Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Decoding Dev Speak: How to Craft a Killer Social Media Bio

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Decoding Dev Speak: How to Craft a Killer Social Media Bio · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:02
  Hello guys, and welcome to the show.
• 0:03
  Today is a wonderful, cool Saturday morning over here, so
• 0:06
  let's head straight into it. Today I'm going to be running
• 0:10
  commentary on a recent interaction that I had on
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  LinkedIn. I received a request which I
• 0:17
  accepted and got into a chat with this fellow who is a
• 0:19
  software developer. And this is a conversation that
• 0:23
  I want to share here today, or at least just certain aspect of
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  the conversation. Because a whole bunch of us are
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  running around trying to promote our businesses using LinkedIn,
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  Instagram, social media, online, whatever.
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  And sometimes we try to promote ourselves using technical
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  jargon, business lingo, all sorts of things.
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  Basically, it's stuff, a whole bunch of stuff that our
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  potential customers do not understand.
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  And so it might not be in our best interest even though it
• 0:53
  sounds cool. So let me just head straight
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  into it. So me and the fellow were
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  chatting and I'd like to find out what people are up to and
• 1:01
  have a look at his bio. And his bio says software
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  developer, bracket React and node, front end developer, back
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  end developer, full stack developer.
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  So that is what he had there. And so I was curious, I wanted
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  to know what that means. Now from my experience on
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  LinkedIn, I've realised that when you ask the average person
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  what kind of business they do, they pretty much repeat the same
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  unhelpful thing that caused you to ask the question in the 1st
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  place. So if I asked him what does the
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  software developer does, he would have just said oh I
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  developed software reactor node and you know that's not helpful.
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  Anyway, so I had to go and do some research and I found some
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  interesting things about what software developers bracket
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  reactor node, front end developers, back end developers,
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  full stack developers. I found out what it is that they
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  do and funny enough, it sounds like things that people like me
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  could be interested in because when I hear all these technical
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  terms, software developer react node front and it's not just
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  reactor node. I've seen people put all that
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  kinds of things in their bio. So front end, back end, react
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  node, full stack, mid stack, up, stack down, stack, all kinds of
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  all kinds of stacks. I always thought was some, you
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  know, some real fancy high techie, whatever.
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  I'm sure that for those of you who are professionals in the
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  business right now, you're probably having a laugh thinking
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  how can someone like me be so uneducated when it comes to
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  these things? But honestly, I'm just speaking
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  the truth that apart from those of you who are in this software
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  space who know what all these terms mean, the average Joe's
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  like me have absolutely no idea. Now my brother studied
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  Information Systems Management as his postgraduate degree.
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  So for my brother, he will see software, react, node, back end,
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  full stack. And you know, he just knows, OK,
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  this is what this guy does. And so if he has a problem,
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  he'll pick up the phone and call you guys.
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  But therefore, someone like me who had a law degree, I'm not
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  interested in tech. In fact, I'm a dinosaur.
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  Let's see what else. And my experience so far has
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  been in sales, business development, some marketing,
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  some legal wedding photography, what else?
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  You catch a drift? For someone like me, stack react
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  node, front end, back end, mid stack, this stack, Omni stack,
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  like all those things mean absolutely nothing to me.
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  And it's not just me. They mean absolutely nothing to
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  your potential customers who you are trying to solicit for
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  business using LinkedIn. So I sent the guy a message and
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  I told him that, hey, have you thought about rewriting your bio
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  to move the conversation along? I actually used ChatGPT to come
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  up with an alternative and then I sent it to him.
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  I hope it proves the point to him.
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  I don't think he's actually going to take it because what he
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  put here, software developer, React, node, back end, front
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  end, stack, full stack, all these stack, stack, stack, all
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  that sounds really cool and it makes you sound really
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  intelligent. And what it is that I proposed
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  what I came up with using ChatGPT sounds too simple.
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  And I find that most people prefer to to take the complex
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  sounding option because it makes you sound like more of a
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  professional. It makes you sound more like
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  you're, you know, you're the gish brown, you know, you're,
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  you're the ish, you know, you, you know what's up, you're the
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  Don, you know, all that kind of stuff.
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  But anyway, I think for the purpose of sales anyway, it
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  helps when we don't bamboozle our customers with technical
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  jargon. So let me share with you what I
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  came up with on ChatGPT. So what I recommended was
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  instead of his, his LinkedIn bio being software developer bracket
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  react and node bracket bracket close slash front end developer
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  slash back end developer slash full stop, full stack developer
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  full stop. I suggested he would use this
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  instead. I bring websites and apps to
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  life. I'm a software developer with
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  skills in both front end bracket open what you see close and back
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  end bracket open what makes it work bracket close of websites
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  and applications. Are you looking to collaborate
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  on a new project? Let's chat.
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  OK, let me just read it out straight as a sentence now.
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  So I bring websites and apps to life.
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  I'm a software developer with skills in what you can see and
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  on the back end, things that you can see that makes your websites
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  and applications work. Are you looking to collaborate
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  on the project? Let's chat.
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  Now the second one is a whole lot more simpler.
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  And I know it doesn't make you sound tech and intelligent and
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  everything, but The thing is when I saw that, I was like, oh,
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  OK, so someone like me who is a business growth podcaster and a
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  sales coach and business consultant actually can use the
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  services of these kinds of people.
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  Before now, all I saw was developer front end, back end,
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  full stack, Omni stack, mid stack, small stack, this stack.
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  And I had no idea. I thought that these people only
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  do work for, you know, engineering firms or high tech
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  medical labs or something. I had no idea that what they do
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  actually is just to work on websites and to work on apps
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  that run on the mobile phone and simple business solutions that
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  everybody needs. So I now know that if I need to
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  come up with a website or come up with an app for some product
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  offering that I'm trying to come up with, I now know that I can
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  reach out to these sorts of fellows because it's easy, it's
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  accessible and it's it makes a world of difference.
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  The words that we use when we're trying to reach out to the
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  market and when we're trying to have conversations with our
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  potential customers. So for those of you who are
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  still on LinkedIn talking mid stack, full stack only stack
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  this stack that stack front end, back end reactor node.
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  I mean like, how am I supposed to know what reactor node means?
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  And how is your potential customer supposed to know what
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  reactor node means? Just make it more simple.
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  Put something simple there. I build websites and apps.
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  I specialize on the front end, the beautiful things that you
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  people see and the back end, all the things in the background
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  that make the website work. Are you looking on starting a
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  new project? Click the link below and you
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  know whatever. Put a reasonable CT at the end
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  of it. CT meaning call to action.
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  So that is my suggestion, not just for you guys who are
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  software developers, full stack developers, Omni stack
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  developers, whatever. Stack developers, try and keep
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  it simple. Sometimes the reason why your
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  business is struggling is because in your business
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  promotions, your potential customers have absolutely no
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  idea what it is that you do. Unfortunately, all these Omni
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  stacking, full stacking, whatever, apparently it's very
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  simple stuff. People who run primary schools,
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  they could use your service. People who run hospitals, they
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  could use your service. Podcasters like me could use
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  your service. My mom who is starting an NGO
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  that is devoted to the education of the girl child, she could use
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  your services. But if you use all these high
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  end fancy blingo, my mom might see them like, oh OK, this guy
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  works in the engineering industry.
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  And then she moves on. I'll look at it and I have no
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  idea what this fellow does and moves on.
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  The people who run my children's primary school will see your bio
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  and they will move on because we have absolutely no idea what a
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  full stack or what an Omni stack or what a mid stack or what a
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  reactant node is. So the same goes for whatever
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  profession it is that you are involved in.
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  Back in the days when this podcast was called the sales for
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  the Nigerian for Nigerian wedding professional or
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  something like that, it was something that I spoke about
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  time and time again. So if you're wedding
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  photographer, stop talking about apertures and apertures and
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  depth of field and blah, blah, blah.
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  The average bride has no idea what that means.
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  You can look for simple ways to communicate the kind of vision
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  that you're trying to create. You can say, oh, your
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  photographs are going to be soft and dreamy.
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  Every bride understands soft and dreamy.
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  She has a good idea. But if you say I'm going to be
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  firing at the smallest apertures possible to enhance maximum
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  depth of field, the average bride, you've lost her.
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  She has no idea what it is that you're talking about.
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  So keep it simple. It's not just for software
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  developers. Whatever business it is that
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  we're involved in, minimize the technical jargon.
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  Let people understand what it is that you're trying to say.
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  It will improve the chances that you're going to end up doing
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  business with them later on. So that's pretty much so.
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  Those are the two lessons for today #1 keep it simple #2 if
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  you want to make it simple, we have free, what are they called,
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  free AI tools that make all these things a whole lot easier.
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  All I had to do was do a Google search, understand exactly what
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  all these full stacking and mid stacking is about.
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  And then I took a couple of things, threw it into ChatGPT
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  gave a description for how simple I wanted it.
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  In fact, this thing that I said, I bring websites and apps to
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  life. I'm a software developer with
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  skills in the front end of what you see on the back end of what
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  makes it work for websites and applications.
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  Are you interested? Let's collaborate for some of
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  you might say, look, even that is still too technical,
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  beautiful. Take what I have said, copy and
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  paste it in ChatGPT. And then you tell ChatGPT that
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  this is how you want it to sound.
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  You want it to sound more conversational or you want it to
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  be shorter. You want it to be no more than
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  300 characters. You want to write it at the
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  intelligence level of someone who is in primary school or
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  secondary school, or optimize the bio so that it sounds more
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  attractive to women. Whatever it is that you want to
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  do, just give the instruction, put it there, and then put up
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  two seconds later. ChatGPT would have given you
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  something. Of course, it's not going to be
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  perfect. You take it, you edit it for you
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  edit it, you, you make the desired edits.
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  And then you can now take that, put that on your Instagram bio,
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  your LinkedIn bio, or whoever it is that you've been trying to
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  promote yourself. And believe me, it's going to
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  make a world of a difference because at least now when people
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  see you, they're going to understand that this is who you
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  are. This is what you do.
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  These are the kind of results that you can, that you promise
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  and that you're open for business.
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  And that's the whole point of listening to the show.
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  And those are the main things that we discuss on the show.
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  Because if you can't put out to the world that this is who I am,
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  this is what I do, these are the results that I can deliver, and
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  this is how you can work with me, you have absolutely no hope
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  for growing your business. Well, you can, but you'll be
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  growing your business by by accident.
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  If you want to grow your business deliberately, these are
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  some of the small things that we can do that will help optimize
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  our chances for success in the future.
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  So let me not belabor the point and don't worry if you do follow
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  me on. If you do connect with me on
• 12:47
  LinkedIn, don't worry, I'm not going to criticize your profile.
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  I just figured this is one of these things that would benefit
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  the wider house if I share some of the interactions that I have
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  with folks on the day-to-day. So connect with me on WhatsApp.
• 13:02
  The phone number is 08064662140. I'd love to hear from you guys,
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  especially the things that you guys disagree about.
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  It's nice to hear that you agree with this or this has changed
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  your life or your business. But I'm also keen to hear about
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  what you disagree with or things that maybe I haven't expressed
• 13:22
  properly. Also connect with me on
• 13:25
  LinkedIn. My name is Tavishma Ayede.
• 13:27
  I'm the host of the show. You can confirm the spelling of
• 13:30
  my name from the website or the link where you're listening to
• 13:34
  this episode. So thank you very much for your
• 13:36
  time and attention. I'll catch you guys at the next
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  recording.