Shows / Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find…
Episodes
- Marketing School - Digital Marketing and Online Marketing Tips
How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI…
- Marketing School - Digital Marketing and Online Marketing Tips
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They…
- Marketing School - Digital Marketing and Online Marketing Tips
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of…
- Marketing School - Digital Marketing and Online Marketing Tips
$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K
In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is…
- Marketing School - Digital Marketing and Online Marketing Tips
AI for Agencies, Content From CEOs... What’s Actually Worth Doing?
In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in…
- Marketing School - Digital Marketing and Online Marketing Tips
How We Maximize Conference ROI and the Truth About Google vs. ChatGPT
In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and…
- Marketing School - Digital Marketing and Online Marketing Tips
How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring…
- Marketing School - Digital Marketing and Online Marketing Tips
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach…
- Marketing School - Digital Marketing and Online Marketing Tips
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and…
- Marketing School - Digital Marketing and Online Marketing Tips
Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique…
- Marketing School - Digital Marketing and Online Marketing Tips
AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving…
- Marketing School - Digital Marketing and Online Marketing Tips
The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They…
- Marketing School - Digital Marketing and Online Marketing Tips
You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and…
- Marketing School - Digital Marketing and Online Marketing Tips
Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)
In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic…
- Marketing School - Digital Marketing and Online Marketing Tips
Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback
In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content…
- Marketing School - Digital Marketing and Online Marketing Tips
Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play
In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the…
- Marketing School - Digital Marketing and Online Marketing Tips
Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie
In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block…
- Marketing School - Digital Marketing and Online Marketing Tips
Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich
In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how…
- Marketing School - Digital Marketing and Online Marketing Tips
Your ChatGPT Searches Were Temporarily Visible in Google Search Results
In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also…
- Marketing School - Digital Marketing and Online Marketing Tips
Peer Groups Will Make You Rich (With A Caveat)
In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive…
- Marketing School - Digital Marketing and Online Marketing Tips
Marketers MUST jump on Claude agents TODAY
In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional…
- Marketing School - Digital Marketing and Online Marketing Tips
You Can't Be Rich Without Volatility
In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can…
- Marketing School - Digital Marketing and Online Marketing Tips
What Partnering Can Be a Better Form of Marketing?
In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also…
- Marketing School - Digital Marketing and Online Marketing Tips
How to Produce Content at Scale With Podcasting, Content, and Webinars
In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and…
- Marketing School - Digital Marketing and Online Marketing Tips
Elon vs. Zuck – $1B Compute vs. $1B Humans
In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build…
- Marketing School - Digital Marketing and Online Marketing Tips
Personalized LinkedIn Ads at Scale
In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into…
- Marketing School - Digital Marketing and Online Marketing Tips
AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity
In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They…
- Marketing School - Digital Marketing and Online Marketing Tips
I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails
In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business…
- Marketing School - Digital Marketing and Online Marketing Tips
Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads
In this episode #3009, Eric Siu and Neil Patel discuss the future of hardware companies shifting toward advertising and Apple's current innovation challenges…
- Marketing School - Digital Marketing and Online Marketing Tips
The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness
In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of…
- Marketing School - Digital Marketing and Online Marketing Tips
8,000 People vs. 1 Chatbot – Who Does It Better?
In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and…
- Marketing School - Digital Marketing and Online Marketing Tips
To Become Rich, Chase Pain
In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient…
- Marketing School - Digital Marketing and Online Marketing Tips
Google Engineer Reveals the SEO Algorithm
In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They…
- Marketing School - Digital Marketing and Online Marketing Tips
ChatGPT Quietly Switches From Bing to Google
In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover…
- Marketing School - Digital Marketing and Online Marketing Tips
MrBeast's SaaS Decision - A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are…
- Marketing School - Digital Marketing and Online Marketing Tips
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences…
- Marketing School - Digital Marketing and Online Marketing Tips
Where Remote Work Fails
In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost…
- Marketing School - Digital Marketing and Online Marketing Tips
Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing?
In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They…
- Marketing School - Digital Marketing and Online Marketing Tips
Inside The Mind of a $500M Entrepreneur | Jess Mah
Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the…
- Marketing School - Digital Marketing and Online Marketing Tips
Do It or Don't, and Stop Wanting It
In episode #2999, Eric Siu and Neil Patel discuss the mindset behind taking action, the grit required to build a business, and how personal growth and…
Marketing School - Digital Marketing and Online Marketing TipsAI SEO Is a GRIFT
In episode #2998, Eric Siu and Neil Patel discuss how traditional SEO remains relevant despite AI advancements. They explore the evolution of content creation…
Marketing School - Digital Marketing and Online Marketing TipsHow to Grow Your Revenue With Dinners & Live Events
In this episode #2997, Eric Siu and Neil Patel discuss how networking dinners and live events can drive revenue by building strong relationships in B2B. They…
Marketing School - Digital Marketing and Online Marketing TipsHow To Grow Your Revenue Using Dinners, Webinars, and Live Events
In this episode #2996, Eric Siu and Neil Patel discuss using events—especially webinars—as powerful tools for revenue growth and trust-building in B2B…
- Marketing School - Digital Marketing and Online Marketing Tips
The $100M Marketing Strategy In An AI World
In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring…
- Marketing School - Digital Marketing and Online Marketing Tips
Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now
In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the…
- Marketing School - Digital Marketing and Online Marketing Tips
Real World AI Use Cases We're Using
In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using…
- Marketing School - Digital Marketing and Online Marketing Tips
Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing
In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping…
- Marketing School - Digital Marketing and Online Marketing Tips
Why AI SEO is BS, AI is actually making you STUPIDER
In this episode #2992, Eric Siu and Neil Patel discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They…
- Marketing School - Digital Marketing and Online Marketing Tips
95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic
In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They…
- Marketing School - Digital Marketing and Online Marketing Tips
If You're Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to…
- Marketing School - Digital Marketing and Online Marketing Tips
Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What's More Important Than Business, What The Future Of SaaS Will Look Like
In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life…
- Marketing School - Digital Marketing and Online Marketing Tips
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)
In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of…
- Marketing School - Digital Marketing and Online Marketing Tips
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore…
- Marketing School - Digital Marketing and Online Marketing Tips
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn't Do Online, We're Seeing Marketing Pick Up In Countries That Are Cutting Rates
In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also…
- Marketing School - Digital Marketing and Online Marketing Tips
Famed Investor Asserts That AI Is Underhyped, How ChatGPT Connectors Are Changing The Game For Businesses
In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They…
- Marketing School - Digital Marketing and Online Marketing Tips
How Losing Someone Can Completely Reshape You In Business, Chaos Is Always Present In Business. You Choose Who Absorbs It
In this episode #2984, Eric Siu and Neil Patel discuss how personal loss shapes leadership, highlighting the value of preparation, resilience, and hiring…
- Marketing School - Digital Marketing and Online Marketing Tips
Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts
In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping…
- Marketing School - Digital Marketing and Online Marketing Tips
How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO
In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and…
- Marketing School - Digital Marketing and Online Marketing Tips
When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads
In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it…
- Marketing School - Digital Marketing and Online Marketing Tips
What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right
In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual…