Latest / The Yield Doctor with James Deaker
The Hidden Costs of Adding More Ads – A Yield Management Breakdown
What really happens when a publisher adds a second ad to a webpage? It may seem like an easy revenue boost—but the tradeoffs can be serious. In this video, I break down the impact on users, advertisers, and publishers alike.
We walk through specific risks like brand dilution, performance drops, and advertiser backlash. If you’ve ever considered adding more ads to a page layout—or need to explain why yields are falling—this is a must-watch.
🔍 What you'll learn:
How a second ad affects user experience and engagement
The risks of cannibalizing advertiser performance
Real-world issues: duplicate…
The skinny
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