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#182 Bo Burlingham, Author of ‘Small Giants’, on Building a Business That Lasts Forever – PART TWO
Join the second part of my conversation with Bo Burlingham – the author of notable books such as ‘Small Giants’ and ‘The Great Game of Business’. Currently a contributor to Forbes, Bo previously worked at Inc. magazine for over 30 years as senior editor, executive editor, and editor at large.
In this part of the interview, Bo continues to share his research process for writing ‘Small Giants’. We also talk about having a business ‘mojo’ or ‘magnetism’, how we can apply his timeless knowledge to the current world, making space for innovation, and why he is researching more into ‘evergreen’…
The skinny
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