Latest / The Real Estate Agent Playbook / Client Events For the win - Collab With Bernadette

Transcript

Client Events For the win - Collab With Bernadette · The Real Estate Agent Playbook

• 0:00
  what's up guys
• 0:00
  jeremy kane
• 0:01
  real estate agent playbuck
• 0:02
  super excited for today's episode
• 0:04
  i have a good friend of mine
• 0:05
  former middle school classmate of mine
• 0:08
  bernadette reid
• 0:08
  mcewiki from the reid home team at remax professionals
• 0:12
  she's going to share with us her secret sauce
• 0:14
  which is absolutely client events
• 0:16
  i follow a lot of realtors on social
• 0:18
  i know a lot of real estate agents
• 0:19
  and she absolutely is top level
• 0:22
  top notch when it comes to her client events
• 0:24
  so she's gonna come share a little bit of her insight
• 0:27
  kind of her why and her passion around it
• 0:29
  as well as you know
• 0:30
  some of her follow up and how she is converting
• 0:33
  her client events into big time transactions
• 0:35
  so super excited
• 0:37
  so without further ado
• 0:38
  throw me a like
• 0:39
  comment subscribe
• 0:40
  but let's get into it
• 0:47
  what's up everybody
• 0:48
  so excited to have bernadette reid
• 0:51
  makawiki good job
• 0:53
  the home team here
• 0:55
  bernadette and i
• 0:56
  actually went to middle school together
• 0:58
  and we've reconnected now that we're both
• 1:01
  top producing agents in the denver metro market
• 1:04
  so super excited to have her on the episode
• 1:07
  burned out how you doing today
• 1:09
  i'm good how are you i'm good
• 1:11
  happy friday
• 1:12
  so yep absolutely
• 1:14
  tell us a little bit about your kind of
• 1:17
  adventure through real estate
• 1:18
  and kind of where you hang your hat in the industry
• 1:22
  no yeah so i got into real estate almost nine years ago
• 1:25
  i was a dental hygienist
• 1:26
  before then
• 1:27
  i became a single mom
• 1:28
  and the schedule of
• 1:30
  like the nine to five just didn't work for me
• 1:32
  which is a lot of the reasons why a lot of people
• 1:33
  get into this
• 1:35
  and in that interim
• 1:36
  i bought my first home
• 1:38
  and the agent i worked with actually
• 1:39
  just happened to be a friend of mine
• 1:40
  and they had a team
• 1:41
  and so i jumped on their team
• 1:43
  and kind of hit the ground running
• 1:45
  i have been with remix professionals
• 1:47
  for the past almost six years
• 1:48
  before that
• 1:49
  i was with workshare hathaway when it was innovative
• 1:52
  um it's been a great
• 1:54
  you know nine years almost for me
• 1:56
  absolutely and you know
• 1:58
  one thing i can't help but notice
• 1:59
  about your content and things
• 2:01
  is just that you absolutely love your job
• 2:03
  love serving people
• 2:05
  what do you love most about being a real estate agent
• 2:08
  i am super passionate about helping people
• 2:11
  like that's just who i am
• 2:12
  i love love
• 2:13
  love people
• 2:14
  i love helping them
• 2:15
  and with real estate
• 2:17
  like you really do help
• 2:19
  their financial goals and their lifestyle and stability
• 2:22
  and all of those things that
• 2:23
  that creates
• 2:24
  um so a little bit about me is like
• 2:27
  yes we went to middle school together
• 2:28
  i was moved a lot as a kid
• 2:30
  and so i didn't really
• 2:31
  actually have that structure and stability
• 2:32
  so i kind of bounced around
• 2:34
  once we moved to colorado
• 2:35
  and that's the one
• 2:36
  thing i hated the most about my childhood
• 2:39
  so just giving someone else the opportunity
• 2:41
  to create stability for themselves
• 2:42
  or their kids or their family
• 2:44
  like really
• 2:45
  is near and dear to my heart
• 2:46
  because i know how important that is
• 2:47
  and like you know
• 2:49
  growing in any aspect so
• 2:51
  and i guess the only thing from moving around is
• 2:53
  you got that philadelphia sports thing going on
• 2:56
  that's super appropriate
• 3:00
  but i love it
• 3:00
  you're even passionate about that
• 3:02
  i know you took your dad to the super bowl this year
• 3:04
  that's just a testament to your success
• 3:06
  and your ability to serve other people
• 3:09
  and you know
• 3:09
  we don't have to get in your family life
• 3:11
  but there's not a lot of family members that go unloved
• 3:15
  in your crew
• 3:17
  so i think that's amazing
• 3:19
  so it's not just in real estate
• 3:21
  an entire life thing
• 3:22
  so i really appreciate that about you
• 3:25
  and admire that from afar a little bit
• 3:27
  like damn she's always going above and beyond
• 3:29
  so with that said
• 3:32
  you absolutely crush client events
• 3:35
  and it's something that
• 3:37
  you know everybody kind of would love to do
• 3:39
  and i teach a lot of agents how to farm
• 3:42
  and do the things
• 3:43
  and i tell them that farming's like
• 3:45
  events and door knocking and all the everything right
• 3:48
  and in falbrook farms up there
• 3:50
  you're kind of the queen of falbrook farms
• 3:52
  in my opinion
• 3:53
  so what is your process in getting those events going
• 3:57
  maybe we can talk about
• 3:58
  you know your easter one or
• 4:00
  anyone you want to kind of talk about
• 4:01
  and take us through the entire process and how
• 4:04
  how it started and how it's going
• 4:06
  sure no absolutely
• 4:07
  so before i lived in salbrook primes
• 4:08
  i lived in a neighborhood called bell creek
• 4:10
  in henderson
• 4:11
  and that was a very suburban neighborhood
• 4:13
  you know very white picket fence kind of thing
• 4:16
  at the charter school in there
• 4:17
  i was the pto president for
• 4:19
  you know i think eight years or something crazy
• 4:21
  so i kind of um
• 4:23
  i also was in a sorority in college
• 4:25
  and so those events kind of
• 4:26
  were things that we always did
• 4:27
  like just growing up kind of thing and um
• 4:32
  you kind of planned and did things
• 4:34
  and that kind of
• 4:35
  naturally followed me when i got into real estate
• 4:39
  i do quite a few client appreciation events in falbrook
• 4:42
  right now what we're doing is
• 4:45
  the neighborhood garage sale
• 4:46
  which i have like
• 4:47
  my little flyer
• 4:48
  with a little qr code for people to just you know
• 4:52
  click and sign up
• 4:54
  so that's coming up in june
• 4:55
  i do family movie night on friday
• 4:58
  the first friday of every summer month
• 5:01
  weather permitting
• 5:02
  i'm working on that a little bit now
• 5:03
  because that's been the hardest event honestly
• 5:07
  because of the fact that like
• 5:08
  you have to wait till the sun goes down
• 5:09
  and the families that are going to the family
• 5:11
  movie nights have younger kids
• 5:13
  so right now
• 5:14
  i'm looking for a projector that'll work in sunlight
• 5:17
  so i'm kind of working on that
• 5:18
  to kind of tweak that a little bit
• 5:20
  so i think with events
• 5:20
  i'm always learning as well
• 5:22
  i do four standard client appreciation events
• 5:25
  every single year
• 5:26
  and i'm gonna kick off with the last one i do
• 5:28
  so the last one i do is a big christmas party
• 5:30
  and i bring santa in
• 5:31
  and i invite all of my friends
• 5:33
  family clients
• 5:34
  neighbors into my home
• 5:36
  which is a little crazy
• 5:37
  my home has kind of taken a beating
• 5:38
  and so maybe i'm not sure that this will continue
• 5:40
  it'll happen this year
• 5:41
  and then i think i'm gonna re evaluate
• 5:43
  but santa comes to my home
• 5:46
  i hire clydesdale's to do light tours
• 5:48
  in our neighborhood
• 5:50
  we do a full open bar
• 5:51
  we have a taco lady
• 5:53
  that i've used for the past nine years
• 5:55
  that comes in
• 5:55
  make street tacos
• 5:58
  i do a s'mores bar outside with an open fire
• 6:01
  and a hot chocolate bar and those types of things
• 6:03
  and that's like the first event that kind of kicks off
• 6:06
  going into the season
• 6:07
  cause our season
• 6:08
  as you know
• 6:08
  is spring and summer
• 6:10
  in the spring i usually always do a movie event
• 6:14
  where i rent out a movie theater
• 6:15
  and i invite everyone again my friends
• 6:17
  family and those types of things
• 6:19
  path clients
• 6:20
  to come and watch a movie
• 6:22
  and that really depends on like
• 6:23
  what movies are coming out
• 6:24
  sometimes they don't line up with like
• 6:26
  what i need
• 6:27
  so sometimes i have to skip that event
• 6:29
  and i'll throw something else in there
• 6:31
  this year we did rocky's opening day
• 6:33
  and i did that with some other team members
• 6:34
  in my office
• 6:35
  and it was incredible
• 6:36
  we rented out a parking lot in denver
• 6:38
  and we had a band
• 6:40
  and booze and food and all of the things
• 6:43
  and it was a great time
• 6:46
  in the fall
• 6:47
  i do a pumpkin event and fall family photos
• 6:51
  where i hire a photographer to come in
• 6:53
  and take photos of my clients
• 6:55
  and then send them to them
• 6:57
  so i try and partner up with as many like
• 6:59
  other people as i can
• 7:01
  to keep minimal of what the events cost
• 7:03
  but then i also want my clients to feel super
• 7:07
  like a priority
• 7:09
  i want them to feel like platinum
• 7:11
  and so i'm gonna go above and beyond
• 7:14
  and if you're not on my level i'm okay with that
• 7:15
  i'll just do it myself
• 7:16
  like because i am very much
• 7:18
  like i'm a lot
• 7:20
  like i do a lot
• 7:21
  and i get that
• 7:22
  and even with like my kids birthday parties
• 7:23
  i'm that way
• 7:24
  so it's just who i am
• 7:26
  but the reason why i love events and why i do them
• 7:30
  is when you're in these transactions with your clients
• 7:33
  they're such
• 7:33
  it's such a big deal
• 7:34
  right it's huge
• 7:35
  and they want you to be a part of their lives
• 7:37
  and i very much want to be a part of their lives
• 7:39
  but our busy time is the weekends
• 7:42
  so when they invite me to their kids graduation parties
• 7:44
  or their weddings or their showers
• 7:46
  or whatever that looks like
• 7:48
  nine times out of ten i can't make them
• 7:49
  unfortunately
• 7:50
  because i'm with another client or showing property
• 7:53
  or doing an open house or with my family
• 7:55
  you know i have to save those weekends
• 7:57
  and i do take time off on the weekends
• 7:58
  to be with my core
• 7:59
  cause that's my why and why i'm here
• 8:02
  but it gives me the opportunity to like
• 8:05
  see all my clients
• 8:06
  so like invite them and see them all
• 8:08
  like in one quick swoop
• 8:11
  and it's always beneficial
• 8:13
  it always brings a return
• 8:15
  whether you're getting a referral from it
• 8:16
  or they're ready to list
• 8:17
  or they're ready to buy
• 8:18
  or they want to move up
• 8:19
  or they want to talk about a cest value
• 8:21
  it's always beneficial so
• 8:23
  right it's getting those conversations started and
• 8:27
  just providing value
• 8:28
  right i mean
• 8:29
  that party is epic
• 8:31
  it's like the north pole in your house
• 8:33
  which we'll see
• 8:34
  we'll see how long that lasts
• 8:36
  but the point is
• 8:38
  is that she has a captive audience right
• 8:41
  everything that you've talked about
• 8:43
  your avatar
• 8:44
  is families and people looking to grow
• 8:46
  and you know
• 8:46
  you can tell
• 8:47
  because like
• 8:48
  santa claus and s'mores and pumpkins
• 8:51
  and all the things that
• 8:52
  you know have those family ties
• 8:55
  which you know
• 8:56
  that's super important
• 8:57
  if you were living in a downtown condo
• 9:00
  your events would probably look very different
• 9:02
  and so that's something that you know
• 9:05
  it's taking note
• 9:06
  it's always being flexible
• 9:08
  right like okay
• 9:09
  well we got this movie event in the summer
• 9:11
  like what are we gonna do
• 9:12
  the kids have to go to bed
• 9:13
  you know that kind of stuff
• 9:15
  and so that ability to be flexible and actually
• 9:18
  get into it
• 9:19
  it's not like and it's
• 9:20
  i love that you said like
• 9:21
  the platinum experience
• 9:23
  your level you know
• 9:25
  if there's just the easy way to
• 9:27
  you know somebody in your office is doing an event
• 9:29
  and it's half ass
• 9:30
  like we're not
• 9:31
  we're not into that
• 9:33
  well yeah and it's like
• 9:34
  no absolutely
• 9:36
  and it's no like
• 9:36
  disregard to like
• 9:37
  how remix does things
• 9:38
  they do great events
• 9:39
  too however
• 9:41
  that's just like
• 9:42
  i don't know
• 9:42
  that's like
• 9:43
  walmart compared to target
• 9:44
  like i'm like
• 9:45
  i'm trying to be nordstrom
• 9:46
  like i'm trying to be the best of the best
• 9:48
  and make this an experience
• 9:49
  that they're gonna remember
• 9:50
  cause you know
• 9:51
  people tell you all the time
• 9:51
  it's not what you do for someone
• 9:53
  it's how you make them feel
• 9:54
  so when they walk into my home
• 9:56
  and they pick out their ornament
• 9:57
  that's on the tree
• 9:58
  with their house on there
• 9:59
  and they're
• 9:59
  like oh my gosh
• 9:59
  that was so nice of you
• 10:01
  and i'm like
• 10:02
  asking about the kids
• 10:03
  and how the school year went
• 10:04
  and that's kind of
• 10:04
  like mid year
• 10:05
  you know going into the next year
• 10:08
  they do like
• 10:09
  they genuinely know that i care
• 10:10
  like and it's not fake
• 10:12
  like this is really who i am
• 10:13
  and i do it at my house
• 10:15
  because they invite us all into their homes
• 10:16
  because we sell them or buy them or whatever
• 10:18
  and so we see all of their homes
• 10:20
  and so i think it's important for them to see our house
• 10:21
  as well and our family and like
• 10:23
  what that looks like
• 10:24
  that dynamic
• 10:24
  and as much as they want me to be a part of their lives
• 10:27
  i very much want them to be a part of my life as well
• 10:29
  so yeah absolutely
• 10:30
  and i mean just the little gifts and the touches
• 10:32
  and all the things that didn't happen day one
• 10:35
  i'm sure you've kind of taken a new account
• 10:38
  and that's pretty
• 10:39
  pretty impressive
• 10:40
  pretty impressive deal there
• 10:42
  and absolutely
• 10:43
  like the thing is
• 10:44
  it's not cookie cutter
• 10:45
  right it's not
• 10:47
  it's not your ex brokerage night at the rockies
• 10:50
  it's renting out a parking lot
• 10:52
  bringing a band in
• 10:54
  providing an amazing experience for the people that
• 10:58
  you know that serves
• 10:59
  and so that's pretty
• 11:00
  pretty impressive
• 11:01
  and you know
• 11:02
  there's definitely
• 11:04
  reasons that this is kind of your pillar right
• 11:07
  i mean yeah
• 11:08
  and you're able to have real conversations with people
• 11:10
  you're not you know
• 11:11
  you don't have to call them and be like hey
• 11:13
  it's time to turn off your sprinklers
• 11:15
  you know like you can
• 11:16
  which is all great right
• 11:18
  but at the same time
• 11:18
  it's like okay
• 11:19
  you know why i'm calling like right
• 11:21
  not genuine so
• 11:22
  right so you have the kids or
• 11:24
  you know whatever
• 11:25
  how did that
• 11:26
  you know how did that competition turn out
• 11:29
  how did the state championship go
• 11:31
  like all of those things
• 11:32
  because i know you're so
• 11:33
  ingrained in all of those communities
• 11:36
  and so that's a testament to your passion behind people
• 11:40
  and all of that
• 11:42
  and you kind of touch on this
• 11:43
  but is there any special follow up that you do
• 11:45
  that seems to hit better than others
• 11:48
  i know you mentioned
• 11:49
  maybe fall family photos
• 11:51
  that kind of stuff
• 11:52
  giving them something after the fact
• 11:55
  to kind of reconnect with them
• 11:56
  is there any like
• 11:58
  the follow up that you have
• 11:59
  specific to any of your events
• 12:01
  so i honestly am just getting on the qr code kind of
• 12:04
  bandwagon at this point
• 12:07
  i don't have a crm
• 12:09
  i know it's crazy
• 12:10
  and a lot of agents are like
• 12:11
  how do you survive
• 12:12
  and i survive
• 12:13
  like off sticky notes like
• 12:14
  they're all over my desk and my phone and my calendar
• 12:17
  and that's kind of how i survive
• 12:18
  and it's just kind of my personality
• 12:20
  i'm not a paper kind of pusher girl
• 12:22
  i'm just kind of like a
• 12:24
  wherever the wind takes me kind of girl
• 12:26
  so it's funny because people ask me that all the time
• 12:30
  like how do you follow up
• 12:31
  how do you know
• 12:32
  and i really don't
• 12:33
  i just continue to have them
• 12:34
  and i continue to post them and do facebook invites
• 12:38
  and social media invites and those types of things
• 12:41
  and really reach out to whoever
• 12:42
  is in my life or would wanna come
• 12:44
  it's not exclusive
• 12:46
  it's like if you wanna come great
• 12:47
  if it fills up
• 12:48
  sorry you know
• 12:48
  it's gonna go to clients first
• 12:50
  friends family
• 12:50
  that kind of thing
• 12:52
  but i don't do a whole lot of follow up
• 12:53
  i just hope that
• 12:55
  by truly giving and giving with everything that you are
• 12:59
  and who you really are
• 13:00
  and it's genuine
• 13:01
  that it comes back to you
• 13:03
  yep absolutely
• 13:04
  and i think
• 13:04
  you know you might not have kv core or follow up box
• 13:09
  but you do have facebook
• 13:10
  and you do have your iphone
• 13:11
  and you do have
• 13:12
  those are all many crms built in across your business
• 13:15
  and i'll tell you right now
• 13:17
  i have a crm
• 13:18
  and i have all my people in it
• 13:20
  but i'm not living by it right
• 13:22
  i'm not like
• 13:22
  call this person
• 13:23
  call this person
• 13:24
  there's no drip campaigns
• 13:27
  so give yourself a little credit there
• 13:29
  hoping that that makes you feel better
• 13:31
  but you're okay so yeah
• 13:33
  that's awesome
• 13:33
  so if anybody has any questions for you
• 13:37
  where can they follow you
• 13:38
  where can they see
• 13:39
  kind of the actual events that you do throw
• 13:41
  i know you know you mentioned facebook
• 13:44
  but where's the best place to follow you
• 13:46
  no absolutely
• 13:46
  like facebook instagram
• 13:48
  anything like that
• 13:49
  it's bernadette reid makowiki
• 13:50
  and my last name is a little hard to
• 13:52
  to spell but at the same time
• 13:54
  if you look at bernadette read
• 13:55
  it'll pop right up
• 13:57
  you can always reach out to me
• 13:58
  i always will sit down and like
• 13:59
  share ideas and help any way i can and like
• 14:03
  give that knowledge
• 14:04
  my events at this point in time are truly
• 14:07
  like a well oiled machine
• 14:08
  because i've been doing them for so long
• 14:10
  and i have vendors in place
• 14:11
  and i have everything kind of in place
• 14:13
  i just have to kind of fit the dates of
• 14:15
  when they fall into place
• 14:19
  so it works out very well
• 14:21
  but um yeah
• 14:22
  i mean anytime reach out
• 14:23
  call text email shoot me a facebook message
• 14:26
  i'm happy to like talk to anyone
• 14:29
  share the wealth
• 14:30
  all of the things
• 14:32
  absolutely well thanks so much for
• 14:34
  for giving us some of your time today
• 14:35
  and i can't wait to see the next event out there
• 14:39
  yeah no thank you for everything you do
• 14:40
  you are truly a plethora of knowledge
• 14:42
  and i appreciate our friendship and our
• 14:44
  you know work relationship
• 14:44
  and i love seeing your girls grow
• 14:47
  so it's been great
• 14:48
  absolutely thanks so much
• 14:49
  thanks jerry bye
• 14:51
  wow thanks so much
• 14:53
  to bernadette for taking the time out of her day again
• 14:57
  you can reach out to her on facebook
• 14:59
  i will link all of her things in the social
• 15:01
  so you can reach out and contact her
• 15:03
  but she absolutely
• 15:04
  has a different mindset when it comes to client events
• 15:07
  so proud to call her a friend
• 15:09
  a colleague
• 15:10
  and trying to keep up with her as the
• 15:13
  you know i kind of develop my client events strategy
• 15:15
  but she is absolutely one a
• 15:17
  when it comes to that in the real estate world
• 15:19
  so thanks so much
• 15:20
  i hope you enjoyed the episode
• 15:21
  if you're listening on the podcast
• 15:23
  throw me a review
• 15:24
  that helps us build the community
• 15:26
  share this episode with your favorite realtor
• 15:28
  and i look forward to talking to you guys soon
• 15:30
  thanks a lot bye bye