170: Recession Survival & Strategic Content Marketing with Scott Aughtmon

Small Business Big Visibility · Jun 13, 2025 · 41m

What if your business could grow during a downturn and connect with more of the right customers? In this episode, marketing strategist Scott Aughtmon unpacks two powerful areas: recession survival tactics and smart content marketing.

Scott shares insights from over 20 years in the field, including lessons from interviewing 38 top business and marketing experts. He explains what most businesses get wrong during economic slowdowns — and how simple shifts can create serious traction. Then, he dives into the power of content marketing: how to use content strategically, attract long-term buyers…