Shows / Revenue Dynamics
Revenue Dynamics
Marketing, Sales, and the Economics of B2B Growth discussions hosted by Dale. W Harrison & Guests
Episodes
- Revenue Dynamics
How to Value B2B Leads — CPL vs Close-Rate | Revenue Dynamics - Episode 2
Nearly the entire marketing budget in a sales-led B2B organisation goes towards one thing: a flow of leads that sales can engage, close and turn into revenue…
- Revenue Dynamics
My Journey from Intent Data to Marketing Effectiveness | Revenue Dynamics - Episode 1
For most of the last decade, intent data looked like the most logical idea in B2B marketing: find the accounts that are in market and put your effort there…