From Pro Sports to Fiduciary Finance: Shawn Zell on True Client Alignment
Former NFL & NBA performance-nutrition lead Shawn Zell (Fruition Financial, St. Louis) shares how he pivoted from the Rams and Bucks to fiercely independent financial planning—plus what “true client alignment” really looks like. We cover rapid licensing (SIE, 7, 66, 24), rebuilding a modern RIA tech stack, navigating broker-dealer consolidation, fee transparency, and why the best client relationships are relationship-first, not sales-first. Perfect for advisors considering the leap to independence or refining their service model.
What you’ll learn
Why Shawn left pro sports for wealth…
The skinny
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