Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / 4,000 Strong: Building the Future of Nigerian Business Radio

Transcript

4,000 Strong: Building the Future of Nigerian Business Radio · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:03
  Hello and welcome to the podcast.
• 0:05
  I was checking the analytic section AI think it was
• 0:09
  yesterday on the app and I noticed that we've recently
• 0:12
  crossed over 4000 subscribers on Spotify.
• 0:16
  So I'm making today's podcast episode to say thank you because
• 0:20
  those of you who've been listening to the podcast
• 0:22
  episodes right from the beginning and those of you who
• 0:25
  joined the podcast recently are responsible for me hitting this
• 0:29
  major milestone of 4000 subscribers.
• 0:33
  Now, there are some of you who reach out to me when you find
• 0:36
  the podcast and you ask me, you know, what is this exactly?
• 0:39
  And I think some of the confusion is caused because
• 0:41
  sometimes I talk about the radio show, but essentially what a
• 0:45
  podcast is. I like to define a podcast as a
• 0:50
  radio show that you listen to over the Internet.
• 0:53
  So in my own mind, I am doing essentially the same thing on
• 0:58
  two different platforms. So I go over on the radio
• 1:01
  currently, which is Radio Maria 91.3 FM, but you're going to
• 1:05
  find me on other radio stations soon, especially secular radio
• 1:08
  stations. And yes, I still have plans for
• 1:10
  ATV show, but that hasn't materialized.
• 1:13
  I was trying to do that in 2024, but that didn't pull through.
• 1:17
  So for those of you who find me on YouTube or wherever, and you
• 1:22
  know, you're wondering what is this?
• 1:24
  Don't worry about what The thing is called.
• 1:26
  Just focus on the value that you're getting from this thing.
• 1:29
  So yes, it's a podcast in the technical sense, but you can
• 1:32
  also find me on YouTube. So a podcast is just a show, a
• 1:37
  radio show that lives on the Internet.
• 1:39
  Now, for those of you who are new to podcasting, because I am
• 1:43
  glad that for some of you, you've never come across a
• 1:47
  podcast before and this is the first time you're coming across
• 1:49
  the podcast, I just want to let you know what the landscape of
• 1:52
  podcasting is like in Niger. Now, most of the Nigerian
• 1:56
  podcasts that are out there, the really big ones are the gossip
• 1:59
  podcasts, you know, the Gist podcast and the lifestyle
• 2:02
  content. So you'll find other things like
• 2:04
  I said What I said podcast, the Honest Bunch podcast, you know,
• 2:07
  stuff like that. But it's refreshing to come
• 2:11
  across people like you who are designing professionals or
• 2:14
  designing business people and you're looking for business
• 2:17
  growth. And so you're trying to make
• 2:18
  room for that on your playlist. But yeah, just to let you know
• 2:22
  that you might have found my own podcast, you know, by chance.
• 2:26
  But most of the podcasts out there, Nigerian podcasts out
• 2:29
  there are not like, not like this one, which is the reason
• 2:33
  why you should say subscribe on Spotify, YouTube, Apple or any
• 2:37
  player of your choice. And also tell other people that
• 2:40
  this kind of content exists because there are lots of
• 2:43
  Nigerians who do not know that this content exists, that shows
• 2:46
  like mine exist. Now for those of you who are
• 2:50
  new, because I know one person who discovered yesterday's
• 2:53
  podcast episode and was really, really impressed.
• 2:58
  So for those of you who are new here and you've always wondered
• 3:02
  like, why am I doing this show? Look, it's it's very simple.
• 3:06
  I've been in business for a while.
• 3:08
  I'm a former lawyer now turned business consultant.
• 3:11
  In between, I've done export with my brother and also done
• 3:16
  wedding photography and video. Yeah, so I've done a bunch of
• 3:21
  stuff. But I realized, like most people
• 3:24
  do, that lots of the podcasts that you find out there, lots of
• 3:28
  the material that you find out there, whether it's podcasts or
• 3:31
  webinars or newspapers or whatever.
• 3:33
  I say newspapers, I mean, what are they called?
• 3:36
  Newsletters? They talk about sales
• 3:39
  principles, strategies and tactics.
• 3:42
  But usually they talk about these things from a very Western
• 3:45
  perspective, a very North American perspective.
• 3:49
  Once in a while you find a good business podcast, you know, from
• 3:53
  the UK or maybe from Australia, all those those sorts of things.
• 3:56
  But predominantly, you'll find that lots of podcasts that you
• 3:59
  can that are out there are talking about things from a
• 4:01
  North American perspective. Now, there's no problem with
• 4:04
  that. It's just that we need to find
• 4:06
  out how these principles, how these strategies, how these
• 4:09
  tactics apply to the Nigerian context.
• 4:13
  And so that's the reason why I started making this this
• 4:16
  podcast. And then of course, when I make
• 4:18
  the podcast, I'm not focused about theory because I want to
• 4:22
  talk about what works in our streets, what works in our
• 4:25
  markets, what works in our boardrooms, what works in
• 4:29
  Nigerian networking sessions, what works.
• 4:31
  I mean, you get the point. So that's the reason why this
• 4:34
  show exists. So for those of you who have
• 4:37
  discovered the show recently and were responsible for me going
• 4:40
  over the 4000 subscriber mark on Spotify, I'd like to say thank
• 4:44
  you or please say subscribe, share the show with other people
• 4:49
  and you will never run out of insights.
• 4:51
  The reason why I say you will never run out of insights is
• 4:53
  because I have a library of over 1300 episodes so far.
• 4:58
  So you could listen to a new business lesson every single day
• 5:03
  for years, and you're always going to find something fresh to
• 5:06
  listen to because I'm not stopping anytime soon.
• 5:09
  I'm going to keep on making these podcast episodes.
• 5:12
  So whether you're commuting through traffic, you're done
• 5:17
  with work getting ready to go home, or you're trying to do
• 5:21
  some work in the house, or you're trying to stay fit in the
• 5:24
  gym. Yeah, because I know a couple of
• 5:25
  you who listen when you're at the gym, there will always be an
• 5:29
  episode ready for you to help you sharpen your edge.
• 5:33
  So today's podcast episode is just to say a massive, massive,
• 5:36
  massive thank you to everyone who has subscribed, every single
• 5:40
  person who has shared, and everyone who has encouraged me
• 5:43
  over the years. Those of you who take advantage
• 5:47
  of the fact that I dropped my phone number at the beginning
• 5:49
  and at the end of every single episode.
• 5:51
  Thank you very much for reaching out to me and telling me what
• 5:54
  you like about the podcast, what you don't like or what you would
• 5:57
  like to hear more of. So it's because of people like
• 6:00
  you that I keep on recording. So thank you very much for
• 6:04
  helping me hit 4000 subscribers. And now, of course, we are going
• 6:08
  to aim to hit the next 4000 subscribers.
• 6:11
  So let's see how long it's going to take for us to be able to do
• 6:14
  that. So if you are ready and this is
• 6:19
  your first time listening to the podcast, please dive in, join
• 6:23
  the community, subscribe. There are lots of there's a
• 6:28
  there's plenty backlog that you have to go through.
• 6:31
  And then for those of you who like to get in touch with me, my
• 6:34
  name is Tavishima Ayede. I'm the host of the podcast.
• 6:37
  You can find me on LinkedIn. And if you want to call the semi
• 6:41
  text message or WhatsApp message, you can do so on
• 6:44
  08064662140. So thank you very much for your
• 6:52
  time and attention. I'll catch you at the next
• 6:55
  episode and please, I can't say it enough, a massive thank you.
• 6:59
  Thank you, thank you, thank you to those of you who have helped
• 7:04
  me get to 4000 subscribers on Spotify.
• 7:07
  I'll do my best to keep on delivering value and let's see
• 7:10
  how I can remain a part of your business and your personal
• 7:14
  development journey for 2026 and beyond.
• 7:17
  So thank you very much. I'll catch you all some other
• 7:19
  time.