeff Cohen
The era of "set it and forget it" on Amazon is over. As margins shrink and complexity grows, many sellers are falling into analysis paralysis, stuck waiting…
Seller Performance SolutionsStop Burning Your Amazon Ad Budget with Cas Sanderson
Is your Amazon business running on a "patchwork" of short-term strategies? In 2026, the margin for error on Amazon has never been thinner. Chris McCabe sits…
Seller Performance SolutionsWhat Amazon Sellers Must Do to Survive in 2026
Amazon is no longer the same game it was two years ago. In this episode, Chris McCabe and Leah McHugh break down what they saw at Prosper Show 2026, and why…
Seller Performance SolutionsFighting Fake Reviews on Amazon with Shane Barker
As black hat tactics evolve, sellers are finding it harder and harder to protect their listings. In this episode, Chris McCabe sits down with Shane Barker of…
Seller Performance SolutionsHow Agentic AI and LLMs are Changing E-commerce
Is your brand ready for the "Agentic AI" shopping revolution? In this episode, Chris McCabe sits down with Matt Kostan from ProductPinion to break down how…
Seller Performance SolutionsAmazon Compliance Is Getting Worse in 2026 (What Sellers Need to Know)
Are you getting "mush" back from Amazon Seller Support? In this episode, Chris McCabe and Leah McHugh dive deep into the current state of Amazon Seller…
Seller Performance SolutionsAre Cheap Amazon Agencies Costing You More?
Is your Amazon brand being managed by an expert, or a $2,000-a-month "ghost" agency? if you’re paying pennies for account management, you’re likely getting…
Seller Performance SolutionsWould Your Account Survive These Compliance Questions?
Think you know Amazon’s rules? Think again. In this episode, Chris McCabe and Leah McHugh break down the surprising results of Leah’s recent Amazon Policy…
Seller Performance SolutionsAI Won't Save a Bad Business with Bradley Sutton
Is Amazon product search dead? Are keywords obsolete? Is AI about to rewrite the rules of eCommerce overnight? In this episode, Chris McCabe sits down with…
Seller Performance SolutionsHow Smart Amazon Brands Build Customer Retention Without Breaking The Rules
Most sellers think they’re playing a "cat and mouse" game with Amazon’s TOS, but many times they're actually playing with federal law. In this episode, Chris…
Seller Performance SolutionsAmazon Policy Myths That Sellers Still Believe
Amazon enforcement is getting stricter, and a lot of sellers are still getting tripped up by the same avoidable compliance gaps. In this episode, Chris McCabe…
Seller Performance SolutionsThe Real Cost of Amazon Compliance Mistakes in 2026
Are you losing thousands in daily revenue due to an Amazon ASIN deactivation? In this episode, Chris and Leah dive into the "compliance trenches" to discuss…
Seller Performance SolutionsAI is Giving You Outdated Amazon Advice & Hurting Your Chances at Reinstatement
Is ChatGPT helping or hurting your Amazon appeal? Many sellers are now using AI tools to scrape the web for information on how to handle specific ASIN…
Seller Performance SolutionsAmazon’s 180-Day "Roll Off" Myth: Why Waiting Can Get You Suspended
Is your Amazon Account Health strategy simply "waiting it out"? In this episode, Chris McCabe exposes the dangerous reality of the "180-Day Roll-Off" strategy…
Seller Performance SolutionsTemplate Appeals End Escalation Paths
Amazon doesn’t “keep reviewing” your appeal. They decide whether you’re serious, competent, or confused, and they decide it fast. Once you submit a weak…
Seller Performance SolutionsAppeal Denied Again? The Hidden Issues at Amazon
Sellers keep calling Amazon Account Health hoping for clarity, yet the more they call, the more confused they get. In this episode, Chris McCabe breaks down…
Seller Performance SolutionsHow Sellers Avoided the Worst of Amazon’s Cyber Five Enforcement
Cyber Five is finally behind us — and for once, the sky didn’t fall. In this episode, Chris McCabe breaks down what actually happened across Black Friday…
Seller Performance SolutionsWhat Amazon Is Cracking Down on This Black Friday
This Holiday season, enforcement teams are in full zero-tolerance mode, and sellers are getting hit for mistakes they didn’t even realize were violations. If…
Seller Performance SolutionsCounterfeit Claims Gone Wrong: How Brands Get Themselves Suspended
Too many brands are going scorched-earth on Amazon and it’s blowing up in their faces. In this episode, Chris McCabe explains why aggressive tactics against…
Seller Performance SolutionsHow Evasive Listing Changes Are Leading to Q4 Suspensions
Evasive listing tweaks are triggering suspensions at record speed. One tiny change to a title, one “quick fix” from a VA, or one unnoticed ASIN edit can flip…
Seller Performance SolutionsHow Amazon’s Miscategorization Errors Are Costing Sellers Thousands
Some sellers are finding out the hard way that Amazon’s AI has no idea what their products are. Chris and Leah dig into what’s really breaking down inside…
Seller Performance SolutionsAmazon Is Letting 30,000 People Go — Here’s What Means for Amazon Sellers
We’re already in Q4 (peak chaos season) and Amazon is rolling out massive layoffs. When 30,000 people leave in the middle of the busiest quarter of the year…
Seller Performance SolutionsWhy Your Amazon Escalations Keep Failing (And How to Build One That Works)
It’s Q4, and “escalation” is officially the most overused word in Sellerland. Everyone’s talking about “taking it up the chain,” but most sellers are just…
Seller Performance SolutionsInternational Marketplaces Are Tanking U.S. Seller Accounts
When one Amazon marketplace goes down, they can all go down. In this episode, Chris McCabe and Leah McHugh break down how international marketplace issues—like…
Seller Performance SolutionsThe Risk of "Almost" Following the Rules on Amazon
Think you’re “mostly” following Amazon’s rules? In this episode, Chris McCabe breaks down why “almost compliant” is a fast route to suspension in Amazon’s new…
Seller Performance SolutionsBeat Tool Fatigue: Multichannel Made Simple with Yoni Mazor
Drowning in tool fatigue? In this episode, Chris McCabe sits down with Yoni Mazor of GoFlow to cut through the chaos and map a simple operating system approach…
Seller Performance SolutionsAmazon Accelerate 2025: Account Health Updates & Fixing Denied Appeals
Sellers came home from Accelerate buzzing about “account health improvements” and AI helpers, but what really changes your odds on reinstatement? In this…
Seller Performance SolutionsThe Rank vs Profit Trade-off
Before you chase rank, name the margin you’re willing to sacrifice. In this episode, Chris McCabe sit's down with Michael Maher of Cartology to break down when…
Seller Performance SolutionsHow to Handle Amazon’s FBA Prep Phase-Out with Ephraim Ausch
Amazon just pulled the plug on FBA prep — now what? If you’ve relied on Amazon to handle labeling, packaging, and prep, 2025 just threw you a curveball. In…
Seller Performance SolutionsWhy Your Amazon Appeal Keeps Getting Denied
When it comes to Amazon suspensions, your first move matters more than you think. Amazon’s enforcement is only getting tougher. Sellers are seeing escalations…
Seller Performance SolutionsYour Variations Could Be Split in Less Than a Week
Amazon is set to deprecate over 7,000 variation themes starting September 2nd, and if you're not prepared, your ASIN families could be split apart without…
Seller Performance SolutionsQ4 Prep Starts Now or Your Already Behind with Keith Hartnett
If you're waiting until October to start prepping for Q4, you're already playing catch-up. In this episode, Chris McCabe sits down with Keith Hartnett of…