Shows / The Yield Doctor with James Deaker
Episodes
The Yield Doctor with James DeakerPaul Lewis - Set Better Prices
Paul Lewis discusses Top-Down and Bottom-Up Pricing. The best way to benchmark in Digital Media. Pricing New Product Introductions.
The Yield Doctor with James DeakerSimon Halstead on Programmatic Curation
Simon Halstead discusses key programmatic advertising trends, including Curation
The Yield Doctor with James DeakerTim Stephens
Tim Stephens discusses some of the challenges and insights from his many years as a Programmatic Supply Specialist in Digital Advertising
The Yield Doctor with James Deaker4 things publishers get wrong about Programmatic Advertising
Sean Quick outlines four things that Publishers get wrong when they are implementing programmatic advertising
The Yield Doctor with James DeakerRamona Gonzales Lessons
Ramona Gonzales shares her lessons learned from her career in Digital Media Resources Discussed. https://www.phyl.org/ Never Search Alone…
The Yield Doctor with James DeakerMichael Albers Mastering Fractional Work
Michael Albers, former head of Consumer Product at Verizon Media discusses the Fractional Work model
The Yield Doctor with James DeakerMarc Grabowski
Marc Grabowski to discuss how to develop better leaders and managers in Digital Media companies. In the interview we discuss advice for new managers, common…
The Yield Doctor with James DeakerGreg MacDonald 2024 Ad Tech Trends
Greg MacDonald on 2024 Ad Tech trends, including the impact of the 2024 election, the intersection of M&A and Artificial Intelligence, and the challenges to…
The Yield Doctor with James DeakerIan Thomas building Analytics in Digital Media
Comparison of Publisher side vs. Advertiser side analytics in Digital Media. The impact of Big Data, Cookie Deprecation and appropriate use of AI in the…
The Yield Doctor with James DeakerThe Hidden Costs of Adding More Ads – A Yield Management Breakdown
What really happens when a publisher adds a second ad to a webpage? It may seem like an easy revenue boost—but the tradeoffs can be serious. In this video, I…
The Yield Doctor with James DeakerStephanie Gutnik on DOOH
An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the…
The Yield Doctor with James DeakerAngie Eng Interview
Interview with Angie Eng of Angie's Career Gazette Approximate timings: [1:00] Why Angie started the Career Gazette [3:55] Key Challenges in the Market [6:45]…