Latest / We Built This Brand / LA Trip Ep. 7 Inside Curiosity Entertainment with Adhrucia Apana & Charles Allen

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LA Trip Ep. 7 Inside Curiosity Entertainment with Adhrucia Apana & Charles Allen · We Built This Brand

• 0:18
  Welcome to, we Built This Brand.
• 0:19
  I'm your host, Chris Hill, and today we're talking to Arusha Aana and Charles
• 0:23
  Allen, the co-founders of Curiosity Entertainment and Storyteller Publishing.
• 0:28
  Yeah.
• 0:29
  Excited to be talking to you on the other
• 0:31
  side of the, uh, I the month this time.
• 0:33
  Know
• 0:34
  it's been a beautiful day being able to co-host with you, Chris.
• 0:37
  I know.
• 0:37
  I feel like we finally got a, a rhythm going and then now I
• 0:40
  have to interview you separately and I'm like, what do I do?
• 0:42
  What do I do?
• 0:44
  Well, it's a pleasure to be here.
• 0:46
  Absolutely.
• 0:47
  Pleasure to have you and Charles, pleasure to have you as well.
• 0:50
  So, um, yeah.
• 0:51
  You know, as, as we discuss a lot and we build this brand,
• 0:53
  I'm, I'm just all about diving in and finding about, out
• 0:56
  about where you started, where this came idea came from.
• 1:00
  So we'd love to hear from you.
• 1:02
  Um, Arusha, like where did curiosity start?
• 1:05
  Yeah, so I've been in film and TV now for.
• 1:09
  Quite a few years and I always wanted to be
• 1:13
  able to tell original stories that would impact.
• 1:17
  And by impact, I mean, uh, make someone laugh, make someone cry.
• 1:21
  I think we forget in film and television and media specifically.
• 1:24
  That the stories that we tell here in Hollywood, California or in
• 1:28
  Atlanta, Georgia or in New York, wherever you're shooting your film, those
• 1:33
  carry and have a a lifetime of touch points with consumers and they can
• 1:39
  really, for me, growing up as a first generation American film, film, and
• 1:43
  television really was something that taught me, it taught me how to flirt.
• 1:47
  It taught me how to be powerful in a room.
• 1:49
  It taught me how to go after the job I wanted, and for so many.
• 1:53
  Uh, both Americans and, and people abroad.
• 1:56
  That's what film and TV is.
• 1:58
  It's something that teaches you culture.
• 1:59
  And so I think we have a responsibility to create stories that inspire, create
• 2:03
  stories and make people smile, create stories that change people at a resonance
• 2:08
  level and really encourage them to seize the day and sees their opportunity.
• 2:13
  And that's what we're about.
• 2:14
  Um, a Curiosity Entertainment came because I was in brand for many years.
• 2:20
  And when I thought about what I wanted a media brand, if
• 2:24
  we were going to build, I'm a filmmaker first and foremost,
• 2:27
  and Charlie and I are screenwriters first and foremost.
• 2:29
  And when we think about what we wanna do, if we're
• 2:31
  creating a brand, I want a brand that people all relate to.
• 2:36
  That cannot be my brand, can be their brand.
• 2:40
  And when I think of what the, what the, in the inception of every great
• 2:44
  story and every great idea is it starts with that spark of curiosity.
• 2:50
  And as a 5-year-old, I was a, and, and as an adult I am was and an am.
• 2:54
  And.
• 2:55
  We'll continue to be the most curious person in the room.
• 2:58
  Always want to know why and how, and I think that that is where
• 3:03
  those questions are, where humanity gets its greatest stories.
• 3:06
  And so that's why it's called Curiosity Entertainment.
• 3:08
  That is exciting.
• 3:09
  Um, and, and obviously this is something you've wanted to do for a while too.
• 3:13
  Like you didn't just start off, um.
• 3:16
  You know, it didn't just come to you one day that
• 3:18
  you wanted to start Curiosity Entertainment, right?
• 3:20
  Like it's been a long journey.
• 3:21
  I wanted to make movies and I think that what we learn and what
• 3:25
  all artists should take the time to learn as filmmakers, as
• 3:28
  screenwriters, as actors, is that if you want to have longevity in this.
• 3:33
  Storytelling industry.
• 3:34
  You have to understand the business.
• 3:37
  You can make stories to thank God that we live in a world today where you
• 3:41
  can make stories and you can put them out on TikTok or on YouTube and,
• 3:45
  and I, I encourage people to do so and you can monetize that storytelling.
• 3:50
  It's no longer this, this closed door system where to tell a story.
• 3:54
  You have to go to a movie theater.
• 3:56
  You have all these avenues to tell.
• 3:58
  Stories and you should, I wish that I had had those,
• 4:01
  you know, opportunities when I first started out.
• 4:03
  It may have changed the trajectory of my, of my, my career, but when
• 4:07
  I started out, you know, you could make film and you could make tv.
• 4:11
  And for me, as an artist who wanted to make film and TV and make.
• 4:14
  Music.
• 4:15
  Um, when I looked at the industry, I realized that you have to
• 4:19
  understand a business to be able to sell art into a business.
• 4:23
  And so Curiosity is an artist first company, and it was built for artists that.
• 4:30
  As a company that understands the business
• 4:33
  side and is therefore able to support them.
• 4:35
  And so I don't know that my goal was to start a company or to to
• 4:39
  own it, but I think that my goal was to tell stories and to be
• 4:43
  able to tell stories sustainably until my eighties or my nineties.
• 4:46
  And that means creating, uh, a community, creating a brand, and creating a
• 4:52
  company that doesn't exist for me, but exists for the audiences that we serve.
• 4:58
  So, Charles, what's your involvement here?
• 5:01
  When, when did you get, how did you meet Arusha
• 5:04
  and how did you get involved with this business?
• 5:06
  Sure.
• 5:06
  So I am a storyteller at heart.
• 5:09
  Um, I started as a, a writer, an author.
• 5:12
  Um, I had my first, first book.
• 5:16
  It was a memoir.
• 5:17
  It was adapted into a, a film, uh, that got me started in sharing stories.
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  And since then I've, I've helped a lot of other people, um, publish their books.
• 5:27
  Um, I, I love empowering storytellers, whether
• 5:31
  it's through books or films or TV shows.
• 5:35
  And, uh, I met Arusha at an industry event.
• 5:39
  Uh, it was actually an event for Ted Lasso.
• 5:42
  Of all things Great, great, great show.
• 5:45
  It was great.
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  And yeah, so we just connected, really hit it off and we've
• 5:49
  joined forces that was probably two and a half years ago.
• 5:53
  Okay.
• 5:54
  I think for, for people who are in storytelling,
• 5:57
  it really shouldn't matter how you tell that story.
• 6:00
  And I had been fascinated with books and comic books and
• 6:04
  really being able to connect that to the vehicle, um,
• 6:07
  of film and the vehicle of television, how to do that.
• 6:11
  Seamlessly and how to help artists, um, and to
• 6:14
  help support them from one form to the other.
• 6:17
  And Charles was instrumental in bringing those two worlds together.
• 6:20
  He has a deep history in publishing and has been both an author as well
• 6:25
  as worked in publishing and helping others publish books for a long time.
• 6:29
  And so together he both is a producer at Curiosity and
• 6:33
  a screenwriter, and we, we create and develop worlds.
• 6:36
  Together, but we also were able through his background, to bring in the world
• 6:40
  of publishing books, a space that really needed to be disrupted Absolutely.
• 6:44
  And really needed to take care of his artists in a more meaningful way.
• 6:48
  And what we've created at Storyteller Publishing, which is our
• 6:51
  book Arm Under Curiosity Entertainment, is a infrastructure
• 6:55
  that does that just that puts the artists first and supports
• 6:59
  them from end to end throughout the story making process.
• 7:02
  That is fascinating.
• 7:04
  And, um, it's always great when two people come together and see a
• 7:07
  similar vision and are able to, to make that into something together.
• 7:10
  Um, so where, where do you all see it?
• 7:14
  Um, you know, where do you all see it going?
• 7:16
  I mean, you all are working in this space.
• 7:18
  I'm not as familiar with television and movies
• 7:21
  and movie making as as you all are of course.
• 7:23
  But, um, I'm just curious like where, where do you all see your, your industry
• 7:28
  going and, and especially with curiosity, where do you all see you going?
• 7:32
  Um, I think that, that there's, there's one thing that we
• 7:36
  all have to keep front and center, and that is that story.
• 7:39
  And, um, the story is still, the king IP is still king.
• 7:43
  And so it's very easy in this world when there's
• 7:46
  constantly new tech coming into an ecosystem.
• 7:48
  There's constantly changes in the market.
• 7:50
  There's obviously world disasters are happening.
• 7:53
  They're affecting all the economies of all businesses, but we
• 7:56
  get distracted and we try to grab land, grab at different areas.
• 8:00
  Just stay relevant.
• 8:01
  And I think what my message to storytellers
• 8:04
  is that the story is still always king.
• 8:06
  Create a great story and then build around it.
• 8:10
  Right?
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  And we, we interviewed a couple people about how you build around that ip.
• 8:14
  I think that we are living in a world now where you, again.
• 8:18
  Have the access to infrastructure to take a story, and whether
• 8:23
  it's that you're talking about on a podcast, creating a podcast
• 8:26
  about it, whether it's putting it out on social media, in small
• 8:29
  form, in short form, so that you can gather audience around it,
• 8:32
  whether it's creating a comic book or a novel and putting that out.
• 8:35
  There are so many ways.
• 8:37
  To build audience and community around a story, and
• 8:41
  that will always still be the most important thing.
• 8:44
  Whether you are using AI to execute that story, whether you're using a song
• 8:48
  to execute that story, whether you are using a movie to execute that story.
• 8:53
  The one thing that is needed if you wanna be in the business
• 8:56
  of entertainment is building community and building.
• 8:59
  Audience around a piece of ip.
• 9:02
  It could be a song, could be a book, could be.
• 9:04
  And so start thinking about how do I authentically
• 9:08
  build community around the story that I want to tell?
• 9:11
  Yeah.
• 9:12
  And don't think inside of a box.
• 9:13
  There's no one way to do that.
• 9:15
  There's so many ways to do that now.
• 9:16
  So what feels most authentic to you?
• 9:19
  To create that kind of momentum around and community around this?
• 9:22
  Story.
• 9:23
  'cause really no matter where someone watches, reads, listens to
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  that story, eventually that is gonna be the most important thing
• 9:30
  and it's gonna be the most meaningful thing to you as an artist.
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  And let the, the story be a conduit for human connection.
• 9:36
  Mm-hmm.
• 9:37
  That's what it's really about.
• 9:38
  And yeah, on the the publishing side, we, we do the same thing We.
• 9:43
  Saw as as storytellers, as authors, as creators, we saw big gaps in the market.
• 9:50
  And the, the old model with traditional publishing,
• 9:54
  uh, really just exploits the authors a lot of times.
• 9:57
  Uh, very low, um, earning potential, very low alignment of interest.
• 10:02
  So we flip the model upside down.
• 10:05
  We do offer, uh, traditional infrastructure.
• 10:08
  Through our partnership with McMillan and our partnership,
• 10:12
  uh, JV with, uh, gunner Entertainment, Matt Meny.
• 10:16
  Shout out Matt.
• 10:17
  And we offer authors the ability to still
• 10:22
  have that infrastructure while also um.
• 10:26
  Aligning interest more like self-publishing.
• 10:29
  Mm-hmm.
• 10:29
  Uh, where it's still creating opportunities just like Arusha was speaking
• 10:34
  to, to actually engage with audiences, actually connect with fans, actually,
• 10:39
  um, have that human connection, that personal relationship with the readers.
• 10:45
  Yeah.
• 10:46
  Yeah, I think, I think community building, you, you, I'm having flashbacks to
• 10:50
  previous interviews I've done where we've talked about building communities
• 10:53
  and how important that is for marketing, especially in the world of media.
• 10:57
  Um, how challenging is that when you're doing an original property, maybe
• 11:01
  something that nobody has read before or something that nobody has heard of?
• 11:05
  Like how does that initial community get built?
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  I, I think that it was challenging prior to the, the tech
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  boom of, uh, YouTube and all the different social platforms.
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  I think that it becomes less challenging now.
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  So prior to that, you know, people would, would
• 11:22
  go out and they would read books at bookstores.
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  They would do.
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  Re they, they would read their novels right before they came out.
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  They would go on the road and they would go to Comic-Con
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  and they would drum up support for their comic books.
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  They would go on the road and they would talk on different
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  news, like on local news channels, about whatever the project
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  was that they were trying to fundraise for, et cetera.
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  And I think that that is just kind of collapsed.
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  Collapsed in a good way, where now you have.
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  So many touch points where digitally you can
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  do these things and really build audience.
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  And I think the focus on building audience on original
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  I, uh, piece of IP is your connection to that story.
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  People love authentic authenticity.
• 12:00
  They love to understand why this story matters
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  to you and people are, are, uh, natively.
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  Compelled to, to root for people and the stories that
• 12:10
  they want to tell and their reason for telling it.
• 12:13
  So I think it's really about getting over kind of this idea
• 12:17
  that, um, you know, there's only one way to get to building.
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  An original story and start looking at all the different ways and the the
• 12:26
  mechanisms that are now available to you to build community around it.
• 12:30
  And it can start as if you're not someone who
• 12:32
  likes to be online or put your face online.
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  I think that you're missing a massive opportunity,
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  but you know, that can happen by creating local.
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  Group, like local groups, you could set local book
• 12:43
  clubs, local film books, explaining your story.
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  Let them be the ingers your community, be the beringers
• 12:48
  of your story and building, um, that audience for it.
• 12:53
  Authenticity, like in the age of ai.
• 12:55
  I think there's something really to be said for human authenticity,
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  and that's why at both Curiosity and also at Storyteller Publishing,
• 13:06
  why we're an artist, first creator, first author, first company.
• 13:11
  Mm-hmm.
• 13:11
  Uh, to really create those opportunities for the artist,
• 13:15
  the creator, the author, to engage with people and.
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  Let that authenticity shine, because right now in the age of ai, you
• 13:24
  know, AI could write a book, but can it have a conversation with a
• 13:28
  person that's actually meaningful and can they share human history?
• 13:32
  No.
• 13:33
  No.
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  In a relatable way.
• 13:34
  No.
• 13:35
  Uh, so yeah, it's really about.
• 13:37
  Yeah, that's the love of storytelling is how we all connect through it.
• 13:43
  Yeah, I think that makes a lot of sense.
• 13:45
  And I mean ai, like for all it can write a book, it's not gonna
• 13:48
  write something that's as compelling as what a human can do.
• 13:51
  At least point.
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  It can mimic, it can mimic and it can do its
• 13:53
  best.
• 13:54
  But uh, I think, see Craig said it really well earlier that, uh,
• 13:57
  anytime you need specificity, that's when a human has to step in.
• 14:01
  Right.
• 14:01
  That's a great way to put it.
• 14:03
  So, you know, now as we talk, you know, Trisha, you're, you're also
• 14:07
  a bit of an influencer and she's, or at least, so it's been set.
• 14:12
  Um, how does personal branding come into growing your business, and how do
• 14:17
  you, how do you see your personal brand as, uh, maybe either a part of the
• 14:21
  brand you're currently building, a curiosity and or separate from that?
• 14:26
  Yeah, I think that there's a, you know.
• 14:28
  It's an interesting conversation that I haven't fully solved.
• 14:30
  I think that there is a lot of strength in going all in on a personal brand.
• 14:36
  People love to know the person that's behind something.
• 14:40
  They love to be invested in your story.
• 14:42
  They love to root for you.
• 14:44
  Um, and on the other side, if we look at a company like a 24 who is built.
• 14:49
  Almost fully without the founders being faced
• 14:52
  forward and built on, on the side of community.
• 14:55
  I think there's something very powerful
• 14:56
  there and an existing Decatur for your fans.
• 15:00
  Um, and I don't know that there's a right way or a wrong way to do it.
• 15:03
  I'm curious as, as to if there, if there's a happy medium.
• 15:06
  Right, and that's what I'm really trying to
• 15:08
  figure out right now is if there's a happy medium.
• 15:11
  I, I really deeply understand as an artist not wanting to
• 15:16
  necessarily be out there constantly talking about your product or
• 15:20
  your brand, et cetera, as artists like we love, well reason we.
• 15:24
  Storytelling is that we love to live within the
• 15:26
  story, within the characters, behind the characters.
• 15:29
  That's like my real joy.
• 15:30
  That's my real, uh, I, I think like my, um, neutral, that's my neutral.
• 15:35
  That's like where I feel the best.
• 15:37
  Um, but the, but there is.
• 15:40
  A, a question now on whether you go in all in on our personal brand.
• 15:44
  I think that if you're not at least out there, putting yourself out
• 15:49
  there and speaking towards what you want and what you're doing, that
• 15:53
  you are doing a disservice to yourself because then someone else is
• 15:56
  always in control of your message or someone else is always, whether
• 16:01
  it's the media, whether it's the press, whether it's something
• 16:04
  goes wrong with your film, like who's in charge of, of that voice.
• 16:08
  So I think.
• 16:08
  As artists, it's very important to have an a, a voice within your art.
• 16:13
  So I think it's a mistake not to lean into building some sort of
• 16:17
  personal brand, but I also understand fully the like, uh, division
• 16:22
  of personalities where the other part of me, you know, just wants.
• 16:25
  To be my art.
• 16:26
  And so I don't know that I fully solved it, but I do know that we are
• 16:30
  moving to a space that if you do not have your own audience in the
• 16:34
  next 10 years, it's gonna be very hard for you to sell your art, right?
• 16:38
  And so, however you wanna build that audience and capture that audience,
• 16:42
  whether you use the company, whether you use your personal brand, do something
• 16:46
  to start capturing that audience and in a way where, where it's yours.
• 16:51
  So that means if you have an Instagram, make sure you have an email list.
• 16:54
  If you have a TikTok, make sure you're moving those
• 16:56
  consumers to something where you own that audience, right?
• 17:00
  I, I think that's, I mean, that's honestly a lot of what, and I'm no
• 17:04
  influencer, but that's a lot of what I already tell people when we
• 17:06
  talk about building a podcast, building an audience, you know, like
• 17:10
  having control over that audience, having that, having that strength.
• 17:13
  And yeah, I mean, you know, you've gotta have some level of.
• 17:16
  Followers before your show can actually really grow a lot of times.
• 17:20
  So I, I, we already see that in the podcast industry a lot
• 17:23
  where, you know, if you don't have a hundred thousand plus
• 17:25
  followers, I can't guarantee your show's gonna do anything.
• 17:28
  You know, I can say, Hey, you might get some traction here or there, or if
• 17:32
  we put out a press release and you get in the news, we might be able to grow.
• 17:35
  But like without that personal brand, there, those numbers
• 17:38
  behind you of those followers who are invested in you like.
• 17:42
  It makes a huge difference.
• 17:44
  So,
• 17:44
  yeah, and I, I think that like, as someone who, again, like in my
• 17:48
  native state, I don't know that that's something I would naturally do.
• 17:52
  I love being on stage, I love doing, you know, doing things as a character, but
• 17:59
  to be yourself in front, I know that feels really ick to some people, right.
• 18:03
  But.
• 18:04
  Outside of that, you need to look at the business markets and what's happening.
• 18:09
  We have an entire consumer base who are coming into their spending power
• 18:13
  right now, who grew up in a pandemic and grew up with first person attention
• 18:18
  from YouTubers, et cetera, and they are becoming the people who will buy your
• 18:22
  movie tickets and buy your TV shows and buy your books and buy your comic
• 18:25
  books in the next couple years, and they expect that personal connection.
• 18:29
  Secondarily, you have a retraction of marketing dollars have.
• 18:32
  Right now.
• 18:33
  And so what, what happens when those dollars retract?
• 18:36
  Now you need to be the marketer of your own product.
• 18:38
  And so how are you going to market that if you haven't built it?
• 18:42
  And so even if we do, don't love it, even if it's not our favorite thing.
• 18:45
  And it's not that the community and the audience and the
• 18:47
  people who are in my community aren't my favorite thing.
• 18:49
  They are my favorite thing.
• 18:51
  It's a, that feeling of like having to be everyone to experience the ick
• 18:55
  of being in front of a camera and trying to like sell your own product.
• 18:58
  I know that's not natural, but if you.
• 19:00
  Want to be in an industry where you're,
• 19:03
  you're, you're gonna need to sell your art.
• 19:05
  And it could be an artist book, uh, writer of novels, writers of
• 19:09
  books, writers of comic books, singers, people who are actors.
• 19:13
  You need to be thinking about how you're capturing community
• 19:17
  because it's become invaluable in the next couple years.
• 19:20
  Yeah, I, I would agree with all that.
• 19:22
  Um, both you on the, the technical side, I think on the either
• 19:26
  spiritual or emotional side, it really just comes down to this
• 19:31
  is who I am and this is how I share my gifts with the world.
• 19:34
  Yeah.
• 19:34
  And then the people find you, the people that, that relates to.
• 19:38
  They're like, Hey, I'm about that.
• 19:40
  I love that.
• 19:41
  For whatever reason.
• 19:42
  Yeah.
• 19:42
  And I, I think that's, I mean, that's a very important point too,
• 19:45
  because you do want to have, um, you do wanna be authentic in what
• 19:49
  you do because the minute you're not, people are gonna pick up on it.
• 19:51
  Like that influencer that recently got popular for his morning routine and
• 19:56
  then you find out his morning routine probably takes him most of the day to
• 20:00
  actually film and produce and create, and you're like, oh no, this isn't real.
• 20:03
  Right.
• 20:04
  You know, and then he gets made fun of for it, right?
• 20:06
  Sure.
• 20:06
  Now he is made it a whole thing, but.
• 20:08
  It, it makes a difference.
• 20:09
  And then there's, you know, the challenge of um, you know, putting yourself
• 20:13
  out there mentally and emotionally is a big T in and of itself too.
• 20:18
  Yeah.
• 20:18
  Usually those come back around when, when something is inauthentic or, you
• 20:23
  know, they put something out to project some kind of image it comes through.
• 20:28
  Yeah.
• 20:29
  It does.
• 20:29
  It does indeed.
• 20:30
  So that's great.
• 20:32
  Well, awesome.
• 20:33
  Um, Arua Charles, it's been great having you all on.
• 20:36
  Thanks for having me.
• 20:37
  Normally at the end of these episodes, I like to
• 20:39
  ask, you know, what brand do you admire the most?
• 20:41
  Just as one you look up to as you grow your business.
• 20:44
  So, um, with that in mind, I'll ask both of you that question.
• 20:48
  Arusha first,
• 20:50
  what brand do I love the most?
• 20:53
  Um.
• 20:55
  Yeah, so the thing that comes immediately to mind is Cheerios, and
• 21:00
  I don't actually eat Cheerios, but I have to say that like, uh.
• 21:06
  Growing up and when we think about brands that left an indelible
• 21:09
  mark on society, this is a brand that is equated with family.
• 21:13
  It's equated with love, it's equated with bringing people together.
• 21:17
  And I think that anytime that you can as a brand, um, have that type of
• 21:22
  emotional investment from your audience, you've created true community.
• 21:26
  They do a lot of giving back to those communities.
• 21:30
  They do a lot of.
• 21:31
  Spreading the word about uh, people who, you know, who are
• 21:35
  their consumers, who maybe are going through tough times.
• 21:39
  They were very focused on who their consumer
• 21:41
  is and how they better their consumer's life.
• 21:44
  And I think that that the mark of a best of.
• 21:47
  The best brands in the world is that, that it is, that they are tuned
• 21:51
  into who their consumer is and how they make their consumer's life better.
• 21:56
  And so that's what I hope to do with anything that I put my, my mark on.
• 21:59
  And I think that, yeah, that, that sticks out to me as
• 22:02
  a brand that's really stood, stood the test of time.
• 22:06
  Yeah, I, I agree with all that.
• 22:08
  And I guess a brand as I think about it that really stood out would
• 22:13
  be Patagonia, love them, great brand, the impact that they made.
• 22:18
  They were so mission driven, and it wasn't
• 22:22
  just about the, the transactional aspect of it.
• 22:24
  It was actually about creating significant
• 22:27
  impact and change, positive change in the world.
• 22:30
  Um, so yeah, it's definitely something we aspire to do as well.
• 22:33
  Yeah, absolutely.
• 22:34
  I mean, Cheerios, I definitely see, um, I mean we have those
• 22:38
  prevalent in our house right now with two little kids running around.
• 22:41
  Yeah.
• 22:41
  Um, but, but then also like Patagonia, I mean, when I think of
• 22:45
  brands I wanna invest in and think of, you know, 'cause where,
• 22:49
  where I live, you know, we're near the Smoky Mountains, right?
• 22:51
  So like, there's a lot of hiking I can do,
• 22:53
  there's a lot of outdoor activities I can do.
• 22:55
  And knowing it's going back into a sustainable company that
• 22:58
  cares about people, um, I think makes a big difference.
• 23:02
  That's it.
• 23:03
  Yeah, agreed.
• 23:03
  If
• 23:03
  you, if you, the, you just answered the, the ultimate question for a brand.
• 23:07
  If you feel like, I don't eat Cheerios, but if
• 23:10
  Cheerios asked me to participate in something, would I?
• 23:13
  A hundred percent.
• 23:15
  You know what I mean?
• 23:15
  Yeah.
• 23:15
  Because they leave that feeling, that like alignment of understanding
• 23:20
  of what they stand for, and I think that's what's really important.
• 23:23
  Patagonia too.
• 23:24
  I love Patagonia answer.
• 23:26
  Absolutely.
• 23:27
  Well, great.
• 23:27
  Well thank you all for coming on.
• 23:29
  Um, where can people find you all online and where can they connect
• 23:32
  with you all in Curiosity, entertainment and Storyteller Publishing?
• 23:36
  Yeah, we have Curiosity Entertainment, um,
• 23:38
  handles on all platforms, also on LinkedIn.
• 23:41
  Same with Storyteller Publishing and Storyteller
• 23:44
  Media, uh, and also www curiosity entertainment.com.
• 23:50
  And you can find all my stuff.
• 23:52
  Under my first name, my handles are under my first name,
• 23:55
  A-T-H-R-U-C-I-A on all platforms, including LinkedIn.
• 23:59
  Yeah.
• 24:00
  And for publishing.
• 24:01
  It's Storyteller Media and yeah, I'm available on Instagram.
• 24:10
  It's C-H-A-S-A-L-L-E-N, short for Charles.
• 24:14
  And yeah.
• 24:15
  Thank you so much.
• 24:16
  Alright.
• 24:17
  Thank y'all for coming
• 24:18
  on.