Shows / Green Side Up
Green Side Up
Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry. Get ready for raw stories from the trenches, navigating unpredictable weather, managing demanding clients, and conquering the challenges that define entrepreneurial journeys. Whether you're knee-deep in the dirt or just planting your seeds…
Episodes
- Green Side Up
Ep 27. US Navy Veteran, Entrepreneur, Civil Servant: Travis Owen
In this episode of the Green Side Up podcast, hosts Jordan and Jason welcome special guest Travis Owen, a Navy veteran and entrepreneur. Travis shares his…
- Green Side Up
Ep 26. Tree Climbing Tales from the Trade Show Floor
On this episode of the Green Side Up Podcast, Jordan and Jason sit down with friend and tree climbing legend Adam Jackson. Adam shares his journey from…
- Green Side Up
Ep 25. Addiction, Discipline = Freedom
Addiction, Discipline, and Freedom in the Workplace Jordan and Jason sit down with personal trainer and addiction recovery advocate Brian Belling to discuss…
- Green Side Up
Ep 24. Branded Bull: Branding, Websites, and More
This episode of the Green Side Up podcast features Adam Fullerton, founder of Branded Bull, a branding and marketing agency. Adam discusses the importance of…
- Green Side Up
Ep 23. Treesources: In Collaboration with Nature
This episode of the Greenside Up podcast features Ian Wogan of Treesources, a vertically integrated green infrastructure firm that specializes in tree…
- Green Side Up
Ep 22. Trees Florida: Preparing for Our First Trade Show
Jordan and Jason discuss adventures in Texas, balancing work and play on vacation. They prepare for an upcoming trade show, at the Trees Florida Conference, by…
- Green Side Up
Ep 21. Tom Cruxon, A Tree Man From Across The Pond
This episode of the Green Side Up podcast features Tom from Sherwood Tree Service as a guest. Tom discusses how he got started in the tree industry after…
- Green Side Up
Ep 20. Worker's Comp, It's Not That Scary!
This episode of the Green Side Up podcast discusses workers' compensation insurance in depth with guest Kian Ostovar from Work Comp Specialists. Kian provides…
- Green Side Up
Ep 19. From Carpenter to "Pond Digger": A Veteran Pond Pro and True Fish Freak!
Eric "The Pond Digger" Triplet shares his journey of growing a passion-driven pond business over 35+ years. Starting from aquarium maintenance, Eric evolved…
- Green Side Up
Ep 18. All Things Equipment
This episode of the Green Side Up podcast features Jordan and Jason discussing all things equipment used in their landscape and tree businesses. They talk…
- Green Side Up
Ep 17. Vacations and Getting Fired
This episode of the Greenside Up Podcast explores balancing work and life as an entrepreneur. Jordan shares how he gave responsibility to employees while…
- Green Side Up
Ep 16. Elevate Sales to New Heights, Without the Overhead.
This episode features Cody Stickle of RevHike as he discusses the company's sales process for green industry businesses. Cody explains how RevHike handles lawn…
- Green Side Up
Ep 15. Poaching, Pathways, and City Hall
On this episode of the Green Sideup Podcast, Jordan and Jason discuss recent challenges and successes in their businesses. Jordan talks about dealing with a…
- Green Side Up
Ep 14. Good Friends, Cold Beer, Hard Work
Old Friends, New Beginnings - Jordan and Jason reunite on the podcast to share the story of how their friendship and landscape businesses began while in…
- Green Side Up
Ep 13. TCC Master's Challenge with Colin Kelly
This episode of Green Side Up features a recap of the Florida Chapter International Society of Arboriculture tree climbing competition. Jordan Upcavage and…
- Green Side Up
Ep 12. Florida ISA Tree Climbing Competition: Master's Challenge
Join Jason and Jordan at the Florida ISA Tree Climbing Competition as they provide play-by-play commentary of the Masters challenge event. Hear from Nick…
- Green Side Up
Ep 11. Commercial Landscape Guru: Trey Rolquin
This episode features Trey Rolquin as a guest. Trey shares about his career in commercial landscape maintenance and how he focuses on building relationships…
- Green Side Up
Ep 10. My Business is on Fire, Literally!
Jason and Jordan discuss the fire that destroyed SkyFrog Landscape's shop in August 2021. Jason details the events leading up to the fire, including issues…
- Green Side Up
Ep 09. BeaterMowersLife: Building a Lawn Care Community
This episode of Greenside Up Podcast features a discussion about using social media for landscaping businesses. Chris from BeaterMowersLife shares his…
- Green Side Up
Ep 08. Commercial Sales: Cults, Tacos, and Property Managers
This episode covers strategies for increasing commercial tree and landscaping sales, with a focus on building relationships with property managers. The…
- Green Side Up
Ep 07. No Crape Murder Here!
This episode provides an overview of Jordan and Jason's recent jobs and organizational involvement. Jordan shares his experience trying field work, finding it…
- Green Side Up
Ep 06. Crafting Company Culture: Inside Independent Tree Service & Sky Frog Landscape
This Green Side Up episode discusses company culture with Jordan Upcavage and Jason Lee. Jordan focuses on work ethic over slogans at Independent Tree Service…
- Green Side Up
Ep 05. Guarding Green: Safeguarding Your Landscape Business Against Theft
In this episode, the hosts discuss various challenges facing landscape businesses. They begin by describing an incident of check fraud where checks were stolen…
- Green Side Up
Ep 04. Papa Jerry: When Independent Tree Was Just A Seedling
In this episode, Jordan and Jason sit down with Jerry Upcavage to discuss the origins of Independent Tree Service. Jerry shares how he got into landscaping and…
- Green Side Up
Ep 03. - Our First Guest, Johnny the Plumber - Part 2
The conversation continues with John Furlong. The guys dive deeper into the nitty gritty of everyday business. Topics include cigarettes and weed, GPS and…
- Green Side Up
Ep 02. - Our First Guest, Johnny the Plumber - Part 1
In this episode, Jason and Jordan are joined by Johnny the Plumber. John Furlong is a manager for a multi-trade service company. The guys cover a wide array of…
- Green Side Up
Ep 01. Welcome to "Green Side Up." - Get To Know Jason Lee & Jordan Upcavage.
This week, Jason and Jordan kick off their new podcast by introducing themselves and the goals of the show. They discuss bridging the gap between the landscape…