Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Blueprint for Very Good Outreach

Transcript

The Blueprint for Very Good Outreach · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be talking about
• 0:04
  outreach. Outreach over e-mail, outreach
• 0:07
  over WhatsApp. If you've been a listener of the
• 0:09
  podcast for any length of time, you know that we've been
• 0:12
  discussing these sorts of things time and time again.
• 0:15
  Now, the difference between this episode and the other episodes
• 0:19
  that we've done in the past is while in the past I've gone
• 0:23
  through lots of examples of bad outreach and things that you
• 0:26
  should not be doing, today, what I'm going to do is I'm going to
• 0:30
  give an example, a live example of outreach that I received
• 0:34
  recently. I want to give good examples
• 0:36
  about what you should be doing in your business.
• 0:40
  And yeah, if this is your first time listening to the podcast,
• 0:43
  sorry about the noise in the background.
• 0:45
  That's because my kids are having Cakism.
• 0:47
  So I'm making today's recording outside church.
• 0:51
  So of course, you know, there are different people around,
• 0:53
  everybody doing their own thing, some people praying, some
• 0:55
  people, you know, just in catching up, all those sorts of
• 0:57
  things. Now, if you like these sorts of
• 1:01
  things, well, not my personal life or church things, but if
• 1:03
  you like business things, how do you reach out to customers?
• 1:07
  How do you send messages over e-mail?
• 1:09
  How do you send messages over WhatsApp?
• 1:10
  Then this podcast is for you. So be sure to subscribe on
• 1:14
  Spotify, on iTunes or Apple, excuse me, Apple or any player
• 1:19
  of your choice. And my name is Tavishima Ayede.
• 1:23
  I'm the host of the show. If you would love to connect
• 1:25
  with me because you have questions, comments, or queries,
• 1:28
  then you can reach out on 08064662140.
• 1:36
  So let's get straight to the topic for today.
• 1:40
  So like I said, we're going to be looking at outreach.
• 1:44
  And in the past I've been giving you guys examples of what not to
• 1:47
  do when you send WhatsApp messages and when you send
• 1:50
  emails and those sorts of things.
• 1:51
  But today I'm going to give you an example of very good
• 1:54
  outreach. And when I say very good, I mean
• 1:57
  very good because I received a thing.
• 2:00
  I read the thing, I even took action on the thing.
• 2:04
  And it was pleasant for me to read this thing.
• 2:07
  And I wasn't just reading it because I wasn't just reading it
• 2:11
  because, you know, I wanted to do a tear down and come and give
• 2:14
  an example over here on the podcast.
• 2:16
  I read it. I went through the whole thing
• 2:18
  because it actually was relevant to me.
• 2:21
  And it's the kind of thing that I've been dying to see for a
• 2:23
  very, very long time. So this will be an example.
• 2:27
  So First off, this is one thing that the person did very well
• 2:30
  with the message that I received.
• 2:33
  The thing is, it was targeted. Now, one mistake that a lot of
• 2:37
  you make when you send out messages on WhatsApp or e-mail
• 2:40
  or Telegram or whatever is you just blast, you broadcast, you
• 2:44
  blanket the message to a whole bunch of people.
• 2:46
  And that is a problem because your message is not intended for
• 2:50
  everyone. It's not going to be well
• 2:51
  received by everyone. So you're better off just taking
• 2:55
  chances from the beginning that you send messages to people who
• 2:59
  might find it interesting, who might find it applicable.
• 3:02
  Just send it to people. Just make sure it is well
• 3:04
  targeted. And then you increase the odds
• 3:06
  that people will consume your message, they will read your
• 3:11
  message or, you know, whatever it is.
• 3:14
  Because remember, I keep saying on the podcast, the goal is not
• 3:16
  to send, you know, 500 messages and then, you know, 5 people
• 3:22
  read it or five people take action.
• 3:25
  You're better off sending, you know, 1020 messages that are
• 3:29
  well targeted and then have half the people read it, respond to
• 3:35
  it. Because at the end of the day,
• 3:39
  not only are you being much more effective in your, in how you
• 3:42
  use your resources, but you're also increasing the
• 3:47
  deliverability of visual campaigns.
• 3:50
  But we'll talk about that, We'll talk more about that towards the
• 3:54
  end. So the message was well
• 3:56
  targeted. It was a service that can be
• 4:01
  used by podcasters. And obviously this campaign was
• 4:06
  targeted at Nigerian podcasters. And so that was a plus because
• 4:09
  there are lots of times you receive these kind of blackhead
• 4:12
  e-mail emails and they can apply to any number of people and so
• 4:17
  you just send it to everyone by the end of the day.
• 4:19
  It is just a very vanilla approach.
• 4:23
  So in this case, the person did well.
• 4:25
  He targeted Nigerian podcasters and I received it.
• 4:29
  And of course, I received an e-mail that is obviously
• 4:31
  intended for Nigerian podcasters.
• 4:33
  I'm going to continue reading. Then next, the outreach was
• 4:40
  relevant because this person in the e-mail, I can't remember if
• 4:45
  the person is male or female, but after I'm done giving my
• 4:47
  opinion, I'm going to open up my phone or by the way, I make the
• 4:50
  recording on my phone. So I'm going to open up my phone
• 4:53
  and then I'm going to go through this again.
• 4:55
  I'll read it to you guys. So you can see how this thing
• 4:58
  was masterful even though it was long.
• 5:01
  So this person went straight to issues that we face in the
• 5:06
  Nigerian podcasting space. The person was talking about
• 5:09
  issues that podcast hosts like me, we like to talk about it,
• 5:15
  things that we have burning concerns about, things that we
• 5:18
  really, really care about. And that's the reason why I kept
• 5:21
  on reading even though the thing was long.
• 5:25
  Then apart from that, I don't know how this person did it
• 5:28
  because I suspect that every single thing that people put out
• 5:31
  these days is written by, you know, AI or bots or whatever.
• 5:35
  But somehow this thing seemed tailored and it seemed
• 5:38
  customized to me because it was the kind of message that could
• 5:42
  have only been received by me and would only make sense for me
• 5:48
  because the insights that were contained in this thing were
• 5:51
  taken from my podcast alone. It was addressed to me.
• 5:55
  The insights were from my podcast alone.
• 5:58
  So even if you use the AI to craft this thing, and by the
• 6:01
  way, I suspect he did or she did, but Sha, there is no way as
• 6:08
  I was reading, it was like medicine was meant for me.
• 6:11
  And that's also another mistake that people make nowadays.
• 6:13
  When you're sending out WhatsApp e-mail, you know, your different
• 6:16
  kind of blasts over Telegram and all whatnot.
• 6:18
  You're sending out messages that are clearly broadcast messages.
• 6:21
  And when you're broadcasting to everybody, you are clearly sure,
• 6:25
  excuse me, sorry about that, still recovering from a cold.
• 6:29
  So when you're sending out all these broadcast messages, you
• 6:33
  clearly didn't intend to speak to anyone in in particular, and
• 6:36
  that's why people don't take these things seriously.
• 6:39
  Then another good thing that this person did at the end of
• 6:42
  the message was the person included a call to action.
• 6:45
  Click here to learn more. That's also another mistake that
• 6:49
  people make when you're doing outreach.
• 6:51
  You just blast the a broadcast message and you don't tell
• 6:55
  people what they're supposed to do next.
• 6:57
  And then people read the message and they're like, OK, what are
• 7:00
  they supposed to do next? You're trying to move people
• 7:02
  down a sales funnel. You're trying to move people up
• 7:05
  a relationship. You're trying to get people to
• 7:07
  do something. There is no point in sending out
• 7:10
  messages if your messages do not have calls to action to them.
• 7:14
  That's provided you're sending messages out for business
• 7:17
  purposes. So in this case, there was a
• 7:19
  call to action and the guy said click here to learn more.
• 7:23
  Now, at the end of the day, I didn't take the next step
• 7:25
  because the content was gated. Now this is what gated content
• 7:28
  means. When you put out something over
• 7:31
  on the Internet, you know your free ebook, your you know,
• 7:34
  whatever it is that you're putting and then you want people
• 7:36
  to click on something to learn more.
• 7:39
  But then in order to go ahead, they have to give a phone
• 7:41
  number, they have to give an e-mail address, they have to
• 7:44
  give up something so that they can get that content.
• 7:47
  That is when we say that you offer is gated, it just means
• 7:50
  you'll put a fence around it and they have to give up something
• 7:53
  before you can, before you give up the information.
• 7:57
  Now, me personally, I'm not in favor of gated content.
• 8:00
  That's the reason why I make my podcast episodes and I just
• 8:02
  throw it out there. I'm not asking you guys for
• 8:04
  anything. But however, if you're going to
• 8:06
  get the content, it's fine. It's OK.
• 8:09
  It's a valid business strategy. But the point that I'm trying to
• 8:12
  make is that this person put a call to action and we should all
• 8:16
  be putting our calls to action because we are business people.
• 8:20
  There's no point in putting out outreach and we're not trying to
• 8:22
  get people to take the very next step with us.
• 8:26
  Now, some comments. The thing was very long, very,
• 8:29
  very long. But man, the thing was relevant
• 8:32
  to me. The thing was relevant.
• 8:34
  It was full of insights. And because of that, I kept on
• 8:37
  reading. And I can assure you that other
• 8:39
  people who will receive it are where they keep on reading.
• 8:42
  Well, sorry about that. Like I said, you know, I'm in
• 8:44
  church right now, so people coming, driving by, children
• 8:47
  playing. So that's what all the noise in
• 8:48
  the background is. So even though the thing was
• 8:52
  long and when I read it, you'll see that it was long, I kept on
• 8:55
  reading because the thing was full of insights and it was
• 8:58
  relevant to me. So I kept on reading.
• 9:02
  But I mentioned to you guys that I didn't take action at the end
• 9:04
  of the day, and that's OK. When we do outreach, we win
• 9:07
  some, we lose some. It's just the nature of the
• 9:10
  game. There is nothing that is 100%.
• 9:13
  So whenever you send put out outreach, you know, don't be
• 9:16
  angry, don't be sad. It's just one of these things.
• 9:17
  You win some, you lose some. But The thing is with the way
• 9:21
  this outreach was when I received it, I know that other
• 9:24
  podcast listeners in Nigeria will read this thing and will
• 9:28
  take action because of the level of data that was there.
• 9:32
  And it's not the level of data that is we can find readily in
• 9:35
  Nigeria. And because of the level of
• 9:37
  insight that was there, I can assure you other people are
• 9:40
  going to take action on this. That's Nigerian podcasters who
• 9:43
  receive this kind of outreach. And by the way, I know that he
• 9:46
  reached out to, you know, as many of us as possible, which is
• 9:48
  why I think this thing was done by AI, but still was a pretty
• 9:52
  good job. So what I'm going to do now,
• 9:56
  right, is I'm going to read this message as it is.
• 10:00
  I'm not even going to bother to hide the person's identity or to
• 10:03
  hide the person's company because I'm proud of the
• 10:05
  outreach. So I'll just put it bam, like
• 10:09
  that people can see what is I'm talking about.
• 10:13
  Oh, wait, one more thing. At the end of it, I didn't
• 10:16
  delete it. I bookmark it.
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  Do you know why? Because even though I didn't
• 10:22
  take action today, I mean who knows, tomorrow maybe I have
• 10:24
  some small paper and might decide to take them up on the
• 10:27
  offer. Oh, sorry, those of you who are
• 10:29
  not Nigerians listening to the podcast, you know why we say
• 10:31
  pepper? It's one of the ways where we
• 10:32
  say money in this part of the world, you know, cheddar.
• 10:35
  So when I got a small paper, I guess on small cheddar, I might
• 10:38
  hire the guy. I say, oh boy, what's up?
• 10:41
  I received this e-mail blah, blah, blah, blah, blah.
• 10:43
  And they how far? And I start asking them how
• 10:45
  much? What can you guys do for me?
• 10:47
  How can you guys help my podcast grow?
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  Now, I am not the only one who's going to bookmark this thing.
• 10:57
  Trust me, I know this for sure because like I said, the level
• 11:00
  of value, the level of insight that went into this thing is not
• 11:03
  the kind of insight, is not the kind of data that we receive in
• 11:07
  Nigeria on the regular. So any other podcaster who
• 11:09
  looked at this thing and clicked on it, I know for sure that they
• 11:13
  won't delete, they won't spam even if they don't bookmarks.
• 11:15
  They would just leave it shy in the inbox so they can get back
• 11:18
  to it some other time. Now, this is what I was talking
• 11:21
  about, deliverability. Whenever we take actions like
• 11:24
  this, the algorithms in the inbox on the platform are
• 11:29
  noticing. So on Google, now Google will
• 11:32
  see that OK, this guy is trying to promote his business.
• 11:36
  He reached out to, let's say 100 Nigerian podcasters, and then
• 11:42
  the algorithms are going to see that the message reached out to
• 11:46
  was received by 100 people, was opened by maybe 80 people, was
• 11:53
  saved or bookmarked by maybe 50 people.
• 11:56
  And then maybe 30 people clicked on it, clicked through to take
• 12:00
  action, to take the next step. The algorithms are getting a
• 12:05
  very clear sign that this method, this outreach, this
• 12:08
  e-mail, this person who is sending this message provides
• 12:13
  valuable stuff so that the next time this person sends out
• 12:15
  stuff, Google will push it through to other people.
• 12:19
  But on the other hand, if you've been adopting bad practices,
• 12:22
  you've not been targeting your outreach.
• 12:24
  Your outreach has not been relevant to the people who
• 12:26
  received it. It's not been tailored.
• 12:28
  It's not been customized. You don't use call to actions.
• 12:31
  The thing is too long. The thing is off point.
• 12:35
  And then if you send it to 100 people, 90 people ignore.
• 12:40
  Of the remaining 10 who look at it, maybe 8 will block you or
• 12:45
  move you to spam. Then maybe only two click on it,
• 12:48
  and then maybe only one person takes action.
• 12:52
  The algorithm in the Google inbox or in the Instagram inbox
• 12:58
  or whatever is noticing. The algorithm is paying
• 13:01
  attention. The algorithm never sleeps.
• 13:04
  The algorithm will see that OK, every single time this person
• 13:07
  sends out messages like this, it's probably of little value.
• 13:11
  So let us not push out those messages to other people.
• 13:15
  Now, this is what I mean by deliverability, and that is why
• 13:18
  I say that we ought to adopt all these best practices, because in
• 13:25
  using poor practices, your messages are not.
• 13:29
  Your messages are not effective. They're not reaching the right
• 13:33
  people. People are not reading, people
• 13:36
  are not listening. People are not viewing, People
• 13:38
  are not taking action. You're wasting your time.
• 13:41
  And if you have to pay to boost these things, you're wasting
• 13:43
  your money. But also this thing about
• 13:47
  deliverability, because they perform poorly, the algorithms
• 13:51
  see that they are that they perform poorly and then they
• 13:55
  don't bother to deliver when you send to people.
• 13:57
  Eventually, if you don't believe me, for those of you who use
• 14:01
  Android phones and you have Gmail, open your inbox
• 14:05
  immediately after you finish listening to this inbox, this
• 14:08
  podcast, you will see that something has come straight to
• 14:11
  inbox. And you will see that you have a
• 14:13
  separate tab called promotions. Promotions, Those are just get
• 14:17
  moved straight into promotions. Those are messages that Google
• 14:21
  things are business focus that you're probably not interested
• 14:24
  in. So we'll just shift them there
• 14:26
  for a while. After a few months, Google will
• 14:29
  notice that you're not even checking the things promotion.
• 14:32
  Google will now send you a message saying, oh boy, how far
• 14:35
  these messages, They're here. You're not reading them.
• 14:37
  Do you want to unsubscribe whenever that thing happens?
• 14:40
  At least before I used to click on no.
• 14:42
  Excuse me before I would click on no and then go through
• 14:45
  manually and start selecting. OK, No, keep this one, keep this
• 14:48
  one. Now what I do is I just click on
• 14:50
  yes and then I click on select all and then bam, delete all
• 14:54
  block or subscribe. You know whatever the action is.
• 14:58
  So please deliverability really, really important.
• 15:02
  Now let me go ahead and open this.
• 15:04
  Sorry, one moment. I'm making today's recording on
• 15:06
  my phone. Well, as always, always make my
• 15:08
  recordings on the phone. So yeah, let me see.
• 15:14
  OK, I think this lady is female. OK, so let me read it.
• 15:17
  So this was the e-mail. I can't remember the the subject
• 15:23
  because I'm not reading from my inbox.
• 15:26
  So it goes like this. Hi there.
• 15:28
  My name is Andrea Demasi and I am the founder of Pod SEOI run a
• 15:35
  system that tracks 300,000 plus podcast keywords daily across
• 15:41
  Apple, Spotify, Amazon Music and YouTube sales for the Nigerian
• 15:48
  business person. The sales and marketing
• 15:50
  blueprint appeared in our data set with over 54 cross-platform
• 15:56
  recommendations and chart rankings as high as #20 Let me
• 16:00
  pause here, this person reached out to say this is my name, this
• 16:05
  is the company, this is what we do.
• 16:08
  Your podcast has been performing well over different chat
• 16:12
  rankings and your ranking as high as #20 when a Nigerian
• 16:17
  podcaster like me, because in Nigeria we don't have data, who
• 16:20
  has been worried? And podcasting, are people
• 16:23
  listening? Am I on the rankings?
• 16:26
  Am I going up, Am I going down? Are people feeling me?
• 16:29
  Are people unsubscribing for me? When you receive this kind of
• 16:32
  e-mail, this kind of e-mail, will you not keep on listening,
• 16:35
  reading? That's the reason precisely why
• 16:38
  I kept on reading. And that's the reason why I know
• 16:40
  the other Nigerian podcasters, because there is the I said what
• 16:43
  I said podcast. There's the powerful podcast,
• 16:46
  There's the Nigeria Economic Summit Group podcast, there's
• 16:49
  the Afropolitan podcast, there's Branding on Point podcast.
• 16:54
  There's, you know, on and on and on.
• 16:56
  You know, there are many tea with tea, you know, plenty,
• 16:58
  plenty, plenty, plenty, plenty podcasts.
• 17:01
  I can assure you that all these other people when they receive
• 17:04
  this message, these people are going to keep on reading because
• 17:09
  these are the kind of things that we Nigeria podcasters are
• 17:11
  worried about the podcast. Is it growing or is it dying?
• 17:14
  Are we making progress? I be, are we regressing?
• 17:18
  So they will pay attention. So let me continue.
• 17:21
  So Andrea continues. I pulled the numbers to see
• 17:24
  what's driving the performance. And this is the reason why
• 17:29
  podcast SEO matters. So research shows that 70% of
• 17:33
  podcast listeners use search to discover new shows.
• 17:37
  Just like Google Search. Podcast platforms like Apple
• 17:40
  Podcasts and Spotify use algorithms to decide which
• 17:43
  podcasts appear when someone searches for topics, keywords,
• 17:47
  or genres. Without proper SEO optimization,
• 17:50
  even great content can remain invisible to potential listeners
• 17:53
  who are actively searching for exactly what you are talking
• 17:56
  about. That's the difference between
• 17:59
  ranking #3 and ranking #15 for a popular search term that can
• 18:05
  mean thousands of new listeners per month.
• 18:08
  That's why understanding and optimizing your podcast search
• 18:11
  presence across platforms isn't just helpful, it's essential for
• 18:15
  sustained growth in today's crowded landscape.
• 18:19
  So you can see that I said the outreach was long 'cause you can
• 18:24
  see is plenty, plenty, plenty, plenty word words here.
• 18:26
  So he could have or she could have cut out a whole lot of
• 18:30
  this. But basically what Andrea was
• 18:32
  trying to say here is that if you do your work well and make
• 18:36
  sure that your podcast is searchable easily to be found on
• 18:39
  search in podcasts, that is the difference between appearing,
• 18:44
  you know #15 or appearing in the top five was really, I made that
• 18:51
  part shorter. But remember she started off by
• 18:53
  saying that my podcast is ranking somewhere around #20
• 18:58
  that's the reason why I kept on reading because I was looking
• 19:00
  for more if info. So Andrea continues, she gives
• 19:04
  more metrics for my podcast sales for the Nigerian business
• 19:07
  person. If I didn't, the section was was
• 19:10
  headed your podcast visibility metrics.
• 19:14
  You can see why I'm saying that other people, whether it's tea
• 19:17
  with tea, whether it is a Booker and his podcast, whether it is
• 19:20
  powerful, whether it is I said what I said, whether it is all
• 19:24
  those other Nigerian podcasters, you can see that this is the
• 19:27
  reason why they will continue to read because we do not have this
• 19:31
  information. We do not know how well we are
• 19:34
  ranking across the globe or in different podcast players.
• 19:37
  Can you see the level of insight?
• 19:38
  Can you see the level of value that this person is delivering
• 19:41
  in the e-mail? Yes, it's a lot more work, but
• 19:45
  can you see that this is what you have to do to craft a
• 19:49
  message that has high chances of being read and high chances of
• 19:54
  being acted upon anyway? So she continued, Listener
• 19:59
  ratings, Spotify 4.9 out of five.
• 20:03
  OK, I already have that one because Spotify gives us.
• 20:06
  So to give me my rating on Spotify, they say I'm 4.9 out of
• 20:09
  five and seven-year ratings. By the way, those of you been
• 20:13
  getting value from this podcast, now you're listening to this
• 20:15
  thing on Spotify. Come on now, come on, help your
• 20:20
  boy out. Now there are over 3500 of you
• 20:24
  that are listening to this thing on Spotify.
• 20:26
  Only 78 of you gave me ratings. Come on, help your boy out now.
• 20:29
  It's nice if you guys are giving me money rate the show.
• 20:33
  Then they all told me that I am #20 in business on Apple
• 20:39
  podcast. I'm #20 out of 1321.
• 20:44
  I bet you should clap for your boy 1321 podcasts on Apple that
• 20:50
  are business related and your boys in #20 making a clap for
• 20:54
  me. I beg making progress, making
• 20:56
  progress. Then they also told me how apart
• 21:02
  from giving me all these ranking that now, so you, they rank now.
• 21:04
  So you, they rank here. This is how you're ranking
• 21:06
  there. That's how you're ranking.
• 21:07
  Then I started giving me keywords that I'm ranking well
• 21:11
  for. So Nigerian Business Innovation,
• 21:14
  whenever people search Nigeria, when they search business or
• 21:17
  they search innovation in Apple, my podcast is the number one
• 21:21
  that will show as showing me, giving me more of this data now.
• 21:27
  So my blood is sweet me, I continue to scroll and continue
• 21:29
  to read. Can you see what I mean?
• 21:31
  When like if you personalize the message to somebody, you target
• 21:36
  this message to somebody, you increase the chances that it is
• 21:38
  being read. They're not talking about
• 21:40
  podcasting in general. This guy or this babe, Andrea,
• 21:44
  Andrea, Abbey Andrea. Anyway, I'm not sure because the
• 21:47
  Andreas that I know are female, but in my boys class there's an
• 21:50
  Andrea who is the guy. So this guy or this babe is
• 21:54
  talking about me and me alone. That in Apple, if somebody types
• 21:58
  Nigeria or Business Innovation, I will show up #1 then cultural
• 22:04
  nuance in diaspora, somebody types in any of these terms,
• 22:08
  diaspora culture, I will show up #1 Nigerian perspective.
• 22:12
  If people type Nigerian perspective in Apple podcast, I
• 22:15
  will show up #1 then Spotify ranking, they gave me the same
• 22:19
  breakdown. Entrepreneurship advice Nigeria,
• 22:23
  If you type in any of these keywords, I will show up #1
• 22:26
  Nigeria, Business Innovation. OK, we'll tackle that one.
• 22:28
  Number one, marketing tactics Nigeria, you type in those key
• 22:32
  terms, I will show up #2 please, you should be clapping for me.
• 22:38
  Those of you who've been listening for, for a while,
• 22:40
  these podcasts were going places.
• 22:42
  So we made progress small, small.
• 22:47
  So this is the breakdown that he gave me.
• 22:50
  Then another section, what this keyword snapshot reveals about
• 22:55
  your podcast. So they went on into telling me,
• 22:59
  you know, the good things, how I'm making progress and what the
• 23:02
  data suggests. And they said that I'm that I'm
• 23:06
  ranking with over 54 keywords. Then what else?
• 23:12
  Anyway, that's just general gist that he gave me about the
• 23:14
  podcast and this was the call to action.
• 23:18
  They now said that if I wanted a much more detailed report, by
• 23:23
  the way, which Nigerian podcast podcaster will not want a more
• 23:27
  detailed report, information like this, We're not getting it.
• 23:32
  You're doing, you're giving us this data which Nigeria will not
• 23:35
  want it. So it says click here to view
• 23:38
  the complete data set. And of course, I clicked through
• 23:42
  to see the data set, but of course it was, it was gated.
• 23:46
  And I understand how these games are because you know me, I'm in
• 23:48
  sales now. Once I provide my details, you
• 23:51
  know, they're going to call me, they're going to send me e-mail.
• 23:53
  And you know, I'm not ready for all that yet.
• 23:55
  So let me just chew when I ask for small change, what I'll now
• 23:59
  do is I'll click on it to view the complete thing.
• 24:02
  If I, I will look for that number.
• 24:03
  I even call them and say, hey, what's up?
• 24:06
  Thanks for the report. I've been thinking about how to
• 24:09
  grow my podcast, reach wider audiences, not just in Nigeria
• 24:12
  but abroad, you know? So let's talk.
• 24:15
  What services do you guys offer? I definitely will call them
• 24:17
  back. So even though this thing was
• 24:23
  long and I would not say that any of you should create, do any
• 24:28
  kind of outreach that is this long, Basha, it's the perfect
• 24:34
  example to show what can happen when you Create an e-mail or you
• 24:38
  create a WhatsApp message or a Telegram message that is
• 24:42
  targeted to the right audience, that is relevant to the people
• 24:47
  who are receiving it, that is tailored and customized to the
• 24:50
  recipient. And when you include a call to
• 24:53
  action and when you put value and insights in those messages.
• 25:00
  So I think just make today's episode to brag about your boy
• 25:03
  and how much progress I'm making on the podcast.
• 25:06
  But I just wanted you to see what good outreach looks like so
• 25:12
  that even if there's a problem like in this case, because that
• 25:15
  e-mail, the e-mail was long. I won't lie, it was long.
• 25:19
  The e-mail itself was a report, not to talk about the report
• 25:22
  that I wanted me to go and click and to look through.
• 25:26
  But the thing was chock full of value and it was relevant to me.
• 25:30
  So I kept on reading. So whenever we do tear downs
• 25:34
  over here on the podcast, please take it serious.
• 25:38
  The things that I suggest, you know, take them, apply them,
• 25:43
  because when you're able to make this thing work, magic happens.
• 25:48
  People will open your messages, people will read your messages,
• 25:52
  people will respond to your messages in the way that you
• 25:54
  want them to. And of course, if we can get all
• 25:57
  this kind of engagement going, what happens?
• 26:00
  Your business grows over time. But just remember, some people
• 26:05
  take action, some people don't take action.
• 26:06
  You never win 100% of the time. So me, I didn't take action yet.
• 26:13
  Well, someday I might anyway. Let me just stop it here.
• 26:17
  I've said the main thing that I need to say.
• 26:18
  So thank you very much for listening.
• 26:20
  Remember, if you'd love to connect with me, you can call,
• 26:22
  send me a text message or WhatsApp message on 08064662140.
• 26:29
  Thank you very much for your time and attention.
• 26:31
  I'll catch you guys some other time.
• 26:32
  Sorry about the noise in the background again, because today
• 26:35
  is a very busy day in church. Well, by the way, for those of
• 26:38
  you who are regular listeners, I'm trying out a new audio
• 26:41
  recording setup today. So just let me know you know
• 26:43
  what you think, whether the audio quality is better this way
• 26:45
  or better the old way. So thanks for your time and
• 26:48
  attention. I'll catch you some other time.