Latest / The Real Estate Agent Playbook / The Smartest Way to Use eXp’s New Land & Ranch Division to Grow Fast

Transcript

The Smartest Way to Use eXp’s New Land & Ranch Division to Grow Fast · The Real Estate Agent Playbook

• 0:00
  what's up everybody
• 0:01
  we have everybody's favorite guest back Taryn King
• 0:05
  but she is back with something absolutely incredible
• 0:09
  she has been a part of
• 0:11
  the development of the Landon Ranch community
• 0:14
  as you know she's always you know
• 0:16
  been in the horse properties
• 0:17
  and been the horse property realtor uh
• 0:20
  but now she has taken this to a whole other level
• 0:22
  and is part of the founding members
• 0:24
  but honestly is the passion behind it all
• 0:26
  so we're gonna talk about land and ranch
• 0:28
  plus co sponsorship
• 0:30
  because this is an opportunity for you
• 0:32
  to leverage all of Taryn's knowledge
• 0:35
  if you you know are in the land and ranch space
• 0:38
  or maybe you're completely not
• 0:40
  but you know somebody that is
• 0:41
  that you'd like to bring in the XP
• 0:43
  well we got just the thing for you
• 0:45
  and we're gonna talk about that
• 0:46
  so Taryn welcome how you how you been doing
• 0:49
  you holding up after all those long hours
• 0:51
  hey
• 0:51
  we've uh I'm hopefully can sleep a little bit more soon
• 0:55
  but man when you've got passion like this
• 0:58
  and an opportunity like this
• 0:59
  it's been incredible I'm super
• 1:01
  excited to finally be able to bring this to everybody
• 1:03
  perfect well
• 1:04
  let's start a little bit with the land and ranch
• 1:06
  value add and then we'll go down the co sponsorship
• 1:10
  since they launched uh 15 days apart
• 1:13
  almost like a match made in heaven
• 1:15
  so tell us a little bit just about the land and ranch
• 1:18
  side of things that you've been you know
• 1:20
  heading up no
• 1:21
  I think the
• 1:22
  really cool part about what we've built in Landon Ranch
• 1:24
  is that at this point
• 1:26
  I think most brokerages know
• 1:28
  they need to have something in this space however
• 1:31
  we have been I think
• 1:32
  the only brokerage that has what I call real
• 1:34
  tangible value again
• 1:35
  it's kind of an EXP thing
• 1:37
  it's a wolf pack thing
• 1:38
  there's no fluff
• 1:39
  it's a lot of actual marketing partnerships here
• 1:42
  that are gonna save you money
• 1:43
  that are gonna maximize your reach
• 1:45
  that are gonna maximize your sellers reach
• 1:47
  and we have options
• 1:48
  we have different like it's just incredible
• 1:49
  it's a whole value stack um
• 1:51
  20 different marketing partners to start with you know
• 1:54
  you can't beat that these
• 1:55
  if you were to if you were to list
• 1:57
  one listing for one year
• 1:59
  on these websites that we have now
• 2:01
  developed contracts with
• 2:02
  you're looking at about 14 grand um
• 2:05
  we're doing it for three a year
• 2:07
  so it's something that and the other thing is time
• 2:10
  time is money we've got a one click listing
• 2:13
  syndication to get it out to all of these websites
• 2:16
  those are just like the two big things for me
• 2:18
  that's it
• 2:19
  and then there's a whole stack behind that right
• 2:23
  so one listing
• 2:24
  14,000 or an entire annual membership for
• 2:28
  I think 10 active listings at a time is probably where
• 2:31
  where it is to have it on all of
• 2:33
  them with one click of a button for three grand
• 2:36
  so right there even if you're at a brokerage
• 2:39
  it doesn't even charge you for transactions
• 2:41
  and you're in this land and ranch space
• 2:43
  you are saving multiple five figures
• 2:46
  sometimes six figures if you're really moving these
• 2:48
  these large land and ranch properties
• 2:51
  yep it's huge
• 2:52
  and we don't have any limit
• 2:53
  to the amount of listings that you can throw out there
• 2:56
  on those websites um
• 2:57
  there's a couple land.com and Horse
• 2:59
  properties.net are little add ons for certain things
• 3:02
  so there has some nuance there
• 3:03
  but in terms of the actual value
• 3:06
  there's really no limitations
• 3:08
  that's that's really cool
• 3:09
  so obviously you've
• 3:12
  you've been in this space
• 3:13
  you've sold a lot of land and ranch properties
• 3:15
  acreage properties and you were kind of building this
• 3:19
  because it's always something
• 3:20
  it's been a passion of yours
• 3:21
  to save the land and all the things
• 3:23
  but as we push forward
• 3:26
  we've been having conversations more and more
• 3:28
  and I don't I'm not a cowboy
• 3:30
  I mean I like country music
• 3:31
  but um
• 3:32
  we've been having more conversations about these co
• 3:35
  sponsorship conversations
• 3:37
  these revenue share conversations
• 3:38
  that you didn't expect to happen
• 3:41
  at least this quickly so
• 3:43
  tell me a little bit about
• 3:44
  kind of the different avatars
• 3:46
  that you're having these conversations with
• 3:48
  starting with people that are outside of EXP
• 3:52
  yeah um
• 3:53
  I think the value stack alone is
• 3:56
  already gaining attention right
• 3:58
  we've barely started this rollout of marketing
• 4:00
  um angle and we have people who have said
• 4:02
  wait a minute what are you guys doing
• 4:04
  and been able to already attract some agents that
• 4:07
  quite honestly I was working on for years
• 4:09
  and this one real
• 4:11
  right with an entire list of what we're offering
• 4:13
  I started getting calls from outside of EXP
• 4:16
  and what I did not realize when we launched this
• 4:18
  and we did the initial call
• 4:20
  my phone hasn't stopped ringing with agents inside EXP
• 4:24
  who maybe were with luxury
• 4:25
  so they know a little bit about the platform that we've
• 4:28
  um built the same thing like on the luxury platform
• 4:30
  or they've just have done maybe one or two uh
• 4:33
  land and ranch deals they're interested in it
• 4:35
  but they haven't been able to maximize on it
• 4:38
  but they see the value right
• 4:40
  so maybe it's not their thing
• 4:41
  but they know how incredible this value stack is
• 4:44
  so I've received calls of hey
• 4:46
  you're like the go to person
• 4:48
  but I'm here in Texas or I'm here in California
• 4:50
  I'm here in Montana
• 4:51
  I know these agents but it's not my thing
• 4:54
  can we partner can we create something together
• 4:58
  and really maximize both of our reach
• 5:00
  and I had no idea the potential power
• 5:03
  that we were building with that
• 5:05
  right and obviously co sponsorship that launched uh
• 5:09
  May 1st charity XP
• 5:10
  officially gives rocket fuel
• 5:13
  to these agents that maybe have struggled with growth
• 5:16
  haven't been able to focus on growth
• 5:18
  because in the land and ranch space
• 5:20
  you have these massive properties
• 5:21
  they're on the market for a long time
• 5:22
  they need a lot of attention
• 5:24
  um and so growth hasn't been a thing
• 5:27
  well part of the thing that Taryn is a
• 5:31
  a part of is also the the No.
• 5:34
  2 net growth organization at EXP in 2023 and 2024
• 5:39
  and so
• 5:40
  we're going to talk a little bit about co sponsorship
• 5:42
  and how this all looks as we kind of go
• 5:46
  so as you can see here we have co sponsorship
• 5:50
  and the ability to have an organization
• 5:55
  bolt on to something like land and ranch
• 5:57
  you know for your own sales needs
• 6:01
  or be able to approach agents
• 6:03
  with the land and ranch value stack
• 6:06
  and say hey
• 6:06
  this is what we're doing
• 6:07
  is this what you're doing at your brokerage
• 6:09
  no well
• 6:10
  let's have a conversation
• 6:12
  you can then bring Taryn or myself
• 6:15
  Louis Galt
• 6:16
  Mike Scherrard into the conversation depending on
• 6:19
  you know
• 6:19
  what that personality type looks like or whatever
• 6:22
  and we're going to help close them
• 6:25
  we will sponsor them
• 6:26
  you will co sponsor them and by doing that
• 6:30
  they will get access to the entire
• 6:33
  Wolf Pack value stack
• 6:34
  7 tiers up already handed to them
• 6:39
  you say what's this look like
• 6:40
  well you know
• 6:41
  maybe they can't um
• 6:44
  you know maybe they're super interested in social media
• 6:46
  and you're just on Facebook
• 6:47
  cause that's where you kill it
• 6:48
  with your equine properties
• 6:50
  well they can plug into the No. 1 social media training
• 6:53
  just by naming Taryn a sponsor and you a co sponsor
• 6:57
  and then every agent that you build underneath
• 7:01
  will be into the Wolf Pack
• 7:03
  as well as have access to you
• 7:06
  and what you offer personally
• 7:08
  and so it's a really cool setup
• 7:10
  and so let's just kind of dive into this Terran
• 7:12
  and you want to speak to you know
• 7:14
  the power of the Wolf Pack a little bit
• 7:16
  and what you've come to you know
• 7:18
  know and love over the last two years
• 7:20
  yeah absolutely
• 7:21
  um when I decided to join EXP
• 7:23
  I realized quickly that it was actually more
• 7:25
  important to find the best sponsor
• 7:27
  and so I I hunted you guys down
• 7:30
  I truly interviewed all of the organizations
• 7:33
  and I went to see who was gonna be the best and what
• 7:36
  what the value stack was
• 7:38
  and I could not be more impressed
• 7:40
  and two years later I'm still impressed right
• 7:43
  that's the kind of the staying power of the Wolf Pack
• 7:45
  the community is huge the actual
• 7:47
  like I said
• 7:47
  tangible benefits of all the different courses
• 7:50
  trainings options
• 7:51
  whatever you need is here
• 7:53
  whatever your kind of niche or your interest is
• 7:55
  whether it's investment agent attraction
• 7:58
  you know you're a newer agent
• 7:59
  that needs to work on your sphere of influence
• 8:01
  you got Jeremy um
• 8:03
  the whole lineup it just
• 8:04
  it touches the entire um
• 8:06
  and career path essentially
• 8:09
  yep so let's just kind of dive into this
• 8:11
  there are a few nuances
• 8:12
  that we don't necessarily need to go into um
• 8:15
  if you are the co sponsor
• 8:16
  you're gonna receive that first year benefit
• 8:18
  so that $4,000 when they cap will be yours
• 8:22
  because that new agent will actually
• 8:24
  technically be on your tier 1
• 8:26
  and with Taryn as the co sponsor
• 8:28
  they'll be on her tier 2
• 8:30
  she will retain the FLQA credit
• 8:32
  which is assignable as well as the stock award
• 8:35
  so that's kind of the split within the co sponsorship
• 8:39
  but when you look at the
• 8:41
  a immense amount of value that you can provide
• 8:44
  not only land and ranch agents
• 8:46
  and that's where people really kind of get hung up
• 8:48
  because if you have a home run land and ranch agent
• 8:51
  you want to bring Taryn in
• 8:52
  she's the sponsor you're the co sponsor um
• 8:55
  and you still have access to all of the Wolf Pack
• 8:58
  but you're like
• 8:59
  I just really need the land and ranch well
• 9:01
  at that point that's great
• 9:03
  but when we're talking about a duplicatable model here
• 9:06
  within the revenue shared XP
• 9:09
  what happens if this person is drawn to land and ranch
• 9:13
  but their brother is a broker who
• 9:16
  you know wants to get out of the business
• 9:18
  and really needs social media training right
• 9:20
  just by doing it this way
• 9:22
  because the value exists
• 9:24
  to help you grow your organization
• 9:26
  within the Wolf Pack right
• 9:27
  we're gonna do the calls for you
• 9:29
  we're gonna do the explain calls
• 9:30
  we're gonna do the Three Way closing calls
• 9:32
  with your help but coming from an organization that's
• 9:36
  net growth is absolutely incredible
• 9:38
  is insane and so right away
• 9:41
  we're gonna help you with your growth
• 9:42
  when we choose to partner
• 9:44
  when you bring an agent into the wolf pack
• 9:46
  I'm going to be your No.
• 9:48
  1 contact for all things growth right
• 9:51
  if you want to learn the model
• 9:53
  I have accelerators if you need to have a conversation
• 9:56
  you have a question
• 9:57
  I'm going to be helping you with that to help you grow
• 10:01
  because ultimately as we've built this out
• 10:04
  as the co sponsor
• 10:06
  if you sponsor with a Wolf Pack member
• 10:09
  so you're the co sponsor the Wolf Pack member
• 10:11
  like Taryn is the sponsor
• 10:13
  if you do that with 10 agents
• 10:15
  you then get access to the leaders call
• 10:18
  here within the Wolf Pack
• 10:19
  which is a call with Joshua Smith
• 10:22
  Mike Sherard myself
• 10:23
  John Connor Steinbrook
• 10:25
  Louis Gold
• 10:26
  all of these people that are involved in leadership
• 10:29
  and constantly growing
• 10:30
  you're gonna be plugged right into that right
• 10:32
  you're gonna maybe even get a hat
• 10:34
  you're going to get access to the Social Agent Academy
• 10:37
  instead of just your agents that you bring in
• 10:39
  doing that
• 10:40
  so if I can get you to 10 as quickly as possible
• 10:43
  you're making the intros we're closing them
• 10:45
  they're joining you as co sponsor
• 10:47
  Terran as the sponsor then you're gonna grow quicker
• 10:50
  so
• 10:50
  let's just dive into what this value stack obviously
• 10:54
  means obviously you have Taryn with the Landon Ranch
• 10:56
  I'm sure you've talked to her about that
• 10:58
  if you haven't already her contact stuff will be below
• 11:01
  but then we have um
• 11:04
  sorry let's get these slides
• 11:06
  first off above Terran
• 11:07
  you have myself
• 11:09
  um with the real estate agent playbook
• 11:10
  this is a choose your own adventure
• 11:13
  building your foundational pillars
• 11:15
  um as you grow your business right here
• 11:17
  right now right
• 11:19
  they'll get this day one
• 11:20
  so say that you bring an agent on
• 11:22
  and then they bring a new agent on
• 11:24
  who has never closed a deal
• 11:25
  they don't have to babysit
• 11:27
  you don't have to babysit
• 11:28
  Taryn doesn't have to babysit
• 11:30
  they're gonna go through my course
• 11:31
  they'll have live access to Q&A calls
• 11:33
  and it's built in a way
• 11:35
  that they can choose their own adventure
• 11:36
  and guide their own you know success
• 11:39
  then we have obviously Louie Galt here
• 11:41
  we'll check on Louie
• 11:43
  Louie is a top 1% agent at XP and with growth
• 11:46
  his big thing is systems processes
• 11:48
  time management he has a course predictable production
• 11:51
  every single agent that you sponsor into the Wolf Pack
• 11:55
  as a co sponsor is getting access to this
• 11:58
  then of course we have Mike Sherard
• 12:00
  he's a top producing agent
• 12:01
  Mike Sherard happens to be the No. 1 attractor
• 12:04
  personal attractor all time at EXP
• 12:06
  but he
• 12:07
  also attracts the most agents that are selling homes
• 12:10
  so as we kind of grow this out
• 12:13
  you see that there's a massive value stack
• 12:15
  his Social Agent Academy here
• 12:17
  is given to every single agent within his seven tiers
• 12:20
  which the agents that you would co sponsor
• 12:23
  and sponsor with Taryn
• 12:24
  would be within that realm
• 12:26
  would
• 12:26
  would then have access to this community to help grow
• 12:29
  your social media YouTube channel
• 12:31
  it's wild
• 12:32
  I've been at all kinds of different events lately
• 12:34
  and the amount of people
• 12:36
  when the Wolf Pack is in the room
• 12:38
  that say they have a YouTube channel
• 12:39
  or have gotten a deal from social media
• 12:42
  is absolutely incredible this stuff works
• 12:44
  and it's not just what you provide
• 12:47
  now you can bolt on to this amazing opportunity
• 12:50
  so as we we kind of complete this out
• 12:53
  the future agent the new agent's downline
• 12:55
  it's not you don't have to do the sponsor
• 12:57
  co sponsor thing anymore
• 12:59
  so say you bring John to the company
• 13:01
  if he and you Terrence the sponsor
• 13:03
  you're the co sponsor
• 13:04
  anybody who John brings to the company
• 13:06
  is just one tier removed so say John brings Sarah
• 13:10
  Sarah would be on um Terrence tier 3 and your tier 2
• 13:16
  and so that's how the co sponsorship works
• 13:18
  it's a massive uh a value stack right off the bat
• 13:22
  if you decide to partner with us
• 13:24
  that we can help you grow
• 13:25
  we can teach you all these models
• 13:27
  but then from there on we're
• 13:29
  we're growing so we're gonna pop this uh
• 13:32
  screen off of off of the
• 13:35
  the video now and then we will go back to just
• 13:38
  jamming out with Taryn as
• 13:40
  as we kind of wrap this up
• 13:42
  so Taryn did I cover everything there
• 13:45
  you covered a lot and right
• 13:48
  in addition to the land and ranch division
• 13:51
  which everybody has access to right
• 13:53
  what I'm personally am building now
• 13:56
  because I've been watching what the Wolf Pack has done
• 13:58
  for the last two years
• 13:59
  and how you guys have built so much value
• 14:01
  and how we just really bring it together
• 14:02
  and have created this model
• 14:04
  I'm now building out an
• 14:06
  a Rev share organization that kind of 10 x's in VIP
• 14:11
  if you will of the land and ranch
• 14:13
  so where we have
• 14:14
  Tuesday mastermind calls in the Landon Ranch division
• 14:16
  we're gonna take that to a Thursday call
• 14:18
  for my personal Rev share organization
• 14:21
  and go okay
• 14:22
  well how are we gonna implement
• 14:23
  and how are we gonna hold ourselves accountable to it
• 14:25
  we're going to give you access to all of our CRM
• 14:28
  marketing and drip campaigns that are to uh
• 14:31
  customized for everything Landon Ranch
• 14:33
  everything I do is Landon Ranch right horses
• 14:35
  houses and houses for horses um
• 14:37
  and as well when we're teaching these masterminds
• 14:39
  with the division as a whole
• 14:41
  we're telling you what to do and how to do it
• 14:43
  when you join
• 14:44
  and if you join or if you co sponsor with us
• 14:47
  I'm giving you access to those templates
• 14:49
  so I'm giving you the Canva links to take copy
• 14:52
  duplicate brand for yourself
• 14:54
  so it's essentially we're creating
• 14:56
  another level of the Landon Ranch as well
• 14:58
  and I think that's where
• 15:00
  this really is gonna start to take off right
• 15:03
  and it's kind of like land and Ranch is a big box store
• 15:05
  Taryn's been on the front lines of that
• 15:07
  but then there's these little boxes right
• 15:10
  there's these little boxes when Taryn turns on her
• 15:13
  you know auto voicemail dialer
• 15:15
  and she has 180 calls in seven days
• 15:18
  because she didn't she did it all at once first
• 15:22
  you know those kind of things
• 15:26
  right those kind of things
• 15:27
  and the generation of the Facebook leads
• 15:29
  and the direct access to Taryn
• 15:32
  um and all of those things
• 15:33
  and it's not that she's held anything
• 15:34
  back from the Landon ranch
• 15:36
  but it's just this is more specific
• 15:38
  tailored towards you
• 15:40
  it's not something she can just provide on a mass scale
• 15:43
  because of the involvement in that
• 15:45
  so to plug into that niche
• 15:47
  specific piece of it is absolutely incredible
• 15:50
  and you know
• 15:51
  as as she builds it out and other niches come into play
• 15:55
  like you have direct access to her to kind of help
• 15:58
  you know maybe the golfing realtor or you know
• 16:01
  whatever that needs to be
• 16:03
  because she's absolutely incredible
• 16:04
  on the marketing side um
• 16:06
  so if you are an agent at EXP
• 16:09
  Taryn and I would like to talk to you
• 16:12
  and discuss the co sponsorship setup
• 16:14
  what you get right away by agreeing to partner
• 16:17
  as well as how this will look
• 16:18
  and how you have access to us for closing calls and
• 16:21
  and all the training that's gonna go along with that
• 16:24
  if you're an agent that's not a d X P
• 16:26
  co sponsorship is not you know 100% in your
• 16:30
  your wheelhouse right now
• 16:33
  directly connect with Taryn King
• 16:35
  she will
• 16:36
  talk to you all about the land and ranch stuff
• 16:38
  and all about being a part of that organization
• 16:41
  that she's growing um
• 16:42
  but yeah we will put the links below
• 16:45
  co sponsorship link for EXP
• 16:47
  and Wolfpack Discovery call uh
• 16:49
  with Taryn below so Taryn
• 16:51
  you got any final words this is a pretty exciting time
• 16:53
  and I'm really excited to see your organization grow
• 16:57
  and and I know how much work you've put in
• 16:59
  on the land and ranch side
• 17:01
  and it's all coming together
• 17:02
  so any final words it is and I appreciate um
• 17:06
  like the you know my big why behind it right
• 17:09
  it's not like we're doing this just for
• 17:12
  the transactions and the cash behind it
• 17:14
  which is incredible opportunity um
• 17:16
  but there's also this heart and soul to everything I do
• 17:19
  right and if we can come together and really build
• 17:21
  build something massive and at a national level
• 17:24
  we have a real ability to help our industry
• 17:28
  whether that's cattle ranching farming
• 17:30
  horse properties or horse industry
• 17:32
  I think that's a big thing behind everything I I do
• 17:34
  and I wanna make sure that that's
• 17:36
  you know understood
• 17:37
  that we're doing this to help the industry as a whole
• 17:39
  because ma'am no ranch no riding
• 17:43
  there you go and
• 17:44
  and the ultimate truth is
• 17:46
  EXP is the same way with real estate right
• 17:48
  if if you're not passionate about something
• 17:50
  it's really hard to sell it
• 17:52
  it's really hard to talk about it
• 17:54
  we don't have to sell EXP
• 17:55
  we don't have to sell land and ranch division at EXP
• 17:59
  because we're so passionate about helping agents
• 18:01
  find that balance
• 18:03
  and find that absolute niche to grow their business
• 18:06
  and have ultimate impact on their families
• 18:09
  so if you have any questions
• 18:10
  please reach out we'll put the links below
• 18:12
  happy to chat with you guys soon
• 18:14
  and this is all about co sponsorship and Landon Ranch
• 18:17
  so let's go