Latest / Let's talk Marketplace / Marketplace News Update: Onbuy, Marketplace AI, and More #LTM127

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Marketplace News Update: Onbuy, Marketplace AI, and More #LTM127 · Let's talk Marketplace

• 0:00
  And
• 0:00
  partnering
• 0:00
  with
• 0:00
  Shein
• 0:01
  gives
• 0:01
  them
• 0:01
  immediate
• 0:02
  access
• 0:02
  to
• 0:03
  160
• 0:03
  markets,
• 0:04
  which
• 0:05
  is
• 0:05
  hard
• 0:05
  to
• 0:05
  achieve
• 0:06
  on
• 0:06
  their
• 0:06
  own.
• 0:07
  So
• 0:08
  and
• 0:08
  I
• 0:08
  would
• 0:08
  say
• 0:09
  also
• 0:09
  that
• 0:10
  especially
• 0:10
  for
• 0:10
  this
• 0:11
  price
• 0:11
  entry,
• 0:11
  fast
• 0:12
  fashion
• 0:12
  manufacturers,
• 0:14
  Shein
• 0:14
  is
• 0:15
  a
• 0:15
  very
• 0:16
  good
• 0:16
  match.
• 0:21
  Let's
• 0:21
  Talk
• 0:22
  Marketplace.
• 0:22
  The
• 0:23
  Marketplace
• 0:23
  podcast
• 0:24
  with
• 0:24
  Ingrid
• 0:25
  Lohmer
• 0:25
  and
• 0:25
  Vana
• 0:26
  V.
• 0:26
  Dichtu.
• 0:30
  Hello
• 0:30
  everyone
• 0:30
  and
• 0:31
  welcome
• 0:31
  back
• 0:31
  to
• 0:31
  another
• 0:32
  episode
• 0:32
  of
• 0:32
  let's
• 0:33
  Talk
• 0:33
  Marketplace.
• 0:33
  I'm
• 0:34
  Ingrid
• 0:34
  and
• 0:34
  as
• 0:34
  always
• 0:35
  I'm
• 0:35
  joined
• 0:35
  by
• 0:35
  Valerie.
• 0:36
  And
• 0:37
  today
• 0:37
  we
• 0:37
  have
• 0:37
  another
• 0:38
  Marketplace
• 0:38
  news
• 0:39
  update
• 0:39
  for
• 0:39
  you.
• 0:40
  After
• 0:40
  all,
• 0:40
  summer
• 0:41
  was
• 0:41
  quite
• 0:41
  slow
• 0:41
  and
• 0:42
  news
• 0:42
  wise,
• 0:42
  but
• 0:42
  September
• 0:43
  has
• 0:43
  been
• 0:43
  rather
• 0:44
  busy
• 0:44
  for
• 0:45
  the
• 0:45
  Marketplace
• 0:45
  world.
• 0:46
  Lots
• 0:46
  of
• 0:46
  things
• 0:46
  were
• 0:46
  happening.
• 0:47
  So
• 0:48
  we'll
• 0:48
  walk
• 0:48
  you
• 0:48
  through
• 0:48
  the
• 0:49
  most
• 0:49
  important
• 0:49
  news
• 0:49
  today.
• 0:51
  Yeah,
• 0:51
  absolutely.
• 0:52
  So
• 0:52
  I
• 0:52
  think
• 0:53
  about
• 0:53
  just
• 0:53
  like
• 0:53
  last
• 0:54
  week
• 0:54
  while
• 0:54
  we
• 0:54
  were
• 0:55
  in
• 0:55
  Cologne
• 0:55
  for
• 0:56
  our
• 0:56
  own
• 0:57
  Marketplace
• 0:57
  Universe
• 0:58
  Connect
• 0:58
  event
• 0:59
  and
• 1:00
  while
• 1:00
  the
• 1:01
  DMX
• 1:01
  go
• 1:02
  and
• 1:02
  you
• 1:03
  have
• 1:03
  been
• 1:03
  this
• 1:03
  week
• 1:03
  in
• 1:04
  Berlin.
• 1:05
  So
• 1:05
  before
• 1:06
  we
• 1:06
  jump
• 1:06
  into
• 1:06
  the
• 1:07
  headlines,
• 1:07
  and
• 1:08
  I
• 1:08
  know
• 1:09
  so
• 1:09
  many
• 1:09
  other
• 1:09
  events
• 1:10
  are
• 1:10
  already
• 1:10
  planned
• 1:11
  and,
• 1:11
  and,
• 1:11
  and
• 1:12
  yeah,
• 1:14
  yeah,
• 1:14
  yeah,
• 1:14
  yeah.
• 1:15
  Event
• 1:15
  is
• 1:15
  Event
• 1:16
  Fall
• 1:16
  is
• 1:16
  really
• 1:16
  coming,
• 1:17
  coming
• 1:17
  along.
• 1:18
  Event
• 1:18
  Fall
• 1:18
  is
• 1:18
  on
• 1:20
  and
• 1:20
  we
• 1:20
  are
• 1:20
  also
• 1:21
  preparing
• 1:21
  for
• 1:21
  our
• 1:22
  event
• 1:23
  Marketplace
• 1:24
  Universal
• 1:24
  Connect
• 1:25
  on
• 1:25
  the
• 1:25
  20th
• 1:26
  of
• 1:26
  October
• 1:27
  in
• 1:27
  Munich
• 1:28
  and
• 1:28
  being
• 1:29
  on
• 1:29
  stage
• 1:29
  at
• 1:29
  the
• 1:29
  Newcomer
• 1:30
  Summit.
• 1:30
  So
• 1:30
  a
• 1:31
  lot
• 1:31
  of
• 1:31
  things
• 1:31
  going
• 1:32
  on
• 1:32
  and
• 1:32
  we're
• 1:32
  quite
• 1:32
  excited.
• 1:34
  But
• 1:34
  before
• 1:35
  we
• 1:35
  jump
• 1:35
  into
• 1:35
  the
• 1:35
  headlines,
• 1:36
  I
• 1:36
  have
• 1:36
  to
• 1:36
  ask,
• 1:37
  last
• 1:38
  week
• 1:38
  you
• 1:38
  were
• 1:39
  in
• 1:39
  Berlin
• 1:39
  for
• 1:39
  the
• 1:40
  ebay
• 1:40
  awards.
• 1:41
  So
• 1:41
  how
• 1:41
  was
• 1:41
  it?
• 1:42
  That
• 1:42
  was
• 1:42
  a
• 1:42
  great
• 1:43
  evening,
• 1:43
  really.
• 1:44
  Ebay
• 1:44
  chose
• 1:45
  a
• 1:46
  stunning
• 1:46
  location
• 1:47
  for
• 1:47
  the
• 1:48
  ebay
• 1:48
  awards
• 1:48
  this
• 1:49
  year.
• 1:49
  The
• 1:50
  whole
• 1:50
  energy
• 1:50
  was
• 1:51
  great
• 1:51
  and
• 1:52
  I
• 1:53
  think
• 1:53
  the
• 1:53
  evening
• 1:53
  showed
• 1:54
  very
• 1:54
  good
• 1:54
  how
• 1:54
  much
• 1:55
  ebay
• 1:55
  values
• 1:56
  their
• 1:56
  seller
• 1:56
  community.
• 1:57
  You
• 1:57
  know,
• 1:58
  there
• 1:58
  were
• 1:58
  inspiring
• 1:59
  stories
• 1:59
  from
• 2:00
  entrepreneurs,
• 2:01
  there
• 2:01
  was
• 2:01
  a
• 2:01
  brass
• 2:01
  band
• 2:02
  which
• 2:02
  is
• 2:02
  always,
• 2:03
  you
• 2:03
  know,
• 2:03
  it's
• 2:03
  always
• 2:03
  a
• 2:04
  key,
• 2:04
  a
• 2:04
  win
• 2:05
  for
• 2:05
  me
• 2:05
  and
• 2:06
  even
• 2:06
  an
• 2:07
  inspirational
• 2:07
  keynote
• 2:08
  speaker.
• 2:08
  And
• 2:09
  yeah,
• 2:09
  there
• 2:09
  was
• 2:10
  a
• 2:10
  lot
• 2:10
  of
• 2:10
  ebay
• 2:11
  spirit
• 2:12
  in
• 2:12
  the
• 2:12
  room.
• 2:12
  And
• 2:13
  of
• 2:13
  course
• 2:13
  I
• 2:13
  could
• 2:13
  meet
• 2:14
  and
• 2:14
  remet
• 2:14
  a
• 2:15
  lot
• 2:15
  of
• 2:15
  people
• 2:15
  from
• 2:15
  the
• 2:16
  whole
• 2:16
  German
• 2:16
  ebay
• 2:17
  verse,
• 2:17
  which
• 2:17
  is
• 2:17
  always
• 2:18
  fun.
• 2:18
  But
• 2:19
  I
• 2:19
  think
• 2:20
  the
• 2:20
  best
• 2:20
  part
• 2:20
  for
• 2:20
  me
• 2:20
  was
• 2:21
  when
• 2:21
  I
• 2:21
  was
• 2:22
  allowed
• 2:23
  to
• 2:23
  hand
• 2:23
  over
• 2:23
  the
• 2:24
  award
• 2:24
  for
• 2:24
  the
• 2:25
  best
• 2:25
  social
• 2:25
  oriented
• 2:27
  company
• 2:27
  to
• 2:28
  Mike
• 2:28
  Rife
• 2:28
  from
• 2:29
  IFB
• 2:29
  Green
• 2:29
  and
• 2:30
  Social
• 2:30
  it.
• 2:31
  And
• 2:31
  that
• 2:32
  is
• 2:32
  a
• 2:32
  great
• 2:32
  company,
• 2:33
  really,
• 2:33
  and
• 2:33
  a
• 2:34
  story
• 2:34
  that
• 2:34
  I
• 2:34
  hadn't
• 2:34
  heard
• 2:35
  before,
• 2:36
  which
• 2:36
  always
• 2:37
  happens
• 2:37
  to
• 2:37
  me
• 2:37
  when
• 2:38
  I
• 2:38
  go
• 2:38
  to
• 2:38
  the
• 2:38
  ebay
• 2:39
  awards.
• 2:39
  I
• 2:39
  always
• 2:40
  meet
• 2:40
  new
• 2:40
  people
• 2:40
  and
• 2:41
  new
• 2:41
  interesting
• 2:41
  stories
• 2:41
  that
• 2:42
  I
• 2:42
  haven't
• 2:42
  heard
• 2:42
  before.
• 2:42
  And
• 2:43
  this
• 2:43
  one
• 2:43
  is
• 2:43
  great
• 2:44
  because
• 2:44
  the
• 2:44
  IFB
• 2:45
  is
• 2:45
  an
• 2:45
  established
• 2:46
  and
• 2:46
  very
• 2:47
  profitable
• 2:47
  company
• 2:48
  with
• 2:48
  like
• 2:48
  20
• 2:49
  offices
• 2:49
  in
• 2:50
  six
• 2:50
  countries
• 2:50
  and
• 2:50
  they
• 2:51
  have
• 2:51
  seven
• 2:51
  employees
• 2:52
  and
• 2:52
  nearly
• 2:53
  half,
• 2:56
  and
• 2:57
  nearly
• 2:57
  half
• 2:57
  of
• 2:57
  these
• 2:58
  employees
• 2:58
  are
• 2:59
  people
• 2:59
  with
• 2:59
  disabilities.
• 3:00
  Wow.
• 3:00
  Yeah,
• 3:01
  and
• 3:01
  that's
• 3:02
  really
• 3:02
  inspiring
• 3:03
  considering
• 3:04
  that
• 3:04
  in
• 3:04
  Germany
• 3:04
  we
• 3:05
  have
• 3:05
  a
• 3:05
  law
• 3:05
  that
• 3:06
  companies
• 3:07
  with
• 3:07
  more
• 3:07
  than
• 3:07
  20
• 3:08
  employees
• 3:08
  have
• 3:09
  to
• 3:09
  employ
• 3:10
  people
• 3:10
  with
• 3:10
  disabilities.
• 3:11
  And
• 3:11
  about
• 3:12
  40%
• 3:12
  of
• 3:13
  German
• 3:13
  companies
• 3:13
  just
• 3:14
  don't
• 3:14
  do
• 3:14
  that.
• 3:15
  They
• 3:15
  just
• 3:16
  don't
• 3:16
  comply.
• 3:17
  And
• 3:17
  they
• 3:17
  only
• 3:18
  have
• 3:18
  to
• 3:18
  employ
• 3:19
  5%
• 3:20
  of
• 3:20
  their
• 3:20
  workforce,
• 3:21
  have
• 3:21
  to
• 3:21
  be
• 3:22
  people
• 3:22
  with
• 3:22
  disabilities.
• 3:23
  And
• 3:23
  then
• 3:24
  someone
• 3:24
  like
• 3:24
  AFB
• 3:25
  comes
• 3:25
  along
• 3:25
  and
• 3:25
  they
• 3:25
  go
• 3:26
  like,
• 3:26
  yeah,
• 3:26
  we
• 3:26
  have
• 3:26
  50,
• 3:27
  no
• 3:27
  problem.
• 3:28
  So
• 3:29
  that
• 3:29
  was
• 3:29
  great.
• 3:30
  Yeah,
• 3:31
  Sounds
• 3:31
  really
• 3:31
  like
• 3:31
  a
• 3:31
  fantastic
• 3:32
  evening
• 3:32
  and
• 3:33
  a
• 3:33
  good
• 3:33
  reminder
• 3:33
  that
• 3:33
  community
• 3:34
  is
• 3:34
  still
• 3:34
  the
• 3:34
  heart
• 3:35
  of
• 3:35
  marketplaces.
• 3:36
  And
• 3:36
  this
• 3:37
  is
• 3:37
  also
• 3:37
  what
• 3:37
  we
• 3:37
  see
• 3:37
  when
• 3:38
  we
• 3:38
  go
• 3:38
  to
• 3:38
  events.
• 3:39
  Right.
• 3:39
  Like
• 3:41
  we
• 3:41
  were
• 3:41
  in
• 3:41
  Cologne
• 3:42
  and
• 3:42
  then
• 3:42
  we
• 3:42
  meet
• 3:42
  the
• 3:43
  people
• 3:43
  there,
• 3:43
  which
• 3:43
  we
• 3:44
  met
• 3:44
  again
• 3:44
  in
• 3:44
  Berlin
• 3:45
  and
• 3:47
  which
• 3:47
  we
• 3:47
  will
• 3:47
  meet
• 3:47
  again
• 3:48
  in.
• 3:48
  In
• 3:48
  Munich
• 3:49
  and.
• 3:50
  And
• 3:50
  so
• 3:51
  on
• 3:51
  and
• 3:51
  so
• 3:51
  on.
• 3:52
  So.
• 3:53
  Yeah.
• 3:54
  But
• 3:54
  I
• 3:55
  would
• 3:55
  say,
• 3:55
  as
• 3:56
  we
• 3:56
  are
• 3:56
  here
• 3:56
  for
• 3:56
  the
• 3:56
  news
• 3:57
  today,
• 3:57
  let's
• 3:58
  dive
• 3:58
  into
• 3:58
  the
• 3:58
  September
• 3:59
  news
• 4:00
  because
• 4:00
  a
• 4:01
  lot
• 4:01
  has
• 4:01
  happened
• 4:01
  and
• 4:01
  we
• 4:01
  skipped
• 4:02
  the
• 4:02
  August.
• 4:02
  Session,
• 4:03
  so
• 4:04
  there
• 4:05
  was
• 4:05
  not
• 4:05
  really
• 4:06
  anything
• 4:06
  on
• 4:06
  August.
• 4:07
  So.
• 4:07
  Okay,
• 4:08
  so
• 4:08
  everyone
• 4:09
  was
• 4:09
  really
• 4:09
  doing
• 4:09
  holiday,
• 4:10
  it
• 4:10
  seems.
• 4:10
  So
• 4:11
  my
• 4:12
  colleague
• 4:12
  Christiane
• 4:13
  and
• 4:13
  me
• 4:13
  were
• 4:13
  looking
• 4:13
  for
• 4:13
  news
• 4:14
  over
• 4:14
  the
• 4:14
  summer
• 4:14
  for
• 4:15
  the
• 4:15
  first
• 4:15
  newsletter.
• 4:16
  We
• 4:16
  both
• 4:16
  were
• 4:17
  like,
• 4:17
  but
• 4:17
  something
• 4:18
  had
• 4:18
  have
• 4:18
  happened
• 4:19
  over
• 4:19
  the
• 4:19
  our
• 4:20
  holidays.
• 4:20
  You
• 4:20
  know,
• 4:21
  there
• 4:21
  must
• 4:21
  have
• 4:22
  been
• 4:22
  something
• 4:23
  searching
• 4:23
  on
• 4:23
  the
• 4:24
  whole
• 4:24
  Internet,
• 4:24
  but
• 4:25
  I
• 4:25
  think
• 4:25
  everyone
• 4:25
  was
• 4:26
  on
• 4:26
  holiday.
• 4:27
  Yeah,
• 4:27
  they
• 4:27
  prepared
• 4:27
  everything
• 4:28
  now
• 4:28
  for
• 4:28
  the
• 4:28
  Strong
• 4:29
  Autumn
• 4:29
  and
• 4:31
  Q4.
• 4:32
  I
• 4:32
  mean,
• 4:33
  it's
• 4:33
  really,
• 4:33
  really
• 4:34
  on
• 4:34
  now.
• 4:36
  Yeah,
• 4:36
  the
• 4:36
  hot
• 4:36
  season.
• 4:38
  The
• 4:38
  hot
• 4:38
  ecom
• 4:39
  season.
• 4:41
  Yeah.
• 4:42
  Right,
• 4:42
  so
• 4:42
  let's
• 4:43
  dive
• 4:43
  into
• 4:43
  it.
• 4:44
  I
• 4:45
  think
• 4:45
  the
• 4:45
  first
• 4:45
  news
• 4:46
  piece
• 4:46
  that
• 4:46
  I
• 4:46
  wanted
• 4:47
  to
• 4:47
  discuss
• 4:47
  with
• 4:47
  you
• 4:47
  was
• 4:48
  on
• 4:48
  Buy,
• 4:50
  that's
• 4:50
  a
• 4:50
  UK
• 4:50
  marketplace,
• 4:51
  and
• 4:51
  they
• 4:52
  just
• 4:52
  announced
• 4:52
  that
• 4:53
  they
• 4:53
  have
• 4:53
  officially
• 4:54
  launched
• 4:54
  in
• 4:55
  the
• 4:55
  eu,
• 4:56
  which
• 4:56
  is
• 4:57
  quite
• 4:57
  a
• 4:57
  step
• 4:57
  actually,
• 4:58
  because,
• 4:59
  you
• 4:59
  know,
• 4:59
  so
• 5:00
  far
• 5:00
  they
• 5:00
  have
• 5:00
  been
• 5:01
  on
• 5:01
  Buy
• 5:01
  is
• 5:01
  one
• 5:01
  of
• 5:02
  those
• 5:02
  marketplaces
• 5:02
  that
• 5:02
  has
• 5:03
  been
• 5:03
  positioning
• 5:03
  itself
• 5:04
  as
• 5:04
  a
• 5:05
  fair
• 5:05
  marketplace,
• 5:07
  putting
• 5:07
  sellers
• 5:07
  first
• 5:08
  and
• 5:08
  not
• 5:08
  competing
• 5:09
  with
• 5:09
  them.
• 5:09
  Bit
• 5:09
  like
• 5:09
  ebay,
• 5:10
  actually.
• 5:11
  What
• 5:11
  like
• 5:11
  kind
• 5:12
  of
• 5:12
  categories
• 5:13
  is
• 5:13
  on
• 5:13
  Buy?
• 5:13
  Selling.
• 5:14
  They
• 5:14
  are
• 5:16
  basically
• 5:16
  a
• 5:16
  general,
• 5:16
  generalistic
• 5:17
  marketplace.
• 5:18
  But
• 5:18
  the
• 5:18
  strongest
• 5:19
  category
• 5:19
  is
• 5:19
  definitely
• 5:20
  electronics.
• 5:21
  Okay.
• 5:21
  I
• 5:21
  think
• 5:22
  this
• 5:22
  is.
• 5:22
  This
• 5:22
  is
• 5:22
  where
• 5:22
  I
• 5:23
  also
• 5:23
  put
• 5:23
  them
• 5:23
  on
• 5:23
  the
• 5:23
  electronics
• 5:24
  mark
• 5:26
  quadrant.
• 5:26
  And
• 5:26
  also
• 5:27
  in
• 5:27
  the
• 5:27
  UK
• 5:27
  quadrant,
• 5:28
  they
• 5:28
  are
• 5:29
  in
• 5:29
  the
• 5:29
  electronic
• 5:29
  section
• 5:30
  because
• 5:30
  that
• 5:31
  is
• 5:31
  their
• 5:31
  strongest
• 5:31
  feat.
• 5:32
  But
• 5:32
  they
• 5:32
  are
• 5:32
  active
• 5:33
  in
• 5:33
  the
• 5:33
  other
• 5:33
  and
• 5:34
  all
• 5:34
  other
• 5:34
  categories
• 5:35
  as
• 5:35
  well.
• 5:36
  I
• 5:36
  think
• 5:36
  you
• 5:36
  can
• 5:36
  dismiss
• 5:37
  them
• 5:37
  in
• 5:37
  fashion,
• 5:37
  but
• 5:38
  everywhere
• 5:38
  else
• 5:38
  they
• 5:38
  are
• 5:39
  an
• 5:39
  interesting
• 5:39
  player.
• 5:41
  Yeah.
• 5:41
  And
• 5:42
  in
• 5:42
  the
• 5:42
  UK
• 5:42
  they
• 5:43
  are
• 5:43
  already
• 5:44
  quite
• 5:44
  well
• 5:44
  known
• 5:45
  and
• 5:45
  quite
• 5:45
  strong,
• 5:46
  so.
• 5:46
  And
• 5:47
  I
• 5:47
  also
• 5:47
  wonder
• 5:47
  how
• 5:48
  do
• 5:48
  they
• 5:48
  play
• 5:49
  to
• 5:49
  carve
• 5:49
  out
• 5:50
  a
• 5:51
  space
• 5:51
  in
• 5:51
  the
• 5:51
  markets
• 5:52
  dominated
• 5:52
  by
• 5:52
  Amazon,
• 5:53
  Bull
• 5:53
  Aliko
• 5:54
  or
• 5:54
  even
• 5:54
  strong
• 5:55
  local
• 5:55
  players
• 5:55
  like
• 5:56
  C
• 5:56
  Discount
• 5:57
  in
• 5:57
  France
• 5:57
  or
• 5:57
  Kaufland
• 5:59
  in
• 5:59
  Germany,
• 6:00
  but
• 6:00
  also
• 6:00
  Eastern
• 6:00
  Europe
• 6:01
  and
• 6:01
  Southern
• 6:01
  Europe.
• 6:02
  So
• 6:02
  sellers
• 6:03
  already
• 6:03
  have
• 6:03
  like
• 6:04
  so
• 6:04
  many
• 6:04
  channels
• 6:04
  and
• 6:05
  unbuy
• 6:05
  will
• 6:05
  need
• 6:05
  a
• 6:06
  very
• 6:06
  strong
• 6:06
  message
• 6:06
  to
• 6:07
  convince
• 6:07
  them
• 6:07
  to
• 6:07
  invest
• 6:08
  time
• 6:08
  and
• 6:08
  resources.
• 6:09
  Right?
• 6:09
  Yeah,
• 6:09
  absolutely.
• 6:11
  I
• 6:11
  think
• 6:11
  one
• 6:11
  thing
• 6:12
  in
• 6:12
  their
• 6:12
  favor
• 6:13
  is
• 6:14
  that
• 6:14
  sellers
• 6:15
  are
• 6:15
  looking
• 6:15
  for
• 6:15
  alternatives,
• 6:16
  which
• 6:17
  we
• 6:17
  also
• 6:18
  recognize
• 6:19
  when
• 6:19
  we
• 6:19
  are
• 6:19
  doing
• 6:20
  webinars
• 6:20
  on
• 6:21
  competitors
• 6:22
  like
• 6:22
  Boel
• 6:22
  or
• 6:22
  in
• 6:22
  Kaufland.
• 6:23
  And
• 6:23
  people
• 6:24
  are
• 6:24
  interested
• 6:24
  and
• 6:25
  people
• 6:25
  are
• 6:25
  looking
• 6:25
  for
• 6:25
  new
• 6:26
  opportunities
• 6:27
  and
• 6:28
  new
• 6:28
  marketplaces,
• 6:29
  especially
• 6:29
  marketplaces
• 6:30
  that
• 6:30
  are
• 6:30
  now
• 6:30
  expanding
• 6:31
  because
• 6:31
  that
• 6:31
  means
• 6:32
  they,
• 6:32
  they,
• 6:32
  they
• 6:33
  are
• 6:33
  pushing
• 6:33
  forward,
• 6:33
  they
• 6:34
  are
• 6:34
  looking
• 6:34
  for
• 6:34
  sellers,
• 6:35
  they
• 6:35
  are
• 6:35
  trying
• 6:36
  their
• 6:36
  best
• 6:36
  to
• 6:36
  get
• 6:36
  sellers
• 6:37
  and
• 6:38
  yeah,
• 6:40
  are
• 6:40
  offering
• 6:41
  them
• 6:41
  competitive
• 6:43
  conditions
• 6:44
  for
• 6:44
  selling
• 6:45
  and
• 6:45
  stuff
• 6:45
  like
• 6:45
  that.
• 6:45
  So
• 6:45
  that's
• 6:46
  true.
• 6:47
  Yeah,
• 6:47
  I
• 6:47
  think
• 6:47
  they
• 6:47
  do
• 6:48
  have
• 6:49
  a
• 6:49
  possibility
• 6:50
  and
• 6:50
  the
• 6:50
  marketplace
• 6:51
  itself
• 6:51
  is
• 6:52
  interesting.
• 6:52
  They
• 6:53
  have
• 6:53
  a
• 6:53
  lot
• 6:53
  of,
• 6:54
  a
• 6:54
  lot
• 6:54
  of
• 6:54
  power,
• 6:55
  a
• 6:55
  lot
• 6:55
  of
• 6:56
  money
• 6:56
  behind
• 6:57
  the
• 6:57
  expansion
• 6:58
  as
• 6:58
  well.
• 6:58
  So
• 6:59
  yeah,
• 6:59
  could
• 6:59
  be
• 7:00
  interesting.
• 7:00
  That's,
• 7:00
  that
• 7:01
  seems
• 7:01
  interesting.
• 7:01
  And
• 7:01
  yes,
• 7:02
  that's
• 7:02
  also
• 7:02
  what
• 7:02
  I
• 7:02
  feel
• 7:03
  is
• 7:03
  like
• 7:04
  so
• 7:04
  many
• 7:04
  brands
• 7:05
  are
• 7:05
  looking
• 7:05
  for
• 7:05
  additional
• 7:06
  expansion
• 7:07
  markets
• 7:08
  and
• 7:08
  marketplaces
• 7:10
  because
• 7:10
  some
• 7:10
  of
• 7:10
  them
• 7:10
  are
• 7:11
  coming
• 7:11
  to
• 7:11
  us
• 7:11
  and
• 7:11
  saying
• 7:11
  like,
• 7:12
  hey,
• 7:12
  you
• 7:13
  know,
• 7:13
  we
• 7:13
  are
• 7:13
  like
• 7:13
  here,
• 7:13
  here,
• 7:14
  here
• 7:14
  and
• 7:14
  here,
• 7:14
  and
• 7:15
  where
• 7:16
  can
• 7:16
  we
• 7:16
  go
• 7:16
  else?
• 7:18
  Okay,
• 7:18
  let's
• 7:19
  go
• 7:19
  to
• 7:19
  our
• 7:19
  webinar,
• 7:20
  etc.
• 7:21
  And
• 7:22
  yeah,
• 7:23
  maybe
• 7:23
  that's
• 7:23
  also
• 7:24
  a
• 7:24
  good
• 7:24
  point
• 7:25
  to
• 7:26
  send
• 7:27
  you
• 7:27
  to
• 7:27
  our
• 7:27
  webinars
• 7:28
  because
• 7:28
  we
• 7:29
  have
• 7:29
  several
• 7:30
  webinars
• 7:30
  planned
• 7:31
  this
• 7:31
  autumn
• 7:32
  with
• 7:33
  different
• 7:33
  marketplaces.
• 7:34
  The
• 7:34
  one
• 7:34
  with
• 7:34
  Bull
• 7:35
  you
• 7:35
  can
• 7:36
  watch
• 7:36
  as
• 7:36
  a
• 7:36
  recording,
• 7:37
  but
• 7:37
  we
• 7:37
  also
• 7:38
  do
• 7:38
  one
• 7:38
  with
• 7:38
  mediamark
• 7:39
  Saturn,
• 7:39
  one
• 7:40
  with
• 7:40
  Kaufland,
• 7:41
  one
• 7:41
  with
• 7:41
  about
• 7:42
  you
• 7:42
  and
• 7:43
  we
• 7:44
  will.
• 7:44
  Link
• 7:47
  the
• 7:48
  link
• 7:50
  registration
• 7:51
  website.
• 7:52
  So
• 7:52
  you
• 7:52
  can
• 7:53
  register
• 7:54
  for
• 7:54
  the
• 7:55
  webinars
• 7:56
  or
• 7:56
  you
• 7:56
  can
• 7:56
  watch
• 7:57
  the
• 7:57
  recordings.
• 7:57
  Yes,
• 7:58
  yeah,
• 7:58
  absolutely.
• 7:59
  And
• 7:59
  I
• 7:59
  would
• 7:59
  say
• 8:00
  let's
• 8:00
  move
• 8:00
  on
• 8:01
  to
• 8:01
  Poland
• 8:02
  mainly
• 8:04
  because.
• 8:05
  Moving
• 8:05
  on
• 8:05
  to
• 8:05
  Allegro.
• 8:06
  Sorry,
• 8:07
  like,
• 8:07
  yeah,
• 8:08
  actually,
• 8:08
  yeah,
• 8:09
  Poland
• 8:09
  is
• 8:10
  much
• 8:10
  dominated
• 8:11
  by
• 8:11
  Allegro,
• 8:12
  the
• 8:12
  marketplace,
• 8:13
  and
• 8:14
  they're.
• 8:15
  Their
• 8:15
  Q2
• 8:15
  results
• 8:16
  just
• 8:16
  came
• 8:17
  out.
• 8:17
  So
• 8:17
  what
• 8:17
  caught
• 8:18
  your
• 8:18
  eye,
• 8:18
  Ingrid?
• 8:20
  Well,
• 8:20
  Allegro
• 8:21
  continues
• 8:21
  to
• 8:21
  grow
• 8:22
  steadily,
• 8:22
  which
• 8:22
  is
• 8:23
  quite
• 8:23
  a
• 8:23
  feat
• 8:24
  in
• 8:24
  itself
• 8:24
  because
• 8:25
  especially
• 8:25
  in
• 8:26
  Poland,
• 8:26
  Allegro
• 8:26
  is
• 8:27
  already
• 8:27
  so
• 8:27
  dominant
• 8:28
  and
• 8:28
  so
• 8:28
  big.
• 8:30
  They
• 8:31
  have,
• 8:32
  I
• 8:32
  think
• 8:32
  a
• 8:32
  GMV
• 8:33
  of
• 8:33
  around
• 8:33
  12
• 8:33
  billion
• 8:34
  Euro.
• 8:35
  And
• 8:35
  the
• 8:36
  group
• 8:36
  GMV
• 8:36
  has
• 8:36
  again
• 8:37
  grown
• 8:37
  by
• 8:38
  now
• 8:38
  9%.
• 8:40
  Also,
• 8:40
  active
• 8:40
  buyers
• 8:41
  are
• 8:41
  up
• 8:41
  and.
• 8:43
  And
• 8:43
  the
• 8:43
  new
• 8:44
  platform
• 8:44
  in
• 8:44
  the
• 8:45
  Czech
• 8:45
  Republic,
• 8:46
  Allegro
• 8:46
  cset
• 8:47
  is
• 8:47
  starting
• 8:48
  to
• 8:48
  get
• 8:48
  some
• 8:48
  traction.
• 8:50
  So
• 8:50
  looking
• 8:51
  good,
• 8:51
  basically.
• 8:52
  Okay,
• 8:53
  so,
• 8:53
  yeah,
• 8:53
  well,
• 8:54
  it
• 8:54
  actually
• 8:54
  shows
• 8:55
  that
• 8:55
  Aliko
• 8:55
  has
• 8:56
  the
• 8:56
  ambition
• 8:56
  to
• 8:56
  become
• 8:57
  more
• 8:57
  than
• 8:57
  just
• 8:57
  Poland's
• 8:58
  number
• 8:58
  one.
• 8:58
  I
• 8:59
  mean,
• 8:59
  that's
• 8:59
  what
• 8:59
  we
• 8:59
  already
• 9:00
  knew,
• 9:01
  but
• 9:01
  they
• 9:01
  were
• 9:01
  really
• 9:01
  aiming
• 9:02
  to
• 9:02
  be
• 9:02
  a
• 9:02
  true
• 9:02
  central
• 9:03
  Eastern
• 9:03
  European
• 9:04
  champion.
• 9:06
  I
• 9:06
  mean,
• 9:06
  they
• 9:07
  tried
• 9:07
  also
• 9:07
  to
• 9:07
  be
• 9:08
  central
• 9:08
  European,
• 9:09
  but
• 9:10
  I
• 9:10
  would
• 9:10
  put
• 9:10
  them
• 9:11
  More
• 9:11
  into
• 9:11
  the
• 9:11
  central
• 9:11
  Eastern
• 9:12
  European
• 9:12
  corner.
• 9:14
  It's
• 9:14
  not
• 9:14
  a
• 9:14
  corner.
• 9:14
  It's
• 9:15
  like
• 9:15
  huge.
• 9:16
  And
• 9:17
  yeah,
• 9:17
  but
• 9:17
  I
• 9:17
  would
• 9:18
  also
• 9:18
  say
• 9:18
  it's
• 9:18
  not
• 9:19
  an
• 9:19
  easy
• 9:19
  path.
• 9:20
  In
• 9:20
  the
• 9:20
  Czech
• 9:20
  Republic,
• 9:21
  for
• 9:21
  example,
• 9:21
  they
• 9:21
  face
• 9:22
  players
• 9:22
  like
• 9:22
  He
• 9:22
  Rica
• 9:23
  who
• 9:23
  are
• 9:24
  deeply
• 9:24
  entrenched.
• 9:25
  So.
• 9:26
  Yeah,
• 9:26
  yeah,
• 9:27
  that's
• 9:27
  true.
• 9:27
  Yeah.
• 9:28
  And
• 9:28
  I
• 9:28
  think
• 9:29
  if
• 9:29
  we
• 9:29
  look
• 9:29
  at
• 9:30
  the
• 9:30
  numbers
• 9:30
  in
• 9:30
  more
• 9:31
  detail,
• 9:31
  things
• 9:32
  are
• 9:32
  also
• 9:32
  really
• 9:32
  showing
• 9:33
  that
• 9:33
  it's
• 9:34
  not
• 9:34
  that
• 9:34
  easy
• 9:34
  for
• 9:34
  Allegro
• 9:35
  as
• 9:35
  they
• 9:36
  might
• 9:36
  like
• 9:36
  to.
• 9:37
  Yeah,
• 9:37
  like
• 9:37
  you
• 9:38
  to
• 9:38
  believe,
• 9:38
  because
• 9:39
  they
• 9:40
  show
• 9:40
  that
• 9:40
  the
• 9:41
  GMV
• 9:41
  in
• 9:41
  Poland
• 9:41
  has
• 9:42
  grown
• 9:42
  by
• 9:42
  9.8%
• 9:44
  while
• 9:44
  the
• 9:44
  group
• 9:44
  as
• 9:45
  a
• 9:45
  whole,
• 9:46
  including
• 9:46
  the
• 9:46
  international
• 9:47
  parts,
• 9:47
  has
• 9:47
  grown
• 9:48
  by
• 9:48
  9%.
• 9:49
  So
• 9:50
  the
• 9:50
  marketplace
• 9:50
  is
• 9:50
  growing
• 9:51
  stronger
• 9:52
  on
• 9:52
  its
• 9:52
  home
• 9:53
  turf,
• 9:54
  even
• 9:54
  though
• 9:54
  they
• 9:54
  already
• 9:55
  have
• 9:55
  a
• 9:55
  huge
• 9:55
  penetration
• 9:56
  rate
• 9:56
  there.
• 9:57
  And
• 9:57
  they
• 9:57
  are
• 9:58
  growing
• 9:58
  stronger
• 9:58
  in
• 9:58
  Poland
• 9:59
  than
• 9:59
  in
• 9:59
  the
• 9:59
  new
• 9:59
  market.
• 10:00
  So
• 10:00
  maybe
• 10:01
  the
• 10:01
  international
• 10:01
  expansion
• 10:02
  isn't
• 10:02
  going
• 10:03
  so
• 10:03
  well
• 10:04
  as
• 10:04
  they
• 10:04
  would
• 10:04
  have
• 10:05
  liked
• 10:05
  it.
• 10:07
  And
• 10:07
  also
• 10:07
  interesting
• 10:08
  when
• 10:08
  they
• 10:09
  shared
• 10:09
  the
• 10:10
  results,
• 10:10
  right.
• 10:11
  They
• 10:11
  were
• 10:11
  like,
• 10:12
  yeah,
• 10:12
  we
• 10:13
  share
• 10:13
  some
• 10:13
  growth
• 10:14
  rates,
• 10:14
  but
• 10:15
  mainly
• 10:16
  we
• 10:16
  share
• 10:16
  some
• 10:16
  text
• 10:16
  that
• 10:17
  we
• 10:17
  have
• 10:17
  grown.
• 10:18
  Yeah,
• 10:19
  but
• 10:20
  not
• 10:20
  exactly
• 10:21
  like,
• 10:21
  not
• 10:21
  exact
• 10:22
  numbers.
• 10:22
  Yeah,
• 10:22
  that's
• 10:23
  true.
• 10:23
  So.
• 10:23
  Yeah,
• 10:24
  so.
• 10:25
  So,
• 10:25
  yeah,
• 10:25
  Allegro
• 10:26
  is
• 10:26
  an
• 10:26
  unavoidable
• 10:27
  marketplace
• 10:28
  in
• 10:28
  Poland,
• 10:28
  but
• 10:29
  even
• 10:29
  for
• 10:29
  the
• 10:29
  local
• 10:29
  champions
• 10:31
  like
• 10:31
  them,
• 10:32
  expansion
• 10:32
  is
• 10:32
  not
• 10:33
  that
• 10:33
  easy.
• 10:34
  So.
• 10:34
  Yeah,
• 10:35
  but
• 10:35
  speaking
• 10:36
  of
• 10:36
  great
• 10:36
  local
• 10:36
  champions,
• 10:37
  before
• 10:37
  we
• 10:38
  continue
• 10:38
  with
• 10:38
  the
• 10:39
  next
• 10:39
  new
• 10:39
  spite,
• 10:40
  let's
• 10:41
  have
• 10:41
  a
• 10:41
  quick
• 10:41
  look
• 10:41
  at
• 10:42
  our
• 10:42
  partner
• 10:43
  bull.
• 10:50
  Did
• 10:50
  you
• 10:50
  know
• 10:50
  that
• 10:50
  in
• 10:51
  the
• 10:51
  Netherlands,
• 10:51
  Sinterklaas
• 10:52
  is
• 10:53
  on
• 10:53
  December
• 10:53
  5th
• 10:54
  is
• 10:54
  actually
• 10:55
  more
• 10:55
  important
• 10:55
  than
• 10:56
  Christmas
• 10:56
  Eve
• 10:57
  for
• 10:57
  sellers,
• 10:58
  this
• 10:58
  means
• 10:58
  the
• 10:58
  holiday
• 10:59
  season
• 10:59
  starts
• 11:00
  much
• 11:00
  earlier
• 11:00
  and
• 11:01
  the
• 11:01
  Boel
• 11:01
  sales
• 11:02
  go
• 11:02
  up
• 11:02
  by
• 11:03
  70%
• 11:05
  during
• 11:05
  this
• 11:05
  period.
• 11:06
  To
• 11:07
  help
• 11:07
  sellers
• 11:07
  make
• 11:07
  the
• 11:08
  most
• 11:08
  of
• 11:08
  this,
• 11:08
  BOL
• 11:09
  has
• 11:09
  clearly
• 11:10
  has
• 11:10
  offered
• 11:11
  some
• 11:11
  clear
• 11:11
  guidelines
• 11:12
  on
• 11:12
  pricing,
• 11:12
  promotions
• 11:13
  and
• 11:13
  delivery
• 11:14
  SPE
• 11:14
  with
• 11:15
  logistics
• 11:15
  via
• 11:15
  bol.
• 11:16
  For
• 11:16
  example,
• 11:16
  you
• 11:16
  can
• 11:16
  offer
• 11:17
  next
• 11:17
  day
• 11:17
  delivery
• 11:18
  a
• 11:18
  real
• 11:18
  conversion
• 11:19
  driver
• 11:19
  since
• 11:20
  40%
• 11:20
  of
• 11:21
  all
• 11:21
  purchases
• 11:21
  happen
• 11:22
  after
• 11:22
  5pm
• 11:24
  and.
• 11:24
  Don'T
• 11:24
  forget
• 11:25
  the
• 11:25
  deadlines.
• 11:26
  October
• 11:27
  3rd
• 11:27
  for
• 11:27
  Sinterklaas
• 11:28
  and
• 11:29
  Black
• 11:29
  Friday
• 11:29
  promotions,
• 11:30
  October
• 11:31
  17th
• 11:32
  for
• 11:32
  Christmas
• 11:33
  plus
• 11:34
  November
• 11:34
  7th
• 11:35
  for
• 11:35
  Christmas
• 11:36
  advertising.
• 11:37
  So
• 11:37
  if
• 11:38
  you're
• 11:38
  too
• 11:38
  late,
• 11:38
  you
• 11:38
  will
• 11:39
  miss
• 11:39
  the
• 11:39
  real
• 11:39
  peak.
• 11:40
  Want
• 11:40
  to
• 11:40
  dive
• 11:40
  deeper?
• 11:41
  Then
• 11:41
  check
• 11:42
  out
• 11:42
  our
• 11:42
  webinar.
• 11:43
  Start
• 11:43
  selling
• 11:43
  on
• 11:43
  Boolean
• 11:44
  Marketplace.
• 11:44
  Faster,
• 11:45
  easier,
• 11:45
  smarter.
• 11:46
  We
• 11:46
  will
• 11:46
  link
• 11:46
  the
• 11:47
  recording
• 11:47
  in
• 11:47
  the
• 11:47
  show
• 11:47
  notes
• 11:48
  or
• 11:48
  listen
• 11:48
  Back
• 11:49
  to
• 11:49
  our
• 11:49
  episode
• 11:50
  97
• 11:51
  with
• 11:51
  Alex
• 11:52
  Jorabcu
• 11:52
  from
• 11:52
  Boel.
• 11:53
  You'll
• 11:53
  find
• 11:53
  all
• 11:54
  the
• 11:54
  links
• 11:54
  in
• 11:54
  the
• 11:54
  show
• 11:54
  notes.
• 12:02
  Great.
• 12:02
  And
• 12:03
  now
• 12:03
  let's
• 12:03
  talk
• 12:04
  about
• 12:04
  Amazon,
• 12:05
  my
• 12:06
  former
• 12:06
  employer,
• 12:08
  one
• 12:08
  of
• 12:08
  mine.
• 12:09
  They
• 12:09
  had
• 12:09
  their
• 12:10
  seller
• 12:10
  conference
• 12:10
  accelerate
• 12:11
  in
• 12:11
  September
• 12:12
  in
• 12:12
  the
• 12:13
  US
• 12:13
  where
• 12:14
  they
• 12:14
  always
• 12:15
  unveil
• 12:16
  something
• 12:16
  big
• 12:16
  and
• 12:17
  they
• 12:17
  didn't
• 12:17
  disappoint
• 12:18
  this
• 12:18
  year.
• 12:18
  Didn't
• 12:19
  they?
• 12:19
  I
• 12:19
  mean,
• 12:19
  agentic
• 12:20
  AI
• 12:21
  for
• 12:21
  sellers
• 12:22
  sounds
• 12:23
  pretty
• 12:23
  cool.
• 12:23
  Yeah,
• 12:24
  I
• 12:24
  think
• 12:24
  that's
• 12:24
  a
• 12:24
  big
• 12:24
  shift.
• 12:25
  The
• 12:25
  AI
• 12:26
  that
• 12:27
  they
• 12:27
  are
• 12:27
  offering
• 12:27
  now
• 12:27
  isn't
• 12:28
  just
• 12:28
  giving
• 12:28
  advice.
• 12:29
  It's
• 12:29
  actively
• 12:30
  creating
• 12:31
  sales
• 12:31
  strategies,
• 12:32
  so
• 12:32
  to
• 12:33
  speak.
• 12:33
  It
• 12:33
  can
• 12:34
  warm
• 12:34
  sellers
• 12:34
  about
• 12:35
  overstock
• 12:35
  fees
• 12:36
  or
• 12:36
  suggest
• 12:37
  price
• 12:37
  adjustments,
• 12:38
  optimize
• 12:39
  inventory,
• 12:40
  even
• 12:40
  generate
• 12:41
  new
• 12:41
  product
• 12:41
  variations
• 12:42
  and
• 12:42
  marketing
• 12:43
  campaigns.
• 12:44
  So
• 12:44
  basically
• 12:45
  it's
• 12:45
  sort
• 12:46
  of
• 12:46
  a
• 12:46
  copilot
• 12:47
  for
• 12:47
  selling
• 12:47
  maybe,
• 12:48
  or
• 12:49
  even
• 12:49
  a
• 12:49
  manager
• 12:50
  for
• 12:50
  every
• 12:50
  seller.
• 12:52
  Yeah,
• 12:52
  that
• 12:52
  sounds
• 12:52
  pretty
• 12:53
  powerful
• 12:54
  but
• 12:54
  also
• 12:54
  a
• 12:54
  little
• 12:54
  scary
• 12:56
  because
• 12:56
  Amazon
• 12:57
  was
• 12:57
  always
• 12:57
  about
• 12:58
  like
• 12:58
  hands
• 12:58
  off
• 12:58
  the
• 12:58
  wheel
• 12:59
  and
• 13:00
  it
• 13:00
  was
• 13:00
  not
• 13:00
  always
• 13:01
  in
• 13:01
  every
• 13:01
  corner
• 13:02
  very
• 13:02
  successful.
• 13:03
  But
• 13:04
  overall,
• 13:05
  yeah,
• 13:05
  sellers
• 13:06
  might
• 13:06
  benefit
• 13:07
  from
• 13:07
  automation.
• 13:08
  But
• 13:09
  if
• 13:09
  Amazon's
• 13:09
  AI
• 13:10
  starts
• 13:10
  dictating
• 13:11
  price
• 13:11
  strategies
• 13:12
  or
• 13:12
  inventory
• 13:13
  rules,
• 13:14
  how
• 13:14
  much
• 13:14
  independence
• 13:15
  do
• 13:15
  they
• 13:15
  really
• 13:15
  have
• 13:16
  left?
• 13:16
  Yeah,
• 13:17
  well,
• 13:17
  that's
• 13:17
  the
• 13:18
  question,
• 13:18
  you
• 13:18
  know,
• 13:18
  I
• 13:19
  mean
• 13:19
  on
• 13:19
  the
• 13:19
  one
• 13:19
  hand,
• 13:19
  small
• 13:20
  and
• 13:20
  medium
• 13:20
  sellers
• 13:21
  might
• 13:22
  love
• 13:22
  it
• 13:22
  because
• 13:23
  it's
• 13:23
  basically
• 13:24
  an
• 13:24
  enterprise
• 13:24
  price
• 13:25
  grade
• 13:25
  tool
• 13:26
  for
• 13:26
  free,
• 13:27
  but
• 13:28
  I
• 13:28
  think
• 13:29
  it's,
• 13:29
  as
• 13:29
  you
• 13:29
  said,
• 13:30
  it
• 13:30
  can
• 13:30
  also
• 13:30
  feel
• 13:31
  quite
• 13:31
  uncomfortable
• 13:32
  because
• 13:32
  the
• 13:33
  question
• 13:33
  is
• 13:33
  really
• 13:34
  how
• 13:34
  much
• 13:34
  influence
• 13:35
  does
• 13:35
  Amazon
• 13:35
  sell,
• 13:36
  does
• 13:36
  AI
• 13:36
  have?
• 13:37
  And
• 13:38
  is,
• 13:38
  is
• 13:38
  it
• 13:38
  really
• 13:39
  on
• 13:39
  the
• 13:39
  side
• 13:39
  of
• 13:39
  the
• 13:40
  seller,
• 13:40
  so
• 13:40
  to
• 13:41
  speak,
• 13:41
  or
• 13:42
  on
• 13:42
  the
• 13:42
  side
• 13:42
  of
• 13:42
  the
• 13:43
  marketplace?
• 13:43
  So
• 13:44
  yeah,
• 13:44
  but
• 13:45
  yeah,
• 13:45
  a
• 13:45
  strange
• 13:47
  transparency
• 13:47
  you
• 13:48
  need.
• 13:48
  Yes,
• 13:48
  that's
• 13:49
  something
• 13:49
  we
• 13:50
  had
• 13:50
  in
• 13:50
  the
• 13:50
  past
• 13:51
  was,
• 13:51
  was
• 13:51
  often
• 13:52
  that,
• 13:52
  oh,
• 13:53
  we
• 13:53
  have
• 13:53
  a
• 13:53
  great
• 13:53
  tool
• 13:54
  and
• 13:54
  then,
• 13:55
  then
• 13:55
  like
• 13:55
  people
• 13:56
  were
• 13:56
  like,
• 13:56
  yeah,
• 13:56
  but
• 13:56
  it's
• 13:57
  not
• 13:57
  tax
• 13:57
  compliant
• 13:58
  or
• 13:58
  how,
• 13:59
  like
• 13:59
  how
• 13:59
  do
• 13:59
  we
• 13:59
  get
• 14:00
  this
• 14:00
  list?
• 14:00
  Because
• 14:00
  we
• 14:01
  need
• 14:01
  to
• 14:01
  know
• 14:01
  where
• 14:02
  exactly
• 14:02
  our
• 14:03
  stuff
• 14:04
  in
• 14:04
  which
• 14:04
  logistic
• 14:05
  hub
• 14:05
  is
• 14:05
  in
• 14:06
  which
• 14:06
  country.
• 14:06
  So
• 14:07
  there
• 14:07
  are
• 14:07
  like
• 14:08
  so
• 14:08
  many
• 14:09
  more
• 14:09
  nitty
• 14:09
  gritty
• 14:10
  details
• 14:11
  which
• 14:11
  are
• 14:12
  often,
• 14:13
  I
• 14:14
  would
• 14:14
  say
• 14:14
  in
• 14:14
  the
• 14:14
  first
• 14:15
  round,
• 14:15
  beta
• 14:16
  version,
• 14:17
  not
• 14:17
  yet
• 14:17
  reflected,
• 14:18
  which
• 14:18
  causes
• 14:18
  a
• 14:19
  lot
• 14:19
  of
• 14:19
  like
• 14:19
  headache
• 14:20
  tickets.
• 14:21
  And.
• 14:23
  Yeah,
• 14:24
  that
• 14:24
  caused
• 14:24
  a
• 14:25
  lot
• 14:25
  of
• 14:25
  nerves
• 14:25
  for
• 14:25
  sellers
• 14:26
  because
• 14:27
  they're
• 14:27
  like,
• 14:27
  okay,
• 14:28
  you
• 14:28
  can
• 14:28
  use
• 14:28
  it
• 14:28
  now.
• 14:28
  And
• 14:29
  then
• 14:29
  you
• 14:29
  think
• 14:29
  like
• 14:30
  I
• 14:30
  should
• 14:31
  have
• 14:31
  waited
• 14:31
  a
• 14:31
  bit
• 14:32
  until
• 14:32
  like
• 14:33
  the
• 14:33
  first.
• 14:35
  Yeah,
• 14:39
  until
• 14:39
  the
• 14:39
  first
• 14:40
  life,
• 14:40
  like
• 14:41
  bigger
• 14:42
  fails
• 14:42
  are
• 14:43
  released
• 14:44
  and
• 14:45
  yeah,
• 14:46
  solved.
• 14:47
  Yeah,
• 14:48
  yeah,
• 14:48
  we'll
• 14:49
  see.
• 14:49
  But
• 14:50
  it's,
• 14:50
  it's
• 14:50
  definitely,
• 14:51
  that's
• 14:52
  a
• 14:52
  great
• 14:53
  next
• 14:54
  step.
• 14:54
  Definitely.
• 14:55
  Absolutely.
• 14:56
  Yeah,
• 14:56
  yeah,
• 14:56
  yeah.
• 14:57
  Talking
• 14:57
  about
• 14:57
  AI,
• 14:59
  Amazon
• 14:59
  isn't
• 15:00
  the
• 15:00
  only
• 15:00
  one
• 15:00
  betting
• 15:00
  on
• 15:01
  this.
• 15:01
  Miracle
• 15:02
  also
• 15:03
  had
• 15:03
  a
• 15:03
  big
• 15:04
  event
• 15:04
  last
• 15:04
  week,
• 15:04
  the
• 15:05
  NFL
• 15:05
  Paris.
• 15:06
  And
• 15:06
  there
• 15:06
  they
• 15:07
  introduced
• 15:07
  their
• 15:07
  AI
• 15:08
  transformer.
• 15:09
  And
• 15:10
  that
• 15:10
  is
• 15:10
  a
• 15:10
  tool
• 15:10
  that
• 15:10
  can
• 15:11
  prepare
• 15:11
  product
• 15:12
  data
• 15:12
  for
• 15:13
  AI
• 15:13
  search.
• 15:15
  So
• 15:15
  basically
• 15:16
  Miracle
• 15:17
  wants
• 15:17
  to
• 15:17
  make
• 15:17
  sure
• 15:17
  that
• 15:18
  the
• 15:18
  millions
• 15:18
  of
• 15:18
  products
• 15:19
  listed
• 15:19
  on
• 15:19
  their
• 15:20
  partner
• 15:20
  marketplaces,
• 15:21
  it's
• 15:22
  a,
• 15:22
  I
• 15:22
  don't
• 15:22
  know,
• 15:23
  I
• 15:23
  think
• 15:23
  it
• 15:23
  goes
• 15:23
  in
• 15:23
  the
• 15:24
  hundreds
• 15:24
  by
• 15:24
  now
• 15:24
  that
• 15:25
  marketplaces
• 15:25
  that
• 15:26
  run
• 15:26
  on
• 15:26
  Miracle
• 15:27
  and
• 15:27
  all
• 15:27
  of
• 15:27
  the
• 15:27
  products
• 15:28
  Listed
• 15:29
  on
• 15:29
  these
• 15:29
  marketplaces
• 15:30
  can
• 15:30
  now
• 15:30
  be
• 15:30
  structured
• 15:31
  in
• 15:31
  a
• 15:31
  way
• 15:31
  that
• 15:32
  AI
• 15:32
  agents
• 15:33
  can
• 15:33
  understand,
• 15:34
  compare
• 15:34
  and
• 15:35
  transact
• 15:36
  with.
• 15:37
  So,
• 15:38
  for
• 15:38
  example,
• 15:38
  if
• 15:38
  you
• 15:39
  tell
• 15:39
  an
• 15:39
  AI,
• 15:39
  find
• 15:40
  me
• 15:40
  the
• 15:40
  best,
• 15:40
  I
• 15:41
  don't
• 15:41
  know,
• 15:41
  cordless
• 15:42
  drill
• 15:42
  under
• 15:43
  €100
• 15:44
  or
• 15:44
  something
• 15:44
  like
• 15:44
  that,
• 15:44
  then
• 15:45
  the
• 15:45
  AI
• 15:46
  pulls
• 15:46
  directly
• 15:47
  from
• 15:47
  the
• 15:47
  marketplace
• 15:48
  catalogs
• 15:48
  of
• 15:49
  these
• 15:49
  Miracle
• 15:49
  marketplaces
• 15:51
  and
• 15:51
  through
• 15:52
  this
• 15:52
  Miracle
• 15:53
  makes
• 15:53
  their
• 15:54
  marketplaces
• 15:56
  relevant
• 15:56
  to
• 15:57
  AI
• 15:58
  search.
• 15:59
  AI
• 16:00
  searches,
• 16:00
  which
• 16:01
  is
• 16:01
  quite
• 16:02
  a.
• 16:02
  Quite
• 16:02
  an
• 16:02
  idea.
• 16:03
  Yeah,
• 16:04
  well,
• 16:04
  that's
• 16:04
  pretty
• 16:04
  clever
• 16:05
  because
• 16:05
  if
• 16:05
  search
• 16:06
  really
• 16:06
  shifts
• 16:07
  from
• 16:07
  Google
• 16:07
  and
• 16:07
  Amazon
• 16:08
  to
• 16:08
  AI
• 16:08
  assistants,
• 16:11
  who's.
• 16:11
  Yeah.
• 16:12
  Or.
• 16:12
  Yeah,
• 16:13
  I
• 16:13
  mean,
• 16:13
  Amazon
• 16:13
  has
• 16:14
  its
• 16:14
  own
• 16:15
  AI
• 16:15
  assistant
• 16:16
  already,
• 16:16
  Rufus.
• 16:16
  Right.
• 16:17
  But
• 16:18
  I
• 16:18
  think
• 16:19
  that
• 16:19
  those
• 16:19
  marketplaces
• 16:20
  whose
• 16:20
  data
• 16:20
  is
• 16:21
  clean
• 16:21
  and
• 16:21
  structured
• 16:22
  will
• 16:22
  win.
• 16:23
  And
• 16:23
  it's
• 16:23
  also
• 16:24
  not
• 16:24
  about
• 16:24
  just
• 16:24
  the
• 16:25
  marketplaces
• 16:26
  whose
• 16:26
  data
• 16:26
  is
• 16:27
  clean,
• 16:27
  because
• 16:27
  usually,
• 16:29
  yes,
• 16:29
  the
• 16:30
  data
• 16:30
  of
• 16:30
  the
• 16:31
  marketplace
• 16:31
  is
• 16:31
  important,
• 16:32
  but
• 16:32
  like
• 16:32
  the
• 16:34
  brands,
• 16:34
  sellers,
• 16:35
  etc.
• 16:35
  They
• 16:36
  are
• 16:36
  serving
• 16:36
  them
• 16:36
  with
• 16:37
  the
• 16:37
  data
• 16:37
  of
• 16:38
  their
• 16:38
  own
• 16:38
  products.
• 16:39
  So
• 16:39
  this
• 16:39
  is
• 16:40
  also
• 16:40
  about
• 16:41
  sellers,
• 16:42
  but
• 16:42
  in
• 16:42
  this
• 16:43
  case
• 16:43
  with
• 16:44
  Miracle,
• 16:44
  more
• 16:44
  about
• 16:44
  infrastructure.
• 16:46
  And
• 16:46
  in
• 16:46
  the
• 16:47
  long
• 16:47
  term,
• 16:47
  it
• 16:47
  could
• 16:48
  decide
• 16:48
  which
• 16:48
  marketplace
• 16:49
  stays
• 16:49
  relevant.
• 16:50
  So
• 16:51
  who
• 16:51
  is
• 16:51
  readable
• 16:52
  for
• 16:52
  AI
• 16:52
  agent
• 16:53
  who's
• 16:53
  like
• 16:53
  open
• 16:53
  for
• 16:54
  it
• 16:54
  and
• 16:55
  sharing
• 16:55
  the
• 16:55
  data
• 16:56
  to
• 16:56
  be.
• 16:57
  To.
• 16:57
  To
• 16:58
  offer
• 16:58
  the
• 16:58
  products
• 16:59
  from
• 16:59
  the
• 16:59
  sellers
• 17:01
  and
• 17:02
  that
• 17:02
  they
• 17:02
  are
• 17:04
  in
• 17:04
  the
• 17:04
  results
• 17:04
  from
• 17:05
  the
• 17:05
  AI
• 17:05
  agents.
• 17:06
  Yeah.
• 17:07
  It
• 17:07
  could
• 17:07
  also
• 17:07
  be
• 17:08
  an
• 17:08
  answer
• 17:08
  to
• 17:08
  the
• 17:08
  question
• 17:09
  that
• 17:09
  our
• 17:10
  guest
• 17:10
  Stefan
• 17:11
  Wenzel
• 17:11
  based
• 17:11
  a
• 17:12
  few
• 17:12
  episodes
• 17:12
  ago,
• 17:13
  and
• 17:13
  he
• 17:13
  basically
• 17:14
  said
• 17:14
  that
• 17:14
  AI
• 17:15
  search
• 17:16
  could
• 17:16
  make
• 17:17
  marketplaces
• 17:18
  redundant
• 17:19
  in
• 17:19
  a
• 17:19
  way
• 17:19
  because
• 17:20
  the
• 17:20
  AI
• 17:20
  is
• 17:21
  going
• 17:21
  to
• 17:21
  search
• 17:21
  directly
• 17:22
  and
• 17:22
  they
• 17:22
  don't
• 17:22
  care
• 17:22
  about
• 17:23
  marketplaces
• 17:23
  or
• 17:24
  about
• 17:24
  aggregators
• 17:25
  or
• 17:25
  product
• 17:25
  aggregators
• 17:26
  of
• 17:26
  any
• 17:26
  kind.
• 17:27
  Yeah,
• 17:27
  but
• 17:28
  if
• 17:28
  the
• 17:28
  marketplace
• 17:29
  is.
• 17:29
  Because
• 17:30
  it's.
• 17:30
  It's
• 17:31
  huge
• 17:31
  and
• 17:31
  it's
• 17:31
  got
• 17:31
  the
• 17:31
  money,
• 17:32
  is
• 17:32
  able
• 17:32
  to
• 17:33
  develop
• 17:34
  tools
• 17:34
  like
• 17:34
  this,
• 17:34
  like
• 17:35
  Miracle
• 17:35
  is
• 17:36
  now
• 17:36
  doing,
• 17:36
  then
• 17:37
  they
• 17:37
  will
• 17:37
  be
• 17:37
  the
• 17:37
  first
• 17:38
  ones
• 17:38
  that
• 17:38
  are
• 17:39
  relevant
• 17:39
  to
• 17:40
  the
• 17:40
  AI.
• 17:41
  And,
• 17:42
  and
• 17:42
  this
• 17:42
  is
• 17:42
  something
• 17:42
  that
• 17:43
  smaller
• 17:43
  sellers
• 17:44
  at
• 17:44
  the
• 17:44
  moment
• 17:45
  at
• 17:45
  least
• 17:45
  can't
• 17:46
  do
• 17:46
  by
• 17:46
  themselves.
• 17:47
  So.
• 17:48
  Yeah,
• 17:48
  might
• 17:48
  give
• 17:48
  them
• 17:49
  a
• 17:49
  head
• 17:49
  start.
• 17:49
  Definitely.
• 17:51
  Yeah.
• 17:52
  Very,
• 17:52
  very
• 17:53
  cool.
• 17:54
  What
• 17:54
  else?
• 17:55
  Yeah,
• 17:56
  let's
• 17:56
  talk
• 17:57
  Shimu,
• 17:58
  I
• 17:58
  think,
• 17:58
  because.
• 18:01
  All
• 18:02
  the
• 18:02
  ones
• 18:04
  missed
• 18:05
  that
• 18:05
  one.
• 18:05
  Yeah.
• 18:06
  The
• 18:06
  latest
• 18:06
  transparency
• 18:07
  reports
• 18:08
  are
• 18:08
  out
• 18:09
  and
• 18:10
  from
• 18:10
  September
• 18:11
  we
• 18:11
  will
• 18:11
  also
• 18:12
  share
• 18:12
  some
• 18:12
  more
• 18:12
  insights
• 18:13
  on
• 18:13
  that
• 18:13
  on
• 18:13
  our
• 18:14
  LinkedIn.
• 18:15
  But
• 18:15
  so
• 18:15
  tell
• 18:16
  me,
• 18:16
  how
• 18:16
  big
• 18:16
  are
• 18:17
  the
• 18:17
  Chinese
• 18:17
  players
• 18:18
  now?
• 18:18
  Ingrid?
• 18:19
  Yeah,
• 18:19
  the
• 18:20
  latest
• 18:20
  numbers
• 18:20
  shows
• 18:21
  that
• 18:21
  temu
• 18:22
  has
• 18:23
  now
• 18:24
  115.7
• 18:26
  million
• 18:27
  European
• 18:27
  users
• 18:28
  per
• 18:28
  month
• 18:29
  in
• 18:29
  the
• 18:30
  first
• 18:30
  half
• 18:30
  year
• 18:31
  of
• 18:31
  this
• 18:31
  year.
• 18:32
  So
• 18:32
  that's
• 18:32
  a
• 18:33
  growth
• 18:33
  of
• 18:34
  +
• 18:35
  12.5%
• 18:36
  compared
• 18:37
  to
• 18:38
  the
• 18:38
  second
• 18:39
  half
• 18:39
  of
• 18:40
  2024.
• 18:42
  That's
• 18:42
  quite
• 18:42
  huge.
• 18:42
  Yeah,
• 18:44
  yeah.
• 18:44
  And
• 18:44
  especially
• 18:45
  which
• 18:45
  I
• 18:45
  found
• 18:46
  interesting
• 18:46
  in
• 18:46
  France,
• 18:47
  they
• 18:48
  grew
• 18:49
  by
• 18:49
  nearly
• 18:49
  plus
• 18:50
  20%
• 18:52
  and
• 18:52
  they
• 18:52
  are
• 18:52
  really
• 18:53
  pushing
• 18:53
  back
• 18:53
  in
• 18:54
  every
• 18:54
  major
• 18:54
  European
• 18:55
  market.
• 18:56
  Yeah.
• 18:57
  And
• 18:58
  oh,
• 18:58
  and
• 18:58
  in
• 18:59
  Germany,
• 18:59
  Timo
• 19:00
  and
• 19:00
  Shein
• 19:00
  are
• 19:00
  now
• 19:00
  basically
• 19:01
  tied.
• 19:02
  So
• 19:02
  19.3
• 19:03
  million
• 19:04
  users
• 19:04
  for
• 19:04
  Timo
• 19:05
  and
• 19:05
  19.9
• 19:06
  for
• 19:06
  Shane.
• 19:07
  That's
• 19:08
  really
• 19:08
  crazy.
• 19:09
  And
• 19:10
  it's.
• 19:11
  Yeah.
• 19:12
  So
• 19:12
  interesting
• 19:13
  considering
• 19:13
  Sheen
• 19:14
  has
• 19:14
  been
• 19:14
  building
• 19:15
  in
• 19:15
  Europe
• 19:15
  for
• 19:16
  years
• 19:16
  and
• 19:16
  Timo
• 19:17
  only
• 19:17
  entered
• 19:18
  recently.
• 19:18
  I
• 19:19
  mean
• 19:19
  it's
• 19:19
  also
• 19:19
  years,
• 19:19
  but
• 19:21
  really
• 19:21
  pushing
• 19:21
  hard
• 19:22
  in
• 19:22
  the
• 19:22
  past
• 19:23
  two
• 19:23
  years.
• 19:24
  Timo
• 19:25
  is
• 19:25
  just
• 19:25
  two
• 19:25
  years
• 19:26
  and
• 19:26
  I
• 19:26
  think
• 19:26
  she.
• 19:26
  And
• 19:27
  is
• 19:27
  now
• 19:27
  five
• 19:27
  or
• 19:28
  so
• 19:28
  in
• 19:28
  Europe.
• 19:29
  Yeah.
• 19:30
  Yeah.
• 19:30
  And
• 19:30
  it
• 19:30
  shows
• 19:31
  how
• 19:31
  powerful
• 19:31
  Timo's
• 19:32
  marketing
• 19:32
  machine
• 19:33
  is
• 19:33
  and
• 19:33
  how
• 19:34
  receptive
• 19:36
  consumers
• 19:37
  are
• 19:38
  to
• 19:38
  ultra
• 19:39
  cheap
• 19:39
  products.
• 19:39
  Delivered
• 19:40
  fast,
• 19:40
  but
• 19:41
  delivered
• 19:41
  fast,
• 19:42
  I
• 19:42
  would
• 19:42
  say.
• 19:42
  Nah,
• 19:43
  sometimes
• 19:43
  so.
• 19:44
  Sometimes
• 19:44
  so.
• 19:44
  Yeah,
• 19:45
  but
• 19:45
  that's,
• 19:45
  that's
• 19:45
  something
• 19:46
  that
• 19:46
  Timo
• 19:46
  is
• 19:46
  working
• 19:47
  on
• 19:47
  at
• 19:47
  the
• 19:47
  moment,
• 19:47
  you
• 19:47
  know,
• 19:48
  trying
• 19:48
  to
• 19:49
  aggregate
• 19:49
  more
• 19:49
  and
• 19:50
  more
• 19:50
  European
• 19:51
  sellers.
• 19:53
  That's
• 19:53
  what
• 19:53
  I
• 19:53
  heard
• 19:53
  in,
• 19:53
  in
• 19:54
  Berlin
• 19:54
  as
• 19:54
  well.
• 19:54
  Like
• 19:54
  every
• 19:55
  seller
• 19:55
  that
• 19:55
  I
• 19:55
  was
• 19:56
  talking
• 19:56
  to
• 19:56
  told
• 19:56
  me,
• 19:56
  ah,
• 19:57
  Shane
• 19:57
  has
• 19:57
  already
• 19:58
  approached
• 19:58
  me.
• 19:58
  Oh,
• 19:58
  they
• 19:58
  really,
• 19:59
  they're
• 19:59
  really
• 20:01
  insistent,
• 20:01
  you
• 20:01
  know,
• 20:02
  calling
• 20:02
  me
• 20:03
  twice
• 20:03
  a
• 20:03
  week.
• 20:04
  And
• 20:04
  what
• 20:04
  I
• 20:05
  also
• 20:05
  heard
• 20:05
  from
• 20:05
  actually
• 20:05
  from
• 20:05
  Caroline
• 20:06
  Langer.
• 20:08
  Okay.
• 20:09
  Because
• 20:09
  he
• 20:09
  said,
• 20:10
  sorry,
• 20:10
  no
• 20:11
  Timu.
• 20:11
  And
• 20:12
  yeah.
• 20:12
  Caroline
• 20:13
  Langer
• 20:13
  told
• 20:13
  me,
• 20:14
  you
• 20:14
  know,
• 20:14
  our
• 20:14
  podcast
• 20:15
  guest,
• 20:15
  the
• 20:16
  lady
• 20:16
  with
• 20:16
  the
• 20:16
  seats,
• 20:17
  that,
• 20:18
  that
• 20:18
  they
• 20:18
  had
• 20:19
  been
• 20:20
  contacted
• 20:20
  by
• 20:20
  Timo
• 20:21
  after
• 20:21
  she
• 20:21
  was
• 20:21
  on
• 20:21
  our
• 20:22
  podcast
• 20:23
  and
• 20:24
  now
• 20:24
  she's
• 20:24
  actually
• 20:24
  considering
• 20:25
  starting
• 20:26
  there
• 20:27
  because
• 20:27
  she
• 20:27
  was,
• 20:28
  she
• 20:28
  would
• 20:28
  be
• 20:29
  like
• 20:29
  the
• 20:29
  first
• 20:30
  seller
• 20:30
  of
• 20:30
  Seeds
• 20:31
  on
• 20:31
  the
• 20:32
  whole
• 20:32
  platform.
• 20:32
  So
• 20:33
  that
• 20:33
  might
• 20:33
  be
• 20:33
  an
• 20:33
  interesting
• 20:34
  opportunity
• 20:35
  for
• 20:35
  her.
• 20:36
  And
• 20:36
  what
• 20:36
  she
• 20:36
  told
• 20:37
  me
• 20:37
  is
• 20:37
  that
• 20:38
  they
• 20:38
  are
• 20:38
  not
• 20:38
  only
• 20:39
  insistent,
• 20:40
  but
• 20:40
  they
• 20:40
  are
• 20:40
  also
• 20:41
  very,
• 20:41
  very
• 20:42
  helpful.
• 20:43
  You
• 20:43
  know,
• 20:43
  so
• 20:43
  she
• 20:44
  had
• 20:44
  a
• 20:44
  question
• 20:44
  to
• 20:44
  her
• 20:45
  account
• 20:45
  manager
• 20:45
  and
• 20:46
  she,
• 20:46
  and
• 20:46
  she
• 20:47
  wrote
• 20:47
  to
• 20:47
  him
• 20:48
  on
• 20:48
  a
• 20:48
  Saturday
• 20:48
  evening
• 20:49
  and
• 20:49
  she
• 20:49
  was
• 20:50
  answered
• 20:50
  in,
• 20:50
  in
• 20:51
  just
• 20:51
  15
• 20:51
  minutes.
• 20:52
  Wow.
• 20:53
  Stuff
• 20:53
  like
• 20:53
  that.
• 20:53
  So
• 20:53
  they
• 20:54
  are
• 20:54
  really,
• 20:54
  really.
• 20:57
  Yeah.
• 20:57
  Trying
• 20:58
  to,
• 20:58
  to
• 20:58
  woo
• 20:59
  the
• 20:59
  sellers.
• 21:02
  Yeah,
• 21:02
  I
• 21:02
  already
• 21:03
  told
• 21:03
  her
• 21:03
  that
• 21:03
  if
• 21:03
  she
• 21:04
  has
• 21:04
  started
• 21:04
  on
• 21:04
  Sheen,
• 21:05
  she
• 21:05
  has
• 21:05
  to
• 21:05
  come
• 21:05
  back
• 21:05
  to
• 21:06
  the
• 21:06
  podcast.
• 21:09
  What's
• 21:09
  up
• 21:09
  with
• 21:09
  me?
• 21:10
  You
• 21:11
  are
• 21:11
  not.
• 21:11
  Maybe
• 21:12
  I'm
• 21:12
  not
• 21:12
  really.
• 21:13
  Yeah,
• 21:14
  yeah.
• 21:14
  Not
• 21:14
  100
• 21:15
  fit
• 21:16
  at
• 21:16
  the
• 21:16
  moment.
• 21:16
  So
• 21:16
  sorry
• 21:17
  for
• 21:17
  that.
• 21:17
  So
• 21:17
  after
• 21:18
  she
• 21:18
  started
• 21:19
  you
• 21:19
  can
• 21:19
  just.
• 21:19
  You
• 21:20
  can
• 21:20
  just
• 21:20
  say
• 21:20
  she.
• 21:21
  So
• 21:21
  yeah,
• 21:22
  you
• 21:22
  will
• 21:22
  always
• 21:22
  be
• 21:23
  50.
• 21:27
  Right.
• 21:27
  I'm
• 21:28
  already
• 21:28
  talking
• 21:28
  a
• 21:29
  lot
• 21:29
  about
• 21:29
  she.
• 21:30
  Is
• 21:30
  she
• 21:30
  in?
• 21:30
  Let's
• 21:31
  just,
• 21:32
  you
• 21:32
  know,
• 21:32
  let's
• 21:32
  just
• 21:33
  talk
• 21:33
  about
• 21:33
  she
• 21:33
  in.
• 21:35
  Because
• 21:36
  they,
• 21:36
  they
• 21:36
  did
• 21:36
  something
• 21:37
  interesting
• 21:38
  this,
• 21:38
  this
• 21:38
  month
• 21:39
  as
• 21:39
  well
• 21:39
  because
• 21:40
  they
• 21:40
  have
• 21:40
  launched
• 21:41
  their
• 21:41
  accelerator
• 21:42
  program
• 21:43
  which
• 21:43
  is
• 21:43
  a
• 21:43
  program
• 21:44
  to,
• 21:44
  for
• 21:44
  companies
• 21:45
  to
• 21:45
  join
• 21:45
  in
• 21:46
  and
• 21:48
  where
• 21:48
  they
• 21:48
  basically
• 21:49
  make
• 21:49
  it
• 21:50
  make
• 21:50
  their
• 21:51
  on
• 21:52
  demand
• 21:52
  manufacturing
• 21:54
  logistics
• 21:55
  platform
• 21:55
  available
• 21:56
  to
• 21:56
  other
• 21:57
  companies.
• 21:57
  So
• 21:58
  that's
• 21:58
  their
• 21:58
  accelerator
• 21:59
  and
• 21:59
  they
• 21:59
  have
• 21:59
  now
• 21:59
  started
• 22:00
  that
• 22:00
  one
• 22:00
  in
• 22:00
  France,
• 22:01
  in
• 22:01
  the
• 22:01
  UK
• 22:02
  and
• 22:02
  in
• 22:02
  China.
• 22:03
  And
• 22:03
  Pimkey
• 22:04
  is
• 22:04
  one
• 22:05
  of
• 22:05
  the
• 22:05
  first
• 22:05
  European
• 22:06
  companies
• 22:06
  to
• 22:06
  join.
• 22:07
  So
• 22:08
  you
• 22:08
  as
• 22:08
  my
• 22:08
  fashion
• 22:09
  queen,
• 22:09
  what's
• 22:09
  going
• 22:10
  on
• 22:10
  here?
• 22:10
  Yeah,
• 22:11
  well
• 22:11
  this
• 22:11
  is
• 22:11
  quite
• 22:12
  a
• 22:12
  story.
• 22:13
  So
• 22:13
  Pimkey
• 22:14
  is
• 22:14
  a
• 22:14
  fast
• 22:15
  fashion
• 22:15
  vertical
• 22:16
  manufacturer.
• 22:16
  You
• 22:16
  can
• 22:17
  compare
• 22:17
  them
• 22:17
  to,
• 22:17
  I
• 22:17
  don't
• 22:18
  know
• 22:18
  or
• 22:18
  they
• 22:18
  or
• 22:19
  New
• 22:19
  Yorker.
• 22:23
  They
• 22:23
  have
• 22:23
  agreed
• 22:24
  to
• 22:24
  join
• 22:24
  Shein's
• 22:25
  accelerator,
• 22:26
  which
• 22:26
  means
• 22:26
  they
• 22:27
  use
• 22:27
  Shein's
• 22:27
  on
• 22:27
  demand
• 22:28
  manufacturing,
• 22:28
  logistics
• 22:29
  and
• 22:29
  global
• 22:30
  platform
• 22:30
  to
• 22:30
  sell
• 22:31
  online.
• 22:32
  And
• 22:32
  right
• 22:33
  now
• 22:33
  Pimke's
• 22:34
  online
• 22:34
  business
• 22:34
  makes
• 22:35
  up
• 22:35
  less
• 22:35
  than
• 22:35
  5%
• 22:36
  of
• 22:36
  its
• 22:36
  revenue.
• 22:37
  Well,
• 22:38
  usually
• 22:38
  for
• 22:38
  those
• 22:39
  fast
• 22:40
  fashion
• 22:42
  manufacturers
• 22:43
  they
• 22:44
  are
• 22:44
  often
• 22:45
  lower
• 22:46
  price
• 22:47
  category.
• 22:48
  It's
• 22:49
  pretty
• 22:50
  difficult
• 22:50
  for
• 22:50
  them
• 22:51
  to
• 22:51
  create
• 22:52
  a
• 22:52
  profitable
• 22:53
  e
• 22:53
  commerce
• 22:54
  business.
• 22:55
  So
• 22:55
  this
• 22:55
  is
• 22:55
  not
• 22:55
  a.
• 22:57
  I
• 22:57
  would
• 22:58
  say
• 22:58
  this
• 22:58
  is
• 22:58
  not
• 22:59
  quite
• 22:59
  unusual
• 22:59
  to
• 23:00
  have
• 23:00
  just
• 23:00
  5%.
• 23:01
  Sometimes
• 23:01
  they
• 23:01
  even
• 23:02
  say
• 23:02
  no
• 23:03
  to
• 23:04
  online
• 23:05
  business
• 23:06
  at
• 23:06
  all.
• 23:07
  So
• 23:08
  their
• 23:08
  CEO
• 23:09
  Sali
• 23:09
  Halasi,
• 23:10
  who
• 23:10
  bought
• 23:11
  the
• 23:11
  chain
• 23:11
  in
• 23:11
  early
• 23:11
  2023,
• 23:13
  wants
• 23:13
  to
• 23:13
  raise
• 23:14
  that
• 23:14
  to
• 23:14
  30%
• 23:15
  within
• 23:16
  three
• 23:16
  years.
• 23:17
  And
• 23:17
  partnering
• 23:17
  with
• 23:18
  Shein
• 23:18
  gives
• 23:18
  them
• 23:19
  immediate
• 23:19
  access
• 23:19
  to
• 23:20
  160
• 23:20
  markets
• 23:21
  which
• 23:22
  is
• 23:22
  hard
• 23:22
  to
• 23:22
  achieve
• 23:23
  on
• 23:23
  their
• 23:23
  own.
• 23:24
  So
• 23:25
  and
• 23:25
  I
• 23:25
  would
• 23:25
  say
• 23:26
  also
• 23:26
  that
• 23:27
  especially
• 23:27
  for
• 23:28
  this
• 23:28
  price
• 23:28
  entry,
• 23:29
  fast
• 23:29
  fashion
• 23:30
  manufacturers,
• 23:31
  she
• 23:31
  in
• 23:31
  is
• 23:32
  a
• 23:32
  very
• 23:33
  good
• 23:33
  match.
• 23:34
  Yeah,
• 23:34
  that's
• 23:34
  what
• 23:35
  I
• 23:35
  would
• 23:35
  say
• 23:35
  actually.
• 23:35
  And
• 23:36
  if
• 23:36
  I
• 23:36
  remember
• 23:37
  correctly,
• 23:37
  Pimke
• 23:38
  has
• 23:38
  been
• 23:38
  tried
• 23:38
  struggling
• 23:39
  over
• 23:39
  the
• 23:39
  last
• 23:39
  years.
• 23:40
  So
• 23:40
  they
• 23:40
  have
• 23:41
  to
• 23:41
  do
• 23:41
  something.
• 23:42
  So
• 23:42
  this
• 23:42
  does
• 23:43
  sound
• 23:43
  like
• 23:43
  a
• 23:44
  bold
• 23:44
  turnaround
• 23:45
  strategy.
• 23:46
  But
• 23:46
  there
• 23:47
  was
• 23:47
  also
• 23:47
  a
• 23:47
  lot
• 23:47
  of
• 23:47
  controversy
• 23:48
  around
• 23:48
  this,
• 23:48
  wasn't
• 23:49
  it?
• 23:49
  Exactly.
• 23:50
  The
• 23:50
  former
• 23:51
  owners,
• 23:51
  the
• 23:51
  Moulies
• 23:52
  family,
• 23:52
  are
• 23:53
  actually
• 23:53
  suing.
• 23:54
  So
• 23:54
  they
• 23:54
  are
• 23:55
  really
• 23:56
  huge.
• 23:56
  We
• 23:56
  just
• 23:57
  like
• 23:57
  look
• 23:57
  into
• 23:58
  like
• 23:58
  who
• 23:58
  is
• 23:58
  belonging
• 23:58
  to
• 23:59
  the
• 23:59
  Moulies
• 23:59
  family,
• 24:00
  like.
• 24:00
  Basically
• 24:01
  everyone
• 24:01
  in
• 24:01
  France.
• 24:03
  It's
• 24:03
  really
• 24:03
  crazy.
• 24:04
  See
• 24:04
  everyone.
• 24:05
  And
• 24:06
  then
• 24:06
  sometimes
• 24:06
  we
• 24:06
  were
• 24:07
  like
• 24:07
  oops.
• 24:09
  But
• 24:10
  yeah,
• 24:10
  when
• 24:10
  they
• 24:10
  sold
• 24:11
  Pimkey
• 24:11
  in
• 24:12
  2023,
• 24:12
  they
• 24:13
  gave
• 24:13
  the
• 24:13
  company
• 24:13
  140
• 24:14
  million
• 24:14
  euro
• 24:15
  in
• 24:15
  capital,
• 24:16
  but
• 24:16
  under
• 24:16
  the
• 24:16
  condition
• 24:17
  that
• 24:17
  it
• 24:17
  would
• 24:17
  remain
• 24:18
  independent.
• 24:19
  And
• 24:19
  they
• 24:20
  now
• 24:20
  argue
• 24:21
  that
• 24:21
  this
• 24:21
  partnership
• 24:22
  with
• 24:22
  Shein
• 24:22
  violates
• 24:23
  that
• 24:23
  agreement
• 24:24
  and
• 24:24
  they
• 24:25
  want
• 24:25
  the
• 24:25
  money
• 24:25
  back.
• 24:26
  So
• 24:26
  Hanasi,
• 24:26
  the
• 24:27
  current
• 24:27
  CEO
• 24:27
  says
• 24:28
  there
• 24:28
  is
• 24:28
  no
• 24:28
  legal
• 24:29
  basis
• 24:29
  for
• 24:29
  the
• 24:29
  lawsuit,
• 24:30
  that
• 24:30
  this
• 24:31
  corporation
• 24:31
  is
• 24:31
  simply
• 24:32
  part
• 24:32
  of
• 24:32
  Pimky's
• 24:33
  restructuring
• 24:33
  and
• 24:33
  should
• 24:34
  even
• 24:34
  create
• 24:34
  jobs.
• 24:35
  Jobs.
• 24:35
  But
• 24:35
  legally
• 24:36
  and
• 24:36
  emotionally
• 24:37
  it's
• 24:38
  a
• 24:38
  highly
• 24:39
  charged
• 24:39
  situation.
• 24:40
  Quite
• 24:41
  interesting.
• 24:41
  I
• 24:42
  think
• 24:42
  this
• 24:42
  is
• 24:42
  something
• 24:42
  that
• 24:43
  we
• 24:43
  should
• 24:43
  look
• 24:43
  into
• 24:43
  a
• 24:44
  bit
• 24:44
  more.
• 24:45
  Also,
• 24:45
  obviously
• 24:46
  you
• 24:46
  don't
• 24:46
  mess
• 24:46
  with
• 24:47
  the
• 24:47
  Moliere
• 24:48
  family.
• 24:50
  Okay.
• 24:51
  I
• 24:51
  mean
• 24:51
  I
• 24:51
  can
• 24:52
  understand
• 24:52
  that
• 24:52
  she
• 24:53
  in
• 24:53
  itself
• 24:53
  is
• 24:53
  not,
• 24:54
  you
• 24:54
  know,
• 24:54
  controversy
• 24:55
  free.
• 24:56
  Yeah,
• 24:57
  absolutely.
• 24:58
  I
• 24:58
  mean
• 24:59
  she
• 24:59
  faces
• 24:59
  ongoing,
• 25:00
  ongoing
• 25:01
  criticism
• 25:01
  over
• 25:02
  labor
• 25:02
  conditions,
• 25:03
  environmental
• 25:04
  impact
• 25:04
  and
• 25:04
  protection,
• 25:05
  product
• 25:05
  quality
• 25:05
  In
• 25:06
  France,
• 25:06
  some
• 25:06
  commentators
• 25:07
  even
• 25:07
  called
• 25:08
  the
• 25:08
  Pimkisha
• 25:09
  in
• 25:09
  partnership
• 25:09
  an
• 25:10
  alliance
• 25:11
  of
• 25:11
  shame.
• 25:13
  I
• 25:13
  mean,
• 25:13
  yeah,
• 25:14
  friends
• 25:14
  are
• 25:15
  very
• 25:15
  proud.
• 25:17
  Yeah.
• 25:18
  But
• 25:18
  that
• 25:18
  shows
• 25:19
  how
• 25:19
  sensitive
• 25:19
  the
• 25:19
  fashion
• 25:20
  industry
• 25:20
  is
• 25:20
  to
• 25:21
  reputational
• 25:22
  issues.
• 25:23
  And
• 25:23
  Sheen
• 25:24
  is
• 25:24
  actually
• 25:26
  a
• 25:26
  topic
• 25:27
  for
• 25:27
  reputation
• 25:28
  in
• 25:28
  the
• 25:28
  fashion
• 25:28
  industry.
• 25:29
  It
• 25:29
  is.
• 25:29
  And
• 25:30
  aligning
• 25:30
  with
• 25:30
  Sheen
• 25:31
  might
• 25:31
  bring
• 25:32
  Pimkey
• 25:32
  new
• 25:33
  sales
• 25:33
  channels,
• 25:33
  but
• 25:33
  it
• 25:33
  could
• 25:34
  also
• 25:34
  damage
• 25:34
  their
• 25:34
  brand
• 25:35
  image
• 25:35
  further.
• 25:36
  But
• 25:36
  to
• 25:36
  be
• 25:36
  very
• 25:36
  honest,
• 25:39
  like,
• 25:39
  that's
• 25:40
  my
• 25:40
  50
• 25:40
  cent.
• 25:41
  Pimkey's
• 25:42
  reputation
• 25:43
  is
• 25:44
  really.
• 25:44
  They
• 25:45
  are
• 25:45
  a
• 25:45
  price
• 25:46
  entry,
• 25:46
  fast
• 25:46
  fashion
• 25:47
  manufacturer.
• 25:48
  So
• 25:49
  reputation
• 25:49
  for
• 25:50
  Pimkey.
• 25:51
  Yeah,
• 25:51
  yeah.
• 25:52
  If
• 25:52
  we
• 25:52
  would
• 25:52
  talk
• 25:53
  about,
• 25:53
  I
• 25:54
  don't
• 25:54
  know,
• 25:55
  like
• 25:55
  premium
• 25:56
  fashion
• 25:56
  brand,
• 25:56
  I
• 25:57
  would
• 25:57
  say
• 25:57
  like,
• 25:57
  okay,
• 25:58
  yeah,
• 25:58
  that's
• 25:58
  a
• 25:58
  thing.
• 25:58
  And
• 25:59
  this
• 25:59
  is
• 25:59
  also
• 25:59
  what
• 26:00
  I
• 26:00
  get
• 26:00
  when
• 26:00
  I
• 26:01
  talk
• 26:01
  with
• 26:01
  fashion
• 26:02
  brands
• 26:02
  also
• 26:02
  from
• 26:02
  our
• 26:03
  marketplace
• 26:03
  leader
• 26:04
  circle.
• 26:04
  They're
• 26:05
  like
• 26:05
  Sheen
• 26:06
  Tae
• 26:06
  Moo.
• 26:07
  Yeah.
• 26:07
  So.
• 26:08
  But
• 26:08
  it's
• 26:09
  also
• 26:09
  interesting
• 26:09
  because
• 26:10
  on
• 26:10
  the
• 26:10
  other
• 26:11
  hand,
• 26:11
  because
• 26:11
  it's
• 26:12
  also
• 26:12
  a
• 26:12
  new
• 26:12
  market
• 26:13
  and
• 26:14
  much
• 26:15
  potential.
• 26:15
  I
• 26:15
  mean,
• 26:16
  we,
• 26:16
  we've
• 26:16
  already
• 26:16
  talked
• 26:17
  about
• 26:17
  the
• 26:17
  numbers,
• 26:17
  right.
• 26:18
  And
• 26:18
  the
• 26:18
  growth
• 26:18
  rates
• 26:19
  and
• 26:19
  who
• 26:19
  else
• 26:20
  has
• 26:20
  this
• 26:20
  right
• 26:20
  now?
• 26:21
  Yeah,
• 26:21
  absolutely.
• 26:22
  And,
• 26:23
  and
• 26:23
  I
• 26:23
  always,
• 26:23
  always
• 26:24
  find
• 26:24
  that
• 26:24
  funny.
• 26:24
  You
• 26:24
  know
• 26:25
  this.
• 26:25
  Oh,
• 26:25
  labor
• 26:26
  conditions
• 26:26
  and
• 26:27
  environmental
• 26:28
  impact
• 26:29
  and
• 26:29
  stuff
• 26:29
  like
• 26:29
  that.
• 26:29
  It's
• 26:30
  like,
• 26:30
  come
• 26:30
  on,
• 26:30
  don't
• 26:30
  tell
• 26:30
  me
• 26:31
  that
• 26:31
  all
• 26:31
  the
• 26:31
  European
• 26:32
  fast
• 26:32
  fashion
• 26:33
  producers
• 26:35
  are
• 26:35
  all,
• 26:35
  I
• 26:36
  don't
• 26:36
  know,
• 26:37
  paying
• 26:37
  all
• 26:37
  their
• 26:38
  labors
• 26:39
  really
• 26:39
  great
• 26:40
  wages
• 26:40
  and
• 26:41
  never
• 26:43
  have
• 26:43
  any
• 26:44
  environmental
• 26:45
  impact.
• 26:45
  I
• 26:45
  mean,
• 26:45
  come
• 26:46
  on.
• 26:46
  Yeah,
• 26:47
  I
• 26:47
  mean,
• 26:47
  not
• 26:47
  really.
• 26:49
  I
• 26:49
  mean,
• 26:49
  there
• 26:50
  are
• 26:50
  like
• 26:50
  some
• 26:51
  pros
• 26:51
  and
• 26:51
  cons.
• 26:51
  It's
• 26:52
  a
• 26:52
  huge
• 26:52
  topic.
• 26:53
  Yes.
• 26:54
  But
• 26:54
  in
• 26:54
  the
• 26:54
  end,
• 26:55
  also
• 26:55
  the
• 26:55
  other
• 26:56
  fast
• 26:56
  fashion
• 26:56
  players
• 26:57
  are
• 26:57
  producing
• 26:57
  in
• 26:57
  China
• 26:58
  or
• 26:58
  also
• 26:59
  premium
• 26:59
  brands.
• 27:00
  I
• 27:00
  mean,
• 27:00
  China
• 27:00
  got
• 27:01
  like
• 27:01
  so
• 27:01
  much,
• 27:02
  much
• 27:03
  and
• 27:03
  so
• 27:03
  much
• 27:04
  better
• 27:04
  in
• 27:05
  manufacturing
• 27:06
  fashion.
• 27:07
  They
• 27:07
  are
• 27:07
  so
• 27:07
  much
• 27:08
  specialized
• 27:08
  in
• 27:09
  so
• 27:09
  many
• 27:09
  different
• 27:09
  things
• 27:10
  that
• 27:10
  you
• 27:10
  cannot
• 27:10
  produce
• 27:11
  it
• 27:11
  somewhere
• 27:11
  else.
• 27:11
  Anyway,
• 27:12
  I
• 27:12
  mean,
• 27:12
  I'm
• 27:12
  a,
• 27:13
  I
• 27:13
  studied
• 27:13
  fashion
• 27:14
  textile
• 27:14
  management.
• 27:15
  So
• 27:16
  I'm
• 27:16
  really
• 27:17
  deep
• 27:17
  into
• 27:17
  this
• 27:18
  and.
• 27:18
  Yeah,
• 27:19
  so
• 27:19
  but
• 27:19
  this
• 27:19
  is
• 27:20
  a
• 27:20
  completely
• 27:20
  different
• 27:21
  story.
• 27:22
  But
• 27:23
  let
• 27:23
  us
• 27:23
  come
• 27:23
  back
• 27:24
  to
• 27:24
  the
• 27:24
  Pimkey
• 27:24
  case.
• 27:26
  There
• 27:26
  has
• 27:26
  been
• 27:26
  also
• 27:27
  struggling
• 27:28
  financially.
• 27:29
  So.
• 27:31
  Last
• 27:31
  year
• 27:31
  a
• 27:32
  French
• 27:32
  court
• 27:32
  granted
• 27:33
  them
• 27:33
  restructuring
• 27:34
  protection.
• 27:35
  They
• 27:35
  weren't
• 27:35
  insolvent
• 27:36
  yet,
• 27:36
  but
• 27:37
  they
• 27:37
  clearly
• 27:37
  needed
• 27:38
  a
• 27:38
  radical
• 27:38
  turnaround
• 27:39
  plan.
• 27:39
  And
• 27:39
  from
• 27:40
  that
• 27:40
  perspective,
• 27:40
  partnering
• 27:41
  with
• 27:41
  Shein
• 27:41
  looks
• 27:42
  like
• 27:42
  a
• 27:42
  survival
• 27:43
  strategy.
• 27:44
  So
• 27:44
  the
• 27:44
  logic
• 27:44
  is
• 27:45
  better
• 27:45
  to
• 27:46
  grow
• 27:46
  quickly
• 27:46
  online
• 27:47
  with
• 27:47
  Shein's
• 27:48
  infrastructure
• 27:48
  than
• 27:49
  risk
• 27:49
  fading
• 27:50
  away
• 27:50
  altogether.
• 27:51
  Yeah.
• 27:52
  Yeah.
• 27:52
  Balancing
• 27:53
  act
• 27:53
  really.
• 27:53
  So
• 27:54
  short
• 27:54
  time
• 27:55
  survival
• 27:55
  to
• 27:56
  she
• 27:56
  in
• 27:57
  and
• 27:58
  I
• 27:58
  don't
• 27:58
  know,
• 27:58
  I
• 27:58
  mean,
• 27:59
  maybe
• 28:00
  not
• 28:00
  even
• 28:00
  short
• 28:00
  time
• 28:01
  short
• 28:02
  term.
• 28:02
  After
• 28:02
  all,
• 28:02
  Shein
• 28:03
  has
• 28:03
  been
• 28:03
  around
• 28:03
  for
• 28:04
  now
• 28:04
  nearly
• 28:04
  a
• 28:05
  decade
• 28:05
  and
• 28:05
  in
• 28:06
  Europe
• 28:06
  around
• 28:07
  six
• 28:07
  years.
• 28:07
  So
• 28:08
  this
• 28:08
  is
• 28:11
  for
• 28:12
  the
• 28:12
  lower
• 28:12
  entry
• 28:13
  price
• 28:14
  segment.
• 28:14
  This
• 28:15
  is
• 28:15
  a
• 28:15
  player
• 28:15
  that
• 28:15
  won't
• 28:16
  go
• 28:16
  away
• 28:16
  again.
• 28:17
  So
• 28:17
  I
• 28:17
  think
• 28:17
  it's
• 28:18
  a
• 28:18
  good
• 28:18
  idea.
• 28:20
  Exactly.
• 28:21
  And
• 28:21
  I
• 28:21
  think
• 28:21
  also
• 28:22
  what
• 28:23
  makes
• 28:23
  this
• 28:23
  case
• 28:23
  so
• 28:24
  interesting
• 28:24
  for
• 28:24
  the
• 28:24
  entire
• 28:25
  industry
• 28:25
  is
• 28:26
  Pimpy
• 28:26
  may
• 28:27
  be
• 28:27
  a
• 28:27
  test
• 28:27
  case
• 28:27
  for
• 28:28
  whether
• 28:28
  European
• 28:28
  brands
• 28:29
  can
• 28:29
  or
• 28:29
  should
• 28:29
  align
• 28:30
  with
• 28:30
  Shein.
• 28:31
  And
• 28:31
  if
• 28:31
  that
• 28:31
  works,
• 28:32
  others
• 28:32
  may
• 28:33
  follow.
• 28:33
  But
• 28:33
  it
• 28:34
  backfires.
• 28:35
  So
• 28:35
  legally
• 28:36
  or
• 28:37
  reputationally,
• 28:38
  it
• 28:39
  will
• 28:39
  serve
• 28:39
  as
• 28:40
  a
• 28:40
  warning.
• 28:40
  So
• 28:40
  I
• 28:41
  mean
• 28:41
  overall
• 28:42
  we
• 28:42
  will
• 28:42
  see
• 28:43
  how
• 28:43
  it
• 28:43
  will
• 28:44
  backfire,
• 28:44
  if
• 28:44
  it
• 28:45
  will
• 28:45
  backfire.
• 28:46
  And
• 28:47
  for,
• 28:47
  I
• 28:48
  mean,
• 28:49
  in
• 28:49
  the
• 28:49
  end,
• 28:50
  as
• 28:50
  a
• 28:50
  fashion
• 28:50
  brand,
• 28:51
  you
• 28:51
  still
• 28:51
  have
• 28:51
  to
• 28:51
  decide
• 28:52
  is
• 28:52
  it
• 28:52
  matching
• 28:53
  your
• 28:53
  target
• 28:53
  group
• 28:54
  or
• 28:54
  not,
• 28:54
  is
• 28:54
  it,
• 28:55
  is
• 28:55
  it
• 28:55
  adding
• 28:56
  up
• 28:56
  to
• 28:56
  each
• 28:56
  other?
• 28:56
  But
• 28:57
  in
• 28:57
  this
• 28:57
  case,
• 28:57
  I
• 28:58
  would
• 28:58
  say
• 28:58
  it's
• 28:58
  actually
• 28:59
  a
• 28:59
  pretty
• 28:59
  good
• 28:59
  match.
• 29:00
  Yeah.
• 29:02
  Yeah.
• 29:03
  So
• 29:03
  I
• 29:03
  guess
• 29:03
  these
• 29:04
  were
• 29:04
  the
• 29:04
  most
• 29:04
  important
• 29:05
  news
• 29:06
  for
• 29:07
  September.
• 29:08
  So
• 29:08
  we
• 29:08
  had
• 29:09
  one
• 29:09
  buy
• 29:10
  expanding
• 29:10
  in
• 29:10
  the
• 29:11
  UAEU
• 29:12
  and
• 29:12
  Allegro
• 29:12
  continuing
• 29:13
  to
• 29:13
  grow
• 29:13
  and
• 29:15
  AI
• 29:15
  news
• 29:16
  from
• 29:16
  Amazon
• 29:16
  and
• 29:16
  Miracle
• 29:17
  and
• 29:18
  yeah,
• 29:18
  Timo
• 29:19
  growing
• 29:19
  like
• 29:19
  crazy
• 29:20
  and
• 29:20
  yeah.
• 29:20
  And
• 29:21
  she
• 29:21
  in
• 29:21
  doing
• 29:21
  interesting
• 29:22
  things
• 29:22
  with
• 29:22
  pimkey.
• 29:24
  So
• 29:24
  a
• 29:24
  lot
• 29:24
  of
• 29:25
  things
• 29:25
  going
• 29:25
  on
• 29:25
  in
• 29:25
  just
• 29:26
  in
• 29:26
  September.
• 29:27
  Yeah,
• 29:27
  it
• 29:28
  really
• 29:28
  is.
• 29:28
  And
• 29:28
  it
• 29:28
  shows
• 29:29
  that
• 29:29
  the
• 29:29
  marketplace
• 29:29
  landscape
• 29:30
  in
• 29:30
  Europe
• 29:30
  is
• 29:31
  more
• 29:31
  dynamic
• 29:32
  than
• 29:32
  ever.
• 29:33
  So
• 29:33
  we
• 29:33
  have
• 29:33
  new
• 29:33
  challengers,
• 29:35
  strong
• 29:35
  regional
• 29:36
  leaders,
• 29:36
  big
• 29:36
  tech
• 29:37
  pushing
• 29:37
  AI
• 29:38
  and
• 29:38
  fast
• 29:38
  fashion
• 29:39
  players
• 29:40
  reinventing
• 29:40
  their
• 29:41
  models.
• 29:41
  Yeah.
• 29:42
  And
• 29:42
  I
• 29:42
  guess
• 29:42
  that's
• 29:43
  it
• 29:43
  for
• 29:43
  today's
• 29:43
  episode
• 29:44
  of
• 29:44
  let's
• 29:44
  Talk
• 29:44
  Marketplace.
• 29:45
  Thanks
• 29:46
  for
• 29:46
  joining
• 29:46
  us.
• 29:46
  And
• 29:47
  don't
• 29:47
  forget
• 29:47
  to
• 29:48
  subscribe
• 29:48
  so
• 29:49
  you
• 29:49
  never
• 29:49
  miss
• 29:50
  any
• 29:50
  updates
• 29:50
  for
• 29:51
  all
• 29:51
  the
• 29:51
  fast
• 29:52
  moving
• 29:52
  industries.
• 29:53
  Yeah.
• 29:54
  And
• 29:54
  we're
• 29:54
  happy
• 29:55
  to
• 29:55
  see
• 29:55
  you
• 29:55
  at
• 29:55
  one
• 29:55
  of
• 29:55
  our
• 29:56
  webinars
• 29:56
  or
• 29:58
  at
• 29:58
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• 29:58
  Connect
• 29:59
  event
• 30:00
  or
• 30:00
  here
• 30:00
  again
• 30:01
  at
• 30:01
  the
• 30:01
  podcast.
• 30:02
  See
• 30:02
  you
• 30:02
  next
• 30:02
  time.
• 30:03
  See
• 30:03
  you
• 30:03
  then.
• 30:03
  Bye
• 30:03
  Bye.
• 30:09
  You
• 30:09
  listen
• 30:09
  to
• 30:10
  let's
• 30:10
  Talk
• 30:10
  Marketplace.
• 30:11
  The
• 30:11
  Marketplace
• 30:12
  podcast
• 30:13
  with
• 30:13
  Ingrid
• 30:13
  Lommer
• 30:14
  and
• 30:14
  Valerie
• 30:14
  Dichle.
• 30:18
  Sam.