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How This Landscaper Scaled to 20 Million by Fixing Seasonal Labor

Lucas and Luna dive into the story of a landscaping company in Minneapolis that broke through the seasonal hiring trap. Instead of laying off crews every winter, the owner pivoted to snow removal and indoor holiday decorating, retaining 80% of his workforce year-round. They break down the specific numbers: how he calculated the cost of rehiring versus retaining, the $200 per worker saved in training, and how he used a simple revenue-per-employee target to decide when to expand. The episode also touches on the broader lesson for any business with lumpy demand — from construction to tax prep…

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